Kiwi Backup
Kiwi Backup is a French cloud backup SaaS provider offering ISO 27001 and HDS-certified solutions (KiwiCloud, KiwiSanté, KiwiPlatform) for SMBs, healthcare organizations, public sector, and IT resellers across France, distributed via channel partners, white-label OEM, and direct enterprise sales.
- Company typePrivate
- Founded2002
- HeadquartersMulhouse, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Kiwi Backup does
Kiwi Backup is a French cloud backup software company founded in 2002, headquartered in Mulhouse, and operating as a family-owned SARL. It provides three subscription-based products on a Go-built multi-platform engine: KiwiCloud (SaaS backup certified ISO 27001 for general sensitive business data), KiwiSanté (SaaS backup holding both HDS and ISO 27001 certification for healthcare data subject to ANS requirements), and KiwiPlatform (on-premise backup for organizations preferring internal infrastructure). The platform supports Windows, macOS, Linux, NAS (Synology, QNAP, TrueNAS), Microsoft 365, Google Workspace, Hyper-V virtual machines, and MySQL/MariaDB databases, with source-side deduplication, incremental block technology, AES 256-bit encryption, immutable 90-day retention, and a REST API for partner integration.
The company operates a hybrid go-to-market model anchored on channel partners: IT resellers, MSPs, and ESNs resell the solution under the Kiwi Backup brand or as a white-label / marque blanche offering, with named OEM integrations including Cegedim.cloud (Cegedim Cloud Backup) and VerticalOptic (iVoirNet for 850+ opticians). Direct field sales serve French grands comptes, collectivités (public sector), and healthcare organizations, while a 30-day free trial with 25Go storage and unlimited endpoints supports product-led growth into the SMB and long-tail segment. Customer base spans 350+ partners and clients, with case-study anchors in healthcare (Proximed's 13 health agencies), optometry software (VerticalOptic), healthcare cloud (Cegedim.cloud), manufacturing (Schmidt Groupe), and public energy (Territoire d'énergie).
Revenue is generated primarily through recurring SaaS subscriptions (per-volume or per-seat) plus white-label OEM licensing, with quote-based enterprise pricing and no publicly disclosed revenue figure. The company has achieved and maintained dual ISO 27001 and HDS certifications since January 2020, positioning 100% French-hosted infrastructure as a sovereign cloud differentiator aligned with GDPR/RGPD and NIS2 compliance requirements. Kiwi Backup is bootstrapped with no external funding rounds and a leadership team of 1–10 employees, operating exclusively in France.
Kiwi Backup firmographics
Firmographics- Name
- Kiwi Backup
- Legal name
- KiwiBackup
- Website
- https://kiwi-backup.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kiwi Backup is a French cloud backup SaaS provider offering ISO 27001 and HDS-certified solutions (KiwiCloud, KiwiSanté, KiwiPlatform) for SMBs, healthcare organizations, public sector, and IT resellers across France, distributed via channel partners, white-label OEM, and direct enterprise sales.
- Ownership category
- akta.pro rank
Kiwi Backup industry classification
Industry- Product category
- Cloud Backup Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Hybrid Cloud Storage & Backup Infrastructure (HDABAMAG), Backup & Recovery Software (HDABAEAD), Managed Backup Operations (On-Prem & Hybrid) (BPAEALAC)
Keywords
Where Kiwi Backup is headquartered
LocationHeadquarters
- HQ city
- Mulhouse
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Kiwi Backup business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales, Others
Revenue model
- SaaS Subscription (KiwiCloud): Subscription-based cloud backup service certified ISO 27001 for sensitive business data, billed on a per-volume or per-seat model
- SaaS Subscription (KiwiSanté): Subscription-based cloud backup service certified HDS and ISO 27001 for healthcare data
- On-Premise License (KiwiPlatform): On-premise backup solution for organizations wishing to maintain backups on their own infrastructure
- White-label OEM licensing: Partners can resell KiwiBackup under their own brand (marque blanche) as part of their service offering
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 30 days |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Kiwi Backup product offering
Product offeringCore offering
KiwiBackup sells a sovereign, 100% French-hosted SaaS cloud backup platform delivered through three branded products: KiwiCloud (ISO 27001-certified backup for sensitive business data), KiwiSanté (HDS and ISO 27001-certified backup for health data), and KiwiPlatform (on-premise backup). The platform supports Windows, macOS, Linux, NAS (Synology, QNAP, TrueNAS), Hyper-V, Microsoft 365, Google Workspace, and MySQL/MariaDB databases, sold both directly and through channel partners and white-label OEM integrations.
Product overview
Kiwi Backup is a French cloud backup solutions provider offering three distinct products within a unified portfolio: KiwiCloud (ISO 27001-certified SaaS backup for general sensitive data), KiwiSanté (HDS and ISO 27001-certified SaaS backup specifically for health data), and KiwiPlatform (on-premise backup option for organizations preferring internal infrastructure). The products share a common technology platform offering multi-environment protection (Windows, macOS, Linux, NAS, virtual machines, databases, Microsoft 365, Google Workspace) and are available in white-label versions for IT resellers and MSPs to deploy under their own brands.
Differentiator
Problem solved
Functional benefit
Brands
- KiwiCloud: SaaS backup solution certified ISO 27001 for sensitive data protection.
- KiwiSanté
- KiwiPlatform
Products and services
- KiwiCloud SaaS backup solution certified ISO 27001 for protecting sensitive business data. Offers automated, externalized backup with SSL tunnel transfer and AES 256-bit encryption. Designed for IT professionals, resellers, and companies seeking a turnkey externalized backup solution covering Windows, macOS, Linux, NAS (Synology, QNAP, TrueNAS), Microsoft 365, Google Workspace, Hyper-V, and MySQL/MariaDB databases.
- KiwiSanté SaaS backup solution certified HDS (Hébergeur de Données de Santé) and ISO 27001 for healthcare data protection. Addresses the security and compliance requirements for health professionals and service providers handling sensitive health data, including ANS compliance requirements for health-data hosting.
- KiwiPlatform On-premise backup solution for organizations that want to maintain control over backup hosting on their own infrastructure while benefiting from Kiwi Backup's managed services, multi-platform agent support and central webadmin.
Quantifiable outcome
- 99.98% service availability
- +3 more outcomes
Companies that use Kiwi Backup
Customer profileNamed customers7 records
Segments9 records
Ideal customer profiles6 records
Kiwi Backup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature8 records
Kiwi Backup partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Cegedim.cloudcoreCegedim Cloud integrated KiwiSanté technology to offer Cegedim Cloud Backup, a HDS-certified externalized backup solution. This partnership combines Kiwi Backup's 20+ years of backup expertise with Cegedim Cloud's hosting experience for sensitive data, providing double encryption, clustering, double authentication for restorations, source-side deduplication, and API catalog for interoperability.
- VerticalOpticcoreVerticalOptic integrated KiwiSanté API into their iVoirNet software for 850+ optician clients. The integration provides automated backup, ANS compliance for health data hosting requirements, French HDS-certified infrastructure, and seamless deployment without additional specific tools.
- ProximedcoreProximed (13 health agencies across France) deployed KiwiSanté to unify and secure backup across all agencies, replacing local or uncertified datacenter backups with HDS-certified solution. Benefits include regulatory compliance, automated backups with daily notifications, competitive pricing for independent structures, and proximity support.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Kiwi Backup competitors and assessment
Company assessmentBroad incumbents
- Rubrik: Cloud data management and backup vendor focused on enterprise and mid-market. Competes for the same enterprise and regulated-data backup opportunities as Kiwi Backup's grands comptes segment, with much greater scale.
- Cohesity: Enterprise data protection and management platform with strong ransomware and immutability features. Competes with Kiwi Backup's enterprise-grade immutable backup and ransomware protection positioning.
- Veeam Software: Global leader in data protection and backup for virtual, physical, and cloud workloads, including M365. Overlaps directly with Kiwi Backup's M365, VM, and SaaS backup offerings but at much larger scale and with broader geographic reach.
- Acronis: Provider of backup, disaster recovery, and cybersecurity for SMBs, MSPs, and enterprises. Competes with Kiwi Backup across multi-platform backup and increasingly in ransomware-protected cloud storage.
Direct peers
- Datto (Kaseya): MSP-focused backup and business continuity platform with strong white-label and channel-partner economics. Closely comparable to Kiwi Backup's channel-led, white-label go-to-market targeting French MSPs and ESNs.
- Arcserve: Independent backup and disaster recovery vendor offering unified data protection across cloud, virtual, and physical environments, with an MSSP/channel model similar to Kiwi Backup's.
- Hornetsecurity (Altaro): European cybersecurity and backup provider offering Altaro VM Backup and M365 backup, distributed through MSPs. Competes with Kiwi Backup for the same French/European MSP and SMB backup wallet.
- StorageCraft (Exagrid): Backup and disaster recovery vendor for SMBs and mid-market, distributed through resellers and MSPs. Directly comparable channel and product model to Kiwi Backup.
Regional players
- OVHcloud: French sovereign cloud infrastructure provider offering hosting, storage, and backup capabilities. A natural infrastructure-level peer/adjacent for the French data-sovereignty market Kiwi Backup serves, though it operates at a different layer.
Emerging players
- Wasabi Technologies: Cloud object storage provider often paired with backup software for low-cost, sovereign-friendly storage. Increasingly an alternative for the storage layer Kiwi Backup uses, and a potential disruptor if paired with European-region offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Kiwi Backup social profiles
Digital presenceKiwi Backup compliance and trust
Trust signalCompliance3 records
Kiwi Backup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kiwi Backup leadership team
Management profileNumber of profiles
Profiles4 records
Kiwi Backup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kiwi Backup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kiwi Backup
What does Kiwi Backup do?
KiwiBackup sells a sovereign, 100% French-hosted SaaS cloud backup platform delivered through three branded products: KiwiCloud (ISO 27001-certified backup for sensitive business data), KiwiSanté (HDS and ISO 27001-certified backup for health data), and KiwiPlatform (on-premise backup). The platform supports Windows, macOS, Linux, NAS (Synology, QNAP, TrueNAS), Hyper-V, Microsoft 365, Google Workspace, and MySQL/MariaDB databases, sold both directly and through channel partners and white-label OEM integrations.
Is Kiwi Backup a public or private company?
Kiwi Backup is a private company. It is classified as family owned and is currently operating.
When was Kiwi Backup founded?
Kiwi Backup was founded in 2002. It employs 1 to 10 people.
Where is Kiwi Backup based?
Kiwi Backup is headquartered in Mulhouse, France, in the Europe region.
How does Kiwi Backup make money?
Four revenue lines are on record. SaaS Subscription (KiwiCloud) is the primary driver. The others are saaS Subscription (KiwiSanté), on-Premise License (KiwiPlatform) and white-label OEM licensing.
Who are Kiwi Backup's main competitors?
Broad incumbents on record are Rubrik, Cohesity, Veeam Software and Acronis. Direct peers are Datto (Kaseya), Arcserve, Hornetsecurity (Altaro) and StorageCraft (Exagrid). OVHcloud is listed as a regional player. Wasabi Technologies is listed as an emerging player.
Does Kiwi Backup have an API?
Yes. Kiwi Backup offers an API that enables integration with third-party software. According to the VerticalOptic case study, the solution was integrated directly into the iVoirNet software via the APIs provided by Kiwi Backup, allowing complete automation of backups and seamless integration within existing workflows. The Cegedim.cloud partnership also mentions a catalog of APIs for interoperability with business applications. Documentation URL and technical specifications are not explicitly stated in the available sources.
What industry is Kiwi Backup in?
Kiwi Backup's product category is Cloud Backup Software. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its NAICS code is 5182 and its SIC code is 7372.