What Rhyme & Reason does

Rhyme & Reason is a small custom web and mobile development studio based in Riga, Latvia, operating as a privately held SIA (Latvian limited liability company) since 2017. The company delivers project-based professional services across six core areas: product management, prototyping, web development, iOS mobile development (Objective-C and Swift), data science, and digital marketing. Its technical stack spans responsive HTML/CSS, JavaScript, PHP, and machine learning/data visualization capabilities, with a stated approach of building each project from scratch using a balance of modern frameworks and time-tested techniques.

The studio is led by founder and full-stack developer Andis A. Blukis alongside frontend developer Kristine Ozola, making it a two-person operation that delivers custom solutions primarily to small and medium-sized businesses. Its client portfolio spans Latvian hospitality, food service, consulting, e-commerce, and travel companies (e.g., Baltā pirts, Sprīdeats, Oojo.com), plus healthcare/wellness applications such as the Mindful Youth iOS app published on the App Store. Revenue is generated through bespoke project engagements quoted on a contact basis, with no disclosed pricing, no SaaS contracts, and no external funding. The company maintains a Latvia-based headquarters at Tallinas iela 71, Riga, and a US phone contact line, suggesting some cross-border client engagement, though its operating geography is centered on the Baltic States.

Name

Rhyme & Reason

Legal name

SIA "Rhyme & Reason"

Website

https://rr.lv

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Rhyme & Reason is a two-person custom web and iOS mobile development studio in Riga, Latvia, offering product management, prototyping, data science, and digital marketing services primarily to small and medium businesses across the Baltic States.

Ownership category

akta.pro rank

Headquarters

HQ city

Halifax

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Custom Development Projects: Project-based professional services for web and mobile development, including product management, prototyping, digital marketing, and data science consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Rhyme & Reason is a small web and mobile development company offering custom website development, iOS mobile app development (Objective-C and Swift), prototyping and UI/UX specification, product management, data science (machine learning and data visualization), and digital marketing services. Each website is built from a blank slate by hand, with a balance of modern frameworks and time-tested techniques, tailored to the specific business needs of small and medium-sized clients.

Product overview

Rhyme & Reason is a small web and mobile development company offering a comprehensive suite of development services. Their portfolio consists of six core service offerings: Product Management (strategic planning and project leadership), Prototyping (UI/UX design and application specification), Web Development (custom website development), Mobile Development (iOS app development in Objective-C and Swift), Data Science (machine learning and data visualization), and Digital Marketing (SEO, paid campaigns, and custom marketing tools). These services work together to take clients from initial concept through to deployed digital products and ongoing marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Management Project leadership and strategic planning service that guides business ideas through execution with clear developer-to-developer communication and a 'speak quietly and carry a big stick' leadership style. Targeted at small and medium businesses needing an experienced, technically fluent product owner.
• Prototyping Application design and specification service that produces clear specifications, elegant solutions, and intuitive UI/UX before development begins, helping clients avoid the cost of building software without a plan. Targeted at SMBs undertaking new web or mobile applications.
• Web Development Custom website development built from scratch for each client's particular needs, balancing modern frameworks, databases, meta-languages, and deployment strategies with hand-written code using time-tested techniques. Targeted at SMBs needing bespoke web presence rather than templated solutions.
• Mobile Development iOS mobile application development service delivered in both Objective-C and Swift, from design and UI through to app development, with an emphasis on simple, creative, and innovative designs that are intuitive for all users. Targeted at businesses building a mobile presence.
• Data Science Data analysis service covering basic machine-learning functionality, data visualization, and managing and extracting value from large data sets to support informed decision-making. Targeted at SMBs needing entry-level data science and analytics capabilities.
• Digital Marketing Online marketing services including SEO, site redesigns, and managing larger-budget paid campaigns (SEM, referrals/co-branding, remarketing), as well as building custom SMS, email, and social marketing tools from scratch. Targeted at e-commerce, travel, food/leisure, and telecommunications businesses.

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Helmes: Estonian software development and IT services company offering custom web and mobile development, with similar SMB and mid-market European clients. Comparable in size, scope, and Baltic/Nordic operating geography.
• ArcTouch: US mobile app development agency with explicit iOS and Android focus, alongside web and connected-device work. Comparable boutique agency profile serving SMB and enterprise clients.
• Yalantis: Eastern European software development company delivering custom web and mobile applications, IoT, and data solutions for SMB and mid-market clients. Closely comparable boutique agency profile and service mix.
• Fueled: Mobile app and web development agency focused on iOS, Android, and product design for startups and SMBs. Direct services overlap with Rhyme & Reason's mobile and web development offering.
• Miquido: Poland-based software agency specializing in iOS and Android mobile app development, web development, and digital product design — a near-perfect overlap in service mix and SMB-to-mid-market target customers.

Regional players

• Solita: Nordic digital transformation company providing custom software, data, and design services across the Nordics and Baltics. Overlapping capability set with a regional peer footprint closer to Rhyme & Reason's home market.

Broad incumbents

• Ciklum: Global digital solutions company offering custom software development, mobile, and web engineering across Eastern Europe and beyond. Same core services as Rhyme & Reason, but with materially larger delivery capacity.
• WillowTree: US digital product agency specializing in mobile apps, web, and digital experiences for major brands. Operates in the same service categories as Rhyme & Reason but at much larger scale and with enterprise-grade client roster.
• TietoEVRY: Large Nordic-headquartered IT services and software company with broad web, mobile, and digital capabilities. Overlaps with Rhyme & Reason's offering but operates at enterprise scale across the Nordic and Baltic region.
• Netguru: Polish software consultancy and development agency providing web, mobile, and product design services. Same core offerings as Rhyme & Reason, but at materially larger scale and with broader geographic coverage.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/andisab
• GitHubgithub.com/andisab
• LinkedInlinkedin.com/in/andisab

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhyme & Reason