Off Media
Off Media AD is a privately held Bulgarian online media company operating OFFNews.bg and four vertical portals plus a forum and YouTube channel, monetizing a 1.6M+ monthly audience through display, PR, video, and political advertising sales.
- Company typePrivate
- Founded2011
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Off Media does
Off Media AD (Офф Медия АД) is a privately held Bulgarian joint-stock company founded in 2011 and headquartered at bul. Vitosha No. 15 in Sofia. It operates a portfolio of Bulgarian-language online media properties anchored by OFFNews.bg, ranked among the top 10 most-visited news portals in Bulgaria and positioned as the country's most-cited and most-shared news site on Facebook. The portfolio extends across five owned verticals: OFFNews.bg (general news with own reporters and authoritative analysts), Nauka.OFFNews.bg (science), Tech.OFFNews.bg (technology), WeRock.bg (music), and OFFRoad-Bulgaria.com (the largest Bulgarian online forum with 240,000+ registered users and 116 moderators), supplemented by an OFFTube YouTube channel for video interviews and live broadcasts. Aggregate monthly reach exceeds 1.6 million unique users across the network.
Off Media firmographics
Firmographics- Name
- Off Media
- Legal name
- Офф Медия АД
- Website
- https://offmedia.bg
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Off Media AD is a privately held Bulgarian online media company operating OFFNews.bg and four vertical portals plus a forum and YouTube channel, monetizing a 1.6M+ monthly audience through display, PR, video, and political advertising sales.
- Ownership category
- akta.pro rank
Off Media industry classification
Industry- Product category
- Online News and Digital Advertising
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC) (MPAHAJAK), Technology & B2B PR (MPAAADAC)
Keywords
Where Off Media is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
Off Media business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Display advertising: Standard and non-standard banner advertising across all properties. Standard formats include Rectangle Premium, Half Page, Megaboard, Leaderboard. Non-standard formats include Branding/Wallpaper, Floating banner, Expandable banner, Video in article, Transition page/Overlay, Synchronized Banner. Pricing per 1000 impressions with volume-based targeting surcharges.
- PR publications and sponsored content: Paid PR publications with optional video integration, published on internal pages and visible to search engines. Requires pre-approval of topic, text, photos, and links.
- Video production services: Studio video interview filming and YouTube publishing combined with PR materials. Includes video production, article publication, and Facebook promotion.
- Political advertising: Specialized advertising packages for election campaigns including video content creation, publication scheduling, Facebook promotion, and banner placements. Priced in packages (Package 40, 20, 10) for specific impression volumes.
- Forum advertising (OFFRoad): Banner advertising, topic placement, sticky threads, and direct messaging to registered users on the OFFRoad-Bulgaria forum platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard banner advertising - 300x250 to 960x300 px |
| Unit Pricing | Pay-as-you-go | PR publication with optional video |
| Unit Pricing | Pay-as-you-go | Non-standard rich media advertising formats |
| Unit Pricing | Pay-as-you-go | Political advertising packages - April 2026 elections |
| Unit Pricing | Pay-as-you-go | OFFRoad forum advertising |
| Subscription | Annual | WeRock music site advertising - 30-day periods |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Off Media product offering
Product offeringCore offering
Off Media operates a portfolio of Bulgarian online media properties including OFFNews.bg (flagship news portal), Nauka.OFFNews.bg (science), Tech.OFFNews.bg (technology), OFFRoad-Bulgaria.com (automotive/community forum with 240,000+ registered users), WeRock.bg (music) and OFFTube (YouTube channel). The company monetises this audience primarily through digital advertising, offering standard display banners, rich-media formats, sponsored PR articles with optional video, in-house video production services, and specialised political advertising packages for election campaigns.
Product overview
Off Media operates a portfolio of Bulgarian online media properties built around its core platform OFFNews.bg, one of the top 10 most-visited news sites in Bulgaria. The portfolio includes five distinct sub-brands: Nauka.OFFNews.bg (science news), Tech.OFFNews.bg (technology news), WeRock.bg (music), OFFRoad-Bulgaria.com (community forum), and OFFTube (YouTube channel). The company offers digital advertising products ranging from standard banners to rich media formats, PR publication services, and video content production. Active internal digitization projects include a CRM system, information archiving system, and a video content management and streaming platform.
Differentiator
Problem solved
Functional benefit
Products and services
- OFFNews.bg Flagship Bulgarian news portal offering original reporting, investigative journalism, authoritative analysts and commentators; the most cited and most shared Bulgarian news website on Facebook.
- Nauka.OFFNews.bg (Наука.OFFNews.bg) Science popularization portal covering physics, biology, medicine, astronomy and quantum systems with in-depth research coverage.
- Tech.OFFNews.bg Technology and innovation portal covering virtual reality, artificial intelligence, social networks, gadgets, processors and software news.
- OFFRoad-Bulgaria.com Largest online forum in Bulgaria with over 240,000 registered users and 116 moderators, covering automotive, construction, navigation, travel and lifestyle topics; partners with Sofia Municipality for crisis response.
- WeRock.bg Music website covering rock concerts and music events with photo reports from major concerts held in Bulgaria.
- OFFTube YouTube channel of OFFNews featuring video interviews, live broadcasts, reports, investigations and discussions.
- Standard Display Advertising Banners Standard digital advertising formats including Rectangle Premium (300x250), Half Page (300x600), Megaboard (960x100-300) and Leaderboard (728x90) sold per 1,000 impressions across all OFFNews pages.
- Non-Standard Rich Media Advertising Rich-media ad formats including Branding/Wallpaper, Floating Banner, Expandable Banner, Video in Article, Transition Page/Full Screen Overlay and Synchronized Banners sold per 1,000 impressions.
- PR Publications and Sponsored Video Content Paid PR articles (standard or with embedded video) and OFFNews studio video interview production services, published internally and visible to search engines, optionally bundled with Facebook promotion.
- Political Advertising Packages Bundled election advertising packages (Package 10/20/40) combining video interviews, PR publications, Facebook promotion and banner placements sold at defined impression volumes to Bulgarian political parties and candidates.
- OFFRoad Forum Advertising Banner advertising, topic placement, sticky threads and direct messaging to the 240,000+ registered OFFRoad-Bulgaria.com user base.
Companies that use Off Media
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Off Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Off Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Stolichna Municipality (Столична община)coreOFFRoad-Bulgaria is the only informal organization to sign a cooperation agreement with Sofia Municipality for crisis response. Partnership for emergency management and disaster response coordination.
- NS PBZN (National Service Fire Safety and Protection of Population)minorOFFRoad-Bulgaria is a partner of the National Service Fire Safety and Protection of Population for civic emergency response activities.
Scale indicators11 records
Recent moves5 records
Expansion highlights5 records
Off Media competitors and assessment
Company assessmentDirect peers
- 24 Chasa (24chasa.bg): One of Bulgaria's largest legacy news brands with a substantial online presence, competing with OFFNews.bg for general news audience and digital advertising revenue in Bulgaria.
- Dir.bg: Bulgarian news portal with broad general-interest coverage; competes with OFFNews.bg for Bulgarian digital news audiences and programmatic display advertising budgets.
- Webcafe.bg: Established Bulgarian online news site with a similar mix of news, analysis, and sponsored/PR content; competes directly with OFFNews.bg for both readers and advertising clients.
- ClubZ.bg: Bulgarian online news outlet with strong political and society coverage; directly competes with OFFNews.bg for political readership and political campaign advertising.
- Capital.bg: Bulgarian online news and business media outlet competing in the same digital news and PR publication segments, with overlapping premium advertising and sponsored content offerings.
- Mediapool.bg: Major Bulgarian investigative and political news site directly competing with OFFNews.bg for political readership, political advertising budgets, and high-influence news consumers.
- Dnevnik.bg: One of Bulgaria's leading online news outlets and a direct competitor to OFFNews.bg for audiences and advertisers in the Bulgarian digital news market. Comparable product offering (online journalism) and audience targeting.
Broad incumbents
- Investor.bg: Bulgarian business and financial news portal part of the Investor media group; overlaps with Tech.OFFNews.bg for tech/business readers and competes for premium CPM advertisers.
- Nova.bg: Major Bulgarian broadcaster with a substantial online news platform; competes for Bulgarian digital news audiences and political/advertiser spend with broader portfolio including TV.
Regional players
- Index.hu: One of Hungary's largest online news portals; comparable multi-vertical digital publisher model (news, video, lifestyle) though operating in a different national market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Off Media social profiles
Digital presenceOff Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Off Media leadership team
Management profileNumber of profiles
Profiles2 records
Off Media subsidiaries and ownership
Company hierarchySubsidiaries5 records
Off Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Off Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Off Media
What does Off Media do?
Off Media operates a portfolio of Bulgarian online media properties including OFFNews.bg (flagship news portal), Nauka.OFFNews.bg (science), Tech.OFFNews.bg (technology), OFFRoad-Bulgaria.com (automotive/community forum with 240,000+ registered users), WeRock.bg (music) and OFFTube (YouTube channel). The company monetises this audience primarily through digital advertising, offering standard display banners, rich-media formats, sponsored PR articles with optional video, in-house video production services, and specialised political advertising packages for election campaigns.
Is Off Media a public or private company?
Off Media is a private company. It is classified as unknown and is currently operating.
When was Off Media founded?
Off Media was founded in 2011. It employs 11 to 50 people.
Where is Off Media based?
Off Media is headquartered in Sofia, Bulgaria, in the Europe region.
How does Off Media make money?
Five revenue lines are on record. Display advertising is the primary driver. The others are PR publications and sponsored content, video production services, political advertising and forum advertising (OFFRoad).
Who are Off Media's main competitors?
Direct peers on record are 24 Chasa (24chasa.bg), Dir.bg, Webcafe.bg, ClubZ.bg, Capital.bg, Mediapool.bg and Dnevnik.bg. Broad incumbents are Investor.bg and Nova.bg. Index.hu is listed as a regional player.
Does Off Media have an API?
No public API is recorded for Off Media.
What industry is Off Media in?
Off Media's product category is Online News and Digital Advertising. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAK, Live Streaming & Low-Latency OTT Orchestration (LL-HLS, DASH, WebRTC). Its NAICS code is 51621 and its SIC code is 7310.