Fresh Digital
Fresh Digital is a Gold Coast, Australia-based full-service digital marketing agency founded in 2011, serving Australian SMBs with SEO, Google and Meta ads, web design, hosting, content, and CRO on a retainer and project-fee model.
- Company typePrivate
- Founded2011
- HeadquartersGold Coast, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fresh Digital does
Fresh Digital is a Gold Coast, Australia-based, full-service digital marketing agency serving small and medium-sized businesses across Australia and the broader APAC region. Founded in 2011 by Managing Director Peter Groves, the firm is a privately held, bootstrapped company with approximately 20-30 staff operating from a Robina headquarters. It delivers an integrated portfolio of nine core services spanning SEO and organic search, Google Ads, Facebook and Instagram marketing, content creation, conversion rate optimisation, web design and development, graphic design and branding, Google Business Profile management, and website hosting and domain registration.
The agency is built on widely adopted marketing technology: WordPress with Elementor as the page builder and WooCommerce for e-commerce builds, Google-certified ad management platforms, and in-house hosting infrastructure with SSL. Its distribution model is sales-led and inside-sales driven, using direct outreach, free 30-minute strategy calls, and SEO audits to convert prospects, with personal account managers assigned to each client. Revenue is generated through a mix of monthly SEO retainers structured as 12-month guaranteed packages (3, 6, or 9 of 10/20/30 key terms on Google's first page within 6 months, with service continuing free if unmet), project-based website design fees, recurring hosting and domain charges, and managed Google/Meta ad services typically priced as a percentage of ad spend or a flat monthly fee. The reported client base of 2,000+ over 14 years is fragmented across SMB verticals including catering, flooring, real estate, plumbing, aged care, and tree services, with a 4.7/5 rating across 67 Google reviews.
Fresh Digital firmographics
Firmographics- Name
- Fresh Digital
- Legal name
- Fresh Digital
- Website
- https://freshdigital.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fresh Digital is a Gold Coast, Australia-based full-service digital marketing agency founded in 2011, serving Australian SMBs with SEO, Google and Meta ads, web design, hosting, content, and CRO on a retainer and project-fee model.
- Ownership category
- akta.pro rank
Fresh Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
Keywords
Where Fresh Digital is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fresh Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Monthly Retainer - SEO Services: Ongoing SEO services billed monthly with 12-month contractual commitment. Includes site audits, keyword research, technical SEO, content creation, and monthly reporting. The Guaranteed Packages (1, 2, 3) commit to specific ranking outcomes or continue service free of charge.
- Website Design & Development: One-time project fees for custom website design and development. Projects include Standard, Advance, and Bespoke/E-commerce tiers. Hosting fees may be bundled or charged separately.
- Hosting & Domain Services: Monthly or annual hosting fees for website maintenance, SSL certificates, backups, and email continuity. Domain registration and renewal services.
- Google & Meta Ads Management: Campaign management fees for Google Ads and Facebook/Instagram advertising, typically structured as a percentage of ad spend or flat monthly fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Guaranteed Package 1: 3 out of 10 key terms on first page of Google within 6 months |
| Subscription | Monthly | Guaranteed Package 2: 6 out of 20 key terms on first page of Google within 6 months |
| Subscription | Monthly | Guaranteed Package 3: 9 out of 30 key terms on first page of Google within 6 months |
| One time/ perpetual license | Multi-year contract | Website Design Tiers: Standard, Advance, Bespoke & E-commerce |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fresh Digital product offering
Product offeringCore offering
Fresh Digital is a full-service digital marketing agency that provides SEO and organic search optimisation, paid media management across Google Ads and Facebook/Instagram, custom WordPress web design and development, graphic design and branding, content creation, conversion rate optimisation, Google Business Profile management, and website hosting with domain registration. Services are sold primarily to Australian and APAC small and medium-sized businesses on a mix of monthly retainers and project-based fees, with performance-guaranteed SEO packages that commit to specific page-one Google rankings within six months.
Product overview
Fresh Digital is a full-service digital marketing agency offering a unified portfolio of interconnected services. The core offering combines SEO and Organic Search, Google Ads, Facebook & Instagram Marketing, Content Creation, CRO & Call to Action Optimisation, Web Design & Development, Graphic Design & Branding, Google Business Profile Management, and Website Hosting & Domain Registration. These services are designed to work together as an integrated digital marketing solution, where SEO and paid advertising drive traffic, web design and content creation convert visitors, and branding and social media build recognition — all managed under one agency roof.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO & Organic Search Search engine optimisation service that improves website visibility and rankings in Google search results through technical audits, keyword research, on-page optimisation, and content strategy. Sold primarily to Australian SMBs on a 12-month monthly retainer with performance-guaranteed packages.
- Google Ads Management Pay-per-click advertising management across Google Search, Display, Shopping, YouTube, and Performance Max campaigns, focused on generating instant qualified traffic and measurable ROI. Sold as managed services typically structured as a percentage of ad spend or flat monthly fee.
- Facebook & Instagram Marketing Social media advertising and page management covering audience targeting, image and video ads, carousel ads, lead forms, retargeting, lookalike audiences, and Instagram placement. Sold to Australian SMBs and e-commerce clients.
- Web Design & Development Custom website design and WordPress development service delivering responsive, SEO-ready websites that load fast and convert visitors into enquiries and sales, including mobile-first development, CMS integration, and e-commerce capability. Sold on a one-time project fee basis in Standard, Advance, and Bespoke tiers.
- Graphic Design & Branding Brand identity creation service including logo design, visual identity systems, brand guidelines, signature colour palettes, consistent tonality, social templates, and graphic design assets. Sold as project-based engagement to SMB and professional services clients.
- Content Creation SEO-friendly content writing service producing blog articles, landing page copy, product and service descriptions, E-E-A-T content, and FAQ content optimised for featured snippets and answer engines. Sold as standalone or bundled with SEO retainers.
- CRO & Call to Action Optimisation Conversion rate optimisation service that increases user engagement and turns visitors into paying customers through CTA design and testing, UX optimisation, heatmap analysis, A/B testing, and trust signal implementation. Sold to Australian SMB and e-commerce clients.
- Google Business Profile Management Local search optimisation service managing Google Business Profile listings including profile audit, verification, category and service optimisation, regular posts and offers, review management, and plain-English reporting on local search performance. Primarily sold to local Gold Coast and Australian businesses.
- Website Hosting & Domain Registration Website hosting service on international-standard infrastructure with reliability, speed, security, and SSL certificates, plus domain name registration and transfer management. Sold on monthly or annual recurring subscription.
Quantifiable outcome
- Organic traffic increased +184% (Q4 2024 client average)
- +4 more outcomes
Companies that use Fresh Digital
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Fresh Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fresh Digital partnerships and signals
Strategic signalScale indicators5 records
Recent moves13 records
Expansion highlights5 records
Fresh Digital competitors and assessment
Company assessmentDirect peers
- Supple Digital: Australian digital marketing and web design agency offering SEO, Google Ads, and web development to SMB clients. Direct peer in service mix, customer segment, and Australian regional coverage.
- ROI.com.au: Australian performance marketing agency offering SEO, Google Ads, social media, and web design with a results-driven, ROI-focused positioning. Competes directly with Fresh Digital for Australian SMB and mid-market clients across similar channels.
- Elephant in the Boardroom: Gold Coast and Brisbane-based digital marketing agency offering SEO, Google Ads, web design, and social media marketing. Closest geographic peer to Fresh Digital with overlapping service portfolio and SMB customer focus.
- Web.com.au: Australian digital services provider offering website design, SEO, hosting, and digital marketing. Closely comparable to Fresh Digital's bundled service approach including hosting and domain services with marketing.
- EngineRoom: Performance-focused Australian digital marketing agency specializing in SEO, paid media, and content marketing for SMBs and mid-market. Direct overlap in services, target audience, and outcome-based performance positioning similar to Fresh Digital's guarantee packages.
- Socius: Performance-driven Australian digital marketing agency focused on SEO, paid media, and content marketing for growth-stage businesses. Comparable target customer profile and service portfolio to Fresh Digital's mid-market positioning.
- King Kong: Australian digital marketing agency offering SEO, Google Ads, Facebook Ads, and web design services to SMB and mid-market clients. Highly comparable service mix, GTM model, and target customer base to Fresh Digital, with stronger brand awareness nationally.
- Click Creative: Australian digital marketing and web design agency with comparable SEO, paid media, and web development offerings. Targets the same SMB and mid-market customer profile across Australia.
- Bonfire: Australian digital agency providing SEO, paid media, web design, and content services. Comparable full-service agency model targeting Australian businesses, with similar mid-market positioning and recurring retainer revenue model.
Broad incumbents
- Thryv: Large-scale SMB software and digital marketing platform offering marketing automation, websites, SEO, and listings management to small businesses. Broader incumbent with overlapping SMB marketing services though delivered via SaaS rather than bespoke agency model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fresh Digital social profiles
Digital presenceFresh Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fresh Digital leadership team
Management profileNumber of profiles
Profiles6 records
Fresh Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fresh Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fresh Digital
What does Fresh Digital do?
Fresh Digital is a full-service digital marketing agency that provides SEO and organic search optimisation, paid media management across Google Ads and Facebook/Instagram, custom WordPress web design and development, graphic design and branding, content creation, conversion rate optimisation, Google Business Profile management, and website hosting with domain registration. Services are sold primarily to Australian and APAC small and medium-sized businesses on a mix of monthly retainers and project-based fees, with performance-guaranteed SEO packages that commit to specific page-one Google rankings within six months.
Is Fresh Digital a public or private company?
Fresh Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fresh Digital founded?
Fresh Digital was founded in 2011. It employs 11 to 50 people.
Where is Fresh Digital based?
Fresh Digital is headquartered in Gold Coast, Australia, in the Oceania region.
How does Fresh Digital make money?
Four revenue lines are on record. Monthly Retainer - SEO Services are the primary driver. The others are website Design & Development, hosting & Domain Services and google & Meta Ads Management.
Who are Fresh Digital's main competitors?
Direct peers on record are Supple Digital, ROI.com.au, Elephant in the Boardroom, Web.com.au, EngineRoom, Socius, King Kong, Click Creative and Bonfire. Thryv is listed as a broad incumbent.
Does Fresh Digital have an API?
No public API is recorded for Fresh Digital.
What industry is Fresh Digital in?
Fresh Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies. Its NAICS code is 5418 and its SIC code is 7311.