FC Ingolstadt 04

Name

FC Ingolstadt 04

Legal name

FC Ingolstadt 04 Fussball GmbH

Website

https://fcingolstadt.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Matchday ticket sales
• Football merchandise retail
• Youth football academy
• Corporate sports sponsorship

Headquarters

HQ city

Ingolstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Audi Sportpark, including single match tickets and season tickets (Dauerkarten). Season tickets range from €50 (Family block) to €525 (Haupttribüne B) for the 2026/2027 season.
2. Merchandise Sales: Online fanshop (shop.fcingolstadt.de) selling official FC Ingolstadt merchandise including clothing, accessories, fan articles, and personalized items like printed jerseys. Physical fanshop located at Audi Sportpark.
3. Sponsorship: Corporate sponsorship deals including main shirt sponsor team KRAFT GmbH, stadium naming rights sponsor Audi, kit supplier Errea, and various commercial partners (Stadtwerke Ingolstadt, Franken Brunnen, Herrenbräu, Sailun, RGS, Audi BKK, SI Electronics, Prosis, Phase8).
4. Membership: Club membership program (Mitglied werden) offering fans the ability to support the club and receive benefits including discounted ticket pricing for members.
5. Hospitality: Business area and VIP hospitality services at Audi Sportpark, including 1,544 business seats and 250 loge seats. VIP day tickets available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

FC Ingolstadt 04 operates a professional football (soccer) club competing in Germany's 3. Liga. It sells matchday tickets and season tickets (Dauerkarten), operates an online and physical fanshop for branded merchandise, and delivers corporate hospitality and sponsorship packages at the Audi Sportpark stadium. The club also runs a youth academy (Jungschanzer/NLZ), women's team (Schanzerinnen), blind football program, and eSports team, supported by a fan membership program.

Product overview

FC Ingolstadt 04 operates as a multi-team football organization with a unified product portfolio centered around football entertainment and fan engagement. The core offerings include the professional men's team (Profis) competing in 3. Liga, supported by the youth academy (Jungschanzer/NLZ), women's team (Schanzerinnen), blind football team, and eSports division. Digital commerce is delivered through two integrated online platforms: the Ticket Shop for match tickets, season tickets (Dauerkarten), and VIP hospitality packages; and the Fanshop/Merchandising Shop for branded clothing and accessories. The Audi Sportpark stadium serves as the central venue, offering match-day experiences, stadium tours, and corporate hospitality. Fan engagement is extended through programs including the Audi Schanzer Fußballschule, children's mascot activities (Schanzi), youth fan clubs, Liveticker text commentary, and Fanradio audio broadcasts. The club also operates supporter programs (Schanzer Freunde, Förderkreis) and a membership option, providing financial support channels alongside digital communication via newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• FC Ingolstadt 04 Ticket Shop Online ticketing platform for purchasing single match tickets, season tickets (Dauerkarten), group tickets, and VIP day tickets for home games at the Audi Sportpark, for football fans.
• FC Ingolstadt 04 Fanshop / Merchandising Shop Online and physical merchandise store selling club-branded clothing, accessories, fan articles, sale items, children's products, gift vouchers, and personalized items like printed jerseys, for fans and supporters.
• Profis (Professional Men's First Team) The men's first football team competing in 3. Liga, featuring squad listings, schedules, standings, and news. The core product is competitive football match entertainment for fans.
• Jungschanzer (Youth Academy / NLZ) Youth development center (Nachwuchsleistungszentrum) developing young football talent through structured training programs, youth teams, and talent days, for aspiring young footballers.
• Schanzerinnen (Women's Team) Women's football team with senior and youth squads competing in regional competitions, for women's football fans and players.
• Blindenfussball (Blind Football) Specialized blind football team and program for visually impaired athletes, providing inclusive competitive football opportunities.
• eSports Team Competitive esports team representing FC Ingolstadt 04 in gaming competitions, for esports fans and gaming enthusiasts.
• Audi Sportpark Stadium The club's home stadium with 8,030 seats, 5,200 standing places, 1,544 business seats, and 250 loge seats. Hosts home matches, stadium tours, and corporate hospitality events.
• Businessbereich / Corporate Hospitality Corporate hospitality services including 1,544 business seats, 250 loge VIP seats, VIP day tickets, and event hosting at the Audi Sportpark, for corporate clients and business entertainment.
• Schanzer Freunde & Förderkreis (Supporter Programs) Supporter donation programs and funding circles (Schanzer Freunde and Schanzer Förderkreis) allowing fans and supporters to provide financial backing to the club.
• Audi Schanzer Fussballschule (Football School) Football school program offering training sessions and coaching for children, operated in partnership with sponsor Audi, for young aspiring footballers.
• Schanzi / Kindergeburtstage (Children's Birthday Parties) Children's mascot character (Schanzi) and birthday party packages hosted at the Audi Sportpark for young fans and families.
• Club Membership (Mitgliedschaft) Annual club membership program offering fans benefits including discounted ticket pricing, voting rights, and support of the club.

Quantifiable outcome

• Stadium capacity of 15,000+ total with 5,200 standing, 8,030 seats, and premium hospitality options

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

16 partnerships are on record, tiered core and minor.

• team KRAFT GmbHcoreStrategic or Co-development Partner · 1 January 2025Main shirt/trikot sponsor for FC Ingolstadt 04. The team KRAFT logo appears prominently on the front of the team jersey as the primary branding partner. Partnership announced for the 2025/2026 season.
• AudicoreStrategic or Co-development PartnerNaming rights sponsor of the Audi Sportpark stadium and major corporate sponsor. The club has a deep historical connection with Audi as the primary employer and economic driver in the Ingolstadt region. Multiple related initiatives including Audi Schanzer Fußballschule (youth football school).
• ErreacoreStrategic or Co-development PartnerOfficial kit and equipment supplier for FC Ingolstadt 04, providing all team uniforms, training gear, and official club apparel. Errea logo appears on official website footer and in the fanshop.
• Stadtwerke IngolstadtminorChannel Partner/ Reseller/ DistributorLocal municipal utility company partner of FC Ingolstadt 04, appearing in the sponsor section on the official website.
• TipicominorChannel Partner/ Reseller/ DistributorSports betting partner displayed on the official website as a commercial sponsor of the club.
• Schanzer FreundeminorChannel Partner/ Reseller/ DistributorSupporter association/fan group that serves as a platform for additional fan engagement and financial support to the club.
• Franken BrunnenminorChannel Partner/ Reseller/ DistributorBeverage supplier partner for FC Ingolstadt 04, appearing in the sponsor section.
• HerrenbräuminorChannel Partner/ Reseller/ DistributorBrewery partner for FC Ingolstadt 04, appearing in the sponsor section on the official website.
• Audi BKKminorChannel Partner/ Reseller/ DistributorAudi company health insurance provider (Betriebskrankenkasse) listed as a commercial partner.
• RGSminorChannel Partner/ Reseller/ DistributorCommercial service partner appearing in the sponsor section.
• SI ElectronicsminorChannel Partner/ Reseller/ DistributorElectronics/technology partner appearing in the sponsor section.
• SailunminorChannel Partner/ Reseller/ DistributorTire manufacturer partner appearing in the sponsor section.
• Phase8 (P8+)minorChannel Partner/ Reseller/ DistributorCommercial partner appearing in the sponsor section.
• ProsisminorChannel Partner/ Reseller/ DistributorCommercial partner appearing in the sponsor section.
• Audi Schanzer FußballschulecoreStrategic or Co-development PartnerYouth football academy/soccer school run in partnership with Audi, offering training programs for children and youth at dedicated website (audi-schanzer-fussballschule.de).
• IG MetallminorChannel Partner/ Reseller/ DistributorTrade union partner offering discounted ticket prices to IG Metall members as part of the club's discount program.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SC Verl: German football club competing at the same level with analogous small-town catchment and merchandise/matchday-driven revenue model.
• VfL Osnabrück: 3. Liga club with similar-sized stadium operations and a comparable mix of membership, matchday, and corporate partnership revenue.
• Dynamo Dresden: Established 3. Liga club with strong supporter culture, traditional membership model, and broader commercial reach in eastern Germany.
• 1. FC Magdeburg: Fellow 3. Liga German professional football club with similar geographic catchment, stadium-based revenue model, and broad community-driven identity.
• SpVgg Unterhaching: Bavarian-based professional football club of comparable size and tier, sharing the same regional talent pool and corporate sponsorship market as FC Ingolstadt 04.
• Hansa Rostock: Traditional 3. Liga club with comparable membership-driven structure, regional identity, and merchandising/matchday revenue profile.
• SV Waldhof Mannheim: Direct 3. Liga competitor operating a comparable-sized stadium with the same mix of matchday, merchandise, and corporate sponsorship revenue streams.
• Hallescher FC: German professional football club with similar regional/3. Liga profile, comparable headcount, and traditional membership-based supporter structure.

Broad incumbents

• TSV 1860 München: Historic Bavarian club with broader portfolio and larger fanbase that competes for regional sponsorship share and talent with FC Ingolstadt 04.
• SpVgg Greuther Fürth: Franconian club operating at a higher national tier with similar local-business sponsorship dynamics and a comparable modern stadium set-up.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Schanzer
• YouTubeyoutube.com/channel/UCxdNgnFciU1AtCGc3qK6vBg
• Facebookfacebook.com/DieSchanzer
• Instagraminstagram.com/fcingolstadt
• LinkedInlinkedin.com/company/fc-ingolstadt-04-fussball-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Ingolstadt 04