GOTO Events

What GOTO Events does

GOTO Events is a UK-based private corporate events company operating under the legal entity Out of The Office Ltd, headquartered in Poole with nationwide delivery coverage across England and Scotland. The company specializes in mobile corporate team building events, delivering more than 100 unique activity formats spanning indoor game show experiences, outdoor physical challenges, charity-led builds, sustainability workshops, wellness sessions, food and drink classes, Christmas-themed events, and virtual/VR offerings. Each event is delivered on-site at client-specified venues, with the company providing all equipment, props, facilitators, actors, and project management. The underlying operational stack includes proprietary GPS-enabled tablet-based treasure hunt technology with live leaderboards, large-format inflatable game arenas, life-sized board game constructions, and branded event theming assets.

The business operates on a professional services revenue model with bespoke, quote-based pricing tailored to group size, activity selection, duration, and venue requirements. Proposals are delivered within 45 minutes of enquiry, and pricing scales from small team sessions of 5 participants to large corporate groups of 1,000+. A complimentary venue-finding service leverages a network of more than 10,000 UK venues to remove logistics burden from clients. The company sells directly to enterprise HR, L&D, and event planning functions, with named client logos spanning Cisco, Microsoft, Google, Apple, Barclays, HSBC, Deloitte, KPMG, PwC, BP, Unilever, Lego, Netflix, and 40+ other major brands. Annual participant volume exceeds 110,000 across all events.

GOTO Events carries £5 million in public liability insurance, employs 11-50 staff, and reports 20+ years of operational experience. Marketing is conducted primarily through SEO-optimized website content, verified review platforms (Feefo 4.9/5, Google 4.8/5, Trustpilot), and direct enquiry funnels. Charity partnerships, notably with Re Cycle, anchor several CSR-aligned product offerings. The company does not disclose revenue, has no external funding rounds, and operates as an independent private business with no parent company or subsidiary structure.

Name

GOTO Events

Legal name

Out of The Office Ltd

Website

https://gotoevents.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

GOTO Events is a UK-based mobile corporate team building company delivering 100+ bespoke activity formats to enterprise clients nationwide. It serves HR, L&D, and event teams with indoor, outdoor, charity, sustainability, wellness, and virtual experiences.

Ownership category

akta.pro rank

Product category

Corporate Team Building Events

NAICS

Caterers (722320), Food Service Contractors (722310)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH)

akta.pro secondary industries

F&B Experiences & Group Dining (Restaurant Buyouts, Tastings, Catering Coordination) (THAHADAI), Off-Premise / Mobile Event Catering (THAHAKAD)

Keywords

• Corporate team building
• Team building events
• Corporate away days
• Mobile event services
• Conference energisers

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Corporate Team Building Events: GOTO Events generates revenue through delivering bespoke team building experiences to corporate clients. Pricing is quote-based, tailored to group size, activity type, and event duration. Events range from 1-hour energisers to full-day away days.
2. Corporate Away Day Packages: Full-service corporate away day packages that include venue finding, activities, entertainment, and catering coordination. Revenue is generated through package pricing customized to client requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

GOTO Events plans, designs, and delivers corporate team building events, corporate away days, conference energisers, and themed celebrations for business clients across the United Kingdom. The company operates a fully mobile delivery model, travelling to any UK venue with all equipment, props, and trained staff to run activities from groups of 5 to 1000+ participants. It offers over 100 distinct activities spanning indoor, outdoor, charity, sustainability, wellness, food and drink, virtual, and Christmas categories, and includes a complimentary venue-finding service with access to 10,000+ UK venues.

Product overview

GOTO Events is the UK's leading provider of corporate team building events and activities, offering over 100 unique experiences delivered as a fully mobile service anywhere in the UK. The portfolio spans multiple categories: Indoor events (Under Pressure, Betrayers, Quid Games, Master of the Tasks, Murder Mystery, Teamopoly, Crime Scene Experience, Ultimate Quiz, Wall Street Winners, Challenge 100, Everest Challenge, Generation Game, Masterpiece, Dragon's Lair, The Apprentices, Lights Camera Action), Outdoor events (Crystal Challenge, Soap Box Derby, GPS Treasure Hunt, It's a Knockout, School Sports Day, Hunted, Survival Island, Archery & Duck Herding, Olympic Sports Day, The Gladiator, Total Team Wipeout, Black Cab Treasure Hunt, The Haka, Record Breakers, Bear Grylls Survival, World Cup Fever), Charity events (Charity Bike Build partnering with Re Cycle, Putt for a Purpose, Sleep Pods, Charity Bake Off, Paws for a Cause, Operation Supply Drop), Sustainability events (Build a Living Wall, Terrarium Workshop, Build a Bee Hotel, Build a Birdhouse, Foraging Experience, Community Clean Up), Wellness events (Yoga Class, Breathing Workshop, Vegan Cooking Class, Better Sleep Workshop), Food & Drink events (Strictly Come Dining, Pizza & Pasta Making, Cocktail Making, Bakeathon, Chocolate Making, Gin Masterclass), Christmas events (Bauble Decorating, Wreath Making, Operation Christmas Tree, Charity Knit-a-thon), and Corporate services (Company Away Days with venue finding access to 10,000+ UK venues, Corporate Summer Parties, Corporate Fun Days). All events include full event execution from setup to pack-down, dedicated project managers, and public liability insurance up to £5 million.

Differentiator

Problem solved

Functional benefit

Products and services

• Under Pressure

Quantifiable outcome

• Over 110,000 yearly participants across all events
• +3 more outcomes

Named customers53 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Re CyclecoreStrategic or Co-development PartnerRe Cycle is GOTO Events' charity partner for the Charity Bike Build activity. Bikes built by teams during events are donated to Re Cycle, which provides bicycles to children and young people in Africa. Re Cycle is described as the UK's largest bicycle charity focused on improving access to education, incomes, and healthcare through bike donations.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• KDM Events: UK-based corporate event management and team building provider with mobile delivery for conferences, away days, and team building activities — a comparable full-service UK competitor.
• Team Tactics: UK provider of corporate team building events, conference energisers, and away days with mobile delivery — direct competitor targeting the same enterprise buyer segments as GOTO Events.
• The Team Building Company: UK corporate team building specialist delivering indoor and outdoor activities for corporate away days, charity events, and conference energisers, with similar mobile delivery and bespoke event design.
• Wildgoose Events: UK-based corporate team building and treasure hunt provider, directly competing with GOTO Events in mobile GPS treasure hunts and outdoor team challenges for enterprise clients across the UK.
• Zing Events: UK team building company offering mobile corporate events including treasure hunts, indoor games, and outdoor challenges, with a comparable portfolio targeting enterprise HR and event planner buyers.
• Team Challenge Company: UK-based mobile team building provider with a portfolio of indoor and outdoor activities, directly comparable in service offering and target customer base to GOTO Events.
• Maximum Performance: UK corporate events and team building company offering mobile team challenges, themed events, and away days with a similar bespoke event design model for enterprise clients.
• Catalyst Global: UK and international team building provider offering mobile corporate events, charity team building, and conference energisers with a multi-decade operating history similar to GOTO Events.
• Adventure Events: UK corporate event company specializing in outdoor team building, treasure hunts, and corporate away days, with mobile delivery across UK venues — directly overlapping with GOTO's outdoor portfolio.

Broad incumbents

• Outback Team Building: Larger North American-headquartered team building company with global operations, serving corporate clients with a broad catalog of mobile events — comparable in business model and product breadth, though geographically distinct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GOTO_events

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GOTO Events