My Home Care

What My Home Care does

My Home Care, LLC is a privately held, Wisconsin-based home care services provider founded in 2016 and headquartered at 3510 W Burnham St., Milwaukee. The company delivers three core service lines — Companionship, Homemaking, and Personal Care — to elderly and disabled individuals seeking to remain at home rather than transition to institutional care. Service coverage spans five counties in southeastern Wisconsin: Milwaukee, Waukesha, Racine, Ozaukee, and Washington. Payments are accepted across a broad payor mix including Medicaid, Medicare, private insurance, long-term care insurance, workers compensation, veterans benefits, and private pay, indicating a distributed volume, fee-for-service business model without disclosed pricing tiers.

The company's structural differentiator is its Family Caregiver Program, which enables family members to become the primary paid caregiver for a loved one through either privately arranged or Medicaid-based arrangements. This model is uncommon among traditional home care agencies that staff professional caregivers exclusively, and positions My Home Care as both a care provider and a Medicaid program facilitator. The go-to-market is sales-led: prospective clients engage via phone (414-342-8300), the company website (myhomecare360.com) with appointment scheduling, social media presence on Facebook and Twitter, and a referral bonus program.

No proprietary technology platform, AI/ML capability, app, or software product is evidenced. Operational technology is limited to standard marketing integrations (Google Analytics, Facebook Pixel) and a basic content website. The company is owner-operated or locally held with no disclosed parent company, subsidiaries, institutional investment, funding rounds, leadership team bios, or M&A activity. Regulatory compliance is documented across CCPA/CPRA, GDPR, COPPA, Title VI of the Civil Rights Act, the Age Discrimination Act of 1975, and Section 504 of the Rehabilitation Act of 1973. No revenue, headcount, or financial metrics are publicly disclosed.

Name

My Home Care

Legal name

My Home Care, LLC

Website

https://myhomecare360.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

My Home Care, LLC is a privately held Milwaukee-based home care agency providing companionship, homemaking, and personal care services to elderly and disabled individuals across five southeastern Wisconsin counties, with a distinctive Family Caregiver Program that pays family members to care for loved ones.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)

akta.pro secondary industry

Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Home care services
• Personal care assistance
• Companionship services
• Homemaking services
• Family caregiver program

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Home Care Services: The company generates revenue through providing companionship, homemaking, and personal care services. Payment is accepted through Medicaid, Medicare, private insurance, long-term care insurance, workers compensation, veterans benefits, and out-of-pocket private pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

My Home Care, LLC is a privately held home care services provider delivering companionship, homemaking, and personal care services to elderly and disabled individuals in the greater Milwaukee, Wisconsin metropolitan area. The agency enables clients to remain safely at home through in-home caregiving and uniquely allows family members to serve as paid caregivers for their loved ones through Medicaid-based or privately arranged programs.

Product overview

My Home Care, LLC is a home care services provider offering three core service lines — Companionship Services, Homemaking Services, and Personal Care Services — that are designed to enable elderly or disabled individuals to remain at home. The company also operates a Family Caregiver Program that allows family members to become paid caregivers for their loved ones through privately arranged or Medicaid-based arrangements. Services are made available throughout Milwaukee, Waukesha, Racine, Ozaukee, and Washington counties in Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Companionship Services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Right at Home: Right at Home provides in-home companionship, personal care, and homemaking services for seniors and disabled adults, with Medicare, Medicaid, and private pay options. It competes directly with My Home Care across all core service categories.
• Senior Helpers: Senior Helpers offers in-home senior care including personal care, companionship, and specialized dementia and Alzheimer's care, accepting Medicaid waivers and private pay. It is directly comparable in service offerings and target population.
• BrightStar Care: BrightStar Care is a national home care franchise offering companionship, personal care, and skilled nursing services, with a similarly multi-payer revenue model (Medicaid, private pay, long-term care insurance). It is directly comparable as a home care agency operating in similar service categories to elderly and disabled clients in their homes.
• Home Instead: Home Instead is one of the largest non-medical home care franchise networks in the U.S., offering personal care, companionship, and homemaking services to seniors. It directly competes in the same service categories and customer segments as My Home Care, with similar Medicaid and private pay revenue models.
• Visiting Angels: Visiting Angels is a national franchise providing non-medical in-home care including companionship, personal care, and homemaking services for elderly clients. It competes directly with My Home Care in service category, customer segment, and the Medicaid/private-pay payer mix.
• Comfort Keepers: Comfort Keepers provides in-home care services including companionship, personal care, and homemaking for seniors and disabled adults, with similar Medicaid waiver acceptance and private pay models. It is a direct competitor in the non-medical home care category.

Broad incumbents

• Help at Home: Help at Home is one of the largest U.S. personal care providers, delivering in-home care services predominantly through Medicaid waiver programs across multiple states. It is comparable as a scaled operator in the same personal care category with similar Medicaid-heavy payer mix.
• Amedisys: Amedisys is a large publicly traded home health and hospice provider offering skilled nursing, therapy, and personal care services. While more clinically focused, it competes for home-based Medicaid and Medicare contracts in overlapping geographies, making it a broader incumbent peer.
• Addus HomeCare: Addus HomeCare is a publicly traded home and community-based services provider operating personal care, hospice, and home health services across multiple states. It is a broader incumbent in the same personal care category with significant Medicaid exposure, representing a larger-scale operator that competes for Medicaid waiver contracts in Wisconsin.

Regional players

• Caregivers America: Caregivers America is a Pennsylvania-based home care agency providing personal care, companionship, and homemaking services with a similar Medicaid waiver and private pay model. It is a comparable regional non-medical home care operator in a different geography, illustrating the replicable local-agency model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/myhomecarellc3510

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Home Care