J.L. von Arx & Associates Insurance Services

What J.L. von Arx & Associates Insurance Services does

J.L. von Arx & Associates Insurance Services is a privately held, founder-era independent insurance agency headquartered in 10385 Los Alamitos Blvd., Los Alamitos, California, operating since 1985. It functions as an insurance intermediary, not a technology platform: the agency represents 35+ insurance carriers (including Farmers, Hartford, Liberty Mutual, Travelers, Berkshire Hathaway, Zurich, Lloyds, Kaiser Permanente, Anthem, and BCBS) and distributes their products to consumers and businesses across 18 U.S. states under producer licenses, with California as its primary market. Its revenue model is standard independent-agency commission income on personal and commercial policies placed with carrier partners.

The agency's product portfolio spans 35+ insurance lines divided into personal (auto, homeowners, renters, condo, landlord, boat, motorcycle, collector car, RV, umbrella, individual health) and commercial (BOP, workers compensation, commercial auto, commercial property, commercial umbrella, cyber liability, D&O, EPLI, E&O, general liability, group health/dental/vision, inland marine, bonds, builders risk, church, non-profit, restaurant, limo, trucking, special event, condo association, and car rental business insurance). Its founding specialization — vehicle rental business insurance, including auto liability, counter products, garage liability, physical damage, and SIR programs — has been maintained for over 35 years and remains a differentiator. Customer acquisition is sales-led via phone (562-795-6611) and 35+ category-specific online quote request forms on the company website, supported by an ePayPolicy online payment portal, a Google Business Profile, and a Refer-a-Friend program. No proprietary technology, AI/ML capability, or disclosed headcount, revenue, or ownership details are present in the source material.

Name

J.L. von Arx & Associates Insurance Services

Legal name

J.L. von Arx & Associates Insurance Services

Website

https://jlvonarx.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

J.L. von Arx & Associates Insurance Services is a privately held independent insurance agency founded in 1985 in Los Alamitos, California, representing 35+ carriers to distribute personal and commercial insurance across 18 U.S. states, with a long-standing specialty in vehicle rental business insurance.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Auto & Fleet Insurance (FSAJAMAB)

akta.pro secondary industries

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF), Commercial Auto for Specialty Vehicles (Tow Trucks, Limousines, Dump Trucks, etc.) (FSAJABAG), General Liability Insurance (FSAJAMAE), Professional Liability (E&O) (FSAJAGAC)

Keywords

• Independent insurance agency
• Commercial insurance brokerage
• Personal lines insurance
• Business insurance coverage
• Multi-carrier insurance services

Headquarters

HQ city

Los Alamitos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, the company earns commissions from insurance carriers for policies sold and placed with those carriers. They represent multiple insurance companies allowing them to provide multiple quotes and options to clients to save money.
2. Insurance Carrier Partnerships: The agency maintains partnerships with insurance carriers including AM Trust, American Collectors, AmWINS, Anthem, Applied Underwriters, Arch Insurance, BCBS, Berkley Surety, Berkshire Hathaway, CNA, Employers, Farmers, First American, Foremost, General Casualty, Great American, Hagerty, Hartford, Tokio Marine/HCC, Health Net, Hiscox, Hull & Company, John Hancock, Kaiser Permanente, Kemper, Kemper Specialty, Liberty Mutual, Lloyds, Markel, Meadowbrook, Nationwide, Old Republic, Philadelphia, RLI, State Compensation Fund, Travelers Business, USLI, and Zurich.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

J.L. von Arx & Associates Insurance Services is an independent insurance agency that places personal and commercial insurance coverage on behalf of clients by brokering policies across 35+ insurance carriers. The agency sells personal lines (auto, homeowners, renters, condo, landlord, boat, motorcycle, collector car, RV, personal umbrella, individual health) and commercial lines (Business Owners Policy, Workers Compensation, commercial auto, commercial property, commercial umbrella, general liability, professional liability, cyber liability, D&O, EPLI, E&O, bonds, builders risk, restaurant, church, non-profit, apartment building, condo association, auto dealers, auto body shops, limo, trucking, car rental, inland marine, special event, group health/dental/vision). Revenue is earned through commissions paid by the insurance carriers it represents.

Product overview

J.L. von Arx & Associates Insurance Services is an independent insurance agency that operates as a services-based brokerage rather than a technology platform. The agency offers a comprehensive portfolio of personal insurance products (auto, homeowners, renters, condo, landlord, boat, motorcycle, collector car, recreational vehicle, umbrella, and individual health insurance) and business/commercial insurance products (apartment building owners, auto dealers, auto body shops, bonds, builders risk, business owners policy, church, commercial auto, commercial property, commercial umbrella, condo association, cyber liability, D&O, EPLI, E&O, general liability, group dental, group health, group vision, inland marine, limo, non-profit, professional liability, restaurant, special event, truck/trucking, and workers compensation insurance). The agency acts as an intermediary between clients and insurance carriers, providing online quote request forms and access to multiple insurance company partners. No unified software product or platform is offered—the core offering is insurance advisory and placement services through partnered carriers.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal automobile insurance coverage including collision, comprehensive, liability, medical payments, and uninsured/underinsured motorist coverage for individual vehicle owners.
• Boat & Watercraft Insurance Insurance coverage for boats, jet skis, and personal watercraft including physical damage, liability, personal liability, medical payments, and property damage protection.
• Collector Car Insurance Specialized insurance for antique, classic, exotic, sports, and rare automobiles including agreed value coverage and flexible usage terms.
• Homeowners Insurance Homeowners insurance covering property damage, personal property, liability, medical expenses, and additional living expenses for residential property owners.
• Individual Health Insurance Individual and family health insurance including HMO, PPO, and POS plans with coverage for medical, surgical, hospital expenses, and prescription drugs, offered through carriers including Anthem, BCBS, Kaiser Permanente, and Health Net.
• Landlord Insurance Landlord dwelling rental insurance covering property damage, lost rental income, liability protection, and additional options for property owners renting residential units.
• Motorcycle Insurance Motorcycle and ATV insurance with coverage options including bodily injury, property damage, medical payments, comprehensive, collision, and uninsured motorist protection.
• Personal Umbrella Insurance Personal umbrella liability coverage providing additional protection beyond auto and homeowners policy limits for catastrophic events.
• Recreational Vehicle Insurance Insurance for RVs, campers, trailers, and off-road vehicles including motorcycle, ATV, and boat coverage for recreational assets.
• Renters Insurance Renters insurance covering personal property, liability, and additional living expenses for tenants renting apartments, homes, or condos.
• Auto Dealers Insurance Comprehensive insurance for auto dealerships including cyber liability, employment practices liability, property, garage liability, dealers physical damage, E&O, crime, and workers compensation.
• Auto Body Shop Insurance Garage insurance for auto body and repair shops covering general liability, auto/fleet liability, property/cargo, crime, and workers compensation.
• Car Rental Business Insurance Vehicle rental operations insurance covering auto liability, counter products, garage liability, physical damage, and SIR programs for car rental businesses; specialty expertise held since 1985.
• Business Owners Policy (BOP) Package business insurance combining property coverage, liability protection, and business interruption coverage for small to medium-sized businesses.
• Commercial Auto Insurance Commercial vehicle insurance covering bodily injury, property damage, combined single limits, medical payments, uninsured motorists, comprehensive, and collision for business fleets.
• Commercial Property Insurance Commercial property insurance covering buildings, equipment, computers, tools, and furniture for business-owned or rented commercial properties.
• General Liability Insurance General business liability insurance protecting against accidents, injuries, and property damage claims occurring on business premises or from goods/services sold.
• Workers Compensation Insurance Workers compensation coverage for California employers providing medical expenses and income replacement for workplace injuries regardless of fault.
• Truck & Trucking Insurance Trucking insurance covering primary liability, comprehensive/collision, motor truck cargo, general liability, and bobtail/non-trucking liability for truckers and motor carriers.
• Cyber Liability Insurance Cyber risk insurance covering prior acts, reputation damage, forensic expenses, paper and electronic data liability, loss control, business interruption, and PCI compliance.
• EPLI Insurance Employment practices liability insurance covering wrongful termination, discrimination, sexual harassment, negligent evaluation, and invasion of privacy claims.
• Errors and Omissions (E&O) Insurance Professional liability insurance protecting businesses from claims of professional negligence, covering financial advisors, architects, real estate appraisers, brokers, and attorneys.
• Directors & Officers (D&O) Insurance Directors and officers liability coverage protecting board members and executives from lawsuits arising from their duties, including legal defense costs, civil fines, and judgments.
• Commercial Umbrella Insurance Commercial umbrella liability coverage extending protection beyond general liability, commercial auto, and employers liability policy limits.
• Bonds Insurance Surety and bond services including contract bonds, subdivision bonds, commercial surety, license and permit bonds, and court bonds for contractors and businesses.
• Builders Risk Insurance Builders risk coverage for construction projects protecting contractors from property losses, materials damage, and financial costs due to delays, fire, flood, or theft.
• Church Insurance Religious organization insurance covering property, general liability, church medical, hired/non-owned auto, D&O, employment practices, sexual misconduct, and employee benefits liability.
• Restaurant Insurance Restaurant insurance covering property, business income, equipment breakdown, food contamination, crime, general liability, and liquor liability for food service operations.
• Limo Insurance Livery and taxi insurance covering commercial auto, commercial property, general liability, umbrella, workers compensation, and employment practices for limousine services.
• Non-Profit Insurance Nonprofit organization insurance including general liability, property insurance, cyber liability, auto, special events, E&O, and D&O coverage.
• Professional Liability Insurance Professional liability coverage for service and consulting businesses protecting against negligence claims, covering insurance agents, consultants, brokers, lawyers, engineers, accountants, and medical professionals.
• Apartment Building Owners Insurance Commercial insurance for apartment building owners covering liability, property damage, equipment breakdown, and umbrella coverage for residential income properties.
• Condo Association Insurance Insurance for condo and homeowners associations covering building replacement costs, unit owners coverage, contents, equipment breakdown, and loss of fees.
• Group Health Insurance Employer group health coverage including PPO, HMO, and consumer-driven health plans with health savings account options for employer groups.
• Group Dental Insurance Group dental insurance plans including DMO, PPO, and dental indemnity options covering employee and family dental care expenses.
• Group Vision Insurance Group vision insurance covering eye exams, frames, lenses, contact lenses, upgrades, and safety glasses through provider networks.
• Special Event Insurance Event liability coverage for weddings, corporate events, birthday parties, fundraisers, sporting events, concerts, auto shows, and horse shows.
• Inland Marine Insurance Inland marine coverage for commercial and personal property transported overland, covering tools, equipment, merchandise, and high-value portable items.
• Condo Insurance Condominium unit owners insurance covering personal property, interior finishes, and liability for shared building exposures.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core.

• AM TrustcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by the agency. AM Trust offers various insurance products including collector car insurance. The agency places client coverage with this carrier.
• American CollectorscoreChannel Partner/ Reseller/ DistributorInsurance carrier specializing in collector vehicle coverage. The agency offers this carrier's products to clients seeking classic and collector car insurance.
• AmWINScoreChannel Partner/ Reseller/ DistributorInsurance wholesale broker and underwriting company. AmWINS provides specialty insurance programs that the agency offers to clients.
• AnthemcoreChannel Partner/ Reseller/ DistributorMajor health insurance provider. The agency offers Anthem health insurance plans including individual and group health coverage.
• Applied UnderwriterscoreChannel Partner/ Reseller/ DistributorInsurance company offering workers compensation and related coverage. The agency provides this carrier's products to business clients.
• Arch InsurancecoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier providing various business coverage options. The agency offers Arch Insurance products to commercial clients.
• BCBS (Blue Cross Blue Shield)coreChannel Partner/ Reseller/ DistributorMajor health insurance provider network. The agency offers BCBS health plans to individuals and groups in California.
• Berkley SuretycoreChannel Partner/ Reseller/ DistributorSurety bond provider. The agency offers Berkley Surety bonds including contract, subdivision, commercial, license & permit, and court bonds.
• Berkshire HathawaycoreChannel Partner/ Reseller/ DistributorLarge diversified insurance group. The agency places various insurance coverage with Berkshire Hathaway insurance subsidiaries.
• CNAcoreChannel Partner/ Reseller/ DistributorCommercial insurance specialist. CNA offers business insurance products including property, liability, and workers compensation that the agency distributes.
• EmployerscoreChannel Partner/ Reseller/ DistributorWorkers compensation insurance specialist. The agency offers Employers workers comp coverage to California businesses.
• FarmerscoreChannel Partner/ Reseller/ DistributorMajor personal and commercial insurance carrier. The agency offers Farmers insurance products for auto, home, and business coverage.
• First AmericancoreChannel Partner/ Reseller/ DistributorInsurance carrier offering title insurance and other coverage. The agency offers First American products to clients.
• ForemostcoreChannel Partner/ Reseller/ DistributorSpecialty insurance provider for manufactured housing, landlord, and specialty property. The agency offers Foremost coverage options.
• General CasualtycoreChannel Partner/ Reseller/ DistributorInsurance carrier now part of QBE. The agency offers General Casualty insurance products for personal and commercial coverage.
• Great AmericancoreChannel Partner/ Reseller/ DistributorCommercial and specialty lines insurer. Great American offers restaurant, tavern, and specialty business coverage the agency distributes.
• HagertycoreChannel Partner/ Reseller/ DistributorSpecialist collector vehicle insurance provider. Hagerty offers classic car, antique auto, and collector vehicle coverage the agency provides.
• HartfordcoreChannel Partner/ Reseller/ DistributorMajor commercial and personal insurance carrier. Hartford offers various insurance products the agency distributes.
• Tokio Marine/HCCcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier. Tokio Marine/HCC offers specialty lines including accident, health, and specialty coverage the agency offers.
• Health NetcoreChannel Partner/ Reseller/ DistributorCalifornia health insurance provider. The agency offers Health Net plans including HMO and PPO options for individuals and groups.
• HiscoxcoreChannel Partner/ Reseller/ DistributorSpecialty insurer for small businesses and professional liability. Hiscox offers E&O, cyber liability, and business insurance the agency distributes.
• Hull & CompanycoreChannel Partner/ Reseller/ DistributorInsurance wholesale broker. Hull & Company provides specialty insurance programs the agency offers to clients.
• John HancockcoreChannel Partner/ Reseller/ DistributorLife and health insurance provider. The agency offers John Hancock life insurance and health products.
• Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorMajor California HMO health system and insurer. The agency offers Kaiser Permanente health plans to individuals and groups.
• KempercoreChannel Partner/ Reseller/ DistributorProperty and casualty insurer. Kemper offers auto, home, and specialty coverage the agency distributes.
• Kemper SpecialtycoreChannel Partner/ Reseller/ DistributorSpecialty insurance division of Kemper. Offers specialty programs including non-standard auto and trucking coverage the agency provides.
• Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor insurance carrier offering personal and commercial coverage. The agency offers Liberty Mutual products for auto, home, and business.
• LloydscoreChannel Partner/ Reseller/ DistributorGlobal insurance market. Lloyd's of London syndicates provide specialty and reinsurance coverage the agency accesses for clients.
• MarkelcoreChannel Partner/ Reseller/ DistributorSpecialty insurance provider. Markel offers coverage for collectibles, classics, and specialty business risks the agency distributes.
• MeadowbrookcoreChannel Partner/ Reseller/ DistributorCommercial insurance aggregator. Meadowbrook provides programs for agents that the agency offers to commercial clients.
• NationwidecoreChannel Partner/ Reseller/ DistributorMajor insurance carrier. Nationwide offers personal and commercial coverage the agency distributes to clients.
• Old RepubliccoreChannel Partner/ Reseller/ DistributorSpecialty insurer and surety bond provider. Old Republic offers title, surety, and specialty coverage the agency distributes.
• Philadelphia InsurancecoreChannel Partner/ Reseller/ DistributorCommercial lines specialist. Philadelphia Insurance offers niche commercial coverage the agency provides to business clients.
• RLIcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier. RLI offers specialty property, casualty, and surety coverage the agency distributes.
• State Compensation Fund (SCIF)coreChannel Partner/ Reseller/ DistributorCalifornia workers compensation state fund. The agency offers SCIF workers comp coverage as an alternative to private carriers.
• Travelers BusinesscoreChannel Partner/ Reseller/ DistributorMajor commercial insurance carrier. Travelers offers business owners policies, workers comp, and commercial coverage the agency distributes.
• USLIcoreChannel Partner/ Reseller/ DistributorSpecialty insurer for small businesses. USLI offers targeted coverage programs the agency provides to small commercial clients.
• ZurichcoreChannel Partner/ Reseller/ DistributorGlobal commercial insurance carrier. Zurich offers commercial and specialty coverage the agency distributes to business clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Foundation Risk Partners: Independent insurance agency platform placing commercial and personal coverage with multiple carriers — directly comparable multi-carrier brokerage model with focus on commercial lines.
• Leavitt Group: National network of independent insurance agencies offering personal and commercial lines through multiple carrier partners — directly comparable independent agency model with multi-state licensing and carrier-breadth strategy.
• Heffernan Insurance Brokers: California-based independent commercial insurance brokerage placing coverage across multiple carriers for SMB and mid-market clients — directly comparable independent-agency model, multi-carrier distribution, and California-centric footprint.
• Insurica Insurance Management Network: Independent insurance agency network offering personal and commercial lines through carrier partnerships — closely comparable independent-agency distribution model for SMB and consumer clients.
• The Liberty Company Insurance Brokers: Independent commercial insurance brokerage with carrier-side partnerships and multi-state reach — directly comparable independent brokerage model with broad commercial line offerings.
• Woodruff Sawyer: Independent commercial insurance brokerage placing coverage through carrier partnerships for mid-market and SMB clients — comparable independent brokerage model and California presence.
• Hilb Group: Independent insurance brokerage aggregating commercial and personal lines through carrier partnerships — closely comparable independent agency distribution model focused on SMB clients.

Broad incumbents

• Burns & Wilcox: Specialty insurance wholesale broker and managing general agency — comparable in distributing specialty commercial coverage through carrier partners but operating at wholesale scale rather than retail agency.
• RPS (Risk Placement Services): Specialty wholesale insurance broker placing complex and niche commercial risks with carrier partners — adjacent in connecting niche commercial clients to specialty carriers but at wholesale distribution scale.

Emerging players

• Reliance Partners: Specialty brokerage focused on trucking and transportation insurance — overlaps with J.L. von Arx's commercial trucking/livery niche and signals the kind of focused specialist competitor that could encroach on its specialty vehicle book.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J.L. von Arx & Associates Insurance Services