Crosby Tiles

What Crosby Tiles does

Crosby Tiles is a Perth-based, family-owned retail tile merchant founded in 1922, making it Australia's longest continuously operating tile company. The business operates through two metropolitan showrooms — Osborne Park (north) and Myaree (south) — plus a Malaga warehouse used for customer pickup, and reaches regional Western Australia through agents in nearly every country town in the state. Its core offering spans floor tiles, wall tiles, bathroom tiles, and feature/decorator tiles (Wall, Wet Area, Subway, Living Area, Timber Look, Rectified, Grip Commercial, Decor8, and SCCeramics feature collections), supported by complementary categories including tile adhesives (Davco), sealers and maintenance products (Sealersonline), laminates, and stone benchtops. A "Builders Range" bundles these into a curated package for new-home construction.

The commercial model is straightforward one-time retail sales of tiles and ancillary products, with prices set per-project via in-showroom consultation and stated to sit in the lowest third of Perth pricing. There is no proprietary technology platform or e-commerce checkout; transactions occur through physical showrooms. The customer base is residential — split between homeowners renovating and builders constructing new homes — and customer acquisition is overwhelmingly organic, with over 90% of business sourced from repeat customers or referrals. Marketing is concentrated in showroom experience, supplemented by a single Instagram channel (@crosbytiles).

The company employs 11–50 people, is privately held with no disclosed investors, parent, or subsidiaries, and operates as a traditional specialty retailer. Competitive positioning rests on three pillars: century-old brand trust and Western Australian ownership; the largest exclusive-designer-tile range in Perth, refreshed via annual international sourcing trips; and bulk-buying-driven pricing advantage. Inputs are sourced from "world's best tile manufacturers"; staff average 10 years of tenure with over half holding interior decorating or tiling qualifications. The structure is a durable but regionally capped specialty retailer rather than a scaled platform business, with growth dependent on local housing/renovation cycles in Western Australia.

Name

Crosby Tiles

Legal name

Crosby Tiles

Website

https://crosbytiles.com.au

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

1–10 employees

Short description

Crosby Tiles is a Perth-based tile retailer founded in 1922 that sells floor, wall, and bathroom tiles — plus adhesives, laminates, and stone benchtops — to residential homeowners and builders across Western Australia via two showrooms and regional agents.

Ownership category

akta.pro rank

Product category

Tile Retail

NAICS

Floor Covering Retailers (449121)

akta.pro industry

PRIMARYCRAIAGAA

Tile & Stone Specialty Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAFAJ

Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms

Consumer Products & Retail/Home & Furniture Retail/Kitchen & Bath Retail (Cabinetry, Fixtures, Remodeling Showrooms)

SECONDARYIMADAOAG

Tile Setting Materials (Mortars, Mastics & Grouts)

Industrials, Manufacturing & Construction/Building Materials & Products/Construction Adhesives, Sealants & Waterproofing Products

Keywords

• Ceramic tile retail
• Floor wall tiles
• Tile showroom
• Bathroom tiles
• Tile merchant

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Tile and Related Product Sales: Crosby Tiles generates revenue through one-time sales of tiles (wall, floor, feature tiles) and related products including adhesives, grout, laminates for benchtops and cupboard doors, and stone benchtops. Sales occur through physical showrooms with pricing determined by product selection and customer consultation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Crosby Tiles is a Perth-based tile retail specialist that has supplied floor tiles, wall tiles, bathroom tiles, and feature tiles to Western Australian homes since 1922. The company operates two metropolitan showrooms (Osborne Park and Myaree) plus a Malaga warehouse for customer pick-up, and distributes through agents in nearly every country town in Western Australia. In addition to tiles, the offering includes complementary products such as laminates, stone benchtops, tile adhesives, grout, and tile care and maintenance products, supported by in-showroom consultation from staff with interior decorating qualifications.

Product overview

Crosby Tiles operates as a tile retail specialist offering a comprehensive portfolio of ceramic and porcelain tiles across multiple product lines. The core offering consists of floor tiles, wall tiles, bathroom tiles, and feature tiles available through various series including Wall Tiles, Wet Area Tiles, Subway Wall Tiles, Living Area Tiles, Timber Look Tiles, Rectified Series, Grip Commercial, Feature Tiles, and Decor8 Tiles. Supporting the tile product lines, Crosby Tiles provides complementary offerings including a Selection Studio visualization tool, a Builders Range program for new home construction with grout colours, laminates, and stone bench tops, tile adhesives from Davco Australia, and Care and Maintenance products from Sealersonline. The company functions as a traditional retail business with showroom-based sales rather than an e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Wall Tiles Wall tiles for various interior applications including bathrooms, kitchens, and living areas, available through Crosby Tiles showrooms.
• Wet Area Tiles Floor and wall tiles specifically designed for wet areas such as bathrooms, ensuites, WC, laundry, and kitchen splashbacks.
• Subway Wall Tiles Classic subway-style wall tiles for interior applications, offered as part of the Crosby Tiles showroom range.
• Living Area Tiles Floor tiles designed for main living areas in residential homes.
• Timber Look Tiles Floor tiles designed to replicate the appearance of natural timber flooring, offering a timber aesthetic with tile durability.
• Rectified Series Precision-cut tiles with precisely machined edges for minimal grout joints and clean installation, available exclusively through Crosby Tiles showrooms.
• Grip Commercial Commercial-grade anti-slip tiles designed for high-traffic commercial applications.
• Feature Tiles Decorative and designer feature tiles for accent walls and focal points, sourced from SCCeramics and sold through Crosby Tiles.
• Decor8 Tiles Designer tile collection from Decor8, distributed through Crosby Tiles showrooms.
• Builders Range Curated tile collection specifically designed for new home builders, including wet area tiles, living area tiles, grout colours, and complementary products like laminates and stone bench tops.
• Tile Adhesives Professional-grade tile adhesive products sourced from Davco Australia, sold alongside tiles for proper installation.
• Care and Maintenance Products Tile sealing, cleaning, and maintenance products sourced from Sealersonline for ongoing tile care.

Quantifiable outcome

• Over 90% of business from return customers or customer referrals
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• TileCloud: Online-first Australian tile retailer with a digital ordering experience and home visualization tools. Represents the e-commerce model that Crosby Tiles has not adopted, threatening share in digitally native buyer segments.

Direct peers

• Beaumont Tiles: Australia's largest tile retailer with showrooms across most states. Direct competitor offering floor, wall, and bathroom tiles with a similar builder-focused product mix and ranges that overlap heavily with Crosby's portfolio.
• National Tiles: Major Australian tile retailer with a national showroom footprint selling floor, wall, and feature tiles. Directly comparable in product breadth and target customer (builders and homeowners).
• Tile Factory Outlet: Australian tile retailer offering wall, floor, and mosaic tiles across multiple locations with a clearance-led pricing model that competes directly on price-sensitive builder and homeowner segments.
• Carpet Court: Australian flooring retailer with showrooms across multiple states selling carpet, vinyl, timber, and tile flooring. Directly comparable full-floor-covering retail offering with similar trade and homeowner customer mix.
• Choices Flooring: Australian flooring retail franchise network selling carpet, timber, laminate, vinyl, and tile flooring. Comparable retail model targeting builders, renovators, and homeowners with showroom-based sales.
• Amber Tiles: Australian tile and bathroomware retailer operating showrooms nationally with a comparable product range of ceramic, porcelain, and mosaic tiles plus installation accessories.

Broad incumbents

• Bunnings Warehouse: Australia's largest home improvement retailer carrying tiles, adhesives, and related installation products. Competes on convenience and price for DIY and trade customers across the same WA market.
• Reece Group: Australia's largest plumbing and bathroom products distributor with showrooms. Overlaps with Crosby in bathroom and wet-area categories through adjacent bathroomware offering.
• IKEA Australia: Global home furnishings retailer with an Australian presence in Perth. Competes indirectly in kitchen splashbacks, bathroom surfaces, and home finishes as part of a broader home-interiors offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/crosbytiles
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/crosby-tiles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosby Tiles