North Star Military Figures

What North Star Military Figures does

North Star Military Figures Limited is a UK-based, founder-owned private limited company headquartered in Nottingham, founded in 2007–2008 (copyright notice states 2008). The company operates a direct-to-consumer e-commerce storefront at northstarfigures.com that aggregates model soldiers, wargames rulebooks, and accessories from more than 80 third-party miniature brands (Perry Miniatures, Warlord Games, Mantic Games, Osprey Games, Gripping Beast, Victrix, Copplestone Castings, Artizan Designs, Crusader Miniatures, and others), alongside proprietary North Star brands. North Star holds exclusive UK/European manufacturing and distribution rights for Copplestone Castings and Agema Miniatures (both since 2016), and exclusive importation of the Dark Sword Miniatures George R.R. Martin Masterworks range.

The company designs, produces, and publishes its own tabletop wargame systems in 28mm scale — including Frostgrave (fantasy wargaming in a frozen ruined city), Oathmark: Battles of the Lost Age (fantasy mass battles), Stargrave (science fiction wargaming), The Silver Bayonet (Napoleonic gothic horror), North Star Steampunk, Of Gods And Mortals (mythological warfare), Lion Rampant, Muskets & Tomahawks, and Rangers of Shadow Deep — with rulebooks co-published through Osprey Games. Proprietary miniatures are manufactured in metal and plastic, and gaming accessories (bases, dice, terrain) are sourced from partners including Renedra. North Star Magazine, a free online publication by Kev Dallimore, and a recurring Nickstarter pre-order platform support ongoing community engagement.

Commercially, North Star runs an event-driven, one-time-transaction model with no subscription pricing. Products are priced in GBP from £3.00 for individual metal miniatures up to £99.99 for premium boxed sets, with rulebooks typically £6–£40. Go-to-market relies on direct e-commerce, an email newsletter (Mail Chimp), an active social presence (YouTube, X, Facebook, Instagram, Bluesky), free content (North Star Magazine), and pre-order/Nickstarter campaigns to validate demand before production. The customer base consists of individual hobbyists, collectors, and tabletop gaming enthusiasts globally, served primarily from the UK with a trade logon channel for wholesale buyers. Revenue, funding, and employee counts beyond a stated 11–50 headcount are not disclosed.

Name

North Star Military Figures

Legal name

North Star Military Figures Limited

Website

https://northstarfigures.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

North Star Military Figures is a UK-based, founder-owned e-commerce retailer and publisher that aggregates 80+ miniature brands and designs its own proprietary tabletop wargame systems (Frostgrave, Oathmark, Stargrave), serving individual hobbyists, collectors, and tabletop gamers globally through direct online sales and pre-order campaigns.

Ownership category

akta.pro rank

Product category

Wargaming Miniatures

NAICS

Doll, Toy, and Game Manufacturing (33993)

akta.pro primary industry

Wargaming Miniatures (Tabletop Armies) (CRALAKAC)

akta.pro secondary industry

Historical & Military Collectibles Retail (CRALAGAM)

Keywords

• Wargaming miniatures retail
• Tabletop gaming supplies
• 28mm model soldiers
• Wargames rulebooks
• Gaming accessories

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Miniature Sales: Sale of metal and plastic miniature figures in 28mm scale for wargaming. Products include own-brand ranges and distributed partner brands.
2. Rulebook Sales: Sale of wargames rule books and game system publications from various publishers including Osprey Games.
3. Accessory Sales: Sale of gaming accessories including bases, dice, and terrain accessories from Renedra and other manufacturers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

North Star Military Figures is a UK-based retailer and publisher specializing in 28mm wargaming miniatures, rulebooks, and gaming accessories. The company designs, produces, and distributes its own proprietary game systems including Frostgrave, Oathmark, Stargrave, The Silver Bayonet, and North Star Steampunk, while also serving as the exclusive manufacturer/distributor for several partner brands such as Copplestone Castings, Agema Miniatures, Artizan Designs, and the George R.R. Martin Masterworks range by Dark Sword Miniatures.

Product overview

North Star Military Figures is a UK-based e-commerce retailer and publisher specializing in wargaming miniatures, rules, and accessories. The company operates as a multi-brand marketplace and publisher with its own product lines (Frostgrave, Oathmark: Battles of the Lost Age, Stargrave, Of Gods And Mortals, North Star Steampunk, The Silver Bayonet) distributed alongside third-party miniature and rulebook brands (Perry Miniatures, Warlord Games, Osprey Games, Mantic Games, Copplestone Castings, Artizan Designs, Crusader Miniatures). Core product categories include fantasy wargames (Frostgrave with expansions like Ghost Archipelago), science fiction wargames (Stargrave), historical wargames (Muskets & Tomahawks, Lion Rampant, various historical ranges), and steampunk-themed games. The company also publishes the free online North Star Magazine and sells accessories including paints, terrain, gaming bases, and dice. Products are available through the northstarfigures.com website with e-commerce ordering capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• North Star 1672: Period wargaming range covering 17th century warfare
• North Star 1864
• North Star 1866
• North Star ACW
• North Star Africa!
• North Star Fantasy Worlds
• North Star Horror
• North Star Kadesh
• North Star Menagerie
• North Star Plastic Conversion
• North Star Spanish Civil War
• North Star Spears
• North Star Steampunk
• Nickstarter
• North Star Magazine

Products and services

• Frostgrave Fantasy wargaming system set in a frozen ruined city where wizards battle for magical artefacts. Includes plastic and metal miniatures, rulebooks, and expansions.
• Oathmark: Battles of the Lost Age Fantasy mass battle game from Osprey Games with joint miniatures project from North Star Military Figures and Osprey Games. Features Dwarves, Elves, Goblins, Orcs, Humans, and Undead armies.
• Stargrave Science fiction wargame set in a ravaged galaxy featuring crew members, automatons, scavengers, and space exploration scenarios.
• Of Gods And Mortals Mythological warfare wargame where different pantheons (Norse, Celtic, Greek, Egyptian) battle each other. Miniatures licensed from Osprey Publishing.
• The Silver Bayonet Napoleonic gothic horror wargame featuring period-appropriate miniatures with supernatural elements. Includes multiple wave releases covering various nations and campaigns.
• North Star Steampunk Steampunk-themed miniatures and skirmish games including In Her Majesty's Name and various Victorian-era characters featuring advanced steam technology.
• Muskets & Tomahawks Wargaming rules covering 18th and 19th century North American conflicts including French and Indian War, War of 1812, and other frontier warfare scenarios.
• Lion Rampant Medieval wargaming rules for 12th-15th century warfare, now in Second Edition, covering various medieval conflicts and adventures.
• Frostgrave: Ghost Archipelago Nautical-themed expansion for Frostgrave set in a tropical archipelago with different rules for naval exploration and island-hopping adventures.
• Rangers of Shadow Deep Official miniatures for the Rangers of Shadow Deep wargame featuring rangers, monsters, and fantasy adventure scenarios.
• Dracula's America Gothic horror alternate Old West skirmish game featuring supernatural elements in a post-Civil War American setting.
• Gaslands Refuelled Post-apocalyptic vehicular combat wargame featuring mutated drivers and desperate vehicular combat scenarios.
• Copplestone Castings North Star is the exclusive manufacturer and distributor of Copplestone Castings miniatures, including various character and civilian figures.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Copplestone CastingscoreChannel Partner/ Reseller/ Distributor · 15 March 2016North Star are the exclusive manufacturer and distributor of Copplestone Castings miniatures since March 2016. Copplestone Castings produces character-driven miniatures inspired by early 20th Century pulp adventure gaming.
• Agema MiniaturescoreChannel Partner/ Reseller/ Distributor · 29 February 2016North Star are the exclusive distributors of Agema Miniatures since February 2016.
• Dark Sword MiniaturesminorChannel Partner/ Reseller/ Distributor · 27 January 2015North Star is the exclusive importer of the George R.R. Martin Masterworks range by Dark Sword Miniatures, featuring miniatures based on A Song of Ice and Fire and A Game of Thrones.
• Osprey GamescoreStrategic or Co-development PartnerJoint project with Osprey Games for Oathmark miniatures. Of Gods And Mortals is published by Osprey Publishing Limited. Frostgrave rulebooks are published by Osprey Games. North Star produces miniatures for Osprey game systems.
• Artizan DesignscoreChannel Partner/ Reseller/ DistributorNorth Star handles distribution for Artizan Designs miniatures including WWII and historical ranges. Listed as partner with dedicated section on website.
• Crusader MiniaturesminorChannel Partner/ Reseller/ DistributorListed as partner on North Star website. Crusader Miniatures produces historical and fantasy miniatures distributed through North Star.
• Nick Eyre (Frostgrave Designer)coreStrategic or Co-development PartnerNick Eyre is the creator of Frostgrave, Ghost Archipelago, Stargrave, and other North Star game systems. Founder of the company with 'Nick Eyre's Northstar Military Figures' branding.
• Kev DallimoreminorStrategic or Co-development PartnerCreator of North Star Magazine, a free online hobby magazine featuring painting guides and game content. Painted examples shown for products.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Osprey Games: Publishing arm of Osprey Publishing focused on tabletop wargames rulebooks. Peer and core strategic partner: co-publishes the rulebook systems (Frostgrave, Oathmark, Of Gods And Mortals, Lion/Dragon Rampant) that anchor North Star's miniature sales.
• Mantic Games: UK-based tabletop miniatures and games publisher (Kings of War, Deadzone, Armada). Direct peer on product mix and scale in fantasy mass-battle wargames; North Star distributes Mantic's Kings of War range.
• Reaper Miniatures: US-based manufacturer of fantasy and sci-fi metal miniatures (Bones line). Directly comparable on product type (metal and plastic miniatures) and customer base (hobbyist painters and tabletop gamers).
• Perry Miniatures: Long-established UK historical 28mm miniature manufacturer. Directly comparable on product type (metal historical miniatures) and customer base (historical wargamers); North Star is a distribution partner for Perry Miniatures.
• Privateer Press: US-based publisher of Warmachine, Hordes, and Monsterpocalypse miniature wargames. Directly comparable: produces both rule systems and proprietary metal/plastic miniature ranges sold to hobbyists and wargamers.
• Warlord Games: UK-based publisher of historical and fantasy miniature wargames (Bolt Action, Pike & Shotte, Hail Caesar). Directly comparable on product mix of metal/plastic miniatures, rulebooks, and accessories; North Star actively distributes Warlord's Bolt Action range.

Emerging players

• Modiphius Entertainment: UK-based tabletop games publisher (Star Trek Adventures, Fallout Wasteland Warfare, Achtung! Cthulhu). Comparable as a UK hobby publisher combining rulebooks with associated miniature ranges; smaller-scale peer in adjacent wargaming/tabletop category.
• Wargames Atlantic: Plastic miniature manufacturer focused on historical and fantasy wargames ranges. Comparable as a niche hobby miniature brand whose products North Star distributes and that compete for the same wargamer's shelf space.
• TTCombat: UK-based tabletop wargames and accessories publisher (Dropzone Commander, Carnevale, terrain). Comparable as a UK hobby peer producing rule systems, miniatures, and gaming accessories; also distributed via North Star.

Broad incumbents

• Games Workshop: The dominant UK-based wargaming miniatures and rules publisher (Warhammer, Warhammer 40,000). Much larger and publicly listed, but operates in the same hobbyist miniature wargames category and overlaps with North Star's wargamer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/northstarfigs
• YouTubeyoutube.com/@northstarmilitaryfigures
• Facebookfacebook.com/pages/North-Star-Military-Figures/218634441498799
• Instagraminstagram.com/northstarfigs

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Star Military Figures