Hearts To Home Senior Home Care

What Hearts To Home Senior Home Care does

Hearts To Home Senior Home Care is a privately held, Wisconsin-based non-medical home care agency operating as an LLC out of Glendale, WI. The company delivers in-home personal care, companionship, housekeeping, transportation, 24-hour live-in care, hourly care, and end-of-life comfort care to seniors and their families across seven southeastern Wisconsin counties (Milwaukee, Ozaukee, Waukesha, Racine, Kenosha, Washington, and Dane). Care is provided by directly employed caregivers, certified nursing assistants, home health aides, registered nurses, and licensed social workers who are screened with national criminal background checks, bonded, and insured, with clinical oversight delivered by on-staff RNs who conduct scheduled home visits and care quality reviews. The company's proprietary CarePairing process uses RN-led in-home assessments to match caregiver personality and skills to each client, supporting continuity and customer retention.

The business operates on a sales-led, direct-to-consumer go-to-market model, initiating client relationships through a free, no-obligation in-home assessment conducted by an RN and Case Manager, followed by a customized care plan and 24/7 on-call support. Revenue is generated primarily through private-pay hourly, semi-weekly, and monthly billing (including monthly live-in arrangements), supplemented by long-term care insurance reimbursement and Veteran Home Care Assistance Benefits coordination. Pricing is variable by hours and service type, with the company positioning its services as significantly less expensive than nursing home ($69,715/year) or assisted living ($36,372/year) alternatives.

Hearts To Home is a pure services business with no technology platform, mobile application, public API, or disclosed AI capabilities. Operational differentiation rests on the CarePairing matching process, RN-supervised care monitoring, stringent caregiver hiring standards, and multi-year client retention evidenced by testimonials dating back to 2006. The company holds a registered "Hearts to Home" trademark and maintains industry affiliations with the Home Care Association of America and Milwaukee Aging Consortium.

Name

Hearts To Home Senior Home Care

Legal name

Hearts to Home Senior Home Care

Website

https://heartstohomellc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hearts To Home is a privately held, Wisconsin-based non-medical home care agency providing RN-supervised personal care, companionship, 24-hour live-in, and end-of-life services to seniors across seven southeastern Wisconsin counties via directly employed, screened caregivers.

Ownership category

akta.pro rank

Product category

Senior Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Live-In Care (Single Caregiver, 24-Hour Presence) (HSABAHAB)

akta.pro secondary industries

Companion Care & Social Support (non-clinical) (HLADAGAB), Companionship & Social Engagement Visits (HSABAAAA), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB), Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)

Keywords

• Non-medical home care
• Senior in-home care
• Personal care services
• Live-in caregiver services
• Companion care

Headquarters

HQ city

Greendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Pay Home Care Services: Direct payment from clients for non-medical home care services. Services are tailored to individual needs with variable pricing based on hours and type of care required. Live-in care billed monthly, hourly and short-term care billed semi-weekly.
2. Long-Term Care Insurance: Many long-term care insurance companies prefer to work with Hearts to Home because all care is supervised by a professional nurse. Revenue received as reimbursement from insurance providers.
3. Veteran Home Care Assistance: Veterans may be eligible for Veteran Home Care Assistance Benefits which can cover services. Care Managers assist with contacting the VA to determine eligibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hearts To Home provides non-medical in-home care services for seniors, including personal care, transportation, housekeeping, and companionship, delivered by directly employed, bonded, and insured caregivers under Registered Nurse supervision. Services are offered in three primary programs—24-Hour Live-in Care (the company's specialty), Hourly Care, and Comfort Care/End-of-Life Care—available 24/7/365 across seven Wisconsin counties. All engagements start with a free confidential in-home assessment and result in a customized care plan.

Product overview

Hearts To Home provides non-medical home care services delivered through a team of professional caregivers. The company's core offerings include Personal Care, Transportation, Housekeeping, and Companionship services, which are bundled into three primary care programs: 24-Hour Live-in Care (the company's specialty), Comfort Care (End of Life Care), and Hourly Care. All services are supervised by Registered Nurses and delivered in client homes, hospitals, nursing homes, or assisted living facilities. The company employs caregivers, home health aides, certified nursing assistants, registered nurses, licensed social workers, and administrative staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care Services Non-medical personal care including shower/bathing and hygiene care, dressing and grooming assistance, toileting and incontinence care, ambulation and transferring assistance, medication monitoring and reminders, and meal preparation for special diets. Targeted at seniors needing daily living assistance in the home, hospital, nursing home, or assisted living facility.
• Transportation Services Transportation and accompaniment for errands, medical appointments, prescription pick-up, grocery shopping, and hair appointments. Targeted at seniors who need help getting to appointments and completing errands.
• Housekeeping Services Light housekeeping tasks including vacuuming, laundry, dusting, dishwashing, changing bed linens, and trash removal to keep clients' homes clean and safe.
• Companionship Services Companionship and emotional support including conversation, reading, moral and emotional support, recreational activities, outings and field trips, mail handling, and correspondence assistance for seniors at risk of isolation.
• 24-Hour Live-in Care Round-the-clock live-in caregiver services providing personal care, bathing, dressing, meal preparations, transportation, shopping errands, light housekeeping, laundry, medication monitoring, stimulation, and companionship. Described as the company's specialty and billed monthly.
• Comfort Care Program (End-of-Life Care) Comfort care services for terminally ill clients who choose to remain at home, coordinated with licensed Medicare-covered hospice agencies, or delivered independently as 24-hour caregivers. Billed monthly.
• Hourly Care Services Flexible hourly care available from as little as a few hours per day with no minimum days per week requirement, tailored to fit individual needs; billed semi-weekly with variable hourly rates.
• Registered Nurse (RN) Monitoring Services Clinical oversight by on-staff Registered Nurses who make regular home visits to ensure client health and safety, conduct care quality reviews, mentor caregivers, and reinforce best practices. Included in the service cost.

Quantifiable outcome

• 20 hours of companionship home care per week costs approximately $1,500/month or $20,800 annually - significantly lower than nursing home ($69,715/year) or assisted living ($36,372/year)

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• BrightStar Care: Franchise home care and medical staffing agency offering both non-medical and skilled nursing services. Closely comparable to Hearts To Home, given the RN-oversight angle and the combination of personal care and clinical supervision.
• Senior Helpers: National home care franchise offering personal care, companionship, and disease-specific care (Alzheimer's, Parkinson's). Comparable service mix; serves a similar clientele with similar RN-supervised positioning.
• Comfort Keepers: National in-home care provider delivering personal care, companionship, and end-of-life support services. Closely mirrors Hearts To Home's core service catalog and "Interactive Caregiving" model.
• Visiting Angels: National franchise network providing companion, personal, and respite care to elderly clients in their homes. Competes with Hearts To Home across personal care, companionship, and 24/7 offerings, with broader geographic reach.
• Right at Home: Franchise network providing in-home companionship, personal care, and specialty care for seniors and adults with disabilities. Comparable service mix; broader geographic footprint and recognized national brand.
• Home Instead Senior Care: Large, global franchise network offering companionship, personal care, and household support to seniors in their homes. Directly comparable service mix to Hearts To Home, but with vastly greater scale and brand recognition.

Direct peers

• Synergy HomeCare: Franchise non-medical home care agency offering personal care, companionship, and specialty services for seniors. Closely comparable to Hearts To Home in service model and target customer with a similar mid-size franchise structure.
• FirstLight Home Care: Non-medical home care franchise offering personal care, companion, and dementia care services. Compares directly to Hearts To Home on service mix and client demographic, with multi-state franchise scale.
• Homewatch CareGivers: Franchise home care provider offering personal care, companion care, and specialized care services in clients' homes. Comparable service mix, family-focused positioning, and mid-size operational footprint.
• Amada Senior Care: Senior care franchise providing in-home personal care, companionship, and care coordination with an emphasis on long-term care insurance and VA benefits navigation. Closely comparable in service model and payer mix focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hearts-To-Home-Senior-Home-Care-174445769275694
• LinkedInlinkedin.com/company/hearts-to-home-senior-home-care

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hearts To Home Senior Home Care