Ride The Ducks of Seattle

What Ride The Ducks of Seattle does

Ride the Ducks of Seattle is a Seattle-based, privately held affiliate content website that publishes reviews, buying guides, and how-to tutorials for boat accessories. Despite the firmographic short description labeling it a 'sightseeing and touring agency,' the detailed source material consistently characterizes it as a content publishing and affiliate marketing website covering marine products (e.g., boat carpets, marine carpet glues, cleaners, lighting, docking and anchoring equipment, boat trailer accessories, covers, water systems, and engine parts). The site is operated by a small editorial team of two named authors (Anthony Roberts and Jonathan Larson) and targets individual boat owners and enthusiasts researching accessory purchases, maintenance, and installation topics. The stated team has more than 10 years of boating domain experience.

The site is built on WordPress and distributes content through its own domain (ridetheducksofseattle.com). Its core go-to-market is content marketing and SEO, producing top-of-funnel blog posts optimized for long-tail search queries about boat accessories, which then convert bottom-of-funnel intent into clicks on Amazon product links. The company is a participant in the Amazon Services LLC Associates Program, which is its sole disclosed monetization mechanism. Revenue is earned as performance-based advertising fees / commissions on qualifying purchases routed through Amazon referral links. No SaaS product, app, API, or proprietary technology is offered; the offering is entirely editorial content.

The company is independently operated, with no disclosed venture capital, institutional investors, parent company, or subsidiaries. The stated headcount band of 101-250 is inconsistent with the described 2-person editorial team and may reflect a broader or differently scoped employee count (e.g., seasonal operations, gig contractors, or an inflated self-report); the operative content team is small. Founded in 1997, the company remains privately held, with no funding rounds, M&A, leadership changes, or regulatory actions on record in the available data.

Name

Ride The Ducks of Seattle

Legal name

Ride the Ducks of Seattle

Website

https://ridetheducksofseattle.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Ride the Ducks of Seattle is a Seattle-based affiliate content website that publishes reviews, buying guides, and how-to articles on boat accessories, monetized through the Amazon Associates Program by referring readers to Amazon product listings.

Ownership category

akta.pro rank

Product category

Boat Accessory Reviews and Buying Guides

NAICS

Scenic and Sightseeing Transportation, Water (48721), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

akta.pro secondary industries

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG), Sightseeing & Scenic Boat Tours (Harbor, Sunset, Dolphin/Whale Watching) (THAJAJAA)

Keywords

• Boat accessory reviews
• Marine buying guides
• Affiliate content publishing
• Boating how-to guides
• Marine product comparisons

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Amazon Associates Affiliate Marketing: The company earns advertising fees through the Amazon Services LLC Associates Program by linking to products on Amazon.com. This is a performance-based affiliate model where they receive commissions on qualifying purchases made through their referral links.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ride The Ducks of Seattle operates a content publishing and affiliate marketing website that produces in-depth product reviews, comparative buying guides, and how-to tutorials for boat and marine accessories. The site covers categories including cabin products, marine lighting, cleaning supplies, docking and anchoring equipment, and boat trailer accessories, with product links embedded in editorial content that direct readers to Amazon for purchase. The business monetizes entirely through referral commissions earned via the Amazon Services LLC Associates Program.

Product overview

Ride the Ducks of Seattle is an affiliate content website that provides expert reviews, buying guides, and educational content for boat owners. The platform covers multiple boat accessory categories through its curated product reviews, including boat carpets, marine carpet glues, boat carpet cleaners, and trailer bunk carpets. The site functions as a centralized resource where readers can access comparative reviews of products (BasCar, Marine Carpeting, Roberts, Star Brite, CE Smith, Attwood, and others) along with practical how-to guides for boat maintenance and accessorization. The company participates in the Amazon Services LLC Associates Program, earning commissions from qualifying purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Boat Carpet Reviews and Buying Guides Comprehensive reviews and rankings of marine-grade boat carpets covering brands such as BasCar, Marine Carpeting, House/Home and More, Bry-Tech Aqua Turf, and Value Carpets. The guides include product specifications, installation instructions, and material comparisons, intended for boat owners selecting flooring for their vessels.
• Marine Carpet Glue Reviews Reviews and recommendations for adhesive products used to install boat carpets, covering brands such as Roberts, Henry, RecPro, BoatCarpetCentral, PolyMat, and 3M. Content addresses both solvent-based and water-based formulations.
• Boat Carpet Cleaner Reviews Reviews of cleaning products specifically formulated for marine carpets, covering brands such as Chemical Guys, Simple Green, Star Brite, Aero Cosmetics, OxiClean, and Zep. Includes guidance on stain removal, odor elimination, and routine maintenance.
• Boat Trailer Bunk Carpet Reviews Reviews of carpet and padding materials designed to protect boat hulls during trailer transport, covering brands such as CE Smith, Attwood, SeaSense, Fulton, Lancer, and Tie Down Engineering.
• Boating Tips and How-To Guides Educational content including articles on boat maintenance, safety procedures, equipment selection, and practical tutorials such as how to paint fiberglass boats, wrap boats, anchor properly, and winterize vessels.
• Boat Accessory Category Reviews Organized reviews across multiple product categories including cabin products (boat seats, ladders, first aid kits), lighting (LED lights, spotlights, navigation lights), cleaning supplies, docking equipment, and engine parts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Amazon Services LLCcoreGTM or Marketing PartnerRide the Ducks of Seattle is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program. The company earns advertising fees by linking to products on Amazon.com. This is the primary monetization mechanism for the website.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Wired2Fish: Wired2Fish is a fishing and boating content site that publishes product reviews, how-to guides, and educational material monetized through affiliate links — the closest comparable to Ride the Ducks of Seattle's content-and-affiliate model in the marine/boating vertical.
• Salt Strong: Salt Strong is a fishing and boating content brand that monetizes through affiliate links and educational products targeting amateur boat owners — directly comparable audience and revenue model.
• Marine Insight: Marine Insight is a content-led marine industry publication covering vessels, equipment, and accessories, monetized through advertising and partnerships — comparable digital content approach in the marine space.
• Practical Sailor: Practical Sailor publishes independent marine product reviews and boat accessory recommendations across categories like cleaners, anchors, lights, and hardware — closely aligned with Ride the Ducks of Seattle's review-driven content approach.

Broad incumbents

• BoatUS: BoatUS is a large boating association with extensive editorial content, product reviews, and consumer services serving the same boat owner audience as Ride the Ducks of Seattle, but at much broader scope and with member-based monetization.
• boats.com: boats.com is a major marine marketplace and editorial site publishing reviews and buying guides across boat categories — comparable content offerings but operating at significantly greater scale than Ride the Ducks of Seattle.
• Outdoor Life: Outdoor Life is an established outdoor recreation publication covering boating, fishing, and gear reviews — adjacent to Ride the Ducks of Seattle in topic scope and review-driven monetization.

Others

• YachtWorld: YachtWorld is a major boat listing marketplace with editorial content and reviews — thematically related to Ride the Ducks of Seattle's marine audience but primarily a classified listings platform.
• Take Me Fishing: Take Me Fishing is the Recreational Boating & Fishing Foundation's consumer content site promoting boating participation — thematically related, targeting the same boat owner/enjoyer audience but operated as a non-profit awareness initiative rather than commercial affiliate.

Emerging players

• BOATsmart!: BOATsmart! offers boating safety education and certification supported by content on accessories and equipment — an emerging player overlapping with Ride the Ducks of Seattle's boat-owner audience through editorial content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seattleducks
• Facebookfacebook.com/ridetheducks
• LinkedInlinkedin.com/company/ride-the-ducks-of-seattle

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride The Ducks of Seattle