Mega Mall Bg
Mega Mall BG Ltd. is a Sofia-based Bulgarian B2B wholesale distributor and e-commerce operator that serves as the official local distributor for over 40 international niche fragrance, prestige cosmetics, and IT hardware brands, supplying 400+ retailers across Bulgaria.
- Company typePrivate
- Founded1997
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mega Mall Bg does
Mega Mall BG Ltd. is a Bulgarian privately held wholesale distribution company headquartered in Sofia that serves as the official local distributor in Bulgaria for more than 40 international brands. The company operates across three divisions: Beauty (split into niche perfumery with luxury houses such as XERJOFF, NISHANE, PARFUMS DE MARLY, INITIO, FRAGRANCE DU BOIS and prestige perfumery/cosmetics with brands such as ARMAF, AJMAL, AFNAN), FMCG, and IT (authorized distribution of BROTHER, EPSON, CANON, SHARP, XIAOMI, RAZER, VIEWSONIC hardware). Mega Mall BG is part of a wider group that has been operating in Bulgaria for approximately 27 years (founded circa 1997), and the company itself has functioned as an official distributor franchise since 2015.
The business runs a B2B wholesale distribution model: Mega Mall BG procures from international brand owners and supplies more than 400 physical and online retailers across all major Bulgarian cities, covering international chains, luxury perfumeries, smaller perfumeries, cosmetic shops, pharmacies, and drugstores. In parallel, the company operates a direct-to-consumer e-commerce site at megamall.bg and a small physical boutique footprint (3 shops cited in project documentation), with a logistics base of 4 offices and 2 warehouses in Bulgaria and 30+ employees per the company website (9 personnel were reported in a contemporaneous EU project application). The group is certified to ISO 9001 (quality management) and ISO 27001 (information security). The technology stack is not publicly disclosed beyond a reliance on the "Dream Shop" e-commerce framework.
Revenue is generated via transaction-based wholesale pricing on third-party branded goods, with no public pricing, revenue, or ARR figures disclosed. In December 2024, Mega Mall BG secured an EU-funded employment support project worth 321,568.86 BGN (85% EU co-financed) running through December 2026 to hire 20 unemployed or inactive persons including 4 with disabilities. Forward plans include opening three new boutiques during 2022–2025 and growing the brand portfolio by 25% in 2025.
Mega Mall Bg firmographics
Firmographics- Name
- Mega Mall Bg
- Legal name
- Mega Mall Bg Ltd.
- Website
- https://megamall.bg
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mega Mall BG Ltd. is a Sofia-based Bulgarian B2B wholesale distributor and e-commerce operator that serves as the official local distributor for over 40 international niche fragrance, prestige cosmetics, and IT hardware brands, supplying 400+ retailers across Bulgaria.
- Ownership category
- akta.pro rank
Mega Mall Bg industry classification
Industry- Product category
- Beauty & Cosmetics Wholesale Distribution
- NAICS
- General Merchandise Retailers (455), Grocery and Convenience Retailers (4451)
- SIC
- Wholesale-Groceries, General Line (5141), Wholesale-Hardware (5072)
- akta.pro primary industry
- Mass Beauty & Drugstore Beauty Distribution (CRAOAEAA)
- akta.pro secondary industry
- Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)
Keywords
Where Mega Mall Bg is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices2 records
Markets served
Mega Mall Bg business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beauty & Cosmetics Distribution: Distribution of niche perfumery, prestige perfumery, and cosmetics brands to retailers across Bulgaria. Company is official distributor for multiple international brands since 2015.
- IT Products Distribution: Distribution of IT hardware including printers, electronics, and consumer tech products through authorized distribution channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for retail partners |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Mega Mall Bg product offering
Product offeringCore offering
Mega Mall BG Ltd. is the official distributor in Bulgaria for more than 40 international brands across three divisions: Beauty (niche perfumery and prestige cosmetics), FMCG, and IT (printers, electronics, peripherals). The company supplies over 400 physical and online retail partners—including international chains, luxury perfumeries, pharmacies, drugstores and cosmetic shops—across all major cities of Bulgaria, while also operating its own e-commerce platform (megamall.bg) and physical stores in Sofia.
Product overview
Mega Mall BG Ltd. is a Bulgarian e-commerce and distribution company operating through three divisions: Beauty (perfumery and cosmetics), FMCG, and IT. The company operates as an online retail platform (megamall.bg) with 3 physical stores, 1 office, and 1 warehouse facility in Sofia. The Beauty division forms the core business with over 40 international perfume and cosmetics brands, split into Niche Perfumery (luxury brands like XERJOFF, NISHANE, PARFUMS DE MARLY) and Prestige Perfumery and Cosmetics (mid-range brands like ARMAF, AJMAL). The IT division distributes technology products including printers, electronics, and peripherals from brands like XIAOMI, RAZER, and CANON. The company supplies over 400 physical and online retail partners across Bulgaria including international chains, luxury perfumeries, pharmacies, and cosmetic shops.
Differentiator
Problem solved
Functional benefit
Products and services
- Niche Perfumery Distribution
- Prestige Perfumery and Cosmetics Distribution
- IT Hardware and Electronics Distribution
- Mega Mall BG Online Retail Platform (megamall.bg)
Quantifiable outcome
- Supplies more than 400 physical and online shops across Bulgaria
- +1 more outcomes
Companies that use Mega Mall Bg
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
Mega Mall Bg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mega Mall Bg partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- European Union (PRCHP 2021-2027)coreEU-funded employment support project BG05SFPR002-1.012-0057-C01. Project value 321,568.86 BGN (85% EU co-financing). Focus on hiring 20 unemployed/inactive persons including 4 with disabilities (TELK) over 24 months. Duration: December 2024 to December 2026.
- XERJOFF / CASAMORATIcoreNiche perfumery brand partnership. Company serves as official distributor for Bulgaria. XERJOFF is an Italian luxury fragrance house known for high-end perfumes.
- INITIO / PARFUMS DE MARLYcoreNiche perfumery brand partnership. INITIO and PARFUMS DE MARLY are prestige fragrance houses. Company distributes in Bulgaria.
- NISHANEcoreNiche perfumery brand from Istanbul, joined portfolio in October 2020. Inspired by Istanbul traditions with cosmopolitan structure. Gaining popularity among fragrance lovers.
- FRAGRANCE DU BOISminorNiche perfumery brand partnership in portfolio.
- CARNER BARCELONA / SORA DORAminorCatalan niche perfumery brand distribution.
- MAISON CRIVELLI / HISTOIRES DE PARFUMSminorFrench niche perfumery houses in portfolio.
- NASOMATTO / ORTO PARISI / ZOOLOGISTminorArtistic and unconventional niche perfumery brands in portfolio.
- ARMAF / AJMAL / RASASSIcorePrestige Middle Eastern fragrance brands. Core part of prestige perfumery and cosmetics division.
- AFNAN / ALMA-K / NARCYSS / AQUOLINAcorePrestige perfumery and cosmetics brands in portfolio serving Bulgarian market.
- BROTHER / EPSON / CANON / SHARPcoreIT technology brands for printers and imaging equipment. Official distribution partnership.
- XIAOMI / RAZER / VIEWSONICcoreConsumer electronics and gaming brands. Authorized distribution for Bulgarian market.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Mega Mall Bg competitors and assessment
Company assessmentBroad incumbents
- Marionnaud: Pan-European perfumery chain (part of A.S. Watson Group) carrying multi-brand fragrance portfolios. Comparable broad-line perfumery retail model that touches the same upstream brand principals and downstream consumer base as Mega Mall BG.
- Ulta Beauty: U.S. specialty beauty retailer with a large multi-brand assortment including prestige fragrance. Comparable as a high-SKU beauty retailer that curates mass and prestige brands under one roof, though U.S.-focused in current footprint.
- Sephora: Global multi-brand prestige beauty retailer that has expanded into the Bulgarian market. Comparable in curating niche and prestige beauty brands and in serving cross-category beauty demand; differs as a pure retailer without B2B distribution.
- Douglas: Largest specialty perfumery chain in Europe with a direct Bulgarian subsidiary operating physical perfumeries nationwide. Competes with Mega Mall BG for both upstream brand mandates and downstream retail shelf space in Bulgaria.
Direct peers
- Feelunique: European online beauty retailer offering a broad assortment of niche and prestige fragrance and cosmetics. Direct comparable on the e-commerce/distribution hybrid model servicing multi-brand beauty demand.
- Notino: Europe's largest online beauty/perfume retailer and distributor (Czech-headquartered), operating a hybrid B2B/B2C model with multi-brand portfolios in fragrance and cosmetics. Closest analog to Mega Mall BG by combining broad brand agency mandates with own e-commerce and a multi-country footprint.
Regional players
- ELKO Group: Baltic-headquartered IT products distributor with Eastern European operations, distributing brands such as Brother and similar IT/CE vendors. Comparable for Mega Mall BG's IT distribution arm in terms of product category and multi-vendor authorized-channel model.
- ASBISc Enterprises: Cyprus-based IT products distributor active across Eastern Europe, distributing consumer electronics, peripherals and components. Comparable for Mega Mall BG's IT division's authorized-distribution structure and regional B2B channel coverage.
Emerging players
- Birchbox: Subscription/online beauty retailer curating niche and prestige fragrance and cosmetics discovery. Thematically adjacent as a multi-brand beauty distribution and discovery platform with comparable brand-portfolio curation model.
Others
- A.S. Watson Group: Parent of Marionnaud and other health/beauty retail formats globally. Relevant as a competitor and potential strategic counterparty for brand agencies distributed by Mega Mall BG.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Mega Mall Bg social profiles
Digital presenceMega Mall Bg compliance and trust
Trust signalCompliance2 records
Mega Mall Bg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mega Mall Bg leadership team
Management profileNumber of profiles
Mega Mall Bg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mega Mall Bg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mega Mall Bg
What does Mega Mall Bg do?
Mega Mall BG Ltd. is the official distributor in Bulgaria for more than 40 international brands across three divisions: Beauty (niche perfumery and prestige cosmetics), FMCG, and IT (printers, electronics, peripherals). The company supplies over 400 physical and online retail partners—including international chains, luxury perfumeries, pharmacies, drugstores and cosmetic shops—across all major cities of Bulgaria, while also operating its own e-commerce platform (megamall.bg) and physical stores in Sofia.
Is Mega Mall Bg a public or private company?
Mega Mall Bg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mega Mall Bg founded?
Mega Mall Bg was founded in 1997. It employs 11 to 50 people.
Where is Mega Mall Bg based?
Mega Mall Bg is headquartered in Sofia, Bulgaria, in the Europe region.
How does Mega Mall Bg make money?
Two revenue lines are on record. Beauty & Cosmetics Distribution is the primary driver. The others are IT Products Distribution.
Who are Mega Mall Bg's main competitors?
Broad incumbents on record are Marionnaud, Ulta Beauty, Sephora and Douglas. Direct peers are Feelunique and Notino. Regional players are ELKO Group and ASBISc Enterprises. Birchbox is listed as an emerging player. A.S. Watson Group is listed as an others.
Does Mega Mall Bg have an API?
No public API is recorded for Mega Mall Bg.
What industry is Mega Mall Bg in?
Mega Mall Bg's product category is Beauty & Cosmetics Wholesale Distribution. Its primary akta.pro industry code is CRAOAEAA, Mass Beauty & Drugstore Beauty Distribution, with a secondary code of CRAEAEAH, Automotive, Tools & Industrial Supplies (B2B). Its NAICS code is 455 and its SIC code is 5141.