Nutrigold

What Nutrigold does

Nutrigold is a UK-based food supplement brand operated by NUTRI-LINK LTD, founded in 1999 by naturopaths and scientists and headquartered in Newton Abbot, Devon. The company develops and sells practitioner-grade nutritional supplements through a direct-to-consumer e-commerce channel at nutrigold.co.uk, supplemented by telephone ordering and a formal Practitioners Program serving UK naturopaths, nutritionists, and individual consumers. Its product range spans capsules, tablets, softgels, liquids, and powders across vitamins, minerals, essential fatty acids, probiotics, and botanicals, organised by both SKU and health condition (bone health, brain health, immune support, women's health, etc.).

The company's core technology centres on nutrient bioavailability rather than novel drug delivery. Its registered Citrizorb® trademark covers citrate-bound mineral forms (Magnesium, Calcium, Zinc, Manganese Citrizorb) positioned as more bioavailable than standard carbonate or oxide forms, and it incorporates inbound-licensed bioactive ingredients including Quatrefolic® (5-MTHF folate), Mena Q7® (MK-7 Vitamin K2), vegan D3 sourced from algae/lichen, and methylcobalamin/adenosylcobalamin B12 in sublingual form. Other formulations include Marine Fish Oil in re-esterified triglyceride form with IFOS 5-star certification and Women's Multi combining citrate minerals with P5P B6 and Quatrefolic.

Nutrigold generates revenue through one-time product sales via its own e-commerce storefront and telephone ordering, with no subscription model and no disclosed B2B or enterprise contracts. Pricing is unit-based, ranging from £7.82 to £43.67 per SKU, with periodic promotional discounts of up to 50%, a £25 free UK delivery threshold, and worldwide shipping available at variable rates. The company is privately held with no disclosed institutional investors, funding rounds, or M&A activity, and operates from a single UK headquarters with no disclosed headcount.

Name

Nutrigold

Legal name

NUTRI-LINK LTD

Website

https://nutrigold.co.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutrigold is a UK-based, privately held food supplement brand founded in 1999, selling practitioner-grade vitamins, minerals, probiotics, and omega-3s through its own e-commerce site and practitioner channel, differentiated by bioavailability-focused formulations including its registered Citrizorb® mineral line.

Ownership category

akta.pro rank

Product category

Nutritional Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB), Condition-Specific Bioactives (Glucosamine/Chondroitin, Plant Sterols, Melatonin, Lutein/Zeaxanthin) (AFAJAKAK), Prebiotics & Dietary Fibers (Inulin, FOS/GOS, Resistant Starch, Beta-Glucan, Psyllium) (AFAJAKAF)

Keywords

• Food supplements
• Nutritional supplements
• Vitamin formulations
• Mineral supplements
• Practitioner grade supplements

Headquarters

HQ city

Newton Abbot

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: One-time product purchases through nutrigold.co.uk. Products include capsules, tablets, softgels, and liquids across vitamins, minerals, essential fatty acids, probiotics, and botanicals. No subscription model indicated.
2. Telephone Ordering: Phone-based product ordering and purchasing via Freephone 0800 233 5675, processing credit/debit card payments.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nutrigold is a UK-based food supplement brand that develops and sells a portfolio of high-bioavailability nutritional supplements — including multivitamins, omega-3 fish and krill oils, mineral citrates, probiotics, and targeted formulas for bone, joint, and brain health — directly to consumers and health practitioners through nutrigold.co.uk and telephone ordering. The product range is built around proprietary Citrizorb® citrate mineral forms and licensed bioactive ingredients (Quatrefolic®, Mena Q7®) emphasizing nutrient form over quantity.

Product overview

Nutrigold is a UK-based food supplement company founded in 1999 by naturopaths and scientists, offering a comprehensive portfolio of high-quality, bioavailable nutritional supplements. The product line centers on bioactive vitamins and proprietary Citrizorb mineral formulations (including Magnesium Citrizorb, Calcium Citrizorb, and Zinc Citrizorb) that feature enhanced bioavailability compared to standard mineral forms. Core products include multivitamin formulas (Multi Plus, Women's Multi), omega-3 supplements (Marine Fish Oil in re-esterified triglyceride form, Antarctic Krill Oil, Flaxseed Oil), targeted formulations (Bone Support Formula, Joint Support Formula), and specialty supplements (Vitamin B12 Sublingual, Vegan D3+K2+A). The company also offers practitioner services including online nutrition consultations and educational webinars. Products are characterized by their focus on bioavailability through citrate minerals, reduced folate forms (Quatrefolic), methylated B12 (methylcobalamin), and vegan vitamin D3 sourced from algae.

Differentiator

Problem solved

Functional benefit

Products and services

• Pro-otic x 90 Capsules Probiotic and otic health supplement in 90-capsule format offered to individual consumers and practitioners.
• Magnesium Citrizorb x 60 Capsules High-bioavailability magnesium citrate supplement delivering elemental magnesium per capsule, using the proprietary Citrizorb® delivery system.
• Magnesium Citrizorb x 120 Capsules High-bioavailability magnesium citrate supplement in 120-capsule size, using the proprietary Citrizorb® delivery system.
• Supamag Plus x 60 Capsules Proprietary magnesium supplement with enhanced formula for optimal absorption, branded Supamag Plus.
• Supamag Plus x 180 Capsules Proprietary magnesium supplement with enhanced formula in 180-capsule size, branded Supamag Plus.
• Joint Support Formula x 90 Capsules Comprehensive joint health support formula combining multiple nutrients for musculoskeletal health in 90-capsule format.
• Selenium x 60 Capsules Essential mineral supplement providing selenium for antioxidant support and thyroid function in 60-capsule format.
• Evening Primrose Oil 1000mg x 60 Softgels Gamma-linolenic acid (GLA) supplement derived from evening primrose oil for skin and hormonal health in 60-softgel format.
• Copper Bisglycinate x 60 Capsules Highly bioavailable copper supplement in bisglycinate form for connective tissue and energy metabolism support.
• Aloe Vera Juice x 500ml Liquid aloe vera supplement for digestive and immune support in 500ml format.
• Magnesium Powder 270g Powdered magnesium supplement for flexible dosing and rapid absorption in 270g format.
• L. Rhamnosus GG Probiotic supplement containing the Lactobacillus rhamnosus GG strain for gut and immune health.
• Quercetin 300mg x 60 Capsules Plant flavonoid supplement containing 300mg quercetin per capsule with natural mast cell stabilizing properties for allergy support.
• Ashwagandha x 60 Capsules Adaptogenic herb supplement (Withania somnifera) for stress support and energy maintenance in 60-capsule format.
• Saccharomyces Boulardii x 60 Capsules Probiotic yeast supplement for digestive health support, particularly useful during travel, in 60-capsule format.
• Alka-Greens x 200g Green superfood powder blend for alkalizing and nutritional support in 200g format.
• Antarctic Krill Oil x 60 Softgels Omega-3 fatty acid supplement from MSC-certified Antarctic krill, supporting heart and brain health, in 60-softgel format.
• Flaxseed Oil 1000mg x 90 Softgels Plant-based omega-3 supplement providing 1000mg flaxseed oil (alpha-linolenic acid) per softgel in 90-softgel format.
• Marine Fish Oil x 120 Softgels High-potency omega-3 supplement providing 432mg EPA and 288mg DHA per serving in re-esterified triglyceride (rTG) form, IFOS 5-star certified for purity, in 120-softgel format.
• Marine Fish Oil x 60 Softgels Omega-3 supplement providing 432mg EPA and 288mg DHA per serving in 60-softgel format.
• Vegan D3+K2+A Plant-based fat-soluble vitamin supplement combining 2000iu vegan vitamin D3 from algae, 100mcg vitamin K2 (Menaquinone-7), and 900mcg vitamin A, suitable for vegans, in 60-capsule format.
• Vitamin B12 Sublingual x 60 Tablets Sublingual B12 supplement providing 500mcg methylcobalamin and 500mcg adenosylcobalamin for energy and nervous system support, in 60-tablet format.
• Bone Support Formula x 90 Capsules Comprehensive bone health formula with Citrizorb® citrate minerals (Calcium Citrizorb), vegan vitamin D3, Mena Q7® vitamin K2, and Quatrefolic® folate, in 90-capsule format.
• Women's Multi x 180 Capsules Multivitamin and mineral formula with bioactive nutrients including Citrizorb® citrate minerals, P5P B6, Quatrefolic® folate, methylcobalamin B12, and Mena Q7® K2, with added iron for women's health, in 180-capsule format.
• Multi Plus x 180 Capsules Comprehensive multivitamin and mineral formula without calcium, featuring Citrizorb® minerals, P5P, Quatrefolic®, methylcobalamin, and vitamin K2, in 180-capsule format.
• Zinc Citrizorb x 60 Capsules High-bioavailability zinc citrate supplement delivering 15mg elemental zinc per capsule using the Citrizorb® delivery system, in 60-capsule format.
• Golden Flaxseed Oil x 500ml Premium cold-pressed flaxseed oil with minimum 50% alpha-linolenic acid (ALA), packaged in amber glass bottles, in 500ml format.
• Calcium Citrizorb x 60 Capsules Highly bioavailable calcium citrate supplement delivering 100mg elemental calcium per capsule using the Citrizorb® delivery system, hypoallergenic and suitable for vegetarians and vegans, in 60-capsule format.
• Co Enzyme Q10 (Ubiquinol) x 30 Capsules Ubiquinol form of CoQ10 supplement providing 30mg per capsule for cellular energy production, in 30-capsule format.
• Phosphatidyl Serine x 30 Soft Gels Phospholipid complex from soy standardized to provide 100mg phosphatidyl serine per soft gel for cognitive and brain health support, in 30-softgel format.
• Online Nutrition Consultation Professional nutritional consultation service for personalized supplement recommendations delivered online to Nutrigold customers.
• Practitioners Program Support program for UK health practitioners offering product education and practitioner-exclusive offerings to facilitate clinical recommendation of Nutrigold supplements.

Quantifiable outcome

• Citrate minerals demonstrate greater bioavailability compared to carbonate or oxide mineral forms
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered minor.

• The Nutrition NetworkminorStrategic or Co-development PartnerNutrigold is a proud supporter of The Nutrition Network, an organization connecting nutrition professionals and advancing nutritional medicine education.
• Devon Contract WasteminorOthersZero to Landfill waste management partnership. All workplace waste managed on a Zero to Landfill basis through Devon Contract Waste.
• Sky & WWFminorOthersGlobal environmental initiative participation supporting Sky & WWF campaigns to help save 1 billion trees and ocean plastic reduction projects.
• Woodland TrustminorOthersFSC-certified paper supplied by Woodland Trust for printed materials. Each purchase supports tree replanting initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cytoplan: UK wholefood and bioavailable supplement brand serving practitioners and consumers with vitamins, minerals, and condition-specific formulas — comparable in practitioner-channel heritage, UK origin, and emphasis on nutrient form/absorption rather than quantity.
• BetterYou: UK premium supplement brand specializing in transdermal and sublingual delivery (e.g., sublingual B12, vitamin D sprays) — comparable in bioavailability-led innovation, UK DTC positioning, and practitioner endorsements.
• HealthAid: UK-based supplement manufacturer selling vitamins, minerals, herbal, and condition-specific formulas through health stores, pharmacies, and DTC — overlapping product mix and UK practitioner/consumer customer base, with stronger wholesale exposure.
• Lamberts Healthcare: UK practitioner-recommended supplement brand with a comparable product portfolio (vitamins, minerals, omega-3s, condition-specific formulas) sold through practitioners, DTC, and pharmacy channels — same end customer (UK practitioner referrals and health-conscious consumers) and similar premium positioning.
• Pure Encapsulations: Premium hypoallergenic supplement brand marketed heavily to UK and European practitioners with bioavailability-focused formulations — comparable in practitioner-channel DNA and bioactive/hypoallergenic positioning, though US-rooted and now owned by Nestlé Health Science.
• BioCare (BioCare London): UK-based practitioner-grade supplement brand offering vitamins, minerals, and probiotics to health professionals and consumers — directly comparable in channel strategy (practitioner + DTC), bioactive-formulation focus, and UK-only geographic anchor.
• Nature's Best: UK vitamin, mineral, and sports-nutrition supplement manufacturer selling through health-food wholesale, pharmacy, and DTC — overlapping product categories (vitamins, minerals, omega-3s, joint/bone support) and comparable UK practitioner/consumer audience.
• Viridian Nutrition: UK-based ethical and bioavailable supplement brand selling vitamins, minerals, and condition-specific formulas through DTC, practitioners, and independent health stores — closely comparable in premium positioning, practitioner-friendly formulations, and UK-only primary geography.

Broad incumbents

• Solgar: Long-established global premium vitamin and mineral brand with broad UK availability — comparable in premium, practitioner-acceptable positioning and broad supplement portfolio, but with far greater scale and broad-line brand presence.
• Holland & Barrett: UK high-street and online health supplement retailer carrying private-label and third-party vitamins, minerals, omega-3s, and probiotics — the dominant UK supplement channel against which Nutrigold's premium DTC proposition is positioned.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nutrigoldltd
• Facebookfacebook.com/nutrigoldsw
• Instagraminstagram.com/nutrigold.co.uk
• LinkedInlinkedin.com/company/nutrigold-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutrigold