Bluecare
- Company typePrivate
- Founded2018
- HeadquartersHanoi, Vietnam
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Bluecare firmographics
Firmographics- Name
- Bluecare
- Legal name
- Công ty Cổ phần Bluecare
- Website
- https://bluecare.vn
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bluecare industry classification
Industry- Product category
- Home Healthcare Marketplace
- NAICS
- Home Health Care Services (621610), Child Care Services (6244), Social Assistance (624)
- SIC
- Services-Home Health Care Services (8082), Services-Child Day Care Services (8351), Services-Health Services (8000)
- akta.pro primary industry
- Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)
- akta.pro secondary industries
- On-Demand Sick Child In-Home Care (HSAAAJAA), Women’s & Family Health Provider Marketplaces (HLALALAK)
Keywords
Where Bluecare is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Bluecare business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Software Usage Fee (Transaction Commission): Bluecare charges healthcare service providers a software usage fee per transaction, collected as a commission on each completed service. The fee can be up to 25% of the service fee per transaction, determined at Bluecare's discretion. Providers receive payment weekly through a third-party payment processor.
- Direct Healthcare Service Fees: Bluecare charges customers directly for healthcare services rendered by providers. Pricing is per service or per hour depending on the service type. Services include nursing care, rehabilitation, acupuncture/massage, mother & baby care, doctor home visits, and lab scheduling.
- Service Packages and Bookings: Customers book and pay for specific services (e.g., chest physiotherapy at 388,800–432,000 VND per session, infant bathing, postpartum care) through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Starting rate for nursing/medical staff |
| Usage-based | Pay-as-you-go | Chest physiotherapy (vỗ rung long đờm) at Bluecare |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Bluecare product offering
Product offeringCore offering
Bluecare operates a two-sided marketplace platform that connects patients and families with verified healthcare professionals for home-based care services. The platform's portfolio spans seven service categories—mother and baby care, nursing care, acupuncture and acupressure, nursing procedures, functional rehabilitation, home laboratory testing, and home specialist doctor visits—delivered at the patient's home or hospital bedside. Services are booked and paid for through the Bluecare consumer app, the Bluecare Partner provider app, or the bluecare.vn website, with the company earning revenue through direct service fees and a commission of up to 25% on each provider transaction.
Product overview
Bluecare is a home healthcare service ecosystem operating as a technology platform connecting patients and families with qualified healthcare providers (doctors, nurses, nursing assistants, rehabilitation technicians, massage therapists, and caregivers). The platform consists of a consumer-facing web portal and mobile app, a partner-facing provider app, and a managed marketplace for booking and payment. The core service portfolio spans seven service categories: Mother and Baby Care, Nursing Care, Acupuncture and Acupressure, Nursing Procedures, Rehabilitation, Laboratory Booking, and Home Specialist Doctor Visits — all delivered at the patient's home or hospital bedside. Services are priced starting from 25,000 VND/hour for medical staff. The platform also provides an affiliate program and blog content covering maternal-child health and medical knowledge.
Differentiator
Problem solved
Functional benefit
Brands
- Bluecare Partner: Separate mobile application for healthcare service providers (doctors, nurses, technicians) to manage their accounts and receive service requests on the Bluecare platform.
Products and services
- Mother and Baby Care (Mẹ và Bé)
Quantifiable outcome
- Starting price 25,000 VND/hour for medical staff
- +1 more outcomes
Companies that use Bluecare
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Bluecare technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bluecare partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bluecare competitors and assessment
Company assessmentDirect peers
- Jio Health: Vietnam-based home healthcare and telemedicine platform offering doctor visits, lab tests, and at-home care — directly competing in Bluecare's primary geography and product categories.
- eDoctor: Vietnamese healthcare app providing teleconsultations, doctor booking, and home-based services; overlaps with Bluecare's consumer-facing digital health model in Vietnam.
- Docosan: Vietnamese healthcare marketplace connecting patients with doctors and clinics; comparable marketplace model and Vietnamese geography to Bluecare.
Broad incumbents
- Alodokter: Indonesia-based healthcare super-app providing telemedicine, content, and provider matching; larger incumbent that competes in adjacent Southeast Asian digital health categories.
- Halodoc: Indonesia's largest integrated telehealth and homecare platform; offers broader service portfolio and is more established, providing an incumbent benchmark for Southeast Asian home healthcare marketplaces.
- Vinmec: Vietnam's leading private hospital chain (Vingroup affiliate) that has begun offering home healthcare services; a much larger incumbent with brand and clinical resources that could overshadow Bluecare in Vietnam.
Regional players
- Doctor Anywhere: Singapore-headquartered telehealth and home healthcare platform serving Southeast Asia; comparable technology platform model but operates outside Bluecare's primary Vietnamese market.
- Speedoc: Singapore-based platform offering home-based doctor visits, nursing care, and telemedicine; directly comparable service mix to Bluecare but operating regionally outside Vietnam.
- Doctor Raksa: Thailand-based telemedicine and home consultation platform; comparable direct-to-consumer digital healthcare model operating in a regional Southeast Asian market.
- Homage: Singapore-based on-demand home caregiving platform for elderly and chronic care; closely comparable marketplace model for in-home care services across Southeast Asia.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bluecare social profiles
Digital presenceBluecare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bluecare leadership team
Management profileNumber of profiles
Profiles1 record
Bluecare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bluecare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bluecare
What does Bluecare do?
Bluecare operates a two-sided marketplace platform that connects patients and families with verified healthcare professionals for home-based care services. The platform's portfolio spans seven service categories—mother and baby care, nursing care, acupuncture and acupressure, nursing procedures, functional rehabilitation, home laboratory testing, and home specialist doctor visits—delivered at the patient's home or hospital bedside. Services are booked and paid for through the Bluecare consumer app, the Bluecare Partner provider app, or the bluecare.vn website, with the company earning revenue through direct service fees and a commission of up to 25% on each provider transaction.
Is Bluecare a public or private company?
Bluecare is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bluecare founded?
Bluecare was founded in 2018. It employs 1 to 10 people.
Where is Bluecare based?
Bluecare is headquartered in Hanoi, Vietnam, in the Asia region.
How does Bluecare make money?
Three revenue lines are on record. Software Usage Fee (Transaction Commission) is the primary driver. The others are direct Healthcare Service Fees and service Packages and Bookings.
Who are Bluecare's main competitors?
Direct peers on record are Jio Health, eDoctor and Docosan. Broad incumbents are Alodokter, Halodoc and Vinmec. Regional players are Doctor Anywhere, Speedoc, Doctor Raksa and Homage.
Does Bluecare have an API?
No public API is recorded for Bluecare.
What industry is Bluecare in?
Bluecare's product category is Home Healthcare Marketplace. Its primary akta.pro industry code is BPAMAHAJ, Childcare & Eldercare Caregiving Platforms, with a secondary code of HSAAAJAA, On-Demand Sick Child In-Home Care. Its NAICS code is 621610 and its SIC code is 8082.