What NetInfo does

NetInfo EAD ("Нет Инфо" ЕАД) is a Bulgarian digital media company founded in 1998 and headquartered in Sofia, operating as a subsidiary of Nova Broadcasting Group, which itself is owned by United Group, a Southeast European telecommunications and media operator. The company runs a portfolio of 15+ owned-and-operated digital properties spanning news (Nova.bg, Vesti.bg, DarikNews.bg, Telegraph.bg), video entertainment (Vbox7.com, Nova Play), email (ABV.bg with 2M+ monthly active accounts), weather (Sinoptik.bg covering 80,000+ locations), sports (Gong.bg), lifestyle (Edna.bg, Oh, Na Mama!, DogsAndCats.bg), personal finance (Pariteni.bg), automotive (CarMarket.bg), and local marketplace (Grabo.bg). According to Gemius Bulgaria measurement, the portfolio reaches 80%+ of the Bulgarian internet audience with 3.43-3.78 million real users monthly, making NetInfo the country's leading digital media network.

The underlying technology stack centers on a digital advertising ecosystem featuring programmatic direct deals, DSP and DMP capabilities, behavioral targeting using Google Ads technology, and an AdWise self-serve CPC platform for retargeting across premium inventory. In February 2026, NetInfo launched NewsBuild.ai, an AI-powered editorial platform using Retrieval-Augmented Generation, developed in collaboration with Google and FT Strategies under the AI Launch Hub program and made available to external clients and partners. The company also operates 7Talents, an in-house MCN production company for original video content.

NetInfo's revenue model is primarily advertising-based: display advertising across IAB-standard formats (desktop and mobile banners, rich media, video, native ads), programmatic buying, branded content, retargeting via AdWise, and ABV.bg email promotion. A secondary revenue stream is marketplace commission from Grabo.bg, which serves over 10,000 local Bulgarian businesses. Go-to-market combines a direct enterprise sales team ([email protected]) for brand advertisers and a self-serve AdWise platform for smaller advertisers. The company employs 75 people across 10 Bulgarian cities and reports full GDPR compliance and IAB Transparency and Consent Framework participation.

Name

NetInfo

Legal name

Net Info EAD ("Нет Инфо" ЕАД)

Website

https://netinfocompany.bg

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

NetInfo is Bulgaria's leading digital media company, operating a portfolio of 15+ owned websites across news, video, email, weather, sports, and lifestyle reaching 80%+ of the country's internet audience. It monetizes primarily through digital advertising, programmatic deals, a self-serve CPC platform, and the Grabo.bg marketplace.

Ownership category

akta.pro rank

Product category

Digital Media Advertising

NAICS

Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Shopping/Deal & Affiliate Content Aggregators (MPACAKAK)

Keywords

• Digital media publishing
• Programmatic advertising
• Native advertising
• Online display advertising
• Behavioral targeting

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Advertising: Core revenue stream from display advertising, native ads, programmatic deals, branded content, video ads, rich media, and standard desktop/mobile banners. Offers programmatic direct deals, branded content, native ads, DSP and DMP services.
2. CPC Advertising (AdWise): Cost-per-click deals in Netinfo premium inventory for dynamic and standard retargeting through self-served AdWise platform.
3. Email Promotion (ABV.bg): ABV.bg Email Promotion doubles open rates of clients' mail lists through the biggest Bulgarian inbox provider.
4. Programmatic & Performance Advertising: 360 Performance tools for meeting performance goals with access to all clients across multiple channels.
5. Grabo.bg Marketplace Commission: Marketplace for discounted services and experiences. Over 10,000 local Bulgarian businesses have used the platform to sell their services.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

NetInfo monetizes a portfolio of owned-and-operated Bulgarian digital media properties (news, video, email, weather, sports, lifestyle, parenting, finance, automotive) by selling digital advertising solutions to brands and agencies, including programmatic direct deals, native ads (360° Native), display formats, behavior-based retargeting via the AdWise self-serve CPC platform, behavior segments, and mobile and video advertising. A secondary revenue line comes from the Grabo.bg local marketplace, which connects Bulgarian consumers to discounted services from over 10,000 local businesses via commission.

Product overview

NetInfo operates a comprehensive digital media and technology platform consisting of two interconnected systems: (1) A portfolio of owned media properties spanning news (Nova.bg, Vesti.bg, DarikNews.bg, Telegraph.bg), video entertainment (Vbox7.com, Nova Play), email services (ABV.bg), weather (Sinoptik.bg), sports (Gong.bg), lifestyle (Edna.bg, Oh, Na Mama!, DogsAndCats.bg), finance (Pariteni.bg), automotive (CarMarket.bg), and e-commerce marketplaces (Grabo.bg); and (2) An advertising technology ecosystem offering native ads (360° Native), programmatic buying, display advertising, retargeting solutions, and AI-powered editorial tools (NewsBuild.ai). The company also operates 7Talents as its in-house production company for original digital content.

Differentiator

Problem solved

Functional benefit

Brands

• ABV.bg: Free email service with more than 2 million monthly active accounts; one of the biggest Bulgarian e-mail services with native mobile applications for iOS and Android.
• Nova.bg
• Sinoptik.bg
• Vesti.bg
• DarikNews.bg
• Vbox7.com
• Nova Play
• Gong.bg
• Edna.bg
• Pariteni.bg
• Oh, Na Mama! (Ох, на мама!)
• DogsAndCats.bg
• CarMarket.bg
• GBG.bg (Gyuvetch)
• Grabo.bg
• Telegraph.bg
• NewsBuild.ai

Products and services

• Nova.bg Trusted Bulgarian news, entertainment programs, TV series, and sports content from Nova; biggest news website in NetInfo's ecosystem.
• Vesti.bg One of Bulgaria's biggest and most popular general news and viral stories websites, covering breaking news, tech, and celebrity news.
• DarikNews.bg Leading Bulgarian news website focused on national and regional news, politics, business, finance, and analysis.
• Telegraph.bg Online version of Bulgaria's Telegraph daily newspaper combining live news with analytical journalism.
• Vbox7.com Video and viral stories entertainment platform for millennials and Gen Z featuring 7Talents MCN original Bulgarian content.
• Nova Play Catch-up video platform providing free on-demand access to Nova TV news, shows, and series without registration.
• ABV.bg One of Bulgaria's biggest email services with 2M+ monthly active accounts and native iOS and Android applications.
• Sinoptik.bg Weather forecast service covering 80,000+ locations worldwide, including air pollution and moon phase data.
• Gong.bg One of Bulgaria's leading sports information portals, offering news, analysis, video, games, livescore, and championship coverage; former UEFA Euro 2016 partner.
• Edna.bg Female ezine with strong influence among urban women, covering beauty, fashion, leisure, culinary, relationships, and lifestyle.
• Oh, Na Mama! Parenting and pregnancy platform with medically verified content from pregnancy through the first three years of childhood.
• DogsAndCats.bg Platform with reliable content for dog and cat owners covering health, diet, care, behavior, training, and breed information.
• CarMarket.bg Automobile platform focused on electrification, autonomous driving, innovations, market trends, and legislation in Bulgaria.
• Pariteni.bg Personal finance website providing information on banking products, insurance, taxes, and real estate.
• Grabo.bg Local marketplace for discounted services and experiences including travel, entertainment, events, food, and wellness; used by 10,000+ local Bulgarian businesses.
• 360° Native Native advertising solution for growing brand value across NetInfo's premium content network and social presence.
• Behavior Segments Custom audience segments created based on advertiser-specific goals for targeted advertising campaigns across NetInfo's premium inventory.
• Programmatic & 360° Performance Programmatic advertising access enabling advertisers to reach clients across all platforms while meeting performance goals.
• Display Advertising Full range of IAB display formats including video, rich media, native ads, and standard desktop and mobile banners.
• AdWise Self-served CPC advertising platform for dynamic and standard retargeting within NetInfo's premium inventory.
• NewsBuild.ai AI-powered platform for web editorial teams that automates routine processes, expands research, and enhances content presentation using RAG technology.

Quantifiable outcome

• 81% combined reach on Bulgarian internet audience (Jan 2021 Gemius data)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, minor and major.

• IAB BulgariacoreStrategic or Co-development Partner · 1 June 2026Netinfo officially renewed membership in IAB Bulgaria to bring its expertise to industry standards and digital advertising best practices.
• GooglecoreTechnology or Integration · 1 February 2026NewsBuild.ai platform developed in collaboration with Google's global expertise. Part of AI Launch Hub global program by Google News Initiative. Project was part of AI Launchpad program in London.
• FT Strategies (Financial Times)coreStrategic or Co-development Partner · 1 February 2026NewsBuild.ai platform developed using FT Strategies consulting methodology. Joint initiative for AI transformation in media industry through AI Launch Hub program.
• Mate KitchenminorChannel Partner/ Reseller/ Distributor · 1 September 2021Innovative culinary platform joined Netinfo's advertising portfolio as a new partnership for ad inventory distribution.
• Warner Music GroupmajorStrategic or Co-development Partner · 1 March 2017Joint partnership for Warner Music Group's full catalogue. Over 13,000 videos and 3,000 world famous music artists became part of Vbox7.com.
• Nova Broadcasting GroupcoreStrategic or Co-development Partner · 1 January 2017Nova Broadcasting Group is the parent company of Netinfo. Netinfo provides digital advertising services and content distribution for Nova's TV ecosystem.
• ForecacoreTechnology or Integration · 1 January 2008Finland-based weather forecast provider partnership for Sinoptik.bg. Partnership continues since launch in 2008, providing accurate weather forecasts for Bulgaria and the Balkans.
• United GroupcoreStrategic or Co-development PartnerUnited Group is the parent company of Nova Broadcasting Group, making Netinfo part of a leading telecommunications and media operator in Southeast Europe.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• bTV Media Group: Bulgaria's largest commercial TV broadcaster with a digital arm (btvnovinite.bg, btzvezdi.com), competing with NetInfo's Nova.bg/Vesti.bg/Vbox7 for video, news, and brand-advertising budgets.
• Ringier (Ringier Axel Springer): Swiss/CEE media conglomerate operating leading news, classifieds and digital media brands across multiple Central/Eastern European markets — overlaps with NetInfo's multi-vertical portfolio and ad-tech business in adjacent geographies.

Regional players

• Hotnews.ro: Romania's leading independent news portal — a regional comparable to NetInfo's Nova.bg/Vesti.bg in scale and ad-supported digital news model, in a neighboring SE European market.
• Index.hu: Hungary's leading digital news and content portal — comparable Central/Eastern European aggregator playing the same multi-vertical digital-media-plus-advertising role as NetInfo but in Hungary.
• Seznam.cz: Czech Republic's dominant local portal and ad network — directly analogous to NetInfo as a market-leading single-country digital media + advertising technology platform.

Direct peers

• Sportal.bg: Leading Bulgarian sports news portal that directly competes with NetInfo's Gong.bg for sports audiences and Bulgarian sports advertising budgets.
• Capital.bg (Economedia): Bulgarian business weekly and digital publication, owned by Economedia, that overlaps with NetInfo's Pariteni.bg and DarikNews.bg in business/finance audiences.
• Investor.bg: Bulgarian financial/business news portal competing directly with NetInfo's Pariteni.bg for finance-oriented audiences and financial-services advertisers.
• Mediapool.bg: Independent Bulgarian news and analysis site competing directly with NetInfo's Nova.bg and Vesti.bg in the Bulgarian digital news market.
• Dnevnik.bg (Economedia): Bulgarian mainstream news portal owned by Economedia, a direct competitor to NetInfo's news portfolio (Nova.bg, Vesti.bg, DarikNews.bg) for both audience and ad spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/netinfocompany
• YouTubeyoutube.com/@netinfocompany
• Facebookfacebook.com/netinfo.bg
• LinkedInlinkedin.com/company/17500

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetInfo