Deceler Vibrotek

Name

Deceler Vibrotek

Legal name

Deceler Vibrotek Controls Pvt. Ltd.

Website

https://deceler.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Automation Systems Integration

NAICS

Commercial and Service Industry Machinery Manufacturing (3333), Mechanical Power Transmission Equipment Manufacturing (333613)

SIC

General Industrial Machinery & Equipment (3560), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Industrial Robotics & Cobots (IMAIAMAB)

akta.pro secondary industries

Factory Automation & Control Systems (PLC/SCADA/DCS) (IMAIAMAA), Collaborative Robots (Cobots) (IMAHAHAB), End-of-Line Integration & Packaging Line Systems (IMAHAOAN)

Keywords

• Industrial automation solutions
• Collaborative robotics integration
• Autonomous mobile robots
• Machine vision systems
• Factory safety automation

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Automation Products and Equipment Sales: Deceler generates revenue primarily through the sale of industrial automation products including collaborative robots (AUBO cobots), autonomous mobile robots (IPLUSMOBOT AMRs), vision sensors (SensoPart VISOR), safety equipment (ReeR, Pizzato), vacuum systems (AIRBEST), and motion control components. Products range from individual components to complete workstations such as the Auctech AWP Series palletizing workstation.
2. System Integration and Turnkey Solutions: Deceler provides end-to-end automation solutions encompassing application study, concept creation, design & BOM, proof of concept, product supply, integration, QC, and after-sale service. This professional services component adds value to hardware sales and drives Industry 4.0 transformation for customers.
3. After-Sale Service and Support: The company offers after-sale service as part of its integrated automation solution offering, providing ongoing support, maintenance, and potentially spare parts to customers post-installation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Deceler Vibrotek is an industrial automation systems integrator and distributor that supplies collaborative robots (AUBO cobots), autonomous mobile robots (IPLUSMOBOT AMRs), industrial vision sensors (SensoPart VISOR), vacuum material handling systems, safety equipment, and motion control components to Indian manufacturing enterprises. The company combines these technologies into turnkey Industry 4.0 automation solutions, providing end-to-end services spanning application study, concept creation, design, proof of concept, product supply, system integration, quality control, and after-sale service.

Product overview

Deceler Vibrotek Controls Pvt. Ltd. is an industrial automation company offering a comprehensive portfolio of robotics, sensing, and motion control products under a unified automation solutions platform. The core offerings include AUBO collaborative robots (3-20kg payloads), IPLUSMOBOT autonomous mobile robots (EMMA, FOLA, OMNI, MORA, CLOUDIA series), SensoPart VISOR® vision sensors (XE, Code Reader, Object AI, Robotic, Solar, Allround), vacuum material handling systems (generators, cups, grippers, lifters, tube lifters), and safety systems (ReeR light curtains/scanners, Pizzato interlocks/switches). These integrate with motion control products including indexers, precision conveyors, welding positioners, shock absorbers, and palletizing workstations (Auctech AWP Series). The company positions itself as an Industry 4.0 solutions provider focused on robotics, vision, and motion controls automation since its inception in 2013, serving sectors including manufacturing, automotive, electronics, semiconductor, lithium battery, and solar energy.

Differentiator

Problem solved

Functional benefit

Products and services

• AUBO Collaborative Robots (Cobots) Collaborative robots with payload capacities from 3kg to 20kg featuring ±0.02mm repeatability, drag teaching programming, and safety certifications (EN ISO 13849-1:2015 PL=d CAT 3, CE, UL, KCs, SEMI S2). Applications include pick & place, assembly, machine tending, glue dispensing, welding, and paint spraying for manufacturing enterprises.
• IPLUSMOBOT Autonomous Mobile Robots (AMRs) Autonomous mobile robots including EMMA series (400K-1500K, 400L-2000L), FOLA forklift robots (DN1416, QN1416, BN2001), OMNI robots (1.5T-5T), MORA, and CLOUDIA. Designed for manufacturing, transportation, 3C electronics, semiconductor, and lithium battery industry logistics automation.
• VISOR Vision Sensors

Quantifiable outcome

• AUBO cobot deployment time of half a day on average to execute new tasks, enabling rapid task switching and high-mix production adaptation.
• +6 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• IPLUSMOBOTcoreChannel Partner/ Reseller/ Distributor · 1 January 2016Deceler is the authorized channel partner and integrator of IPLUSMOBOT, a global leading company in the autonomous mobile robot (AMR) field. IPLUSMOBOT was founded in 2016 with headquarters in Hangzhou and sub-companies in Tianjin and Shenzhen. The company provides logistics automation, digital, and intelligent products to the manufacturing industry, helping enterprises increase configuration efficiency, circulation resources, and integrated operation efficiency. Deceler distributes IPLUSMOBOT AMR products (EMMA, FOLA, OMNI, MORA, CLOUDIA series) in India.
• AUBO RoboticscoreTechnology or IntegrationDeceler distributes AUBO collaborative robots (3kg, 5kg, 7kg, 10kg, 12kg, 16kg, 20kg payload models) and provides integration services for AUBO cobots across applications including pick & place, assembly, machine tending, glue dispensing, vision, welding, and paint spraying. AUBO is a leading collaborative robot manufacturer with products certified to EN ISO 13849-1:2015 (PL=d, CAT 3), CE, UL, KCs, and SEMI S2 standards.
• AUCTECHcoreChannel Partner/ Reseller/ DistributorDeceler distributes the Auctech AWP Series collaborative palletizing workstation (AWP-20 and AWP-40 series), a compact, fully integrated cobot-based palletizing solution. AUCTECH has deep expertise in the palletizing industry and provides turnkey mode palletizing workstation products leveraging its technical reserve and R&D capability. The partnership enables Deceler to offer ready-to-deploy palletizing automation.
• SensoPartcoreChannel Partner/ Reseller/ DistributorDeceler distributes SensoPart's VISOR vision sensor portfolio including VISOR XE (extra-fast vision sensors with AI capabilities), VISOR Code Reader, VISOR Object (AI), VISOR Robotic (image-guided robotics), VISOR Solar (solar cell detection), and VISOR Allround. SensoPart is described as a market leader in sensor technology and a reliable partner for high-quality industrial sensors for digital factory applications.
• ReeRcoreChannel Partner/ Reseller/ DistributorDeceler distributes ReeR safety sensors, the biggest manufacturer of safety sensors in Italy and one of the major players globally. ReeR products include safety light curtains (Type 2, Type 4), safety photocells, safety laser scanners (safety scanners), safety interfaces, and measurement light curtains. ReeR has a long history in safety and automation with a wide, complete range certified by TÜV Rheinland for ISO 13849 standard compliance.
• PizzatocoreChannel Partner/ Reseller/ DistributorDeceler distributes Pizzato safety interlocks including safety switches, solenoid interlocks, and RFID-coded interlocks. Pizzato is an Italian manufacturer producing diverse safety switches with mechanical and electrical actuation options, integrated status indicators, and RFID-coded options for enhanced security. Products carry CE certification confirming compliance with European Union safety standards for industrial safety equipment.
• AIRBESTcoreChannel Partner/ Reseller/ DistributorDeceler distributes AIRBEST vacuum components including pneumatic vacuum generators (vacuum ejectors), vacuum cartridges, and modular vacuum systems. Founded in 2006, AIRBEST is a manufacturing and service enterprise engaged in R&D, production, and sales of vacuum components. Products include basic type, multistage, combined type, and conveying vacuum generators with lightweight, compact, and efficient designs.
• Enidine (ITT Enidine)coreChannel Partner/ Reseller/ DistributorDeceler distributes Enidine industrial shock absorbers, wire rope isolators, and hydraulic buffers. Enidine products include ECO series shock absorbers (ROHS compliant), HD/HDN Series heavy duty shock absorbers, Heavy Industry (HI) Series buffers, small bore and mid-bore adjustable and non-adjustable hydraulic shock absorbers, and high-performance wire rope isolators. Enidine meets standards including DEF-STND 0755, MIL-STD-810, BV43-44, MIL-STD-167, STANAG-042, MIL-S-901, and MIL-5400.
• Super SystemscoreChannel Partner/ Reseller/ DistributorDeceler distributes Super Systems industrial gas springs with a 22-year manufacturing history. Super Systems is one of the largest manufacturers in India for gas springs, offering products including push and pull type gas springs, lockable gas springs, stainless steel gas springs, medical hydraulic actuators, and MC dampers. Products serve hospital beds, industrial applications, and various machinery requiring gas spring solutions.
• Super SystemminorChannel Partner/ Reseller/ DistributorUnder the HYDROLIFT Brand, Super System manufactures and supplies Hospital Furniture Hydraulic Pumps in various sizes (6", 8", 10", 12") for hospital bed applications.
• JarretminorChannel Partner/ Reseller/ DistributorDeceler distributes Jarret Industrial Series Buffers and Shock Absorbers, which utilize unique compression and shear characteristics of specially formulated silicone elastomers to combine energy absorption and return spring functions in a single unit. Products serve large machinery safety stops and industrial buffer applications without requiring additional gas or mechanical spring return mechanisms.
• TANGYING (Taiwan Tang Ying)minorChannel Partner/ Reseller/ DistributorDeceler distributes TANGYING air disc brakes and air clutches (DBK, DBG, DBH, DBC, DBF, DBK10/DBK20.2/DBK20.4, DBKF series), powder clutches (PC, PHC, PKB, PKC series), and related industrial motion control products. TANGYING is Taiwan's first contact with mechanical clutches and brakes companies, with over 30 years of development experience, and a leading industrial clutch and brake manufacturer in Taiwan. Products serve printing, packaging, corrugated, cable, textile, rubber, tire, assembly line, paper, construction, food, and plywood machinery industries.
• STEKIminorChannel Partner/ Reseller/ DistributorTANGYING promotes the STEKI brand across mainland China through a network of factories and sales operations. STEKI branded products (safety chucks, strip-type air shafts, key-type air shafts, powder brakes) are distributed through Deceler, with Steki design Replaceable VT Insert technology providing closer concentricity, less vibration, and longer service life.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Systemantics India: India-based industrial robotics manufacturer and integrator serving Indian manufacturers. Comparable as a domestic competitor offering industrial robot and automation integration solutions to similar enterprise manufacturing customers.
• Addverb Technologies: India-based provider of AMRs, cobots, and warehouse/factory automation solutions. Directly comparable as an Indian integrator competing in the same end markets (manufacturing, logistics, 3PL) with a similar product portfolio spanning mobile robots, stationary cobots, and software.
• Universal Robots: Global collaborative robot market leader and the benchmark product Deceler's AUBO cobot competes against. Comparable because it is the principal product alternative a Deceler customer would consider, and UR's distributor/integrator ecosystem directly overlaps Deceler's channel.
• GreyOrange: India-headquartered AMR and robotic automation vendor serving manufacturing, distribution, and e-commerce customers globally. Comparable to Deceler as an India-rooted automation solutions provider with material AMR exposure and enterprise customer base.

Broad incumbents

• Omron Automation India: Indian operations of Omron, offering sensors, vision, safety, motion, and robotics. Comparable as a broad automation incumbent whose product portfolio (vision sensors, safety, motion control) directly overlaps Deceler's distributed lines.
• Mitsubishi Electric India: Indian arm of Mitsubishi Electric offering factory automation, servo systems, robots, and CNC. Comparable as a broad incumbent in motion control, robotics, and factory automation serving the same Indian manufacturing customer base.
• Siemens India: Indian subsidiary of Siemens offering factory automation, drives, PLCs, and digital industries software. Comparable as a broad incumbent competing for the same Indian Industry 4.0 transformation wallet with deeper engineering and software depth.
• Yaskawa India: Indian subsidiary of Yaskawa Electric, offering industrial robots, motion control, and drives. Comparable as a broad incumbent in factory automation competing for the same Indian enterprise robotics and motion-control customers.
• ABB India: Indian arm of global industrial automation major offering robotics, drives, motors, and control products. Comparable as a broad incumbent competing for the same Indian manufacturing wallet across cobots, AMRs, motion control, and safety.

Emerging players

• Techman Robot: Taiwan-based collaborative robot manufacturer with built-in vision, competing head-to-head with AUBO in the global cobot market. Comparable as an emerging cobot vendor whose distribution and product positioning closely mirrors Deceler's AUBO partnership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@decelervibrotekcontrolspvt7390
• Facebookfacebook.com/decelertechniks
• LinkedInlinkedin.com/company/deceler-vibrotek-controls-pvt-ltd
• Instagraminstagram.com/decelerautomation

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Deceler Vibrotek