Amber Tiles
Amber Tiles is a 50+ year Australian specialty retailer selling tiles, pavers, bathroomware, natural stone, cladding and hybrid flooring to DIY homeowners, trade professionals and designers via retail showrooms and an e-commerce site.
- Company typePrivate
- Founded1972
- HeadquartersBlacktown, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Amber Tiles does
Amber Tiles (legal entity Amber Group Australia Pty Ltd) is an Australian specialty retailer of hard flooring, wall and outdoor surface materials, founded circa 1972 and headquartered in Blacktown, New South Wales. The company sells tiles (porcelain, ceramic, natural stone, glass), pavers, bathroomware (tapware, showers, vanities, bathtubs, toilets, basins, mirrors), cladding, natural stone, hybrid LVT flooring, retaining walls and complementary installation consumables. Its go-to-market is a hybrid of Australia-wide retail showrooms, a full e-commerce storefront (ambertiles.com.au), and a dedicated trade program for builders, contractors and design professionals, supplemented by free one-hour in-store design consultations and curated bathroom renovation packages.
The underlying technology is conventional retail/e-commerce rather than a proprietary platform, with merchandising organized by application, room, colour, size, material and finish. Revenue is generated almost entirely through one-time product sales priced per square meter or per piece across a wide price band (roughly A$30-A$170+ per SQM for tiles and pavers; under A$100 to over A$2,600 per piece for bathroomware), with no disclosed subscription, licensing or recurring component. Customer segments are residential DIY homeowners (primary), trade professionals, and architects/interior designers; the company has no disclosed enterprise contracts, no public financials, no outside investors, and operates as a privately held proprietary limited company with no parent or subsidiaries.
Strategic activity centers on category and channel extension rather than M&A or capital raising: bundled bathroom renovation packages, the Tarkett hybrid flooring partnership, distribution partnerships with ADP, Fienza and Meir in bathroomware, content collaborations with Three Birds Renovation and HAAUS. Design, and a franchise pathway to scale the showroom network. The company employs 51-100 people, positions itself as Australia's #1 tile, paver and stone supplier, and has no documented acquisitions, divestitures, leadership changes, or regulatory actions in the source material.
Amber Tiles firmographics
Firmographics- Name
- Amber Tiles
- Legal name
- Amber Group Australia Pty Ltd
- Website
- https://ambertiles.com.au
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Amber Tiles is a 50+ year Australian specialty retailer selling tiles, pavers, bathroomware, natural stone, cladding and hybrid flooring to DIY homeowners, trade professionals and designers via retail showrooms and an e-commerce site.
- Ownership category
- akta.pro rank
Amber Tiles industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
- akta.pro secondary industry
- Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ)
Keywords
Where Amber Tiles is headquartered
LocationHeadquarters
- HQ city
- Blacktown
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Amber Tiles business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Amber Tiles generates revenue through the sale of tiles, pavers, bathroomware, natural stone, cladding, hybrid flooring, retaining walls, and related installation products. Products are priced per square meter (SQM) or per piece, with prices varying based on material, finish, and size. The company also offers bathroom renovation packages combining multiple products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile products - Per square meter pricing based on material and finish |
| Unit Pricing | Pay-as-you-go | Bathroomware products - Per piece pricing for fixtures and fittings |
| Unit Pricing | Pay-as-you-go | Paver products - Per square meter and per piece pricing |
| Unit Pricing | Pay-as-you-go | Bathroom renovation packages - Complete package pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Amber Tiles product offering
Product offeringCore offering
Amber Tiles retails tiles, pavers, bathroomware, natural stone, cladding, hybrid flooring, retaining walls, and tiling installation products through a network of Australian showrooms and an e-commerce website. The company supports customers with free one-hour in-store design consultations and bundled bathroom renovation packages, and also serves trade professionals through a dedicated trade program.
Product overview
Amber Tiles is Australia's #1 tile and building materials supplier offering a comprehensive portfolio of surface and bathroom products across multiple categories. The product line centers on tiles (porcelain, ceramic, natural stone varieties including travertine, limestone, marble), pavers (outdoor paving in concrete, natural stone, porcelain), bathroomware (tapware, showers, vanities, bathtubs, toilets, basins, mirrors, accessories), cladding, natural stone, hybrid flooring (LVT), retaining walls, and adhesives/sealers. The company also offers bundled bathroom renovation packages and complementary design consultation services. Products are available across various price points with both premium and clearance/sale options, and are distributed through retail showrooms across Australia.
Differentiator
Problem solved
Functional benefit
Companies that use Amber Tiles
Customer profileSegments3 records
Ideal customer profiles3 records
Amber Tiles technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Amber Tiles partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered notable and core.
- HAAUS. DesignnotableAmber Tiles features HAAUS. Design projects on their website as completed collaborations. HAAUS. Design is an architectural/design firm whose projects (HAAUS.4, HAAUS.5, HAAUS.6) showcase Amber products in residential design applications. The partnership demonstrates Amber products in high-end coastal home designs.
- Three Birds RenovationnotableAmber Tiles partners with Three Birds Renovation, featuring their renovation projects on the website and sponsoring their content. Projects include 'Eclectic Escape', 'The Petite Pad', and 'Calm & Classic Bathroom'. The relationship provides design inspiration content featuring Amber products in real renovation scenarios.
- ADP AustraliacoreADP Australia is a bathroomware supplier whose products (vanities) are sold through Amber Tiles showrooms and website. Products include wall hung vanities like the London and Clifton models.
- FienzacoreFienza is a bathroomware supplier whose tapware, showers, and toilet products are distributed through Amber Tiles locations.
- MeircoreMeir is a premium bathroomware supplier specializing in tapware and shower products, distributed through Amber Tiles showrooms.
- TarkettcoreTarkett supplies hybrid/LVT flooring products featured in Amber Tiles' flooring range, including the Inspiration Ultimate Hybrid LVT collection in various wood looks (Rivieria, Grand Heritage, Savannah, Oakland, Clean Oak, Blackbutt, Spotted Gum).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Amber Tiles competitors and assessment
Company assessmentDirect peers
- Floor & Decor: US-listed specialty flooring retailer with a large-format store model focused on hard surface flooring (tile, LVT, wood, stone). Closely comparable to Amber in product mix and category-specialist positioning, though at materially larger scale and US-focused.
- National Tiles: Australian specialty tile retailer with showrooms across the country, carrying tiles, pavers, and bathroomware. Competes with Amber for the same DIY homeowner and trade customer base with a similar showroom-and-product-catalog model.
- The Tile Shop: US specialty tile retailer operating company-owned showrooms with design consultation services. Closely comparable to Amber in tile-only category focus, showroom-and-advisory service model, and DIY-plus-trade customer mix.
- Beaumont Tiles: Australia's largest dedicated tile retailer with a national showroom network, offering tiles, bathroomware, and flooring. Directly comparable to Amber in product range, target customer (DIY homeowners, trade, designers), and showroom-led go-to-market in Australia.
Broad incumbents
- IKEA: Global home furnishings retailer with an Australian presence, including an expanding bathroom and flooring assortment. Overlaps with Amber on bathroomware and certain flooring categories for budget-conscious DIY customers, though IKEA's offering is far broader and its bathroom range is more modular/system-based.
- Reece Limited: ASX-listed Australian distributor of plumbing, bathroom, and HVAC products with a nationwide branch network. Overlaps with Amber in bathroomware (tapware, showers, vanities, toilets) and serves a similar trade/builder customer base, though Reece is plumbing-led rather than tile-led.
- Laminex: Australian manufacturer and distributor of decorative surfaces (panels, laminates, stone, vinyl flooring) supplying trade and retail channels. Adjacent peer to Amber in flooring/surface categories and trade customer overlap, but Laminex is a manufacturer rather than a retailer.
- Bunnings Warehouse: Australia's dominant home improvement and DIY retailer (owned by Wesfarmers), carrying an expanding tile and flooring assortment alongside a much broader hardware/building products range. Competes with Amber on price, convenience, and selection breadth for DIY shoppers.
Regional players
- Tile Bar: US direct-to-consumer online tile retailer offering porcelain, ceramic, and natural stone tiles with sample programs. Comparable to Amber's e-commerce tile offering and design-led positioning, but operating digitally only in the US market.
- Tile Mountain: UK online-led tile retailer with showroom presence offering tiles, flooring, and bathroom products. Comparable to Amber in category focus and e-commerce-plus-showroom hybrid model, but operating only in the UK market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Amber Tiles social profiles
Digital presenceAmber Tiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amber Tiles leadership team
Management profileNumber of profiles
Amber Tiles funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amber Tiles M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amber Tiles
What does Amber Tiles do?
Amber Tiles retails tiles, pavers, bathroomware, natural stone, cladding, hybrid flooring, retaining walls, and tiling installation products through a network of Australian showrooms and an e-commerce website. The company supports customers with free one-hour in-store design consultations and bundled bathroom renovation packages, and also serves trade professionals through a dedicated trade program.
Is Amber Tiles a public or private company?
Amber Tiles is a private company. It is classified as family owned and is currently operating.
When was Amber Tiles founded?
Amber Tiles was founded in 1972. It employs 51 to 100 people.
Where is Amber Tiles based?
Amber Tiles is headquartered in Blacktown, Australia, in the Oceania region.
How does Amber Tiles make money?
One revenue line is on record: product Sales.
Who are Amber Tiles's main competitors?
Direct peers on record are Floor & Decor, National Tiles, The Tile Shop and Beaumont Tiles. Broad incumbents are IKEA, Reece Limited, Laminex and Bunnings Warehouse. Regional players are Tile Bar and Tile Mountain.
Does Amber Tiles have an API?
No public API is recorded for Amber Tiles.
What industry is Amber Tiles in?
Amber Tiles's product category is Building Materials Retail. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail, with a secondary code of CRAIAGAJ, Flooring Tools, Adhesives, Grout & Installation Supplies Retail. Its NAICS code is 449121 and its SIC code is 5700.