Regional Health Center

What Regional Health Center does

Regional Health Center, Inc. is a privately held integrative health clinic founded in 1994 and headquartered at 307 Ivy Ave SE in Richmond, Minnesota. The clinic operates on a cash-based model with no insurance required, delivering chiropractic care, acupuncture, wellness coaching, and nervous system-focused healthcare to families in Central Minnesota. Its core proprietary offering is the CoreScore™ Nervous System Scanning technology, a non-invasive ~15-minute diagnostic that produces objective data about nervous system function and stress patterns and is used to design and monitor personalized care plans. The practice is led by Dr. Jen Lourey, who has 20+ years of clinical experience, supported by an RHC Health Team of 11-50 total employees.

The business model combines direct consumer services with subscription-based care plans and B2B corporate wellness revenue. New patient exams including CoreScore scans are priced at $99 versus a regular $280, with personalized ongoing care plans billed on monthly cadences and recurring check-in scans embedded in each plan. Distribution runs through three channels: in-clinic service delivery at the single Richmond location, the Align&Co Tier 2 Nearsite partnership delivering tax-advantaged chiropractic benefits to Central Minnesota employers with 5+ W-2 employees, and the LivingPlate partnership reselling dietitian-created meal plan subscriptions covering Family Nutrition, Anti-Inflammatory, Low-FODMAP, Plant-Based/Vegan, and Diabetes plans. The company has no disclosed funding, no parent organization, and operates as a founder-owned single-location practice.

The company's customer base is regional and bifurcated: Central Minnesota families seeking root-cause integrative care, and Central Minnesota employers seeking workplace wellness benefits. Marketing is community-led, anchored by the rhcliving.com website and blog, an active Facebook presence, the annual RHC Women's Wellness Expo targeting 150+ attendees, and the RHC Perks Partner Program connecting patients to local businesses. Additional ecosystem offerings include Resonance Wellness sound bath events and curated local-business discounts, reinforcing retention and word-of-mouth referrals within the regional market.

Name

Regional Health Center

Legal name

Regional Health Center, Inc.

Website

https://rhcliving.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Regional Health Center is a privately held, cash-based integrative health clinic in Richmond, Minnesota, offering chiropractic care, nervous system scanning, and wellness services to Central Minnesota families and employers through in-clinic delivery and corporate wellness partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Cash-Based Healthcare Services: The practice operates on a cash-based model with no insurance required. New patient exam and CoreScore nervous system scan priced at $99 (regularly $280). Care plans are personalized and built around individual goals, schedule, and budget with regular check-in scans.
2. Corporate Wellness Services: Employer wellness benefits through Align&Co near-site network partnership, offering chiropractic care as a tax-advantaged employee benefit for Central Minnesota businesses with 5+ W-2 employees.
3. Meal Planning Subscriptions: Dietitian-created LivingPlate meal plans offered through RHC Team partnership, including various dietary approaches such as anti-inflammatory, low-FODMAP, plant-based/vegan, diabetes, and family nutrition plans with customization options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Regional Health Center is a cash-based integrative health clinic in Richmond, MN that delivers nervous system-focused chiropractic care supported by its proprietary CoreScore™ Nervous System Scanning technology. Services include new patient exams with objective nervous system scans, personalized ongoing care plans, corporate wellness programs through an Align&Co partnership, sound bath wellness experiences, and dietitian-created LivingPlate meal plan subscriptions. The clinic has served Central Minnesota families for over 30 years on a no-insurance, cash-pay model.

Product overview

Regional Health Center is a cash-based integrative health clinic offering nervous system-focused chiropractic care and wellness services. The core offering centers on CoreScore™ Nervous System Scanning technology, which guides personalized care plans. The clinic supplements its primary chiropractic services with complementary offerings including LivingPlate Meal Plans, Corporate Wellness benefits through an Align&Co partnership, Resonance Wellness sound bath experiences, and the RHC Perks Partner discount program. The clinic also hosts the annual RHC Women's Wellness Expo to connect patients with local wellness providers.

Differentiator

Problem solved

Functional benefit

Brands

• CoreScore™ Nervous System Scanning: Advanced nervous system scanning technology used at the clinic for objective assessment of nervous system function and stress patterns.
• RHC Perks Program
• Align&Co Partner - Corporate Wellness

Products and services

• CoreScore™ Nervous System Scan

Quantifiable outcome

• 43% of workers report chronic musculoskeletal pain
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Align&CocoreChannel Partner/ Reseller/ DistributorRHC is a certified Align&Co Tier 2 Nearsite partner, making it simple for local employers to offer chiropractic care as a workplace benefit. This partnership enables RHC to serve corporate wellness clients through the Align&Co near-site network, providing tax-advantaged employee benefits to Central Minnesota businesses with 5+ W-2 employees. Services include near-site convenience, reduced injury rates, better daily performance, stronger employee retention, and less absenteeism.
• LivingPlateminorStrategic or Co-development PartnerPartnership offering dietitian-created LivingPlate meal plans through RHC Team. Plans include Family Nutrition, Anti-Inflammatory, Low-FODMAP, Plant-Based/Vegan, and Diabetes options. Available to patients as part of comprehensive wellness offerings.
• RHC Perks Program PartnersminorGTM or Marketing PartnerRHC Perks Program connects patients to a curated network of trusted local businesses offering exclusive discounts. Partners include fitness studios (10% off first service), body work providers (20% off first visit), and retail shops (10% off purchases). Benefits extended to RHC patients via perks card.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: The Joint Chiropractic is the largest U.S. cash-based chiropractic chain offering walk-in adjustments without insurance — directly comparable to RHC's cash-based, no-insurance model, though at materially greater franchised scale.
• Parsley Health: Parsley Health is a membership-based integrative medicine practice combining functional medicine, nutrition and wellness coaching under a cash-pay model — directly comparable to RHC for cash-based, root-cause, multi-modality integrative care delivery.
• HealthSource Chiropractic: HealthSource Chiropractic is a franchise system of clinics emphasizing progressive rehab and personalized wellness plans — comparable to RHC in offering plan-based care from individual practitioners, with supplemental wellness services bundled in.
• 100% Chiropractic: 100% Chiropractic is a growing chiropractic franchise offering family chiropractic care alongside wellness add-ons such as massage and supplements — comparable to RHC for combining core chiropractic with complementary wellness offerings under a multi-product model.
• Chiro One Wellness Centers: Chiro One operates a network of company-owned chiropractic clinics focused on nervous system and spinal health with personalized care plans — closely mirroring RHC's integrative, nervous-system-centric philosophy and plan-based pricing across multiple Midwest locations.

Broad incumbents

• One Medical (Amazon One Medical): One Medical is a tech-enabled primary care platform offering memberships with a holistic, patient-experience focus — broader in scope than RHC but sharing the membership-friendly, integrative, root-cause positioning that increasingly competes for the same self-pay primary-care dollar.

Others

• LivingPlate: LivingPlate is the dietitian-built meal planning platform whose plans RHC resells to its patients — included as a complementary product partner rather than a direct competitor, but illustrating RHC's bundling of third-party wellness services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RHCLIVING
• LinkedInlinkedin.com/company/regional-health-center-of-richmond-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regional Health Center