Tamrex

What Tamrex does

Tamrex is a privately held multi-country workwear and personal protective equipment retailer founded in 1978 and headquartered in Tampere, Finland, operating four wholly-owned national entities (Tamrex Ohutuse OÜ in Estonia, SIA Tamrex in Latvia, Tamrex UAB in Lithuania, and Tamrex Oy in Finland). The company sells work clothing, safety footwear, gloves, fire protection equipment, first aid supplies, fall/head/eye/hearing/respiratory protection, work tools, and outdoor products through a hybrid channel mix that combines localized multilingual e-commerce storefronts (Estonian, Latvian, Lithuanian, Finnish) with physical retail stores in each market plus dedicated B2B wholesale contacts for enterprise and public-sector buyers. The product portfolio blends authorized distribution of premium European third-party brands (Snickers Workwear, Solid Gear, Cofra, Woolpower, Ejendals/Tegera, Hultafors, Telesteps, Honeywell, Housegard, Gloria, Fenix) with a proprietary TAMREX own-brand line spanning gloves, fire extinguishers, first aid kits, fall protection, safety glasses, and Supima cotton apparel.

Underlying technology is rooted in materials engineering rather than software: Tamrex-branded gloves incorporate A+ grade synthetic leather with DiamondGrip PU coating, 3M Thinsulate thermal insulation, bonded waterproof membranes, touchscreen-compatible fingertips, and BOA dial closure integration in premium footwear, with products carrying EN ISO 21420, EN 388, EN 511, and CE/UKCA certifications. Distribution is supported by parcel-locker delivery (Omniva, Itella SmartPost, DPD) and free in-store pickup in Vilnius. The customer base spans industrial and construction workers, trade and service professionals, firefighters and rescue services (including the Estonian Firefighters Union and Finnish rescue services), agricultural/outdoor workers, military/police/security, and consumer/retail shoppers, with first aid kits endorsed by the Estonian and Finnish Red Cross.

The revenue model is straightforward multi-channel retail/wholesale: unit-priced direct-to-consumer and B2B sales (wholesale contacts such as [email protected], [email protected], and [email protected]), with an outlet channel offering discounts of 20-70%. Sustainability credentials including ISO 9001 certification (Estonia entity) and HVO synthetic diesel adoption reducing CO2 by 130 tonnes annually differentiate the company from pure-play PPE resellers. No disclosed funding rounds, acquisitions, M&A activity, app platforms, AI/ML capabilities, or revenue figures are present in the source material.

Name

Tamrex

Legal name

Tamrex UAB

Website

https://tamrex.eu

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Tamrex is a privately held multi-country workwear, safety footwear, PPE, and fire protection retailer operating across Estonia, Latvia, Lithuania, and Finland via localized e-commerce, physical retail stores, and B2B wholesale, serving industrial, construction, emergency-services, and consumer customers with both premium third-party brands and its own TAMREX proprietary product line.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampere

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales through Tamrex's owned multilingual e-commerce platforms serving Estonia, Latvia, Lithuania, and Finland, offering products at listed prices with VAT.
2. Wholesale / B2B Sales: B2B wholesale sales to businesses, professionals, and organizations via dedicated wholesale contacts and email, with volume pricing implied.
3. Physical Retail Store Sales: Bricks-and-mortar retail store sales at multiple locations across the Baltic and Nordic countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Tamrex is a multi-country workwear, safety footwear, work gloves, fire protection, and Personal Protective Equipment (PPE) retailer operating its own-brand TAMREX products and authorized reseller lines (Snickers Workwear, Solid Gear, Cofra, Woolpower, Ejendals Tegera, Hultafors, Honeywell, Housegard, Fenix, Telesteps, Gloria, ARKPAX, PRO-RATION) via country-localized e-commerce platforms and physical retail stores across Estonia, Latvia, Lithuania, and Finland. Distinct B2B wholesale and B2C retail channels serve professionals in industry, construction, trade, agriculture, emergency services, military/police, and individual consumers.

Product overview

Tamrex is a multi-country workwear and safety equipment e-commerce retailer operating in Lithuania (Tamrex UAB), Latvia (SIA Tamrex), Finland (Tamrex Oy), and Estonia (Tamrex Ohutuse OÜ). The company offers a comprehensive portfolio of work clothing, safety footwear, work gloves, fire protection equipment, safety products, personal protective equipment (PPE), and tools. Their own brand products include TouchGrip, DuraSoft, LeatherPRO, HexaGrip Pro, ProGrip, AeroGrip, WoolSync, WinterSport, WinterLite, WarmTouch, ArcticLeather, and Tactical Precise glove lines, as well as BodyFresh Supima cotton T-shirts and fire extinguishers. They also distribute third-party premium brands including Solid Gear and Cofra safety shoes, Snickers Workwear, Woolpower merino clothing, Hultafors tools, TELESTEPS ladders, FENIX flashlights, Honeywell and HOUSEGARD detectors, and ARKPAX portable power stations. The company also offers an Outlet section for discounted items. Product standards mentioned include EN ISO 21420:2020, EN 388:2016+A1:2018, EN 511:2006, and CE marking for various products.

Differentiator

Problem solved

Functional benefit

Brands

• TAMREX: Own brand of work gloves, safety footwear, fire extinguishers, first aid kits, fall protection equipment, and safety glasses sold across all markets. In 2014, more than 3 million pairs of TAMREX gloves were sold.

Products and services

• Work Clothing Work clothing for industrial, construction, and trade professionals, including work pants, shorts, T-shirts and polos, sweaters and fleeces, underwear, SoftShell, rain clothing, work jackets and vests, coveralls, Hi-Vis clothing, women's workwear, knee pads, belts and accessories, headwear, and winter clothing.
• Work Footwear Safety shoes, safety sandals, leisure and work footwear, indoor footwear, rubber boots, shoe care products, socks and insoles, women's footwear, safety boots, and winter footwear, including premium Solid Gear and Cofra brands featuring BOA closure systems and EN-standard certified models.
• Work Gloves Gloves for precise work, coated textile gloves, textile gloves, gloves for heavy work, rubber gloves, disposable gloves, cut-resistant gloves, special-work gloves, winter gloves, tactical and military-use gloves, featuring proprietary DiamondGrip PU material, touchscreen-compatible fingertips, and EN 388 / EN 511 / EN ISO 21420 certifications.
• Fire Protection Equipment Autonomous sensors, fire extinguishers (own-brand TAMREX Premium with 5-year warranty, EU-compliant and often exceeding minimum requirements), and non-flammable fabrics for fire safety.
• Safety Products (First Aid and Flashlights) First aid supplies, pocket flashlights, and pollution control products, including TAMREX first aid kits endorsed by the Estonian Red Cross and Finnish Red Cross with travel, sports, worker, home, pocket, bicycle, and stroller variants.
• Personal Protective Equipment (PPE) Fall protection (own-brand TAMREX), head protection, eye and face protection (including TAMREX safety glasses), hearing protection, and respiratory protection for industrial and construction workers.
• Work Tools Work tools including Hultafors hammers, bars and crowbars, hand saws, axes, screwdrivers, measuring tools, knives, squares, chisels, clamps, marking tools, tool cases, spirit levels, ladders (Telesteps telescopic ladders), and other professional hand tools.
• Outdoor Equipment Outdoor equipment including Woolpower merino wool clothing, binoculars and telescopes, drink bottles and thermoses, plus ARKPAX portable power stations (Titan 1200W, Ark PRO 2400W, Core 300W/1200W, Ark 1800W) and 200W solar panels, and PRO-RATION emergency food packs with 15-year shelf life.
• Outlet / Clearance Discounted outlet section for work clothes, work footwear, work gloves, personal protective equipment, and safety products with discounts of 20% to 70% off original prices.

Quantifiable outcome

• Sold more than 3 million pairs of gloves in 2014 alone, demonstrating significant market penetration in the Baltic and Nordic regions.

Named customers3 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Snickers Workwear (Hultafors Group)coreChannel Partner/ Reseller/ DistributorTamrex is an authorized reseller and retailer of Snickers Workwear products across all four markets. Snickers Workwear is a premium workwear brand owned by Hultafors Group, specializing in professional workwear trousers, jackets, and garments.
• Solid GearcoreChannel Partner/ Reseller/ DistributorTamrex stocks and sells Solid Gear premium safety footwear, a brand known for combining athletic comfort with safety protection. Solid Gear products are prominently featured on Tamrex's e-commerce platforms.
• CofracoreChannel Partner/ Reseller/ DistributorTamrex is an authorized reseller of Cofra safety footwear, a leading European manufacturer of occupational safety shoes. Cofra products (Aerobic, Stack, Charger, Total Black, Gasket, Flap, Torkon lines) are prominently featured.
• WoolpowerminorChannel Partner/ Reseller/ DistributorTamrex distributes Woolpower merino wool garments across all four markets, featuring in the Outdoor section of the e-commerce platforms.
• Ejendals (Tegera)minorChannel Partner/ Reseller/ DistributorTamrex carries Ejendals TEGERA professional work gloves, including the TEGERA PRO Microthan+ line and other specialist glove products.
• HultaforsminorChannel Partner/ Reseller/ DistributorTamrex stocks and sells Hultafors professional hand tools including hammers, hand saws, axes, screwdrivers, measuring tools, and tool bags across Estonian and other markets. Currently running a promotional campaign (Buy 100€+ of Hultafors tools, enter to win a 33-piece tool case worth €1,700).
• TelestepsminorChannel Partner/ Reseller/ DistributorTamrex is an authorized reseller of Telesteps telescopic ladders, a Swedish premium brand known for maximum stability and safety in compact form factors.
• HoneywellminorChannel Partner/ Reseller/ DistributorTamrex carries Honeywell smoke and carbon monoxide detectors (e.g., R200S-1 optical smoke detector, R200C-1 CO detector, XC70 CO detector) in its fire safety product range.
• HousegardminorChannel Partner/ Reseller/ DistributorTamrex stocks Housegard optical smoke detectors including Pebble models with standard and 10-year battery options.
• GloriaminorChannel Partner/ Reseller/ DistributorTamrex offers Gloria branded fire safety products including fire extinguisher cabinets.
• FenixminorChannel Partner/ Reseller/ DistributorTamrex distributes Fenix flashlights and headlamps including E28R V2.0, TK20R UE, HM23, HM60R, and CL26R models.
• ARKPAXminorChannel Partner/ Reseller/ DistributorTamrex carries ARKPAX portable power stations including Titan 1200W, Core 300W/1200W, Ark 1800W, and Ark PRO 2400W models, as well as ARKPAX 200W portable solar panels.
• PRO-RATIONminorChannel Partner/ Reseller/ DistributorTamrex stocks PRO-RATION emergency food packages (chicken in onion sauce with rice, meatballs with rice and tomato sauce) with a 15-year shelf life.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swedol: Swedol is a Nordic workwear, tools, and PPE retailer that operates more than 200 stores across Sweden, Norway, Finland, and the Baltics. It is the closest geographic and assortment peer to Tamrex, serving the same industrial/construction trades with a mix of own-brand and third-party brands.
• Würth: Würth is the dominant European multi-channel distributor of fasteners, tools, workwear, and safety equipment, with operations in 80+ countries. It is the most direct competitive analogue to Tamrex's combined product range across gloves, footwear, PPE, and tools, and it operates both physical branch networks and digital sales channels.
• CWS Workwear: CWS (Haniel Group) is one of Europe's largest providers of workwear and uniform services, including rental, laundering, and direct sales to industrial and commercial customers in over 30 countries. It overlaps with Tamrex's workwear and PPE positioning in industrial/construction accounts across the same European footprint.
• Ahlsell: Ahlsell is the leading Nordic distributor of industrial supplies, fasteners, tools, and PPE to professional trades and industrial customers, with strong presence across Sweden, Norway, Finland, Denmark, and the Baltics. Geographic overlap with Tamrex is high, particularly in Finland and Estonia.

Broad incumbents

• Hilti: Hilti is a global premium manufacturer and direct vendor of power tools, anchors, and related PPE/workwear accessories serving construction professionals. It overlaps with Tamrex at the higher end of professional construction PPE and consumables.
• Sonepar: Sonepar is a global electrical products and safety/PPE distributor serving industrial and commercial markets across 40+ countries. It is a broad incumbent that competes for workplace and industrial buyer spend overlapping with Tamrex's professional segments.
• Grainger: Grainger is the largest industrial supply distributor in North America with expanding European presence and a strong digital PPE/workwear offering. It is a broad incumbent competitor for industrial buyers evaluating regional versus global supplier networks.
• Lyreco: Lyreco is a European distributor of workplace products—including PPE, workwear, hygiene, and facility supplies—to businesses across multiple countries. While broader in assortment than Tamrex, it competes for the same B2B procurement budgets in workplace categories.
• Kingfisher: Kingfisher owns European home improvement banners (e.g., Screwfix-adjacent, Brico Dépôt) that include workwear, hand tools, and basic PPE. It is a broad incumbent competing for DIY and tradesperson spend in overlapping geographies.

Others

• Hultafors Group: Hultafors Group is the Swedish owner of premium partner brands distributed by Tamrex—including Snickers Workwear and Solid Gear. As a brand owner, it is a key supplier and channel partner, and a potential verticalization risk or acquisition target relevant to Tamrex's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tamrexoy
• LinkedInlinkedin.com/company/tamrex-oy

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tamrex