Agave of Sedona

What Agave of Sedona does

Agave of Sedona is a privately held, family-owned event venue operator founded in 2015 by the Moore family in Sedona, Arizona. The company operates a private 10,000+ sq. ft. high-desert venue accommodating up to 200 guests for weddings, ceremonies, receptions, corporate retreats, and private events. It monetizes through three interconnected revenue streams: one-time venue rental for exclusive day use, nightly bookings at six onsite luxury eco-conscious casitas (Quartz Villa, Prickly Pear, Sage Villa, Coyote Den, Honeysuckle Villa, Desert Poppy Villa), and nightly bookings at three offsite rental properties (DreamCatcher North, DreamCatcher South, Casa La Courta). The company also earns indirect value from a curated exclusive vendor network of more than 20 local partners covering catering, photography, DJ, florals, officiants, and transportation.

The technology stack is operational rather than proprietary: Tripleseat is used as the private event software for inquiry and booking management, and a WordPress-based website with an Instagram presence supports marketing. The business runs a sales-led go-to-market motion combining in-person venue tours for local prospects, planning calls for destination couples, and organic inbound from listings on the four major U.S. wedding marketplaces (The Knot, Zola, WeddingWire, Finest Wedding Sites). Pricing is quote-based and not publicly disclosed, with a 10% off-season discount offered during January, July, and December and a BYOB alcohol policy that reduces client cost burden.

The customer base consists primarily of wedding couples (both local and destination), supplemented by a secondary corporate/private event segment. The company is founder-operated with 11-50 employees, no disclosed institutional funding or external parent, and a wholly owned lodging portfolio structured as internal divisions rather than separate legal entities. Operating geography is Arizona, USA, with destination wedding demand drawn nationally.

Name

Agave of Sedona

Legal name

Agave of Sedona

Website

https://agaveofsedona.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wedding & Event Venue Services

NAICS

Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Villas & Residences Resorts (THAGACAM)

akta.pro secondary industries

Large Group & Event-Friendly Homes (THAMAAAM), Luxury Boutique & Lifestyle Resorts (THAGACAO)

Keywords

• Wedding venue services
• Private event hosting
• Vacation rental lodging
• Event coordination planning
• Luxury villa accommodations

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Venue Rental: Private event venue rental for weddings, ceremonies, receptions, corporate retreats, and special events. Revenue generated from rental fees for exclusive use of the property for the day.
2. Onsite Villa Lodging: Six luxury onsite casitas (Quartz Villa, Prickly Pear, Sage Villa, Coyote Den, Honeysuckle Villa, Desert Poppy Villa) offered as vacation rentals for wedding guests and visitors. Revenue from nightly villa bookings.
3. Offsite Lodging: Three offsite rental properties (DreamCatcher North, DreamCatcher South, Casa La Courta) marketed through the venue's lodging platform for wedding guests and visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Agave of Sedona operates a private high desert venue in Sedona, Arizona, offering exclusive-use venue rental for weddings, ceremonies, receptions, and private events for up to 200 guests. The company also provides nine lodging properties (six onsite luxury villas and three offsite rentals) for wedding guests and visitors, and offers coordination and planning services supported by a curated network of vetted vendors.

Product overview

Agave of Sedona operates as a unified venue and hospitality platform offering three interconnected service lines: (1) Core wedding and private event venue services with flexible indoor/outdoor spaces accommodating up to 200 guests, including coordination and planning support; (2) Onsite lodging consisting of six luxury villas (Quartz Villa, Prickly Pear, Sage Villa, Coyote Den, Honeysuckle Villa, Desert Poppy Villa) with eco-conscious design and amenities like private hot tubs; (3) Offsite lodging featuring three additional Sedona properties for guests and wedding parties. The company also maintains an exclusive network of vetted vendors (catering, photography, floristry, entertainment, transportation) that clients must use for events. All services are unified under the Agave of Sedona brand, with the venue itself serving as the central product around which lodging and vendor services are coordinated.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Venue & Services Private wedding venue offering ceremonies, receptions, elopements, rehearsal dinners, and bridal events with indoor, outdoor, and covered outdoor spaces for up to 200 guests, featuring red rock views and dog-friendly ceremonies.
• Private Events Venue & Services Versatile private event space spanning 10,000+ sq. ft. of flexible indoor and outdoor areas for celebrations, corporate retreats, speaker events, and workshops, with full AV capabilities, high-speed Wi-Fi, and a commercial kitchen for catering ease.
• Onsite Villas (Quartz Villa, Prickly Pear, Sage Villa, Coyote Den, Honeysuckle Villa, Desert Poppy Villa) Six luxury eco-conscious stand-alone casitas located steps from the venue on-site, featuring private hot tubs, fire pits, fully equipped kitchens, and modern furnishings designed with sustainability in mind. Marketed to wedding guests and visitors.
• Offsite Lodging (DreamCatcher North, DreamCatcher South, Casa La Courta) Three offsite rental properties in Sedona's top neighborhoods, including a midcentury gem in Uptown Sedona and a retreat along Oak Creek near Cathedral Rock, with hot tubs and fire pits. Marketed to wedding guests and visitors.
• Coordination & Planning Services Event coordination services including day-of and month-of coordination, vendor management, timeline creation, and venue schematic design. Includes a requisite catering list and access to the exclusive vendor network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered minor and core.

• Cave Creek Beer BurrominorChannel Partner/ Reseller/ DistributorProvides professional beer burro services for weddings, offering champagne, beer, wine, and cocktail service with burros that add interactive entertainment to events. Located in Cave Creek, Arizona.
• Creations in Cuisine CateringcoreChannel Partner/ Reseller/ DistributorPremier wedding caterer with over 29 years of experience offering full-service catering, customizable cuisine, and vegetarian/vegan/gluten-free options. Located in Phoenix, AZ.
• Creative Hands CuisinecoreChannel Partner/ Reseller/ DistributorBoutique catering company delivering high-end events for 23 years with custom-created menus emphasizing gourmet ingredients. Woman-owned business located in Mesa, AZ.
• Sedona Catering CompanycoreChannel Partner/ Reseller/ DistributorWoman-owned, full-service catering company led by Executive Chef Eden Archer, specializing in seasonal ingredients and custom-crafted menus. Located in Cottonwood, AZ.
• Southwestern WeddingscoreChannel Partner/ Reseller/ DistributorCatering and full-service wedding planning company led by Chef Jon and planner Casey, blending culinary artistry and elegant design. Located in Cottonwood, AZ.
• Hart Haus StudiosminorChannel Partner/ Reseller/ DistributorContent creation service offering candid photo and video coverage with same-evening 4K content delivery and short-form highlight reels within 24-48 hours.
• Downtown Brown ProductionscoreChannel Partner/ Reseller/ DistributorLocal Sedona DJ and entertainment company with 20+ years of experience providing professional sound, lighting, video, photo booths, and event coordination.
• Push Play EntertainmentcoreChannel Partner/ Reseller/ DistributorDJ/MC service offering professional entertainment with officiant services, bilingual options, premium and 360 photo booths, and cold floor sparklers.
• Sedona SoundscoreChannel Partner/ Reseller/ DistributorLocal DJ service with 20+ years as performing musician, offering premium sound systems, theatrical effects, professional ceremony live streaming, and silent disco options.
• Heart of Sedona WeddingscoreChannel Partner/ Reseller/ DistributorFull-service wedding planning and coordination led by Laura Marolakos and Rev. Andrew Murphy, offering personalized planning and heartfelt ceremonies in Sedona's red rocks.
• Hitch Without A GlitchcoreChannel Partner/ Reseller/ DistributorArizona wedding day management specialist with 20+ years of expertise and 100+ five-star reviews, managing setup, timeline, vendors, and day-of coordination.
• Special Occasions AZcoreChannel Partner/ Reseller/ DistributorWedding coordination and planning services by lifelong Sedona resident, offering full planning, month-of, and day-of coordination services.
• StarStruck Event PlanningcoreChannel Partner/ Reseller/ DistributorNorthern Arizona's premier wedding and event planner since 2014, offering custom layout design, full-service and month-of coordination, and hosts Sedona & Prescott Wedding Expos.
• Mountain High FlowerscoreChannel Partner/ Reseller/ DistributorCustom wedding florist offering exquisite designs from bouquets to statement installations, with personalized consultations and full-service setup. Located in Sedona, AZ.
• White Sage Floral & Fine RentalscoreChannel Partner/ Reseller/ DistributorLuxury floral and specialty rental company offering modern floral artistry, unique decorative rentals, custom design builds, and linen rentals. Located in Sedona, AZ.
• Earth ElopementsminorChannel Partner/ Reseller/ DistributorExperienced Sedona wedding officiants with 18+ years officiating weddings, offering inclusive, non-denominational ceremonies from elopements to 100+ guest celebrations.
• Birdsong Wedding PhotographycoreChannel Partner/ Reseller/ DistributorFine art and fashion wedding photography and videography by Jess & Genie, offering editorial style with photojournalistic approach. Voted top 100 photographers in the nation.
• Leslie Allred FilmscoreChannel Partner/ Reseller/ DistributorCinematic wedding film studio established in 2016, capturing genuine unposed moments with certified drone pilots. Serves Flagstaff and Sedona, AZ areas.
• Sedona Bride PhotographerscoreChannel Partner/ Reseller/ DistributorLocal Sedona photographer with 6 generations of roots and 20+ years photographing weddings, offering documentary style, timeline assistance, and adventure sessions.
• Sierra Blanco PhotographycoreChannel Partner/ Reseller/ DistributorAward-winning photography and filmmaking duo (Tina and Kevin) with fresh, innovative yet timeless documentary style, telling unique wedding stories.
• Verve Events & TentsminorChannel Partner/ Reseller/ DistributorNorthern Arizona's comprehensive special event rental store for nearly 50 years, offering table linens, dishware, dance floors, lounge furnishings. Located in Cottonwood, AZ.
• Sedona Tours + TransportationminorChannel Partner/ Reseller/ DistributorLuxury transportation and custom tour provider offering airport transfers, wine tours, scenic drives, and private group transport for wedding celebrations. Locally owned in Sedona.
• The Wilde Resort and SpaminorOthersRecommended hotel partner for lodging near the venue, offering red rock views and national forest trail access.
• Pink Jeep ToursminorOthersRecommended local experience for wedding guests seeking guided Jeep tours of Sedona's red rock formations.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Alisal Guest Ranch and Resort: Solvang, CA ranch resort hosting weddings, corporate retreats, and family gatherings with cottage lodging. Comparable integrated venue + lodging + event business model serving destination customers.
• The Allison Inn & Spa: Oregon wine country luxury resort with strong wedding/event business and on-property lodging. Similar positioning as a destination venue combining curated experiences with premium accommodations.
• L'Auberge de Sedona: Luxury resort in Sedona offering wedding and private event venues alongside onsite cottages and lodge accommodations. Competes directly with Agave for the destination wedding market in Sedona but with deeper F&B and spa amenities.
• Enchantment Resort: Major Sedona resort in Boynton Canyon with extensive wedding and corporate event facilities, multiple dining outlets, and full-service accommodations. Anchors the high end of Sedona's wedding venue market against Agave.
• Los Poblanos Historic Inn & Organic Farm: Albuquerque boutique inn and event venue on a historic property with on-site lodging and curated experiences. Comparable as an independent, family-rooted, destination event-plus-lodging property.
• Sedona Rouge Hotel & Spa: Boutique Sedona resort with event space and spa amenities targeting couples and small private events. Competes in the same mid-to-upper tier Sedona wedding venue category.
• The Wilde Resort and Spa: Sedona resort with wedding and event spaces and onsite lodging. Listed on Agave's own site as a recommended hotel partner, indicating direct overlap in the same Sedona wedding/lodging customer.
• Carneros Resort and Spa: Napa luxury resort combining private event venues with cottage-style onsite accommodations. A widely cited comparable for the integrated venue-plus-lodging destination wedding model Agave operates.
• Sky Ranch Lodge: Sedona hilltop lodge with panoramic red rock views, popular for intimate weddings and small private events. Similar positioning to Agave as a view-driven, independent event venue with lodging.

Broad incumbents

• Hilton Sedona Resort at Bell Rock: Large branded resort in Sedona with substantial meeting/event space and full-service amenities. Competes for the same corporate retreat and wedding clientele but at larger scale and broader price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/agaveofsedonavenue
• Xx.com/agaveofsedona
• Facebookfacebook.com/agaveofsedona

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agave of Sedona