Vivalya

What Vivalya does

Vivalya is a French cooperative network (Société) of 14 independent member companies operating 73 local enterprises that distribute fresh fruits, vegetables and seafood to professional foodservice and retail clients across metropolitan France. Founded in 2015 by 23 family businesses, the network has consolidated to approximately 14 grossist members running 5,000 employees, 73 depots averaging 80 km from producers and 40 km from clients, and executing 1,200 daily delivery rounds. Network-aggregate revenue reached 1.4 billion euros in 2024, triple the 2016 base. The catalog spans ~16,000 fruit and vegetable references and 4,000 seafood references, sourced from 3,500+ producers (more than 1,000 within 50 km of a depot) under a "Politique de l'Escargot" concentric sourcing policy, with 700,000 tonnes of produce and 20,000 daily client deliveries executed annually.

The underlying technology stack combines a physical depot/fleet network with two digital assets: lavieadugout.fr, a catalog and traceability platform hosting 1,800+ producer profiles and serving 5,000+ users with ~290,000 annual page views; and an operations backbone comprising ISO 9001/ISO 22000/HACCP-compliant quality control, real-time cold-chain monitoring, FIFO stock management, vehicle tracking and a sub-4-hour traceability alert response layer. Certifying members hold additional ISO 14001, Label Rouge, FEL'Partenariat, AFNOR Engagés RSE (2 stars), GreenIT B rating and the French state's 3-star Anti-Gaspillage label. Production capacity for marine products is anchored by the Prod Atlantique filleting workshop in Lorient and the CS Marée purchasing bureau in Boulogne-sur-Mer.

Vivalya makes money as a wholesale B2B distributor: member companies purchase directly from producers and resell to professional clients, with the cooperative structure enabling collective buying power, shared logistics, joint ESG initiatives and national account management while preserving local autonomy. Pricing is quote-based, not publicly disclosed. Customer segments span Restauration Hors Domicile (collective and commercial catering), GMS/PMS retail chains, specialty retailers/primeurs, and medical-social catering — collectively 60,000-70,000 customer partners across France. Recent strategic emphasis has shifted toward formalized ESG positioning (ADEME ACT Pas à Pas laureate 2024), an expanded seafood value chain, and institutional engagement through CNRA, CARE Salmon, Nouveaux Champs and similar collectives.

Name

Vivalya

Legal name

Vivalya

Website

https://vivalya-reseau.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vivalya is a French cooperative network of 14 independent wholesale companies operating 73 local depots that distribute fresh fruits, vegetables, and seafood to 60,000+ professional foodservice and retail clients across metropolitan France, generating 1.4 billion euros in 2024 revenue.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

National/Multiregional Broadline Foodservice Distributors (AFAIAAAA)

akta.pro secondary industry

Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Wholesale produce distribution
• Fresh fruit vegetables
• Seafood wholesale supply
• Foodservice supply chain
• Local produce sourcing

Headquarters

HQ city

Chevilly-larue

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Wholesale Distribution of Fresh Produce: Vivalya generates revenue as a cooperative network of independent wholesale distributors. Member companies purchase produce directly from producers and sell to professional clients (restaurants, caterers, retailers). The cooperative enables collective buying power, shared logistics, and national account management while local businesses maintain their own revenue streams. Revenue has tripled since 2016 to reach 1.4 billion euros.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Vivalya is a cooperative network of 14 independent wholesale companies operating 73 local depots across France that distribute fresh fruits, vegetables (16,000 references), and seafood products (4,000 references) to professional foodservice clients including restaurants, caterers, retail chains, and specialty retailers. The network sources directly from 3,500+ producers under its 'Politique de l'Escargot' short-circuit model, executes 1,200 daily delivery rounds, and supports traceability and producer discovery through its lavieadugout.fr digital platform.

Product overview

Vivalya operates as a cooperative network of 14-15 food wholesale companies with 73 local businesses distributing fresh fruits, vegetables (16,000 references), and seafood products (4,000 references) to 60,000 professional clients across France. The network provides products in 1st, 4th, and 5th ranges (fresh produce, ready-to-use prepared products, and cooked products). Key digital offerings include the lavieadugout.fr platform for producer traceability and product information. The seafood division includes specialized units like Prod Atlantique (filleting workshop in Lorient) and CS Marée (purchasing coordinator in Boulogne-sur-Mer).

Differentiator

Problem solved

Functional benefit

Brands

• Lavieadugout.fr: Digital platform for product catalog, producer stories, and traceability information for Vivalya's clients
• Réseau Vivalya

Products and services

• Fresh Fruit and Vegetable Distribution Wholesale distribution of fresh fruits and vegetables — including raw and prepared products in 1st, 4th, and 5th ranges — sourced from local producers and delivered via 1,200 daily delivery rounds to restaurants, caterers, retail chains, and specialty retailers across France.
• Fresh Seafood Distribution Wholesale distribution of fresh seafood — fish, oysters, mussels, aquaculture products and imports — sourced from French auctions and international partners, with specialized procurement based at Boulogne-sur-Mer and processing at Prod Atlantique in Lorient for filleting and portioning.
• Lavieadugout.fr Producer and Traceability Platform Web application enabling professional food service clients to access producer profiles, browse the full 20,000+ reference catalog, view seasonal calendars, retrieve technical documentation, and support traceability and provenance communication across the Vivalya network.

Quantifiable outcome

• 94.65% on-time and in-spec delivery rate
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• ADEME (Agence de la Transition Écologique)coreStrategic or Co-development Partner · 1 January 2024Vivalya was selected as a laureate of ADEME's ACT Pas à Pas France 2024 program, receiving technical and financial support to develop a collective decarbonization roadmap. ADEME supports the network's emissions reduction strategy across 13 member companies and 73 sites, aligned with Paris Agreement objectives.
• Eco Co2coreImplementation/ SI/ Consulting Partner · 1 January 2024Specialized climate consultancy providing personalized support to each Vivalya member company to build their climate strategy and develop concrete action plans adapted to their territory and operational realities.
• Natural DevelopmentcoreImplementation/ SI/ Consulting Partner · 1 January 2024Consulting firm that conducted the 2024 carbon assessment (bilan carbone) for all Vivalya network members covering all three emissions scopes (2023 data), a prerequisite for the ADEME ACT Pas à Pas methodology.
• CARE Salmon CollectivecoreStrategic or Co-development Partner · 1 January 2024Vivalya is a founding member of the CARE Salmon collective, launched in June 2024 by Labeyrie Fine Foods with Bureau Bankiva and CIWF. The collective represents 25% of French salmon imports and works to improve farmed salmon welfare standards through open letters to suppliers outlining best practices.
• Labeyrie Fine FoodscoreStrategic or Co-development Partner · 1 January 2024Initiator of the CARE Salmon collective (June 2024), bringing together French agri-food companies and animal welfare experts to improve salmon farming conditions in Norway and Scotland.
• Bureau BankivaminorImplementation/ SI/ Consulting Partner · 1 January 2024Animal behavior specialists (ethologists) contributing expertise to the CARE Salmon collective's open letter on salmon farming best practices, working alongside CIWF.
• CIWF (Compassion in World Farming)minorImplementation/ SI/ Consulting Partner · 1 January 2024International animal welfare NGO collaborating with the CARE Salmon collective, contributing to the scientific and ethical framework for salmon farming welfare recommendations.
• CNRA (Conseil National pour la Résilience Alimentaire)coreStrategic or Co-development Partner · 1 January 2024Vivalya joined the CNRA in 2024, a non-profit association acting to scale food resilience solutions by creating bridges between public and private actors, farmers, local authorities, researchers, associations, and businesses.
• Nouveaux Champs (0% Pesticides)minorStrategic or Co-development Partner · 1 January 2024Vivalya joined the Nouveaux Champs collective in 2024, supporting producers in obtaining zero pesticide residue certification and promoting pesticide-free farming practices.
• Demain la TerreminorStrategic or Co-development Partner · 1 January 2020Association Vivalya has partnered with since 2020, bringing credible evidence of commitment to virtuous farming practices focused on health, quality, and respect for people and the environment.
• Mon Restau Responsable (Restau'Co)coreGTM or Marketing Partner · 1 January 2017Vivalya has been a partner since 2017 of the Mon Restau Responsable initiative, led by Restau'Co (Network of Collective Catering Professionals). The program provides tools enabling food stakeholders in a territory to exchange and implement local dynamics for healthy and sustainable food.
• Vergers Écoresponsables (ANPP)minorStrategic or Co-development Partner · 1 January 2017Vivalya supports the Vergers Écoresponsables initiative of the National Apple and Pear Association (ANPP) since 2017, promoting biodiversity-friendly fruit production methods.
• Pavillon FranceminorChannel Partner/ Reseller/ Distributor · 1 January 2017Vivalya network members adhere to Pavillon France, a collective brand promoting French maritime fishery products with guaranteed freshness and quality, supporting short-circuit seafood sourcing.
• Mr. GoodfishminorGTM or Marketing Partner · 1 January 2017European initiative (NAUSICAA, Aquarium Finisterrae, Acquario di Genova) that sensitizes professionals and the public to sustainable seafood consumption by respecting seasonal availability of species.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Others

• STEF: European cold-chain logistics specialist (3PL/temperature-controlled transport and warehousing) — not a direct competitor but a key infrastructure provider to French fresh food distributors including Vivalya.

Broad incumbents

• Pro à Pro: METRO's dedicated delivered-wholesale subsidiary serving independent restaurants and caterers in France; broader assortment than Vivalya but less specialized in ultra-fresh local produce.
• Sysco France (ex-Brake France): French subsidiary of the global foodservice leader Sysco, supplying broadline and fresh categories to RHD; comparable in customer base but materially larger and less specialized on short-circuit produce.
• METRO France: Cash & carry operator for HORECA and retail in France with Pro à Pro delivered-wholesale arm; broader assortment and international backing, competes on overlapping customer base.

Direct peers

• Groupe Pomona: France's leading specialized foodservice distributor with multiple networks (PassionFroid, TerreAzur, Episaveurs, Délice & Création) covering fresh produce, seafood, dairy and bakery to RHD and retail — the closest direct comparable to Vivalya in scale and category.
• Transgourmet France: French arm of the Swiss Transgourmet holding (Coop Group), operating broadline cash & carry and delivered foodservice to RHD and retail across France — competes directly for HORECA accounts including fresh produce.
• Creno: French fresh produce specialist serving retail and foodservice through regional platforms; narrower assortment than Vivalya but directly comparable on the fresh-produce-for-HORECA proposition.
• Distriborg: French distributor specialized in organic and vegetarian/plant-based foodservice products to RHD and retail; comparable B2B foodservice distribution model with a sustainability-led positioning.
• France Frais: French specialized distributor of fresh dairy, fresh produce and fresh deli to foodservice and retail; comparable fresh-product, multi-temperature DSD model serving overlapping customer segments.
• Krill (Relais d'Or): French foodservice distributor (subsidiary of Avril/Relais d'Or group) serving RHD and GMS with fresh and ambient ranges; directly comparable in customer mix and delivery-led model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ReseauVivalya
• Facebookfacebook.com/VivalyaReseau
• LinkedInlinkedin.com/company/reseau-vivalya
• Instagraminstagram.com/vivalya_reseau
• Xx.com/vivalya_reseau

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivalya