What AdWorld does

Adorb Bilişim Ltd. Şti. (operating as AdWorld at adworld.com.tr) is a Bursa, Turkey-based 360° digital agency founded in 2005 that delivers managed advertising, search and AI-search optimization, web and software development, and AI integration services primarily to Turkish SMBs (KOBİ'ler) and select enterprises. The company has held Google Premier Partner status since inception — a credential held by only the top 3% of Turkish agencies — and claims to have served 5,000+ businesses over 20+ years across industries including telecom (Anadolu Telekom), insurance (Aveon Global Sigorta), venture capital (Boğaziçi Ventures), industrial (Ideal Pompa / Pompa360), and healthcare. The customer roster is dominated by SMB project work with a small number of enterprise logos, supporting the firm's horizontal segmentation approach.

The revenue model combines five streams: managed digital marketing services (Google Ads, Meta Ads), one-time custom software development, subscription rental of the proprietary Zazi e-commerce platform, one-time mobile app development, and AI integration services wrapped around PromptManager. Pricing is not publicly disclosed; engagements are quote-based following free discovery calls, with multi-year contracts noted. Distribution is direct — phone (0 850 840 0 970), website quote forms, and Google Premier Partner referrals — supplemented by profiles on Clutch, Sortlist, and DesignRush that target AI-search and B2B inbound channels.

The technology stack is built on three proprietary platforms: PromptManager (a multi-AI orchestration panel managing 30+ models across text/image/video with prompt versioning and cost tracking), Zazi (a boutique e-commerce platform with multi-currency, 3D Secure/Troy payments, and Trendyol/Hepsiburada marketplace integration), and a 360° Customer Management Platform plus customer-facing portal at customers.adorb.com.tr. Application builds use Next.js/React frontends with NestJS/Node backends on PostgreSQL/Prisma/Redis. Notable product launches include Zazi (2023), the Customer Panel and AI Integration Service (2024), and PromptManager (2025); the firm also formalized Generative Engine Optimization (GEO) as a billed service in 2024 to position for AI-search visibility. The company is privately held, holds KVKK compliance for personal data processing, and operates without disclosed external capital, subsidiaries, or M&A activity.

Name

AdWorld

Legal name

Adorb Bilişim Ltd. Şti.

Website

https://adworld.com.tr

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Adorb (AdWorld) is a Bursa, Turkey-based Google Premier Partner digital agency serving 5,000+ Turkish SMBs and select enterprises since 2005 with managed Google/Meta Ads, SEO & GEO, web and e-commerce development, custom software, and AI integration services built around the proprietary PromptManager and Zazi platforms.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising Agencies (541810), Other Services Related to Advertising (54189), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Digital marketing services
• Search engine optimization
• Paid media management
• Web development services
• AI integration services

Headquarters

HQ city

Nilüfer

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Services: Google Ads, Meta Ads, SEO & GEO management services for businesses. Revenue generated through service fees for managing advertising campaigns and optimization.
2. Custom Software Development: Tailored business management systems, SaaS products, CRM/ERP-like systems, and internal automation tools. Revenue from project-based development fees.
3. E-commerce Platform (Zazi): Rental model for e-commerce infrastructure with ongoing platform access, maintenance, and support included.
4. Mobile App Development: iOS and Android app development services with end-to-end delivery including design, development, testing, and App Store/Google Play publishing.
5. AI Integration Services: Custom AI solutions connecting ready-made AI (ChatGPT, Claude, Gemini) to business data and processes, with PromptManager platform included.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AdWorld (Adorb) is a 360° digital agency that manages Google Ads and Meta Ads campaigns, delivers SEO and GEO (Generative Engine Optimization for AI search engines) services, and builds corporate websites, custom e-commerce (via its proprietary Zazi platform), bespoke software/SaaS, and cross-platform mobile apps. It also provides AI integration services orchestrated through its in-house PromptManager platform, connecting ChatGPT, Claude, and Gemini to client data, documents and workflows. All services are delivered by Google Premier Partner certified analysts under multi-year, quote-based client engagements.

Product overview

Adorb (AdWorld) is a 360° digital agency offering a unified portfolio of services spanning advertising (Google Ads and Meta Ads managed by Google Premier Partner certified analysts), SEO and GEO (technical, content, and AI-era search optimization), web development (from WordPress to fully custom), proprietary e-commerce platform (Zazi), custom software and SaaS development, mobile app development (iOS and Android cross-platform), and AI integration services built around the in-house PromptManager platform. The portfolio is anchored by a central Customer Panel (Müşteri Paneli) at customers.adorb.com.tr where clients manage all 360° services. Additional content assets — AdBlog (blog), Bilgi Bankası (knowledge base), and AdTV (video channel) — support both client education and inbound marketing. All services are delivered by a single expert team with 20+ years of experience since 2005, and the company has developed proprietary software products (Zazi, PromptManager, Customer Panel) alongside managed services.

Differentiator

Problem solved

Functional benefit

Brands

• Zazi: Proprietary e-commerce platform built by Adorb for tailored online store solutions
• PromptManager

Products and services

• Google Ads Management Managed Google Ads service covering Search, Display, Performance Max, Demand Gen, and YouTube/video campaigns. Includes keyword strategy, bid optimization, conversion tracking setup, and landing-page recommendations, delivered by Google Premier Partner certified analysts. Targeted at Turkish SMBs and enterprises seeking pay-per-click lead generation and e-commerce sales.
• Meta Ads Management Management of Instagram and Facebook ad campaigns including Advantage+ AI-powered campaigns, Click-to-WhatsApp ads, retargeting, and creative strategy. Targets Turkish SMBs and e-commerce brands seeking social media customer acquisition and remarketing.
• SEO & GEO Service Search engine optimization service covering technical SEO (Core Web Vitals, schema markup, indexing, speed), content SEO (E-E-A-T, keyword-intent mapping, schema), and GEO for AI search engines (ChatGPT, Gemini, Perplexity, Google AI Overviews). Includes a free SEO & GEO analysis report. Targeted at Turkish SMBs and enterprises seeking organic and AI-search visibility.
• Website Development Corporate and showcase website design and development ranging from WordPress-based setups to fully custom code. Features include Core Web Vitals optimization, mobile responsiveness, SEO & GEO-ready infrastructure, secure coding, and conversion-focused design, with post-launch maintenance and support. Targeted at Turkish businesses needing brand, corporate or service websites.
• Zazi E-commerce Platform Proprietary, flexible e-commerce platform owned and built by Adorb. Supports high-value product sales, B2B and B2C from a single platform, multi-currency, international customer registration, secure payments (3D Secure, Troy, bank transfer), and integrates with Google/Meta Ads, SEO/GEO, marketplaces (Trendyol, Hepsiburada) and AI. Delivered on a recurring rental/subscription model. Live example: Pompa360 (pompa360.com).
• Custom Software & SaaS Development Bespoke software development service producing business management systems (CRM/ERP-like), SaaS products, internal automation tools, dashboards, and AI-powered applications. Tech stack: Next.js/React frontend, NestJS/Node backend, PostgreSQL, Prisma, Redis. End-to-end delivery from discovery to launch and maintenance. Targeted at Turkish businesses outgrowing Excel or off-the-shelf tools with unique workflow needs.
• Mobile App Development Cross-platform iOS and Android mobile app development covering business apps (ordering, booking, loyalty), MVPs and product launches, SaaS apps, and in-house enterprise apps. Includes UX design, App Store and Google Play publishing, source-code handover, and post-launch maintenance. Targeted at SMBs and enterprises needing native mobile experiences.
• AI Integration Service Service that connects ready-made AI models (ChatGPT, Claude, Gemini) to business data, documents and workflows. Offerings include document-aware AI assistants (website and WhatsApp), scaled content generation, OCR for invoices/receipts/forms, repetitive task automation, smart search and document summarization. Built around the proprietary PromptManager platform. Targeted at Turkish businesses looking to leverage AI for content, customer service and back-office automation.
• PromptManager Platform Proprietary in-house AI content and prompt management platform. Manages 30+ AI models (including ChatGPT, Claude, Gemini) from a single panel with prompt versioning and comparison, cost and usage tracking, text/image/video generation flows, campaign planning, and API key management. Used internally by Adorb and offered as part of AI integration services to clients.
• Customer Panel (Müşteri Paneli) 360° customer dashboard at customers.adorb.com.tr that brings all advertising, SEO and software services, financial transactions, opportunities and ongoing innovations into one screen. Centralized portal for managing the full scope of Adorb's services, used as both a client-engagement and post-sale retention tool.

Quantifiable outcome

• Sites improving Core Web Vitals (LCP, INP, CLS) saw 15-30% organic traffic increase with bounce rates dropping by up to 24% (per Google web.dev case studies)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability11 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreTechnology or IntegrationAdorb is a Google Premier Partner with certified expertise in Google Ads management. This partnership provides direct access to Google's team for quick problem resolution, beta product and feature access ahead of general availability, certified analyst assignments for each client, and invitations to official Google training and workshops.
• ChatGPT (OpenAI)coreTechnology or IntegrationAI integration partner for connecting ChatGPT to business processes, document handling, and customer service automation.
• Claude (Anthropic)coreTechnology or IntegrationAI integration partner for Claude AI capabilities in business automation and content generation solutions.
• Gemini (Google)coreTechnology or IntegrationAI integration partner for Gemini AI capabilities integrated through PromptManager platform.
• ClutchminorGTM or Marketing PartnerAgency review platform for client testimonials and visibility in AI search results (ChatGPT and Perplexity reference this platform).
• SortlistminorGTM or Marketing PartnerAgency matching and review platform for B2B marketing referrals.
• DesignRushminorGTM or Marketing PartnerAgency directory and review platform increasing visibility in AI-generated recommendations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GroupM Turkey: WPP's media investment group in Turkey covering paid search, social, SEO, programmatic, and analytics for enterprise advertisers. Direct overlap on Google/Meta Ads management services, with a broader holding-company portfolio.
• Publicis Groupe Turkey: Turkey arm of global holding company Publicis Groupe, offering paid media, SEO, creative, content, and commerce across Turkish SMB and enterprise clients. Comparable scope of services but with materially larger scale and broader portfolio.
• Dentsu Turkey: Local operations of Dentsu International delivering media, creative, SEO, CX and commerce to Turkish brands. Same customer segments and service mix as Adorb, but as part of a global network with deeper resources.

Others

• Semrush (digital marketing services arm): While primarily SEO/SaaS tooling, Semrush's agency-services partner ecosystem and SEO content offerings serve overlapping Turkish SMB and mid-market customers with comparable SEO/AI-search positioning. Adjacent enabler rather than direct competitor.

Direct peers

• Dept Agency: Global digital agency combining creative, engineering, and data with services spanning web/e-commerce build, martech, and AI. Comparable on the integrated creative+tech+marketing stack and prior growth through platform acquisitions.
• NP Digital: Neil Patel-founded digital marketing agency specializing in SEO, paid media, content, and increasingly AI-search optimization, with proprietary technology (Ubersuggest, AnswerThePublic). Closely comparable on SEO-first positioning and GEO-adjacent services.
• Performics: Publicis-owned performance marketing network delivering paid search, SEO, social commerce, and analytics with proprietary tech. Overlaps Adorb's Google Ads, Meta Ads, and SEO service lines and acts as a competitive scale threat.
• Wpromote: U.S. performance digital marketing agency offering a comparable 360° stack (paid media, SEO, content, creative, e-commerce, analytics). Comparable in integrated service breadth and mid-sized agency positioning, though operating in a different geography.
• Merkle: Dentsu-owned data-driven performance marketing agency delivering CRM, analytics, paid media, and martech to mid-market and enterprise clients. Comparable 360° services portfolio and emphasis on proprietary analytics platforms.
• Tinuiti: U.S.-based full-funnel digital marketing agency spanning paid media, SEO, Amazon, and lifecycle marketing with proprietary tech (Tinuiti Audiences, Marin). Closely comparable as a tech-enabled mid-market digital agency.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AdWorldTr
• Facebookfacebook.com/AdworldTr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AdWorld