Holdfast Fluid Power

What Holdfast Fluid Power does

Holdfast Fluid Power is a Western Australian industrial distribution and mobile services company specialising in hydraulic hose and fluid power products. Founded in 2010 by Director Kim McLeod and headquartered in Forrestfield (Perth), the company operates five branches across Western Australia (Forrestfield, Bibra Lake, Broome, Kalgoorlie, and Port Hedland), a fleet of mobile service vehicles with 8+ qualified technicians, and deploys custom-designed 20ft and 40ft fully stocked hydraulic hose containers to remote mine and industrial sites. The company serves mining, civil, marine, oil & gas, transport, and industrial customers, with mining as the primary segment, and provides 24/7 emergency breakdown response.

The company's product and service portfolio spans hydraulic hose supply and fitting (Continental brand as the core offering), hydraulic components (cylinders, pumps, valves, filters), fluid transfer systems (Graco, Macnaught, Banlaw, Alemlube), lubrication systems (GreaseMax), valve and control products (Bray, Dantal cylinders), pneumatic services, and auto-lubrication systems. Holdfast holds premier Continental distributor status for Western Australia (since 2017) along with multiple other authorised brand distribution agreements. The technology underpinning the business is fundamentally physical: hose crimping and assembly equipment, mobile workshops, and containerised inventory systems rather than software or digital platforms.

Holdfast generates revenue through three streams: (1) hardware sales of hydraulic hoses, fittings, components, and related industrial products; (2) professional services including on-site repair, maintenance, and emergency breakdown response; and (3) managed services through container deployments available on purchase, rental, or consumption-based agreements. Pricing is quote-based with no public price list. The go-to-market motion is enterprise field sales via direct technician deployment, supported by phone-based ordering and a basic digital presence (website, LinkedIn, Facebook, YouTube, Instagram). The company is privately held with no disclosed external investment and operates exclusively within Western Australia.

Name

Holdfast Fluid Power

Legal name

HOLDFAST Fluid Power

Website

https://holdfastaust.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Holdfast Fluid Power is a Western Australian distributor and mobile service provider of hydraulic hose, fluid transfer, and lubrication products, serving mining, civil, marine, oil & gas, transport, and industrial customers across five branches with 24/7 emergency response.

Ownership category

akta.pro rank

Product category

Hydraulic Hose Distribution & Mobile Fluid Power Services

NAICS

Fluid Power Valve and Hose Fitting Manufacturing (332912), Rubber and Plastics Hoses and Belting Manufacturing (326220), Fluid Power Pump and Motor Manufacturing (333996)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI)

akta.pro secondary industries

Hoses, Tubing & Fittings (Hydraulic/Pneumatic Lines & Connectors) (IMAHAGAH), Hydraulic & Pneumatic Systems Service (Liftgates, Air Systems) (TLAKABAJ), Hydraulic Components (Pumps, Motors, Cylinders) (IMAHAGAA)

Keywords

• Hydraulic hose fittings
• Fluid power products
• Mobile hydraulic services
• Industrial hose distribution
• Mining equipment maintenance

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hydraulic Hose and Fittings Products: Sale of hydraulic hoses, fittings, components, and related industrial products including Continental hose, hydraulic cylinders, fluid transfer systems, pumps, valves, and hose reels. Multiple supply options for containers including outright purchase, rental and subject to agreed consumption arrangements.
2. Mobile Hydraulic Services: On-site hydraulic hose repair, maintenance, and emergency breakdown services. Includes hydraulic component repairs, troubleshooting, installations, and scheduled maintenance programs.
3. Hydraulic Hose Container Solutions: Fully stocked container solutions for remote site operations with multiple supply options including purchase, rental, and free of charge arrangements subject to consumption agreements. Containers visited regularly for inventory replenishment and maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Holdfast Fluid Power supplies, distributes, installs, and maintains hydraulic hose assemblies, fittings, and related fluid power components for industrial customers across Western Australia. The company combines the sale of branded hydraulic products (Continental hoses, Graco, Macnaught, Dantal, Banlaw, Bray, GreaseMax) with 24/7 mobile hydraulic hose repair, workshop-based maintenance, scheduled servicing, and on-site hydraulic hose container solutions. Its offering targets mining, civil, marine, oil & gas, transport, and industrial operators requiring rapid field response in remote and metro WA locations.

Product overview

Holdfast Fluid Power is a Western Australian provider of hydraulic and industrial fluid power products and services. The company operates as a distributor of major brands (Continental, Graco, Banlaw, Macnaught, Dantal, Bray) combined with service offerings. Core products include hydraulic hose and fittings (Continental brand), hydraulic components, auto lubrication systems, pneumatic services, fluid transfer systems, and pump supplies. Services include 24/7 mobile hydraulic hose repair, workshop maintenance, hydraulic hose containers (20ft/40ft portable workshops), and system installation. The company serves mining, civil, marine, oil & gas, transport, and industrial sectors across Western Australia with locations in Forrestfield, Broome, Bibra Lake, Kalgoorlie, and Port Hedland.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Hydraulic Hose & Fittings Service 24/7 mobile hydraulic hose repair, replacement, and fitting service delivered to customer sites with fully equipped service vehicles across Western Australia. Designed for mining, civil, marine, oil & gas, transport, and industrial operators needing rapid on-site response to hydraulic hose failures and emergency breakdowns.
• Hydraulic Hose Maintenance & Servicing Workshop-based hydraulic and industrial hose assembly, pressure testing, and hose audits delivered from Holdfast's five branch locations across Western Australia. Targeted at industrial plant operators requiring scheduled preventative maintenance, hose condition auditing, and certified assembly work.
• Hydraulic Components Replacement hydraulic components including accumulators, cylinders, motors, pumps, valves, hoses, fittings, filters, and seals for industrial applications. Distributed and supplied to mining, civil, marine, oil & gas, transport, and industrial customers across WA.
• Auto Lubrication Systems Electric, hydraulic, and pneumatic automatic lubrication systems for fixed and mobile plant equipment, including installation, diagnostics, repairs, and commissioning. Serves industrial operators needing reliable automatic lubrication for mining and heavy industry assets.
• Pneumatic Services Pneumatic supply, maintenance, and repair service including workshop air installation, compressor servicing, and component repairs for industrial customers across Western Australia.
• Hydraulic Hose Containers Custom-designed fully stocked 20ft and 40ft portable containers with Continental hose, fittings, assembly equipment, crimpers, tooling, racking, and labelled parts bins for on-site hydraulic hose manufacturing and storage. Delivered to remote mine sites and supplied under purchase, rental, or free-of-charge-with-consumption-agreement models with regular replenishment visits.
• Continental Hydraulic Hose and Fittings Continental industrial hydraulic hoses and fittings exceeding industry standards, distributed by Holdfast as premier WA distributor (since 2017). Range includes the XR16SC high-pressure hose rated at 5,800 psi for harsh mining, oil & gas, marine, and industrial environments.
• Fluid Transfer Systems Bulk fluid transfer solutions including Graco, Macnaught, and Alemlube components for fuel, oil, and fluid dispensing with meters, nozzles, and hose reels. Distributed across WA for mining, civil, industrial, and fuel handling applications.
• Dantal Hydraulic Cylinders Industrial-grade hydraulic cylinders rated for 3,145 PSI (210 Bar) with machined one-piece steel clevises, double-acting K-DAS piston seals, and chromed rods. Distributed for agriculture, mining, engineering, transport, and OEM body builder applications.
• Banlaw LubeCentral Fluid Transfer Products Authorised distribution of Banlaw flush face fluid couplings and LubeCentral products with dry break technology, color-coded fittings, and ball-lock latching for safe fluid transfer. Designed for heavy industries including mining and rail.
• GreaseMax Automatic Lubricators Named WA distributor for German-made GreaseMax single point automatic lubricators and associated products for industrial and mobile plant equipment, built on reliability for harsh operating environments.
• Bray Valves and Controls Leading Bray valve distribution in Perth and WA, supplying butterfly valves, ball valves, pneumatic and electric actuators, and accessories for flow control across chemical, petroleum, mining, marine, and water treatment industries.
• Hose Reels Industrial hose reels from Graco, Macnaught, Alemite, and Samoa for water, air, fuel, grease, and oil applications, including truck-mounted service reels. Distributed for mobile service fleets and industrial sites.
• Pump Supplies (including Graco Husky Diaphragm Pumps) Hydraulic and fluid handling pumps supplied by Holdfast, including Graco hose pumps, diaphragm pumps, lubrication pumps, oil pumps, and grease pumps along with the full Husky diaphragm pump range (Husky 205, 307, 1050, 1050HP, 1590, 2150, 2200, 3300, and 15120 models) for fluid transfer applications.

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered core and minor.

• ContinentalcoreChannel Partner/ Reseller/ DistributorPremier Continental distributor for Western Australia since 2017. Continental is a world leader in industrial rubber and plastic products with the largest global footprint of any rubber products manufacturer. Holdfast distributes Continental hydraulic hoses, fittings, and industrial hose products throughout WA.
• GracocoreChannel Partner/ Reseller/ DistributorStocking and supplying extensive range of Graco products including hose pumps, diaphragm pumps, lubrication pumps, oil pumps, grease pumps, and spray equipment. Graco has been a leading manufacturer of fluid handling equipment for over 90 years.
• MacnaughtcoreChannel Partner/ Reseller/ DistributorStocking and supplying Macnaught products including flow meters (MX series), diaphragm pumps, hose reels, and other fluid handling equipment. Macnaught is Australian designed and manufactured.
• BanlawcoreChannel Partner/ Reseller/ DistributorAuthorised distributor of Banlaw LubeCentral fluid transfer products including flush face nozzles, receivers, and dry break technology. Banlaw products are specifically designed for heavy industries including mining and rail.
• AlemlubecoreChannel Partner/ Reseller/ DistributorStocking and supplying Alemlube products including hose reels and fluid transfer equipment for industrial, agricultural, mining, and commercial applications.
• GreaseMaxcoreChannel Partner/ Reseller/ DistributorNamed as WA Distributor for GreaseMax single point lubricators and associated products. GreaseMax is a German made product built on reliability.
• BraycoreChannel Partner/ Reseller/ DistributorLeading Bray valve distributors in Perth and WA. Supplying Bray butterfly valves, ball valves, pneumatic actuators, and control products for chemical, petroleum, mining, marine, and water treatment industries.
• Dantal HydraulicscoreChannel Partner/ Reseller/ DistributorStocking and supplying Dantal industrial grade hydraulic cylinders for agriculture, mining, engineering, transport and body builders. Dantal has been established since 1990 and is the preferred supplier to many global OEMs.
• TotalminorChannel Partner/ Reseller/ DistributorBrand partner supplying industrial lubricant and fluid products.
• TecsisminorChannel Partner/ Reseller/ DistributorBrand partner for industrial technology products.
• SMCminorChannel Partner/ Reseller/ DistributorBrand partner for pneumatic products and solutions.
• HolditminorChannel Partner/ Reseller/ DistributorBrand partner for industrial holding and clamping solutions.
• TorqueminorChannel Partner/ Reseller/ DistributorIndustrial partner for torque products.
• PICAminorOthersIndustry association partnership.
• Henderson AllianceminorOthersIndustry association partnership.
• PSC CiminorOthersChamber of commerce industry partnership.
• LB CciminorOthersChamber of commerce industry partnership.
• CCIWAminorOthersChamber of Commerce Western Australia partnership.
• Broome CCIminorOthersBroome Chamber of Commerce and Industry partnership.

Scale indicators4 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Ryco Hydraulics: Ryco Hydraulics is an Australian-designed and manufactured hydraulic hose and fittings brand with a strong domestic and global presence. Comparable as a competing Australian hydraulic hose brand/distributor; Ryco competes primarily in product supply whereas Holdfast bundles product with mobile service.

Broad incumbents

• Gates Industrial: Gates is a global manufacturer of industrial and hydraulic hose, fittings, and power transmission products. Comparable to Holdfast's product distribution business (as a competing brand supplier into the same mining and industrial customer base) but with a much larger global manufacturing footprint.
• Parker Hannifin: Parker Hannifin is a global motion and control technologies leader with a large hydraulic hose, fittings, and fluid connector portfolio. Comparable to Holdfast as a competing brand and through shared end markets in mining and oil & gas, but operates as a global manufacturer/distributor rather than regional service specialist.
• Eaton (Hydraulics division): Eaton is a global power management company with a major hydraulics business that manufactures and distributes hydraulic hoses, fittings, valves, and pumps. Comparable as a major brand supplier whose products Holdfast's customers also use, but at much larger scale and as a manufacturer rather than service-led distributor.

Direct peers

• Hydraquip: Hydraquip is an Australian hydraulic sales, service, and hose assembly provider with mobile and workshop capabilities. Comparable to Holdfast across hydraulic component supply, hose assembly, and on-site service for mining and industrial customers.
• Hydraulex: Hydraulex is a hydraulic repair, sales, and service company operating mobile hydraulic and industrial hose service operations in Australia. Directly comparable to Holdfast in mobile hydraulic hose MRO and product distribution, particularly across mining and industrial customers.
• Hydraulink: Hydraulink operates a national network of mobile hydraulic hose service and supply franchises across Australia and New Zealand. Closely comparable to Holdfast in service offering (mobile hose repair, fluid transfer, fittings) and target customers, but with broader geographic reach.
• Pirtek: Pirtek is Australia's largest national mobile hydraulic hose and fittings service franchise network, with 24/7 on-site breakdown service and extensive product distribution — directly comparable to Holdfast's mobile hose MRO and product distribution model, but at vastly greater national scale.

Emerging players

• Manuli Hydraulics: Manuli Hydraulics manufactures and supplies hydraulic hose, fittings, and fluid conveyance systems with growing presence in Australia through distribution. Comparable as a competing hose brand/distributor in the same fluid power category, though less service-led than Holdfast.

Others

• Bunzl (Industrial / Blackwoods): Blackwoods (part of Bunzl) is a large Australian industrial MRO distributor serving mining and heavy industry. Comparable as an indirect competitor on industrial product supply and maintenance consumables to Holdfast's mining and industrial customers, but with a far broader catalog and scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holdfast Fluid Power