Brush & Roll Painting
Brush & Roll Painting is a privately held, founder-owned residential painting contractor serving homeowners in the Omaha and Council Bluffs metro area. It provides interior and exterior painting, cabinet refinishing, deck staining, and seasonal holiday light installation through in-house crews on a project-based quote model.
- Company typePrivate
- Founded1996
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brush & Roll Painting does
Brush & Roll Painting is a privately held residential painting contractor founded in 1996 by Bill Carlson and headquartered at 4630 S 85th St, Omaha, Nebraska. The company provides professional interior painting, exterior painting, cabinet refinishing (including a proprietary 5-layer toning system applied in a controlled shop environment), deck and fence staining, and seasonal holiday light installation, plus ancillary services such as minor drywall and siding repairs, power washing, furniture painting, and wallpaper removal. Operations are delivered through in-house painting crews using established products (Benjamin Moore paints, General Finishes, Milesi polyurethane, PPG stains) with emphasis on thorough surface preparation and process-based quality control rather than proprietary technology.
The company serves residential homeowners as its primary customer segment across a defined 30-mile service radius covering the Omaha and Council Bluffs metro area, with a small secondary segment of commercial interior and exterior painting projects. Pricing is project-based and quote-driven: prospective customers self-serve through an online pricing calculator (hosted on app.priceguide.ai) for exterior and deck staining estimates, then proceed to an in-person Project Consultant consultation that yields a firm written quote. Representative project tickets are approximately $8,590 for exterior painting with repairs and approximately $10,051 for cabinet toning, with warranty length tied to paint product tier (2 to 9 years).
Brush & Roll Painting has no external funding, no parent company, and no proprietary software or AI capabilities. Its go-to-market is sales-led and relationship-driven, supported by a content marketing layer (Learning Center blog, YouTube, Facebook, Instagram), home show participation, and search-driven inbound via the pricing calculator. Customer acquisition relies on local brand reputation built over ~30 years of continuous operation, with no intermediaries, resellers, or distribution partners.
Brush & Roll Painting firmographics
Firmographics- Name
- Brush & Roll Painting
- Legal name
- Brush & Roll Painting
- Website
- https://brushandrollpainting.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brush & Roll Painting is a privately held, founder-owned residential painting contractor serving homeowners in the Omaha and Council Bluffs metro area. It provides interior and exterior painting, cabinet refinishing, deck staining, and seasonal holiday light installation through in-house crews on a project-based quote model.
- Ownership category
- akta.pro rank
Brush & Roll Painting industry classification
Industry- Product category
- Residential Painting Services
- NAICS
- Painting and Wall Covering Contractors (23832)
- akta.pro primary industry
- Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA)
- akta.pro secondary industries
- Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB), Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI), Deck & Fence Painting/Staining/Sealing (HSAGADAD)
Keywords
Where Brush & Roll Painting is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brush & Roll Painting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Residential Painting Services: Brush & Roll Painting generates revenue primarily through project-based fees for residential painting and related services. Customers pay per project (e.g., interior painting, exterior painting, cabinet refinishing, deck staining). Pricing varies by home size, surface condition, scope of prep work, repair needs, and paint/stain product chosen. A representative exterior painting project totaled $8,590.48 including repairs and full painting. A cabinet toning project totaled $10,051.75. Quotes are provided after in-person consultations with a Project Consultant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom project-based pricing — no standard tiers. Prices determined by Project Consultant consultation after reviewing property condition, scope, and product selection. |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Brush & Roll Painting product offering
Product offeringCore offering
Brush & Roll Painting is a locally owned residential painting contractor that delivers interior and exterior painting, cabinet refinishing, deck staining, and related surface preparation services to homeowners in the Omaha and Council Bluffs metro area. Projects are scoped and priced through in-person Project Consultant consultations and executed by in-house crews using high-quality products such as Benjamin Moore paints and Milesi polyurethane, with an emphasis on thorough prep work and a controlled shop environment for cabinet finishes.
Product overview
Brush & Roll Painting is a residential painting service company offering a unified suite of painting and surface finishing services for homeowners in the Omaha and Council Bluffs metro area. The core offerings include Interior Painting (walls, ceilings, trim, doors, crown molding), Exterior Painting (siding, trim, soffits, gutters), Cabinet Painting (painting, staining, toning, glazing), Deck Staining (decks, fences, pergolas, playsets), and Holiday Light Installation. Additional services include minor drywall repairs, minor siding repairs, power washing, furniture painting, metal furniture painting, and wallpaper removal. The company also provides an online pricing calculator tool and a learning center with educational content. All services are delivered through in-house crews without any technical product integrations, APIs, or AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Interior Painting Interior painting of walls, ceilings, interior doors, trim, window trim, crown molding, and built-ins in residential homes across the Omaha and Council Bluffs metro area, with minor drywall repairs and wallpaper removal included as needed.
- Exterior Painting Full exterior residential painting including siding, trim, soffits, fascia, gutters, and downspouts, paired with repair work for damaged siding and trim boards. Warranties range from 2 to 9 years depending on the Benjamin Moore paint product selected.
- Cabinet Painting and Refinishing Cabinet refinishing including painting, staining, toning, glazing, and basic refinish. Cabinets are removed and finished in a controlled shop environment using a 5-layer system (ISO resurfacer, General Finishes stain toner, and two coats of Milesi polyurethane) for a furniture-grade finish.
- Deck Staining Deck staining services including surface preparation, cleaning, sanding, and application of penetrating or solid stains, with extension to fence staining, pergola staining, and playset staining.
- Holiday Light Installation Seasonal residential holiday light installation service in the Omaha metro area.
Quantifiable outcome
- Exterior paint longevity of 10 to 15 years with proper prep and quality paint in Omaha climate
- +2 more outcomes
Companies that use Brush & Roll Painting
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Brush & Roll Painting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brush & Roll Painting partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Brush & Roll Painting competitors and assessment
Company assessmentOthers
- Angi Inc. Angi (formerly Angie's List / HomeAdvisor) is a leading marketplace connecting homeowners with local home-services professionals including painters. It is comparable as the dominant lead-generation channel that local painting contractors like Brush & Roll must compete within for customer acquisition.
Broad incumbents
- Neighborly Inc. Neighborly is a large franchisor of home services brands including Five Star Painting, Mr. Handyman, and The Grounds Guys. It is comparable as a broader incumbent that bundles residential painting with adjacent home services, representing the larger ecosystem in which Brush & Roll operates.
- Authority Brands: Authority Brands is a multi-brand home services franchisor that owns home improvement brands including The Grounds Guys and Monster Tree Service. Comparable as an incumbent home-services platform that could theoretically acquire or compete with regional painting operators.
Direct peers
- That 1 Painter: That 1 Painter is a rapidly expanding residential painting franchise offering interior and exterior repaints, cabinet refinishing, and deck services. The service mix and customer target overlap closely with Brush & Roll Painting, making it a relevant direct competitive peer.
- WOW 1 Day Painting: WOW 1 Day Painting is a residential painting franchise that markets speed-of-completion and high-quality finishes to homeowners. It competes in the same interior/exterior repaint category with comparable per-project pricing and customer experience focus.
- 360° Painting: 360° Painting is a national residential and commercial painting franchise focused on interior and exterior repaints. It is comparable in service mix, customer profile, and unit-pricing approach, serving as a direct franchise competitor to an independent operator like Brush & Roll.
- CertaPro Painters: CertaPro Painters is a North American franchise network of residential and commercial painting contractors offering interior and exterior painting services directly to homeowners. It is the most directly comparable peer — same service offering, same target customer, same project-based delivery model.
- Painter1: Painter1 is a residential and light-commercial painting franchise operating across multiple U.S. markets. It offers the same core interior/exterior painting services to homeowners and competes with Brush & Roll Painting through a similarly structured quote-and-deliver model.
- Five Star Painting: Five Star Painting is a national residential and commercial painting franchise under Neighborly Inc., providing interior, exterior, and cabinet painting services. It competes head-to-head with Brush & Roll Painting in the residential repaint category and shares the same craft-based, project-priced model.
Emerging players
- The Painting Pros: The Painting Pros is a regional residential painting operator focused on the Midwest. Comparable as a multi-crew local painting contractor competing for the same homeowner segment, though smaller in scale and geographic footprint than Brush & Roll's Omaha presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Brush & Roll Painting social profiles
Digital presenceBrush & Roll Painting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brush & Roll Painting leadership team
Management profileNumber of profiles
Profiles2 records
Brush & Roll Painting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brush & Roll Painting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brush & Roll Painting
What does Brush & Roll Painting do?
Brush & Roll Painting is a locally owned residential painting contractor that delivers interior and exterior painting, cabinet refinishing, deck staining, and related surface preparation services to homeowners in the Omaha and Council Bluffs metro area. Projects are scoped and priced through in-person Project Consultant consultations and executed by in-house crews using high-quality products such as Benjamin Moore paints and Milesi polyurethane, with an emphasis on thorough prep work and a controlled shop environment for cabinet finishes.
Is Brush & Roll Painting a public or private company?
Brush & Roll Painting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brush & Roll Painting founded?
Brush & Roll Painting was founded in 1996. It employs 11 to 50 people.
Where is Brush & Roll Painting based?
Brush & Roll Painting is headquartered in Omaha, United States, in the North America region.
How does Brush & Roll Painting make money?
One revenue line is on record: residential Painting Services.
Who are Brush & Roll Painting's main competitors?
Angi Inc. is listed as an others. Broad incumbents are Neighborly Inc. and Authority Brands. Direct peers are That 1 Painter, WOW 1 Day Painting, 360° Painting, CertaPro Painters, Painter1 and Five Star Painting. The Painting Pros is listed as an emerging player.
Does Brush & Roll Painting have an API?
No public API is recorded for Brush & Roll Painting.
What industry is Brush & Roll Painting in?
Brush & Roll Painting's product category is Residential Painting Services. Its primary akta.pro industry code is HSAPAHAA, Interior Painting (Walls, Ceilings, Trim), with a secondary code of HSAPAHAB, Exterior Painting (Siding, Stucco, Masonry). Its NAICS code is 23832.