yoga tree studios

What yoga tree studios does

Yoga Tree Studios Inc. is a privately held, founder-led yoga studio chain incorporated in Ontario, Canada, co-founded in 2007 by Jason and Debbie in Thornhill, Ontario. The company operates three physical studios in the Greater Toronto Area (Bay & Dundas in downtown Toronto, Richmond & Spadina in the Fashion District, and Richmond Hill), offering more than 150 weekly classes across multiple yoga styles including Hatha, Ashtanga, Hot Yoga, Vinyasa, Yin, Restorative, and Core Yoga. The business also runs a 200-hour Yoga Alliance-certified teacher training program that has produced 500+ graduates over 15+ years, a corporate yoga program delivered at client offices or via Zoom, and a Wellness Center (massage therapy and holistic nutrition) at the Bay & Dundas location.

The company operates a multi-channel digital distribution layer in addition to its physical studios. Live online classes are streamed via Zoom and distributed through FitGrid, while an on-demand video library ("Yoga on Demand") is delivered via the VHX platform with 190+ pre-recorded classes, accessible on web, mobile, and TV casting. All bookings, payments, and membership management run on MindBody Online, with a branded mobile app on iOS and Android.

Yoga Tree generates revenue through (i) recurring bi-weekly and monthly memberships (In-Studio Unlimited at $70 bi-weekly, All Access Unlimited at $80 bi-weekly, Unlimited Online at $75/month, Yoga on Demand at $20/month or $200/year), (ii) prepaid class cards with 1-year expiry ranging from 5-class ($130) to 50-class shareable ($1,000), (iii) teacher training tuition of $3,700 + HST, (iv) corporate program fees, (v) wellness services, and (vi) gift cards and workshops. Customer segments span individual yoga practitioners, corporate clients, aspiring yoga teachers, and wellness-service consumers. The company has been recognized by BlogTO, Toronto Life, Toronto Star, Post City Magazine, and in 2019 by Canadian Business & Maclean's Magazine and The Globe and Mail as one of Canada's fastest-growing companies.

Name

yoga tree studios

Legal name

Yoga Tree Studios Inc.

Website

https://yogatree.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Yoga Tree Studios is a privately held, founder-led yoga studio chain operating three locations in the Greater Toronto Area, offering 150+ weekly in-studio, live online, and on-demand yoga classes, plus teacher training, corporate wellness, and massage/nutrition services.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Corporate/Workplace Yoga & Pilates (HSADACAJ), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)

Keywords

• Yoga studio services
• Yoga classes
• Online yoga streaming
• Yoga teacher training
• Corporate wellness programs

Headquarters

HQ city

Richmond Hill

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Studio Memberships: Monthly and bi-weekly auto-renewing memberships providing unlimited in-studio and/or online class access. Includes In-Studio Unlimited at $70 bi-weekly and All Access Unlimited at $80 bi-weekly.
2. Class Cards: Prepaid class cards with 1-year expiry. Options include 5-class ($130), 10-class ($240), 20-class ($450), and 50-class ($1000 shareable) cards valid for in-studio and online classes.
3. Yoga on Demand Subscription: Monthly subscription at $20/month or annual at $200/year after 7-day free trial. Access to 190+ pre-recorded class videos with new content added weekly.
4. Teacher Training Programs: 200-hour Yoga Alliance certified teacher training at $3,700 + HST. Formats include 1-month intensive or 11-weekend programs with early bird discounts available.
5. Corporate Yoga Programs: Yoga instruction services for corporate clients delivered at office locations, via online platforms, or in-studio for remote teams. Programs include 45-60 minute sessions.
6. Wellness Center Services: Massage therapy services (30 min/$65, 60 min/$100) and holistic nutrition services (initial assessment/$75, follow-up/$40) offered at Bay & Dundas location.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Yoga Tree Studios operates a network of three physical yoga studios in the Greater Toronto Area (Bay & Dundas, Richmond & Spadina, Richmond Hill) offering 150+ weekly in-studio classes across multiple styles including Hatha, Ashtanga, Hot Yoga, Vinyasa, Yin, Restorative, and Core Yoga. The company extends its instruction through Online LIVE classes streamed via Zoom and a Yoga on Demand subscription video library with 190+ pre-recorded classes accessible via web, mobile, and TV casting. Complementary offerings include a 200-hour Yoga Alliance-certified teacher training program, corporate yoga programs, and a wellness center providing massage therapy and holistic nutrition.

Product overview

Yoga Tree Studios operates a multi-location yoga studio network in the Greater Toronto Area, offering a hybrid of in-person and digital yoga instruction. The core offering comprises in-studio yoga classes across three Toronto-area studios (Bay & Dundas, Richmond Hill, Richmond & Spadina), supplemented by two digital channels: Online LIVE Classes streamed via Zoom, and Yoga on Demand — a subscription video library on VHX with 190+ pre-recorded classes. Memberships range from single class cards and monthly plans to unlimited all-access tiers ($165/month) combining in-studio, live online, and on-demand access. Additional services include corporate yoga programs, Yoga Alliance-certified 200-hour teacher training, a wellness center (massage therapy and nutrition), workshops, and a volunteer-based Energy Exchange Program. The business runs on MindBody Online for bookings and payments, and distributes its mobile app through Apple and Google Play stores.

Differentiator

Problem solved

Functional benefit

Brands

• Yoga on Demand: Subscription-based streaming platform offering pre-recorded yoga classes accessible anytime, with 190+ videos and new releases weekly.
• Yoga Tree LIVE

Products and services

• In-Studio Yoga Classes In-person yoga instruction at three Toronto-area studio locations (Bay & Dundas, Richmond Hill, Richmond & Spadina), offering 150+ weekly classes across styles including Hot Yoga, Hatha, Vinyasa, Yin, Restorative, and Core Yoga, with sessions ranging from 50 to 90 minutes. Available to individual practitioners of all levels.
• Online LIVE Classes Live-streamed yoga classes delivered via Zoom, allowing members to attend real-time sessions with instructors from home. Classes are interactive, with teachers able to watch and respond to student practice in real time. Accessible globally via the website or Yoga Tree app.
• Yoga on Demand A subscription-based video-on-demand library of pre-recorded yoga classes, powered by VHX. Offers 190+ videos with new releases added weekly, ranging from 5-minute meditations to 60-minute flows. Available via web, TV casting (Chromecast, AirPlay, HDMI), and mobile devices.
• In-Studio Unlimited Membership A recurring bi-weekly membership providing unlimited access to all in-studio classes at all three studio locations. Billed at $70/bi-weekly (or $150/month equivalent). Auto-renews with 2 weeks' cancellation notice.
• All Access Unlimited Membership A comprehensive recurring membership offering unlimited access to all in-studio classes, all online LIVE classes, and the full Yoga on Demand library. Billed bi-weekly at $80 (or $165/month equivalent). Auto-renews with 2 weeks' cancellation notice.
• Class Cards (5, 10, 20, and 50 Class) Prepaid class card packages valid for a fixed number of in-studio or online classes, with options for 5 classes ($130), 10 classes ($240), 20 classes ($450), and a 50-class card ($1,000) that is shareable with one other person. Cards expire 1 year from activation.
• New Member Special (Introductory Pass) An introductory offer for new members providing 2 weeks of unlimited in-studio and online classes for $50, auto-renewing at $65 bi-weekly thereafter.
• Yoga on Demand Subscription Subscription access to the Yoga on Demand video library, available as a $20/month plan (with 7-day free trial) or a $200/year annual plan offering 2 months free. Access to 190+ pre-recorded yoga videos with new content added weekly.
• Corporate Yoga Programs Yoga instruction programs delivered at corporate workplaces, via Zoom for remote teams, or in Yoga Tree studios. Offered in formats including Unwind + Meditate, Sweat + Restore, and Strength + Balance, with 45-60 minute sessions and customizable scheduling for companies seeking employee wellness benefits.
• Yoga Teacher Training A Yoga Alliance-certified 200-hour teacher training program offered in intensive (1-month) and weekend (11-weekend) formats. Tuition is $3,700 + HST, with early bird savings of $300. Includes 5 months of unlimited membership. Designed for individuals seeking professional yoga teaching certification.
• Wellness Centre A wellness center located within the Bay & Dundas studio offering massage therapy (30-min/60-min sessions at $65/$100) and holistic nutrition counseling (initial assessment $75, follow-up $40) provided by registered holistic nutritionist Jennifer Nicol.
• Gift Cards Digital or physical gift cards available for purchase, redeemable for all Yoga Tree classes, memberships, and services.
• Workshops In-depth workshop sessions taught by experienced instructors, covering specialized topics in yoga practice. Separate registration and fees apply; promotional passes and class cards cannot be used.
• Energy Exchange Program A volunteer program in which participants contribute 2 hours per week to studio maintenance in exchange for unlimited in-studio and online yoga class access. Available at all three studio locations.

Quantifiable outcome

• Corporations realized $3-6 in savings for every $1 invested in yoga and wellness programs for employees with 25%+ average reduction in health-care costs
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MindBody OnlinecoreTechnology or IntegrationMindBody Online serves as Yoga Tree's booking and payment processing platform for all class reservations, membership management, and retail sales. Customers book classes through MindBody's web interface or Yoga Tree's branded app.
• FitGridcoreTechnology or IntegrationFitGrid delivers confirmation emails and class links for online live classes approximately 1 hour before class start time. Platform enables Yoga Tree to distribute Zoom class access to registered students.
• ZoomcoreTechnology or IntegrationZoom video conferencing platform used to stream live online yoga classes, enabling real-time interaction between teachers and students at home.
• The Art of GraceminorStrategic or Co-development PartnerCreative partner responsible for video content creation for Yoga Tree's marketing and promotional materials.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• CorePower Yoga: Large U.S. yoga studio chain with hundreds of locations and a digital offering; comparable as a multi-location yoga brand with hybrid in-studio and online classes, though at significantly greater scale and U.S. footprint.
• Equinox: Global premium fitness club operator with yoga class programming within a broader luxury wellness portfolio; comparable as a premium urban fitness/yoga competitor pursuing affluent members in major cities.
• Peloton: Connected fitness platform with a yoga class library, live and on-demand streaming; comparable as a subscription-based live + on-demand yoga delivery competitor, though bundled inside a broader connected-fitness offering.
• GoodLife Fitness: Canada's largest fitness club chain, offering memberships that include group fitness/yoga classes; competes for the same Canadian consumer fitness dollar though its core offering is general fitness rather than yoga specialization.

Direct peers

• Glo: Subscription-based online yoga and Pilates platform offering thousands of on-demand classes; directly comparable to Yoga Tree's Yoga on Demand product in digital format and price band, with a much larger content library.
• Moksha Yoga (Yoga Is): Multi-location Canadian hot yoga studio chain with locations across Ontario and other provinces; comparable as a Canadian yoga franchise with a similar membership/teacher-training orientation.
• YYoga: Canadian multi-location yoga studio chain operating in Vancouver and other BC markets; directly comparable as a Canadian multi-studio yoga brand with a similar membership-driven, in-person class model.

Emerging players

• Alo Moves: Premium yoga and wellness video streaming platform from Alo Yoga, with celebrity instructors and a global subscriber base; comparable as a digital yoga/video-on-demand competitor with stronger brand and content depth.

Regional players

• Modo Yoga: International hot yoga studio franchise with strong presence across Canada and the U.S.; comparable as a community-rooted hot yoga chain with teacher training programs, though geographically diversified across more cities.
• Downward Dog Yoga & Wellness: Toronto-area yoga and wellness studio offering group classes and teacher training; comparable as a local GTA yoga competitor targeting the same urban consumer demographic.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yoga_tree
• Facebookfacebook.com/yogatree
• Instagraminstagram.com/yogatreestudios
• LinkedInlinkedin.com/company/yoga-tree-studios

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about yoga tree studios