What Freighthub does

Freighthub (legal entity FHO Limited) is a New Zealand-based digital freight marketplace founded in 2017 and headquartered in Auckland. The company operates a two-sided platform connecting business freight senders with a network of road freight carriers, claiming 11,000+ shipper locations, 1,300+ registered carriers, and 800+ tracked vehicles. It acts as the contracting carrier, taking transaction-fee margin on freight it arranges between shippers and transport providers across the country, with regional offices in Tauranga, Wellington, and Christchurch complementing its Auckland headquarters.

The core product is a self-serve web platform featuring an instant freight estimator that delivers pricing without requiring email or account registration, online booking, GPS-based real-time tracking, and inventory management system integrations that automate booking flows. The company describes a proprietary "space detection" capability that matches freight to carriers already traveling to destination routes, though the underlying technical mechanism is not disclosed. Distribution is product-led and digital-first, supported by integrations with three NZ fleet GPS providers (Navman, Eroad, Sensium) and fleet management partner TVD. No mobile app, public API, or AI/ML capabilities are disclosed.

Freighthub generates revenue through transaction fees on freight bookings (pay-as-you-go with weekly invoicing) and markets itself on price competitiveness derived from aggregated demand across its shipper base. Its customer book is predominantly SMB with limited enterprise exposure, and the company remains privately held with no disclosed funding rounds or institutional investors. Leadership consists of founder and CEO Alan Walpole.

Name

Freighthub

Legal name

FHO Limited

Website

https://freighthub.nz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Freighthub is a New Zealand digital freight marketplace, founded in 2017, that connects business freight senders with a network of 1,300+ road freight carriers via a self-serve online platform with instant pricing, GPS tracking, and booking integrations.

Ownership category

akta.pro rank

Product category

Digital Freight Brokerage

NAICS

Freight Transportation Arrangement (488510), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Trucking (No Local) (4213)

akta.pro primary industry

Digital Freight Brokerage / Freight Marketplace Platforms (TLADAMAO)

akta.pro secondary industries

Truckload (TL) Freight Brokerage (TLADAMAB), Spot Load Boards (Open Marketplace) (TLAEAJAA)

Keywords

• Freight marketplace platform
• Business freight shipping
• Carrier matching services
• Road freight logistics
• Freight tracking technology

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Freight Transaction Fees: Freighthub acts as the contracting carrier (FHO Limited) and arranges freight transportation. Revenue is generated through transaction fees on freight bookings. The platform matches shippers with carriers and takes a margin on the difference between negotiated carrier rates and quoted customer rates. Weekly invoicing with payment due following Wednesday.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Freighthub operates a digital freight marketplace (under FHO Limited) that connects New Zealand business shippers with road freight carriers. The platform provides instant pricing estimates, automated booking, GPS-based shipment tracking, and access to a pre-vetted carrier network, enabling businesses to arrange domestic road freight without traditional brokerage overhead.

Product overview

Freighthub is a unified digital freight management platform that operates as a marketplace connecting freight shippers with a network of over 800 vehicles across 11,000+ locations in New Zealand. The core Freighthub Platform integrates instant freight pricing (via the Estimator), online booking and tracking capabilities, carrier matching, and sustainability metrics. The platform detects available carrier space to optimize pricing and match freight with carriers already traveling to destination areas, enabling GPS tracking, automated bookings from inventory management systems, and real-time delivery notifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Freighthub Freight Marketplace Platform An online marketplace that matches NZ business shippers with road freight carriers, providing instant quotes, automated booking, and real-time GPS tracking. Targets businesses shipping goods domestically across New Zealand.

Quantifiable outcome

• 400+ tonnes of CO2 saved through fuller trucks and fewer trips
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Flexport: Digital freight forwarder and logistics platform offering tech-enabled booking, tracking, and carrier coordination — broader in scope (international forwarding) but uses similar digital-marketplace principles to Freighthub.
• Mainfreight: Largest NZ-headquartered freight and logistics company with owned road-fleet operations across NZ, Australia, the Americas, Europe, and Asia. Competes with Freighthub in NZ domestic road freight but as a vertically integrated incumbent rather than a digital marketplace.
• Toll Group: Asia-Pacific freight and logistics incumbent operating road, rail, air, and sea services across Australasia. Provides domestic NZ road-freight services that overlap with Freighthub's carrier network.

Direct peers

• Loadsmart: Digital freight brokerage and marketplace offering instant truckload pricing and automated booking — directly comparable to Freighthub's instant-estimator and carrier-matching value proposition.
• Uber Freight: Global digital freight marketplace connecting shippers with carriers via instant pricing and self-serve booking — same two-sided marketplace model as Freighthub, scaled internationally rather than domestically in NZ.
• Freightos: Digital freight marketplace and booking platform for international and cross-border freight — analogous digital marketplace business model applied to a different freight segment, representing comparable category dynamics.

Regional players

• Fliway: NZ domestic freight, warehousing, and distribution company with owned fleet operations — a regional NZ freight competitor with similar customer base (business freight senders) but asset-heavy rather than marketplace-driven.
• New Zealand Couriers: NZ-focused parcel and freight courier network serving business and consumer shippers domestically — competes for similar NZ business-freight customers with a network model rather than Freighthub's open marketplace.

Emerging players

• Truckit: Australian online freight marketplace connecting businesses with carriers for truckload and specialized freight — comparable two-sided marketplace model in a nearby geography.
• FreightExchange: Australian digital freight marketplace for road freight with self-serve booking and carrier matching — a regional digital-marketplace peer illustrating the trans-Tasman expansion thesis for Freighthub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freighthub