Estate Track

What Estate Track does

Estate Track is a London-based, privately-held UK SaaS company founded in 2012 that provides an all-in-one website, lead generation and marketing automation platform purpose-built for estate and letting agents operating in the United Kingdom. The platform bundles website hosting, the "industry's only updatable" instant valuation tool, AI-generated blog and review content, automated social media and newsletters, digital window displays, dynamic QR codes, local market data, lead capture forms, and a performance dashboard into a single subscription, replacing the fragmented stack of generic website builders, content tools and point marketing products typically used by UK agencies.

The underlying technology is a cloud-based platform that integrates property feeds from the UK's three major portals (Rightmove, Zoopla, OnTheMarket), live two-way data flows with major estate agency CRMs (Alto, Reapit, Street, Dezrez, plus 15+ others), and native AI capabilities covering generative text (blog writer, Google review replies, page meta), speech-based property search, and an "AI-Ready" website architecture designed for emerging AI-driven search engines. Distribution runs through a 44-partner integration marketplace, a small inside sales team handling inbound demo requests, presence at UK industry events such as The Kerfuffle Conference 2025, and direct digital sales to mid-market UK estate agencies.

The business model is a recurring SaaS subscription priced as a single all-inclusive fee (specific tiers are not publicly disclosed), targeting UK estate agents and letting agents as the primary verticals, with a secondary vertical in new homes developers. The customer base is described as "hundreds of agents" across the UK, with no disclosed institutional investors, parent company, or external funding rounds; Estate Track appears to be bootstrapped and founder-led, with co-founder Daniel Lack publicly representing the company on key partner announcements.

Name

Estate Track

Legal name

Estate Track

Website

https://estatetrack.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Estate Track is a London-based UK SaaS company providing an all-in-one website, lead generation, AI content and marketing automation platform purpose-built for estate and letting agents across the United Kingdom.

Ownership category

akta.pro rank

Product category

Real Estate Marketing Software

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Estate agent websites
• Property lead generation
• Real estate marketing automation
• AI property search
• CRM integrations property

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Website Platform: Monthly or annual subscription for access to Estate Track website platform with all included features. Pricing is subscription-based with everything included at one simple price. Customers can be live in 30 days with no disruption.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Estate Track provides a cloud-based SaaS website, lead generation and marketing automation platform purpose-built for UK estate and letting agents. The subscription platform bundles property listings, AI-powered tools (voice search, blog writer, Google review replies), CRM integrations, automated social media and newsletters, instant valuations and digital window displays into a single all-in-one product that agencies can be live on within 30 days.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Track Platform (Full) Full-featured cloud-based website, lead generation and marketing automation SaaS platform built specifically for UK estate and letting agents. Includes AI-powered voice search, AI blog writer, AI Google review replies, automated social media, automated monthly newsletters, live local market data, digital window displays, dynamic QR codes, portal qualifier, performance dashboard and 250+ features under a single subscription with fully managed 30-day setup.
• Estate Track Lite Estate Track Lite is the streamlined edition of the Estate Track platform, offering core website features including beautiful themes, instant valuations, enhanced property listings, customer review management, integrated blog writer, WhatsApp integration, dynamic QR codes, portal and viewings qualifier, landing page builder, search optimisation, new homes manager, lead management and performance dashboard for estate agents.
• Digital Window Displays Dynamic digital window display product for estate agency shop fronts that turns any internet-connected screen with a web browser into a property showcase. Supports sales, rentals, branch and sold/let feeds, automated or hand-picked content, per-property QR codes and interweaving of adverts, fully integrated with the Estate Track platform.

Quantifiable outcome

• Save hours on content creation with AI blog writer
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration44 records

AI capability7 records

Feature17 records

Partnerships

44 partnerships are on record, tiered core, major, integrated, built-in and certified.

• AltocoreTechnology or IntegrationAlto is the UK's leading cloud-based CRM for estate and letting agents. The integration creates a live, two-way connection between Estate Track websites and Alto CRM. Every valuation request, viewing enquiry and mortgage lead is delivered instantly to the Alto dashboard, while rich client data syncs back to power personalised marketing campaigns and automated newsletters. Available via Alto Marketplace and live in under five minutes.
• RightmovecoreTechnology or IntegrationIntegrate and pre-qualify all Rightmove leads with Estate Track. Valuations from Rightmove are entered into the valuation tool allowing management of new vendor leads, booking, follow-up and nurturing through to instruction.
• ZooplacoreTechnology or IntegrationIntegrate and pre-qualify all Zoopla leads with Estate Track. Valuations get entered into the valuation tool for vendor lead management, booking, follow-up and nurturing. Viewing requests are pulled into the portal qualifier for automatic pre-qualification.
• OnTheMarketcoreTechnology or IntegrationIntegrate and pre-qualify all OnTheMarket leads with Estate Track. Valuations from OnTheMarket are entered into the valuation tool for vendor lead management, booking, follow-up and nurturing.
• ReapitmajorTechnology or IntegrationReapit is the original, end-to-end technology platform for estate agencies of all sizes. Estate Track and Reapit Foundations allows seamless integration of marketing efforts to power the agency.
• StreetintegratedTechnology or IntegrationEstate Track's website marketing platform and email tools work with Street to help capture more data, market more easily and win more business. Website integration captures valuations, viewing requests, enquiries feeding into Street booking diary and enquiry centre.
• DezrezmajorTechnology or IntegrationThousands of property professionals use Dezrez as their estate agent software provider. Integrate Dezrez property feeds with the Estate Track platform.
• 10ninetymajorTechnology or IntegrationThe complete estate agent software solution. All properties are fed through to the Estate Track platform giving full control of listings on the website.
• AcquaintmajorTechnology or IntegrationManagement software for Letting Agents and Estate Agents. Robustly designed software handling Residential and Commercial Sales & Lettings, Property Management, Contact Management, Marketing, Diary and Client Accounting.
• agentOSmajorTechnology or IntegrationProvides comprehensive sales system with new processes for chain management and bespoke editable brochures. Bring properties into Estate Track platform directly and use agentOS's Zapier integration for client base connection.
• Apex27integratedTechnology or IntegrationA fresh, new CRM solution specifically designed for estate agent professionals. Modern, cloud-based estate agent software without the hefty price tag. Fully integrates with Estate Track platform providing seamless workflow between CRM and marketing tools.
• JupixmajorTechnology or IntegrationCloud-based property software that unifies sales, lettings, property management, website and client accounts. Connect Jupix and Estate Track to seamlessly market to all clients and prospective clients.
• LoopmajorTechnology or IntegrationNext-Generation Estate Agency Software. The only all-in-one property software system in the UK. Estate Track's direct integration with Loop allows pulling through granular contact data for powerful nurture campaigns.
• mrimajorTechnology or IntegrationReal estate software to unleash the visionary in you. Purpose-built CRM system for estate agency with easy-to-use features. Sync entire contact database with Estate Track platform to enhance marketing efforts.
• RentmanmajorTechnology or IntegrationProperty software hub bringing together lettings, sales, property management and client accounting. Bring properties and more into the Estate Track platform.
• GnomenmajorTechnology or IntegrationEstate agency software like never seen before. Integrated sales, lettings, management and office accounting. Integrate property feed with Estate Track.
• Expert AgentmajorTechnology or IntegrationCloud Based Sales & Lettings Software. Bring Expert Agent property feed into the Estate Track platform.
• OpenviewmajorTechnology or IntegrationThe most complete cloud-based property software platform for the modern business. Integrate properties and all applicant and vendor contact data into Estate Track.
• Estates ITmajorTechnology or IntegrationAward Winning Estate Agent Software. Integrate contact data into Estate Track platform and continue marketing to Applicants, Vendors and Landlords.
• VecomajorTechnology or IntegrationPowering the relationships between people and property. Leading innovative property software provider for Residential Sales, Lettings, Property Management and Accounts. Integrate properties and contact data into Estate Track platform.
• Google Analyticsbuilt-inTechnology or IntegrationBuilt-in data integration. Track and measure website visitors, landing pages, advertising ROI, email campaigns, social referrals. Analytics code and advertising tag managers integrated into site header code.
• Google Cloudbuilt-inTechnology or IntegrationBuilt-in integration. Provides enhanced listing options including visible maps, radial searches and local amenities including schools, transportation and facilities. Utilises free monthly Google spend.
• Google Mapsbuilt-inTechnology or IntegrationBuilt-in integration providing powerful map search allowing visitors to find properties by scrolling through the map with properties overlaid.
• Google My Businessbuilt-inGTM or Marketing PartnerBuilt-in integration. Latest posts pushed to Google My Business profile automatically, strengthening profile and growing reach and website traffic.
• Google Reviewsbuilt-inTechnology or IntegrationBuilt-in review aggregation. Grabs best Google reviews and automatically adds them to website in key places as trust signals. Reviews also shared as branded image posts across social channels.
• Facebookbuilt-inGTM or Marketing PartnerBuilt-in social integration. Pushes stylised web content across Facebook/Meta channels including properties, successes, news, reviews. Automatically schedules and posts organic social content.
• Instagrambuilt-inGTM or Marketing PartnerBuilt-in social integration. Pushes stylised web content across Instagram/Meta channels including properties, successes, reviews. Automatically schedules and posts organic social content.
• LinkedInmajorGTM or Marketing PartnerPromote latest articles on LinkedIn platform. Platform pushes content from site to LinkedIn company page, filling company feed with content ready to share.
• Twitter (X)majorGTM or Marketing PartnerPush latest articles onto Twitter feed. Automatically posts latest news and blog articles to Twitter feed to increase reach and kick-start conversations.
• ZapiermajorTechnology or IntegrationData integration. Connect proptech platforms to Estate Track via Zapier. Bring in data from a range of places and map fields to trigger automations and nurture campaigns.
• Mid West DisplaysintegratedTechnology or IntegrationDigital display screens that transform property marketing. High-impact digital screens fully integrated with Estate Track's digital window displays. UKs #1 name in property display helping thousands of estate agents.
• Tony Morris InternationalcertifiedImplementation/ SI/ Consulting PartnerInternational sales speaker helping estate agents triple their valuations in under 12 weeks without extra marketing spend. Worked with 14,000+ negotiators and valuators including Manning Station, Preston Baker, Lucas Fox.
• OptimisticscertifiedImplementation/ SI/ Consulting PartnerExpert estate agent SEO for Estate Track websites. Property SEO specialists helping agencies get ahead of local competition in Google and attract more enquiries. Collaborated with Estate Track for many years.
• Giraffe 360majorTechnology or IntegrationVirtual Listings Like No Other. Market-leading visual content for agents with discounts up to 90% from historic photography costs. Imagery and interactivity for best-in-class agency appearance.
• FixflomajorTechnology or IntegrationWe're fixing repairs & maintenance management. Leading provider of maintenance management software for property professionals with 1.2 million units on cloud platform. Automates manual tasks for property management teams.
• London FirstcertifiedTechnology or IntegrationProperty maintenance within the M25 without the hassle. Integrates with Estate Track website maintenance enquiry forms for easy tenant contact. Full services including plumbing, electrics, roofing, decorations, drainage.
• Sales ProgressorsmajorImplementation/ SI/ Consulting PartnerProperty Mark accredited outsourced sales progression company. Benefits include time freed to focus on instructions, removed recruitment costs, fixed fee, and free sales progression software for vendors/buyers.
• FeefomajorGTM or Marketing PartnerGiving clients the confidence to use your property company. Reviews and insight platform for property companies. Drive enquiries, viewing requests and valuations through verified customer reviews.
• allAgentsmajorGTM or Marketing PartnerAutomatically add best allAgent reviews to digital assets. Built-in aggregator grabs best reviews and adds them to website as trust signals for potential vendors and landlords.
• EstasmajorGTM or Marketing PartnerReview platform and awards for property professionals. homemover review tool streams reviews to website, Google and social media channels to ensure visibility when people are looking to move.
• PaperclipmajorGTM or Marketing PartnerWritten & video content for property marketing campaigns. Creates blogs, videos, brochures, newsletters, award entries and website copy. Property experts delivering content that is a true call to action.
• VaboomajorGTM or Marketing PartnerFree Customer Rewards Platform. Official Rewards Partner to the Property Sector. White-labelled Customer Rewards & Engagement platform enabling improvement of customer experience and winning new business.
• Spectrum ITmajorImplementation/ SI/ Consulting PartnerMaking IT simple for you. IT support services making complex technology simple to understand, use and manage. Every client situation is unique with adaptable services designed to meet specific needs.
• CalendlymajorTechnology or IntegrationScheduling calendar appointments automatically eliminating back-and-forth emails. Send Calendly link or embed on website for users to book appointments. Automate reminders and follow-ups.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Street.co.uk (Street Group): Street Group is one of the UK's leading all-in-one CRM, website and marketing platforms for estate and letting agents. It is the closest direct competitor to Estate Track, offering a bundled software suite with comparable customer targets (UK estate agents) and overlapping website, marketing, and lead-generation functionality.
• Dezrez: Dezrez is a long-established UK estate and letting agent software provider used by 'thousands' of property professionals, with website, CRM, and marketing modules. Its integrated property feed and broad feature set directly overlap with Estate Track's offering for the same UK agency buyer.
• Reapit: Reapit is the original end-to-end technology platform for UK estate agencies and a major incumbent through its Foundations AppMarket. It competes with Estate Track via its own CRM, marketing, and website integrations, and is one of the most strategically threatening peers given its scale and existing agent relationships.
• Homeflow: Homeflow is a UK-based estate and letting agent website provider specialising in property websites, marketing automation, and integrations with major UK CRMs and portals. It is among the most direct competitors to Estate Track in terms of website-plus-marketing positioning and target customer.
• Loop (loop.software): Loop positions itself as the 'only all-in-one property software system in the UK', offering CRM, marketing, websites, and integrations to estate and letting agents. Its direct integration with Estate Track for granular contact data illustrates how closely the two platforms overlap in customer and feature scope.
• Alto (Aareon): Alto is the UK's leading cloud-based CRM for estate and letting agents and a strategic partner of Estate Track via a deep two-way integration. As a CRM incumbent that increasingly bundles marketing and website capabilities, Alto competes directly for the same agent wallet and is both Estate Track's biggest partner and biggest threat.
• Jupix: Jupix is a cloud-based UK property software suite unifying sales, lettings, property management, websites, and client accounts. It is an established competitor for the same UK estate and letting agency customers, with overlapping website and marketing functionality.
• agentOS: agentOS is a UK estate agency software provider offering CRM, sales pipeline management, editable brochures, and property feeds that integrate with Estate Track. It targets the same SMB and mid-market UK estate agents with overlapping feature coverage.
• Think Web: Think Web is a UK-based website provider focused on estate and letting agents, offering property websites, marketing tools, and lead generation features. It is one of the most direct 'website-first' competitors to Estate Track for the same agency buyer profile.
• Openview: Openview describes itself as 'the most complete cloud-based property software platform for the modern business', with CRM, property, applicant, and vendor data integrations to Estate Track. It is a competing UK proptech suite for the same estate and letting agency customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/estatetrack

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estate Track