What Farmacist does

Farmacist Pty Ltd is an Australian independent precision agronomy company founded in 2010, headquartered in Sandford (Mackay), Queensland, that delivers on-farm advisory, soil and irrigation analytics, and technology products to sugarcane growers across Queensland and Northern NSW. The company operates from four offices (Mackay, Ayr, Gordonvale, Brisbane) with a team of 40+ qualified staff including 35+ accredited agronomists spanning agronomy, entomology, irrigation, and crop nutrition. Core technology assets include Farmacist Connect (a custom spatial record-keeping platform for sugarcane), the Cog Calibrator App, a Farmacist Mobile App, an N-Trip base station network for centimetre-level GPS correction across Burdekin and Mackay, EM soil mapping via TSM Mapper, irrigation automation built on Observant technology, and precision agronomy packages integrating Sentinel-2 satellite imagery, drone imagery, and variable-rate prescription maps.

The business generates revenue across six streams: agronomic consulting, contract research trials (including APVMA-grade), equipment hire (Mackay-based fleet of cane and broadacre implements), hardware sales through authorized dealerships (Ag Leader, INCYT, Observant, Waringa), reef-compliance N&P budgeting, and emerging SaaS/FaaS/DaaS delivery via the AgriS/AgriOS ecosystem. Documented outcomes include over A$2.2M in fertilizer input savings across 561 farms through the RP161 program and approximately 30% off-peak electricity tariff savings via irrigation automation. Customers are predominantly SMB sugarcane growers, with secondary exposure to broadacre/grazing operations, agribusinesses, government-funded projects, and Southeast Asian markets. In February 2026, Farmacist signed a Strategic Partnership Agreement with AgriS (Vietnam's largest sugar company) and Global Mind Australia, designating Farmacist as Center of Excellence for scaling precision agriculture into ASEAN via subscription models and including an explicit M&A component.

Name

Farmacist

Legal name

Farmacist Pty Ltd

Website

https://farmacist.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Precision Agronomy Services

NAICS

Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

akta.pro secondary industries

Irrigation & Water Use Efficiency Agronomy (AFACABAF), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Whole-Farm Business Management & Budgeting Advisory (AFACAJAA), Carbon, Sustainability & Farm Certification Support (Agro-Environmental Advisory) (AFACABAL)

Keywords

• Precision agronomy services
• Sugarcane farming solutions
• Agricultural consulting services
• Soil mapping analysis
• Irrigation automation systems

Headquarters

HQ city

Sandford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Agronomic Consulting Services: Professional agronomic consulting services including crop monitoring, soil health assessment, nutrient management planning, irrigation management, and sustainable practice recommendations. Revenue generated through service fees for on-farm consultation, site assessments, and ongoing agronomic support.
2. Contract Research Trials: Agricultural research services including APVMA-grade trials, product efficacy testing, variety trials, and custom research programs. Revenue from research contracts with agchem companies, biological companies, seed companies, fertiliser companies, government bodies, and research institutions.
3. SaaS, FaaS, and DaaS Models: Software-as-a-Service, Farming-as-a-Service, and Data-as-a-Service models developed in partnership with AgriS, targeting farmers and agribusinesses across Australia and Southeast Asia. Integrates Farmacist's proprietary data and advisory platforms into AgriS's digital operating system (AgriOS).
4. Equipment Hire: Mackay-based hire fleet of cane and broadacre implements including cultivators, planters, crimp rollers, and air seeders. Day-rate hire model with agronomy-backed setup and operator training included.
5. Technology Solutions and Hardware Sales: Sales and installation of precision agriculture technology including Ag Leader GPS systems, INCYT smart farming devices, irrigation automation hardware (Observant), and Waringa machinery. Revenue from hardware supply, installation services, and ongoing technical support.
6. N&P Budgeting and Compliance Services: Reef-compliant nitrogen and phosphorus budgeting services for cane growers in regulated catchments. Includes zone-by-zone budgets, application maps, and audit support services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Farmacist is an independent precision agronomy company delivering on-farm agronomic consulting, soil and tissue sampling, EM and yield mapping, variable rate nutrient planning, irrigation management, N&P budgeting for reef regulation compliance, and GPS-guided precision agriculture to sugarcane growers across Queensland and Northern NSW. It supplements consulting with proprietary software (Farmacist Connect, Cog Calibrator App, Mobile App), an N-Trip base station network, equipment hire, contract research trials, and authorised dealership of Ag Leader, Observant, INCYT, and Waringa technology products.

Product overview

Farmacist is an independent precision agronomy company serving Australian sugarcane growers across Queensland and Northern NSW since 2010. The company operates as a platform of integrated services and technology products, combining agronomic consulting expertise with proprietary software tools (Farmacist Connect, Farmacist App, Farmacist Cog Calibrator App) and third-party technology partnerships. Core services include precision agronomy packages, N&P budgeting for reef compliance, soil and laboratory analysis, irrigation management plans, research services, and equipment hire. Technology products are delivered through partnerships with Ag Leader (GPS solutions), Observant (irrigation automation), INCYT (smart farming devices), and Waringa (machinery). The company also offers land, water and environmental consultancy services, reef audit support, and international agricultural projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Agronomic Consulting
• Precision Agronomy Packages
• N&P Budgeting
• Farmacist Research Services
• Equipment Hire

Quantifiable outcome

• Over $2.2 million worth of fertiliser input costs saved across 561 farms through RP161 projects without compromising yield or sugar production.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered flagship, major, minor and core.

• AgriS (Thanh Thanh Cong - Bien Hoa Joint Stock Company)flagshipStrategic or Co-development Partner · 5 February 2026Strategic Partnership Agreement signed in Brisbane with AgriS, Vietnam's largest sugar company, with Farmacist designated as Center of Excellence within AgriS's ecosystem. The partnership integrates Farmacist's agronomic expertise and data platforms into AgriS's digital operating system (AgriOS) to deliver precision farming solutions through SaaS, FaaS, and DaaS models. Builds on multi-year collaboration since 2022 across Vietnam, Laos, Cambodia, and Australia. Includes merger and acquisition component to commercialize high-tech agricultural solutions across Southeast Asia.
• Global Mind Australia (GMAA)flagshipStrategic or Co-development Partner · 5 February 2026Global Mind Australia is AgriS's international investment arm. The partnership establishes Farmacist as the Center of Excellence within AgriS's ecosystem, focusing on standardizing and scaling precision agriculture practices through digital platforms. Aims to commercialize advanced agricultural solutions and expand Australian agricultural technology and expertise into Southeast Asian markets.
• Queensland Department of Primary IndustriesmajorStrategic or Co-development Partner · 15 August 2025AgriS hosted conference 'Promoting sustainable and high-tech agriculture' in Tay Ninh, Vietnam, bringing together Queensland Department of Primary Industries, Trade and Investment Queensland, and 80 representatives from business, research, and government to advance multilateral cooperation between Vietnam and Australia.
• Trade and Investment QueenslandmajorGTM or Marketing Partner · 15 August 2025Partnership with Trade and Investment Queensland to advance agricultural cooperation between Vietnam and Australia. Witnessed by Queensland Minister Ros Bates MP at the strategic partnership signing ceremony in Brisbane.
• AgroVision AGminorStrategic or Co-development Partner · 15 August 2025MoU signed for drone farming technology collaboration as part of Vietnam-Australia agricultural cooperation initiative.
• Main EngineeringminorStrategic or Co-development Partner · 15 August 2025MoU signed for liquid fertilisers from molasses by-products and high-tech agricultural equipment R&D and manufacturing collaboration.
• East ForgedminorStrategic or Co-development Partner · 15 August 2025AUD 1.5 million investment by AgriS in Brisbane-based East Forged for natural cold brew tea R&D as part of AgriS's circular agriculture ecosystem development.
• ObservantcoreTechnology or IntegrationPartnership with Observant, a global leader in industrial automation, to bring advanced agricultural technology to Farmacist's clients. Observant provides the technology platform for Farmacist's incrementally adoptable irrigation automation system, including soil moisture monitoring, wireless weather stations, tank monitoring, and irrigation scheduling software (Observant Global, Jain Irrigation Logic). Farmacist provides on-ground expertise, installation, and ongoing agronomic support.
• Ag LeadercoreTechnology or IntegrationAuthorized Ag Leader dealership providing GPS guidance and application control solutions to growers. Farmacist supplies and installs Ag Leader GPS hardware including the 7500 Series Precision GPS Receivers, SteerCommand autosteer kits, and displays. Full support includes on-farm troubleshooting, installation, and training.
• INCYTcoreTechnology or IntegrationAuthorized INCYT dealership bringing rugged, connected devices built for agriculture to Farmacist's clients. INCYT devices include weather and spray advisory kits, farm dashboards, and on-farm weather monitoring. Farmacist provides on-farm support, upgrades, and advice for INCYT products.
• WaringacoreChannel Partner/ Reseller/ DistributorAuthorized Waringa dealership providing proven, high-quality machinery solutions to growers. Farmacist supplies, configures, and supports Waringa equipment including precision spreaders, heavy-duty tillage implements, and specialty tools. Includes custom machinery solutions and international export capability.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Elders Agronomy Services: Australia's largest rural services and agronomy provider combining retail, advisory, and agronomy across cropping and livestock. Comparable in that it bundles agronomy with input supply, though product-tied rather than independent like Farmacist.
• Conservis: Farm management and agronomy platform providing record-keeping, planning, and analytics for row-crop operations, now part of a global agribusiness platform. Comparable to Farmacist on the data-management and prescription side though serving larger enterprise farms.
• Granular (Corteva): Farm management software owned by Corteva serving row-crop growers in North America with planning, financial, and agronomy tools. Comparable technology stack to Farmacist Connect with broader crop scope but lower sugarcane specialization.
• Climate FieldView (Bayer): Global precision agriculture platform owned by Bayer that competes across all precision agronomy functions including data management, imagery, and prescriptions. Represents the broad incumbent whose expansion into sugarcane could pressure Farmacist.

Direct peers

• Precision Agronomy (Sumitomo/AgResearch commercial arms): Independent agronomy advisory groups operating in Australian sugarcane and broadacre regions with VRT, soil mapping, and crop monitoring services. Direct competitors for the same agronomic consulting book of business.
• Agworld: Australian farm management software and precision agronomy platform serving broadacre and specialty crop growers with record-keeping, planning, and prescription-mapping workflows. Highly comparable to Farmacist Connect and the broader consulting-plus-software offering.
• AgriWebb: Australian farm management SaaS for livestock and mixed operations, combining on-farm record-keeping with advisory services. Comparable business model to Farmacist, though focused on grazing rather than sugarcane; serves as a peer for the integrated consulting-plus-software category.
• PCT AgCloud: Australia-based farm management and precision agriculture platform focused on horticulture and sugarcane with spatial record-keeping, GPS integration, and variable rate prescription tools. Direct overlap with Farmacist's sugarcane-oriented precision agronomy packages.

Emerging players

• Taranis: AI-powered aerial imagery and crop intelligence platform using satellite and drone imagery for variable rate prescriptions, comparable to Farmacist's satellite/drone imagery layer within its precision agronomy packages.
• Observant (Jain Irrigation): Australian-origin irrigation automation and IoT platform that Farmacist integrates as a technology partner. Highly comparable on soil-moisture monitoring, weather stations, and irrigation scheduling functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FarmacistPtyLtd
• LinkedInlinkedin.com/company/farmacistptyltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmacist