Crqlar
Crqlar GmbH is an Innsbruck-based B2B SaaS company that provides AI-powered guest experience software (restaurant, spa, CRM, guest app) for luxury hotels in the DACH region, integrating with major PMS systems to consolidate fragmented guest data into unified profiles.
- Company typePrivate
- Founded2020
- HeadquartersInnsbruck, Austria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Crqlar does
Crqlar GmbH is an Innsbruck, Austria-based B2B SaaS company that builds AI-powered guest experience software for the luxury hospitality segment. Its modular platform unifies restaurant management, spa and wellness bookings, a hotel CRM, a white-label guest mobile app, weekly experience planning, and newsletter/CRM communications, and is designed to consolidate guest data fragmented across major property management systems (Oracle OHIP/Fidelio, Mews, Protel, Elite, Casablanca, ASA, Gastrodat) into unified 360-degree guest profiles. The product is differentiated by an AI-driven daily guest list that surfaces allergies, special occasions, and preferences at the point of service, drag-and-drop floor planning, three-click half-board planning, and no-show protection with deposit handling.
The underlying technology stack is a modular monolith running on MongoDB and Spring Boot with Kotlin, deployed on AWS (Frankfurt region for GDPR compliance) and using AWS Bedrock for AI services such as unstructured note analysis and personalized recommendations. Crqlar ships a public API with Stoplight-hosted documentation and maintains an aggressive release cadence (versions 3.6.x through 3.7.4 released in 2025-2026), with named customers including Posthotel Achenkirch, Hotel Jungbrunn, Naturhotel Forsthofgut, Sporthotel Schwarzer Adler St. Anton, Familux Hotels (Grand Hotel Lienz), Post Lech, Bergland Sölden, and the Waldspa at Forsthofgut.
Crqlar generates revenue through a per-room monthly subscription starting at 3 EUR per room per month across Starter, Professional, and Enterprise tiers, complemented by Stripe and Hobex payment integrations and supported by a direct enterprise sales motion (demos, free trials, "Live in 8 days" implementation claims) plus product-led growth. Distribution is augmented by PMS integration partnerships and institutional support from EHL Innovation Hub, AWS Startup Accelerator, Startup Tirol, Land Tirol, and B4i (Bocconi for Innovation). The company has a 5-person named core team (three co-founders plus two lead developers), is reported at 11-50 employees overall, and has raised a pre-seed round in 2024 following an earlier July 2023 raise of approximately $621K from B4i - Bocconi for Innovation.
Crqlar firmographics
Firmographics- Name
- Crqlar
- Legal name
- Crqlar GmbH
- Website
- https://crqlar.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crqlar GmbH is an Innsbruck-based B2B SaaS company that provides AI-powered guest experience software (restaurant, spa, CRM, guest app) for luxury hotels in the DACH region, integrating with major PMS systems to consolidate fragmented guest data into unified profiles.
- Ownership category
- akta.pro rank
Crqlar industry classification
Industry- Product category
- Hotel Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Crqlar is headquartered
LocationHeadquarters
- HQ city
- Innsbruck
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Crqlar business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Hotel Restaurant Software Subscription: Per-room monthly subscription model at 3 EUR per room per month. Includes floor plan setup, half-board management, website reservation widget, no-show protection, email confirmations, unlimited restaurants per hotel, automatic table assignment, daily restaurant notes, automated guest profiling, event tracking, occupancy statistics, and Stripe/Hobex integration.
- Spa Management Software: Part of the integrated hotel software suite with unified pricing. Includes treatment booking, staff/facility calendar, room billing, and website widget integration.
- Guest App & CRM: White-label guest app with customizable branding, push notifications, digital concierge, and CRM capabilities with 360-degree guest profiles.
- Newsletter & Marketing: Integrated marketing tools with Facebook and Instagram connectors for targeted campaigns based on guest preferences and booking patterns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Room-based subscription starting at 3 EUR per month per room |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Crqlar product offering
Product offeringCore offering
Crqlar provides an AI-powered modular hotel software platform for luxury hotels that integrates restaurant management, spa and services booking, guest CRM, weekly planner, guest app, and newsletter modules into a unified system. The platform consolidates guest data from leading PMS systems (Oracle, Mews, Protel, Elite, Casablanca, ASA) into 360-degree profiles, enabling personalized service delivery across dining, wellness, and marketing touchpoints. Pricing is a per-room monthly subscription starting at 3 EUR per room.
Product overview
Crqlar is a modular hotel software platform combining CRM, Restaurant Management, Spa & Services, Weekly Planner, Guest App, and Newsletter capabilities into a unified system. The core products include Hotel Restaurant Software (intelligent restaurant operations with AI-powered guest briefings and drag-and-drop floor planning) and Hotel Spa & Services Software (comprehensive treatment booking and facility management). These modules share a central Hotel CRM that consolidates guest data from integrated PMS systems into 360-degree profiles, enabling personalized experiences across all touchpoints. The platform integrates with major hotel systems (Oracle OHIP, Mews, Protel, and others) and is priced at 3 EUR/month/room.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Restaurant Software Intelligent restaurant management system for luxury hotels combining reservations, guest preferences, and floor plan management. Features drag-and-drop table planning, half-board automation, AI-powered daily guest briefings, no-show protection with deposit handling, and real-time PMS synchronization for hotel dining operations.
- Hotel Spa & Services Software Comprehensive spa and services management module for hotel wellness operations, enabling treatment bookings, staff and facility calendar management, treatment package creation, automated booking optimization, and integration with hotel room billing and the website booking widget.
- Hotel Software Suite All-in-one hotel software platform integrating CRM, Restaurant, Spa, Weekly Planner, Guest App, and Newsletter modules in a single system, connecting guest touchpoints to create unified profiles and personalized experiences across the entire guest journey.
- Hotel CRM Centralized guest data management module providing 360-degree profiles consolidating all reservations, preferences, and notes across systems. Features intelligent segmentation for VIP recognition, automated data cleansing with duplicate detection, and AI-powered note analysis for extracting structured preferences.
- Guest App White-label branded hotel guest mobile application providing self-service access to table reservations, spa bookings, and activity sign-ups. Features push notifications for daily highlights, digital information directory with maps and opening hours, and customizable hotel branding.
- Newsletter & Communication Module Email marketing and guest communication module enabling targeted campaigns based on guest preferences and interests. Features aesthetic design tools, measurable campaign tracking, precise audience segmentation from consolidated PMS data, and Facebook and Instagram integration.
- Weekly Planner Activity and experience planning module for managing weekly programs, guided tours, and events. Provides digital visibility in the guest app and website with direct booking capabilities and real-time capacity planning.
- Website Booking Widget Customizable online reservation widget for hotel websites that integrates seamlessly into hotel websites and apps for direct reservations. Includes automated no-show protection and deposit handling to reduce no-shows and protect revenue, with real-time availability synchronization.
Quantifiable outcome
- Up to 3 hours per day saved for restaurant teams through automation
- +7 more outcomes
Companies that use Crqlar
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Crqlar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability5 records
Feature10 records
Crqlar partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, supporting, strategic and regional.
- Oracle (OHIP & Fidelio)corePre-built connectors enabling real-time data synchronization between Oracle Hospitality OPERA PMS and Crqlar's guest management platform. The integration brings guest profiles, reservations, and preferences directly to hotel staff.
- MewscoreNative integration with Mews cloud-based hotel management system, enabling seamless guest data flow and real-time synchronization for Crqlar's restaurant and spa modules.
- ProtelcoreIntegration with Protel PMS systems allowing automated guest data import and synchronization for Crqlar's operational modules.
- Elite PMScoreConnector enabling data exchange between Elite PMS and Crqlar's guest management and restaurant operations platform.
- Casablanca HotelsoftwarecoreIntegration with Casablanca hotel management system for automated guest profile synchronization and reservation data flow.
- ASA HotelcorePre-built connector for ASA Hotel PMS enabling seamless integration with Crqlar's operational modules.
- GastrodatcoreIntegration with Gastrodat Simplify Hospitality PMS for guest data synchronization.
- Oracle FideliocoreDedicated connector for Oracle Fidelio PMS systems enabling comprehensive data integration.
- StripecorePayment processing integration for: (a) hotel customers paying Crqlar fees, and (b) guests booking hotel services through Crqlar. Uses Stripe Connected Accounts for guest payments where hotel acts as account owner.
- HobexcorePayment processing integration for no-show protection and deposit handling in hotel restaurants and spas.
- AWS (Amazon Web Services)coreCloud infrastructure hosting provider. AWS Frankfurt region used for data residency compliance. Services include EC2, Load Balancing, Amplify, CodeCommit, CodeDeploy, CloudWatch.
- MongoDB AtlascoreDatabase management and storage for application data, hosted via AWS Frankfurt for GDPR compliance.
- Meta (Facebook/Instagram)coreMarketing integration enabling targeted Facebook and Instagram campaigns based on consolidated guest data from Crqlar's CRM.
- IncertsupportingLoyalty program integration for hotels using Incert's loyalty management system.
- Interalp BookingsupportingBooking engine integration for hotels using Interalp's booking technology.
- GuestnetsupportingIntegration with Guestnet hotel app platform for guest-facing mobile applications.
- EHL Innovation HubstrategicPartnership with EHL (Ecole Hoteliere Lausanne) Innovation Hub, the world's leading hospitality management school, providing credibility, research collaboration, and access to the luxury hospitality ecosystem.
- AWS Startup AcceleratorstrategicStartup accelerator program providing technical resources, credits, and support for early-stage companies building on AWS.
- Startup TirolregionalRegional startup support organization in Tyrol, Austria providing mentorship, networking, and visibility for Crqlar as a local hospitality technology company.
- Land TirolregionalRegional government support for Tyrolean businesses, providing visibility and regional development support.
- B4i - Bocconi for InnovationstrategicInnovation program with Bocconi University providing access to academic resources, talent, and European innovation networks.
- AWS BedrockcoreAI services for data processing, training, and predictions. Uses anonymized and pseudonymized data for AI model training. No personal data used for AI training, ensuring GDPR compliance.
- CloudinarysupportingMedia management for hotel-provided content including logos, images, and PDF documents. Hosted in EU (Frankfurt) region.
- MixpanelsupportingInternal analytics for product functionality and user experience improvement. Processes anonymized analytics data in EU.
- UsetifulsupportingIn-app guidance and product banners for staff users of the Crqlar platform. Processes staff user identifiers and UI interaction events only.
- Google Tag Manager & Google FontssupportingTag management and font rendering within the Crqlar platform. EU processing where available for GDPR compliance.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Crqlar competitors and assessment
Company assessmentDirect peers
- Revinate: Hotel-focused CRM and guest-experience platform offering unified guest profiles, marketing automation, and guest feedback. Directly comparable to Crqlar's CRM + Newsletter + Guest App stack in the same target market.
- Hotelkit: Austrian/DACH-headquartered hotel operations and guest-experience platform with task management, internal communication, and guest journey tools. Closest regional peer to Crqlar in geography and customer profile.
- TrustYou: Guest experience and reputation management platform used by hotels globally to consolidate reviews, surveys, and guest feedback into actionable profiles. Comparable to Crqlar's guest-intelligence and personalization value proposition.
- Whistle: Guest messaging and engagement platform for hotels enabling real-time communication via SMS, WhatsApp, and in-stay messaging. Comparable to Crqlar's guest-app + CRM engagement layer for personalized service.
- Oaky: Hotel upselling platform that drives pre-arrival and on-property revenue through personalized offers. Comparable to Crqlar's CRM-driven upsell use cases (+44.31% additional sales claim) in the same luxury/mid-scale hotel segment.
Broad incumbents
- Mews: Cloud-native PMS and hospitality platform serving thousands of hotels worldwide with growing modules for restaurant, spa, and CRM. Comparable as both a current distribution partner and a strategic competitive incumbent expanding into Crqlar's adjacent product areas.
- Shiji Group: Global hospitality technology platform offering PMS, POS, restaurant, spa, and CRM solutions to luxury and enterprise hotels. Comparable as a broad incumbent competing for the same luxury-hotel software wallet.
- Cloudbeds: Hospitality management suite combining PMS, channel manager, booking engine, and CRM-style guest tools. Comparable as a broader incumbent platform targeting independent and group hotels with adjacent guest-engagement functionality.
Regional players
- Guestline: UK-headquartered hospitality tech provider offering PMS, booking engine, and guest-experience modules to independent and group hotels. Comparable as a regional hospitality-software peer focused on European markets.
Emerging players
- Canary Technologies: Hospitality guest-management platform covering mobile check-in, upsells, and guest communication for hotels. Comparable as a fast-growing emerging player in the same hotel guest-experience category with overlap on digital concierge and personalization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crqlar social profiles
Digital presenceCrqlar compliance and trust
Trust signalCompliance2 records
Crqlar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crqlar leadership team
Management profileNumber of profiles
Profiles5 records
Crqlar funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crqlar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crqlar
What does Crqlar do?
Crqlar provides an AI-powered modular hotel software platform for luxury hotels that integrates restaurant management, spa and services booking, guest CRM, weekly planner, guest app, and newsletter modules into a unified system. The platform consolidates guest data from leading PMS systems (Oracle, Mews, Protel, Elite, Casablanca, ASA) into 360-degree profiles, enabling personalized service delivery across dining, wellness, and marketing touchpoints. Pricing is a per-room monthly subscription starting at 3 EUR per room.
Is Crqlar a public or private company?
Crqlar is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crqlar founded?
Crqlar was founded in 2020. It employs 11 to 50 people.
Where is Crqlar based?
Crqlar is headquartered in Innsbruck, Austria, in the Europe region.
How does Crqlar make money?
Four revenue lines are on record. Hotel Restaurant Software Subscription is the primary driver. The others are spa Management Software, guest App & CRM and newsletter & Marketing.
Who are Crqlar's main competitors?
Direct peers on record are Revinate, Hotelkit, TrustYou, Whistle and Oaky. Broad incumbents are Mews, Shiji Group and Cloudbeds. Guestline is listed as a regional player. Canary Technologies is listed as an emerging player.
Does Crqlar have an API?
Yes. Crqlar offers an open API that enables seamless connections to existing hotel software systems including PMS, booking engines, and other services. The API allows for simple customizations and integrations. An API guide is available at their Stoplight documentation portal. Developer documentation is at crqlar.stoplight.io/docs/crqlar-core-api/49517df29d79b-list-profiles.
What industry is Crqlar in?
Crqlar's product category is Hotel Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 541511 and its SIC code is 7372.