Squires

What Squires does

Squires Estates Ltd is an independent, privately held UK estate agency founded in 2004 and registered in England and Wales (Company number 4918061). The firm provides residential property sales, lettings, and professional property management services to buyers, sellers, landlords, and tenants in a tight north London micro-market — specifically the Finchley (N3), Hendon (NW4), and Mill Hill (NW7) postcodes — through three connected branch offices (Finchley, Mill Hill, and an administrative office in Borehamwood, Hertfordshire). The company's stated performance metric is achieving an average of 98% of asking price on completed sales, and it maintains industry memberships including Propertymark (ARLA), The Property Ombudsman, and Trading Standards Approved Code.

The core service portfolio consists of property sales, free valuations, buyer and tenant representation, landlord lettings, and recurring property management. The digital platform (a Property Jungle-hosted website with Estate Track email infrastructure) supports searchable property listings, mortgage and yield calculators, and property alert registration. Operations are built on a conventional estate agency SaaS stack: Alto and Street for CRM, AgentOS and Goodlord for client accounting and property management, DocuSign for electronic signatures, and Blinc for referencing. Marketing is outsourced to Growth Social and Growth Track for social media and SEO.

Revenue is generated on a transaction-fee basis through sales commissions and lettings/management fees, with specific rates not publicly disclosed. The go-to-market model is direct-to-consumer, relying on local brand reputation built over 20 years, branch-level walk-in traffic, the website portal, and content marketing through 16 area guides covering north London neighborhoods. The founder, Adam Redhouse, remains a director; no parent company, institutional investors, or M&A activity is disclosed.

Name

Squires

Legal name

Squires Estates Ltd

Website

https://squiresestates.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Squires Estates is an independent UK estate agent founded in 2004, serving residential buyers, sellers, landlords, and tenants across Finchley, Hendon, and Mill Hill in north London through three branch offices. Offerings include property sales, lettings, and professional property management.

Ownership category

akta.pro rank

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from residential property sales. The company achieves 98% of asking price on completed sales.
2. Lettings and Rental Services: Fees and commission from landlord services including property management, tenant finding, and rental management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Squires Estates is an independent residential estate agency providing property sales, lettings, and property management services across the Finchley, Hendon, and Mill Hill areas of north London. The firm operates three connected branch offices and supports clients with free valuations, buyer/tenant representation, landlord services, and an online property listings platform. The company reports achieving an average of 98% of asking price on completed sales.

Product overview

Squires Estates operates as an independent estate agent offering a unified platform of residential property services. The core offering consists of property sales, lettings (buy-to-let), and professional property management across Finchley, Hendon, and Mill Hill in London. The company provides integrated services including free property valuations, buyer and tenant representation, landlord services, and property management. The digital platform includes searchable property listings with detailed information, mortgage and yield calculators, and property alert registration. Operating since 2004, the company achieves approximately 98% of asking price on completed sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales (Sell Your Property)
• Lettings (Let Your Property) Service for landlords to find tenants and let residential properties in north London. Includes professional marketing, tenant finding, accompanied viewings, and Tuesday landlord updates. Operates under Propertymark (ARLA) membership and The Property Ombudsman scheme.
• Property Management Full property management service for landlords, covering day-to-day management of tenanted residential properties including client accounting, tenant communication, maintenance coordination, and compliance.
• Buy Through Squires (Buyer Representation) Service that helps prospective buyers find and purchase an ideal residential property in the Finchley, Hendon and Mill Hill areas, leveraging Squires' listings database and pool of serious buyers.
• Rent Through Squires (Tenant Search) Service that helps tenants find and rent a suitable residential property in the Finchley, Hendon and Mill Hill areas, including property viewings.
• Free Property Valuations No-cost valuation service that helps residential property owners determine the market value of their home in the north London area. Acts as a lead-generation entry point for the sales service.
• Property Listings Database (Website Portal) Searchable online portal of residential properties available for sale and to rent across the Finchley, Hendon and Mill Hill areas, with detailed listings, photos, floorplans and EPC documents. Customers can also book valuations and register for property alerts through the portal.

Quantifiable outcome

• Achieves an average of 98% of the asking price based on completed sales

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• GoodlordcoreTechnology or IntegrationClient accounting, property management, tenant referencing and electronic document signatures - key operational platform.
• AgentOScoreTechnology or IntegrationClient accounting and property management platform used for day-to-day operations.
• AltocoreTechnology or IntegrationCRM platform for customer relationship management.
• SpectreminorGTM or Marketing PartnerEmail marketing services for direct customer communications.
• Estate TrackminorGTM or Marketing PartnerEmail marketing platform for property alerts and newsletters.
• Growth SocialminorGTM or Marketing PartnerSocial media marketing services.
• Growth TrackminorGTM or Marketing PartnerSEO services for online visibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Winkworth: UK franchised estate agency network specializing in residential sales, lettings, and property management with a strong London and south-east presence. Comparable franchise-style multi-branch model offering similar services to Squires' branches.
• Foxtons: London-focused estate agency and lettings business offering residential sales, lettings, and property management across multiple London postcodes. Direct competitor in the same core market and service mix as Squires, though operating at a significantly larger scale.
• Chancellors: Multi-branch UK estate agency group covering residential sales, lettings, and property management across London and the south of England. Directly comparable multi-branch independent-style operating model to Squires.
• Chestertons: London-headquartered estate agency offering residential sales, lettings, property management, and new homes services. Competes with Squires in north London with an overlapping customer base and similar service lines.
• Hunters Property Group: National UK estate agency network offering residential sales, lettings, and property management with a strong branch footprint including London coverage. Competes with Squires for vendors and landlords using a similar service portfolio.

Broad incumbents

• Savills: International real estate services group with a sizeable London residential agency, lettings, and property management operation. Overlaps with Squires in north London suburbs at a higher price-point segment.
• Knight Frank: Global full-service real estate firm with a strong London residential sales, lettings, and property management practice. Operates in the same north London micro-markets as Squires with broader portfolio and deeper resources.

Emerging players

• Purplebricks: Online/hybrid estate agency offering fixed-fee residential sales services across the UK. Represents the digital model competing for the same vendor customers as Squires with a lower-cost proposition.

Others

• Rightmove: UK's leading property listings portal and a key distribution channel for estate agents including Squires. Indirect peer as a platform dependency — Squires' listings are surfaced through Rightmove, making it both an enabler and competitive force.
• Zoopla: Major UK property listings portal competing with Rightmove and serving as a marketing channel for estate agents. Analogous platform relationship to Squires as an ecosystem participant rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/squires_estates
• Facebookfacebook.com/SquiresEstatesLtd
• LinkedInlinkedin.com/company/squires-estates-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squires