What Interalp Touristik does

Interalp Touristik GmbH is an Austrian sales distribution specialist for the vacation hospitality sector (Ferienhotellerie), headquartered in Kufstein, Tirol, with over 20 years of tourism sales experience. The company serves small and mid-sized hotels, chalets, and vacation apartments across the DACH region (Austria, Germany, Switzerland), with a particular focus on Alpine boutique and family-run properties. Its customer base includes named accounts such as Boutiquehotel Wiesergut, Hotel Jakob, Altstadthotel Platzhirsch, and Familienhotel Heisenhof, each with multi-year engagement histories.

The company's core offering is an in-house developed SaaS software suite consisting of Webbox (Internet Booking Engine for direct website bookings, including an integrated Angebotstool for offer management), Salesbox (yield and channel management software for dynamic pricing, availability, and multi-channel distribution), and Ratebox (real-time rate comparison tool for best-price guarantees on hotel websites). The software integrates with a broad PMS ecosystem (Protel, Apaleo, Oracle/Fidelio, OHIP, Casablanca, Sitec, Elite, Shiji, and others) via 2-way and 3-way connections, and distributes through major OTAs (Booking.com, Expedia, HRS, Airbnb, Check24). Pricing for Salesbox starts at €109 per month per hotel, with Webbox and other tools priced on application or bundled.

Commercially, Interalp operates a hybrid go-to-market combining product-led growth (free demos, direct software downloads for Windows/Mac) with sales-led, individualized consulting (Vertriebsanalyse, Preis-Management, sales strategy execution). Revenue streams combine recurring SaaS subscriptions with higher-touch consulting services and event-driven demand generation (Interalp Day annual conference, monthly webinars, in-person workshops). The company is privately held, founder-led by CEO Sigrid Ruppe-Senn, and operates without disclosed external investment, acquisitions, or ownership changes.

Name

Interalp Touristik

Legal name

Interalp Touristik GmbH

Website

https://interalp-touristik.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Interalp Touristik is an Austrian SaaS and consulting provider for vacation hotels in the DACH region, offering proprietary booking engine (Webbox), channel manager (Salesbox), and rate comparison software (Ratebox), plus individualized sales and pricing consulting for Alpine boutique and family-run hotels.

Ownership category

akta.pro rank

Product category

Hotel Distribution Software

NAICS

Advertising Agencies (541810)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

Keywords

• Hotel distribution software
• Channel management software
• Booking engine
• Yield management
• Hospitality consulting

Headquarters

HQ city

Kufstein

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software as a Service (SaaS) Subscriptions: Monthly SaaS subscriptions for hotel software tools (Webbox, Salesbox, Ratebox, Angebotstool). Salesbox starts at €109/month per hotel property. Includes all technical updates, basic support, and operational assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Interalp Touristik provides a proprietary SaaS software suite plus hands-on distribution consulting for vacation hotels. The core products are Webbox (an Internet Booking Engine for direct hotel website reservations), Salesbox (yield and channel management software for dynamic pricing and multi-channel distribution), Ratebox (real-time rate comparison against OTAs), and the integrated Angebotstool for offer creation. These are complemented by pricing management, sales analysis, and strategy consulting services aimed at increasing direct bookings and reducing OTA commission dependency.

Product overview

Interalp Touristik is a sales partner for vacation hotels offering a software suite plus consulting services. The core software portfolio includes Webbox 3.0 (Internet Booking Engine for direct website bookings with integrated Angebotstool for offer management), Salesbox (Yield & Channel Manager for real-time distribution management), and Ratebox (rate comparison tool for best-price guarantees). The company supplements its software with consulting services including pricing management, sales analysis, strategy development, and staff training workshops. The offering operates on a SaaS model with the Salesbox starting at €109/month.

Differentiator

Problem solved

Functional benefit

Brands

• Webbox: Internet Booking Engine (IBE) for hotel websites enabling direct room bookings with dynamic pricing, upselling features, and integrated payment solutions.
• Salesbox
• Ratebox
• Angebotstool

Products and services

• Webbox 3.0 Internet Booking Engine Internet Booking Engine (IBE) for hotel websites enabling direct room bookings with dynamic pricing, real-time availability, multiple payment options, and upselling features; designed for vacation hotels in the DACH region.
• Webbox Angebotstool (Offer Tool)

Quantifiable outcome

• Hotels managed with price optimization showed revenue increases averaging over 12% within first 12-18 months of collaboration

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PMS Partners (Protel, Apaleo, Oracle/Fidelio, Casablanca, Sitec, Elite, etc.)coreTechnology or IntegrationExtensive network of Property Management System integrations including Protel IDS/i/o, OHIP (Opera Cloud), Fidelio, Apaleo, Casablanca, AidaX/Linecker, GMS/Felix, Hotelmeister, Gastrodat, Sitec, Elite, WinHotel, GIS, Hugo enabling 2-way and 3-way data connections for hotel operations.
• Booking Engine Partners (Simple Booking, Websline)coreTechnology or IntegrationIntegration partnerships with external booking engines Simple Booking and Websline for hotels requiring alternative booking solutions.
• DatatranscoreTechnology or IntegrationPayment service provider integration for alternative payment methods including GooglePay, ApplePay, PayPal, and credit card processing through Datatrans.
• CrqlarcoreTechnology or IntegrationCRM and BI system partnership with Crqlar for guest communication and sales analytics integration with Webbox booking engine.
• OTA Distribution Partners (Booking.com, Expedia, HRS, Airbnb, Check24)coreChannel Partner/ Reseller/ DistributorChannel distribution partnerships with major online travel agents including booking.com, Expedia.de, HRS, Airbnb, Check24, and regional partners like Feratel/TOMAS for comprehensive online distribution.
• Micado Digital Solutions GmbHcoreTechnology or IntegrationTechnical conception partner for website and software development. Developer of the Interalp Touristik website.
• OMP Tools InnsbruckminorGTM or Marketing PartnerSEO and Google Ads partnership for search engine optimization and paid advertising services.
• Online Birds, Hotelmarketing Gruppe, GESAMT Marketing, NoylandminorGTM or Marketing PartnerOnline marketing agency partnerships for joint marketing activities and tourism marketing services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Atomize: AI-driven revenue management system for hotels focused on dynamic pricing and demand forecasting, an emerging alternative to the dynamic pricing capabilities in Interalp's Salesbox.
• Lighthouse (formerly OTA Insight): Revenue management and market intelligence platform for hotels; an existing integration partner of Interalp, while also serving as a competitor in the revenue optimization category.

Direct peers

• Cloudbeds: All-in-one hotel management platform with integrated booking engine, channel manager, and revenue tools serving independent properties in a similar SMB hotel segment as Interalp.
• SiteMinder: Global hotel channel manager and booking engine provider competing head-to-head with Interalp's Salesbox (channel management) and Webbox (booking engine) products for independent and small/mid-sized hotels.
• eZee Absolute: Cloud-based hotel management software with integrated booking engine, channel manager, and revenue management modules serving small and mid-sized independent hotels globally.
• RateGain: Hospitality technology provider offering channel manager, revenue management, and rate intelligence products that overlap with Interalp's Salesbox and Ratebox offerings.
• D-EDGE: Hotel distribution technology provider (formerly Availpro) offering booking engine, channel manager, and digital media services to hotels in Europe, directly competitive in Interalp's core DACH/European market.
• SHR (Sceptre Hospitality Resources): Hospitality technology vendor offering booking engine, channel manager, and CRM solutions for hotels and resorts, overlapping with Interalp's Webbox, Salesbox, and CRM-style engagement features.
• Hotelogix: Cloud-based hotel PMS with integrated channel manager and booking engine targeting small and mid-sized independent hotels, directly comparable to Interalp's software stack.

Broad incumbents

• BookingSuite (Booking.com): Direct-booking SaaS suite from Booking.com providing website, payment, and channel management tools to independent hotels, competing with Interalp's Webbox from within the OTA ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdI3waaQvwasRIvhrVG6OKA/videos
• Facebookfacebook.com/interalptouristik
• LinkedInlinkedin.com/company/interalp-touristik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interalp Touristik