What Tower Press does

TowerPress operates tower-press.com as an affiliate-driven editorial content site targeting online casino players and credit card rewards maximizers. The site publishes comparison-driven guides covering loyalty program mechanics at major US-facing casino brands (BetMGM, Caesars Casino, DraftKings, BetRivers, FanDuel) and credit card reward structures from issuers including Chase, American Express, Capital One, Marriott Bonvoy, Hilton, and Citi, with additional content on free-spins casino betting strategies under UK regulatory context.

The product surface consists of three primary guides — a Casino Loyalty Points guide, a Credit Cards for Loyalty Points guide, and an FS Casino Betting Strategies guide — each structured around comparison tables, practical checklists, and redemption optimization advice. There is no disclosed proprietary technology platform, mobile application, or user account system; the offering is a freely accessible static content website rather than a software product. Underlying data is curated from publicly available operator terms and conditions.

The business model is affiliate referral revenue: readers access content at no direct cost and the company monetizes via tracked links to casino operator sign-ups and credit card applications, earning commissions on conversions. The site employs a product-led growth motion through SEO-optimized editorial content targeting high-intent search queries, with distribution limited to its owned website. The operator is privately held, based in Atlanta, with a reported 1-10 employee headcount and no disclosed institutional funding, parent company, or acquisition history.

Name

Tower Press

Legal name

TowerPress

Website

https://tower-press.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TowerPress is an affiliate-driven editorial content site that publishes SEO-optimized guides comparing casino loyalty programs and credit card rewards to help online gamblers and rewards maximizers optimize their point accumulation and redemptions.

Ownership category

akta.pro rank

Product category

Online Casino and Credit Card Rewards Content Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Casino loyalty content
• Credit card rewards comparison
• Free spins strategy guides
• Online gambling rewards
• Betting strategy content

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Affiliate Marketing and Referral Revenue: TowerPress generates revenue through affiliate partnerships with online casinos and credit card issuers. The site embeds tracked links to casino platforms and credit card applications, earning commissions when users sign up or make deposits through these referral links. This model is typical for gambling-related content sites, where operators pay for player acquisition. The content about casino loyalty programs and credit card comparisons serves as the vehicle for driving qualified referral traffic to partner operators.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Tower Press operates a free online content publication that publishes educational articles, comparison guides, and strategic guides about casino loyalty programs, credit card rewards optimization, and free spin betting strategies. The site curates information from publicly available sources and licensed operators, presenting comparative tables, redemption best practices, and mistake-avoidance content aimed at online casino players and credit card rewards maximizers. There are no paid products, subscriptions, or physical goods; revenue is generated indirectly through affiliate referral links embedded within editorial content to partner casino operators and credit card issuers.

Product overview

Tower Press is a content/editorial website offering strategic guides and resources for maximizing casino loyalty rewards and gaming strategies. The portfolio includes the main casino loyalty points guide, a credit cards comparison guide, and an FS casino betting strategies guide. All offerings are informational content resources focused on helping players optimize loyalty program value.

Differentiator

Problem solved

Functional benefit

Products and services

• Tower Press Casino Loyalty Points Guide Free editorial content site providing strategic guides and tips for maximizing casino loyalty points, including earning strategies, point conversion methods, and redemption best practices for online casino players in North America, Europe, and Australia.
• Credit Cards for Loyalty Points Guide A comprehensive guide comparing credit cards for earning loyalty points, covering earning rates, annual fees, point valuations, and redemption strategies. Covers Chase Sapphire Preferred/Reserve, World of Hyatt, Amex Platinum, Capital One Venture, Marriott Bonvoy Boundless, Hilton Honors Surpass, and Citi Double Cash for consumers optimizing points for casino and travel use.
• FS Casino Betting Strategies Guide A strategic guide covering free spins promotions, casino betting mechanics, wagering terms, bankroll management, and RTP-driven game selection for FS casino betting on UK-licensed casino operators. References game providers NetEnt, Microgaming, and Play'n GO.

Quantifiable outcome

• Comparison tables enable readers to evaluate point accumulation rates across major casino brands (e.g., 1 point per $5 wagered on slots at BetMGM vs. Caesars)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor.

• BetMGMminorOthersBetMGM is referenced as a primary example in TowerPress casino loyalty comparisons. The platform is cited for its tiered VIP program, event invites, and 180-day inactivity expiry policy. TowerPress includes BetMGM in comparative tables showing 1 point per $5 wagered on slots and bonus play cash-back conversion options.
• Caesars CasinominorOthersCaesars Casino is featured in TowerPress loyalty program comparisons with coverage of hotel discount perks, event ticket access, and 6-month inactivity expiry. The platform is cited alongside DraftKings and BetRivers as a leading brand in the comparison table for point accumulation structures.
• DraftKingsminorOthersDraftKings Casino appears in TowerPress program comparisons with personalized rewards features, faster tier progression, and 180-day inactivity expiry. The site references DraftKings dashboards for tracking point totals and tier progress as an example of premium tracking tools.
• BetRiversminorOthersBetRivers Casino is highlighted in TowerPress comparisons for its no-expiry policy on active accounts and bonus money direct cash-back model. The brand is recommended for regular slots players seeking peace of mind regarding point expiration.
• FanDuel CasinominorOthersFanDuel Casino is included in TowerPress program comparisons with coverage of birthday bonuses, exclusive draws, and 12-month inactivity expiry policy. The platform represents the direct cash-back model among compared casino brands.
• Chase (Sapphire Preferred, Sapphire Reserve, World of Hyatt)minorOthersChase credit cards including Sapphire Preferred, Sapphire Reserve, and World of Hyatt are featured in TowerPress credit card comparison guides. The cards are evaluated for earning rates (2x-3x travel/dining), annual fees ($95-$550), point transfer values, and hotel benefits including free night certificates.
• American Express (Platinum Card)minorOthersAmerican Express Platinum is included in TowerPress credit card comparisons with 5x earning on flights and prepaid hotels, $695 annual fee, and average 1.0 cent point value. Lounge access and elite perks are highlighted as notable benefits.
• Capital One (Venture Card)minorOthersCapital One Venture is referenced in TowerPress credit card guides with 2x earnings on all purchases, $95 annual fee, and 1.0 cent point value. Simple flat miles structure and transfer partners are noted as key features.
• Marriott Bonvoy BoundlessminorOthersMarriott Bonvoy Boundless card is featured in TowerPress comparisons with 6x earning at Marriott properties, 2x travel/dining, $95 annual fee, and approximately 0.8 cent Marriott point value with free night at 50k tier benefit.
• Hilton Honors SurpassminorOthersHilton Honors Surpass is included in TowerPress credit card comparisons with 12x earning on Hilton purchases, 6x on dining, $95 annual fee, and approximately 0.5 cent Hilton point value with fast elite status acceleration noted.
• Citi Double CashminorOthersCiti Double Cash is referenced in TowerPress comparisons as a no-fee option delivering 2% back on all spend with approximately 1.0 cent value when converted via transfers. The card is presented as a flat-rate baseline option.
• UK Gambling CommissionminorOthersThe UK Gambling Commission is referenced in TowerPress FS casino betting guide as the regulatory body administering the Gambling Act 2005 licensing framework. The Commission began operations in 2005 and since 2019 has increased focus on transparency and player protection requiring operators to disclose wagering requirements and max cashout limits.

Recent moves5 records

Expansion highlights4 records

Direct peers

• VegasSlotsOnline: Casino affiliate site publishing slot reviews, free-play content, and operator comparisons; comparable SEO-led affiliate monetisation in the slots and iCasino niche.
• AskGamblers: Large casino review and affiliate site providing operator ratings, bonus listings, and player feedback; comparable SEO-led monetisation of casino player traffic.
• Gambling.com Group: Publicly listed gambling affiliate and lead-generation company operating SEO-driven review and comparison sites for online casinos and sportsbooks; the closest scaled analogue to TowerPress's affiliate content model.
• Catena Media: Publicly listed performance marketing and affiliate company focused on online gambling lead generation, with SEO-led content sites in casino, sports betting, and adjacent verticals.
• BonusFinder: Affiliate publisher specialising in US state-by-state casino and sportsbook bonus listings; operates an SEO content model comparable to TowerPress, focused on regulated US markets.
• Casino.org: Established gambling affiliate publisher producing reviews, guides, and comparison content for online casinos; competes in the same SEO keyword universe as TowerPress.
• Better Collective: Publicly listed sports betting and iGaming affiliate operator running a portfolio of comparison and content sites; directly comparable in business model to TowerPress.
• Bojoko: Casino comparison and affiliate site where users rank and review operators; comparable affiliate-lead model targeting online casino players.
• Latest Casino Bonuses (LCB): Long-running casino affiliate and player-community site offering bonus listings, reviews, and complaint resolution for online casino players.

Emerging players

• Free-Spins-Professor.com: Niche gambling affiliate site referenced directly within TowerPress content for no-deposit bonus offers; comparable niche focus on free-spin and bonus-driven player acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/Tower_Press
• Facebookfacebook.com/TowerPress
• LinkedInlinkedin.com/company/tower-press

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tower Press