RTG Reclame

What RTG Reclame does

RTG Reclame is a full-service advertising bureau (reclamebureau) headquartered in Culemborg, Netherlands, founded in 1996 by Ton Gommans, who has been active in Dutch advertising since 1988. The company offers an integrated marketing portfolio spanning web design and development (built primarily on WordPress and Joomla CMS with integrated SEO tooling and responsive design), print production (business cards, brochures, signage, apparel, large-format), offline advertising placement (Dutch newspapers, radio, TV), online advertising management (Google Ads, Meta platforms), social media marketing, SEO services and training, logo and corporate identity design, and drone photography/video. It operates as a single point of contact delivering strategy, design, and execution through its compact team, leveraging a curated network of Dutch printers and direct relationships with national and regional media publishers to secure volume pricing passed to clients.

The business model is predominantly project-based professional services with light-touch recurring elements. Website projects range from €249 for simple sites to €999+ for webshop-capable builds, billed as one-time fees. Online advertising campaigns operate on usage-based daily spend (€5-10/day, 15-day minimum) plus a one-time €150-169 banner-set setup fee. Print and design work are quote-based, routed through the printing partner network. Free strategy consultation and complimentary ad layout design serve as lead-generation entry points, with the owner personally engaging prospects.

RTG targets Dutch MKB (small and medium businesses) and ZZP (sole proprietors) as primary segments, with selective larger-enterprise engagements (including healthcare institutions and local government bodies). Geographic focus is Midden Nederland (Central Netherlands), with dedicated city-specific landing pages for at least 12 municipalities including Utrecht, 's-Hertogenbosch, Tiel, Gorinchem, and Houten. Distribution is direct via office consultation, phone, email, and website contact forms. The firm has 1-10 employees, is privately held by the founder with no external funding, and reports a Trustindex 'UITSTEKEND' (Excellent) rating based on 23 verified reviews, with multiple named SMB customers maintaining 9-10+ year continuous engagements.

Name

RTG Reclame

Legal name

RTG Reclame

Website

https://rtg.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

RTG Reclame is a founder-led, full-service Dutch advertising bureau in Culemborg (est. 1996) serving SMBs, sole proprietors, and select larger organizations across Central Netherlands with web design, print production, offline and online advertising placement, SEO, social media, and branding services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Advertising agency services
• Web design development
• Print production services
• Digital marketing services
• Media buying services

Headquarters

HQ city

Culemborg

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising Services: Media buying and placement services for newspaper, radio, TV, and online advertising. RTG acts as intermediary, purchasing ad space at volume discounts and passing savings to clients. Services include campaign concept development, design, and placement across local, regional, and national media.
2. Web Design and Development: Website creation and maintenance services including simple websites (from €249), extensive websites with webshop capability (from €999), hosting services, and ongoing maintenance. Customers can self-manage via WordPress/Joomla or outsource maintenance to RTG.
3. Print Production Services: Sourcing and producing all types of printed materials including business cards, flyers, brochures, posters, banners, signage, apparel printing, and flags. RTG coordinates with printing partners to ensure optimal quality and pricing.
4. Branding and Design Services: Logo design, corporate identity development, brand strategy, and creative design for marketing materials. Services include design of all printed and digital marketing collateral.
5. Online Advertising Management: Management of online ad campaigns on Google Ads, Facebook, Instagram, LinkedIn, and major Dutch websites. Services include campaign setup, banner creation (HTML5 format), campaign management with transparent real-time reporting dashboard, starting from €5-10/day minimum.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RTG Reclame is a full-service advertising bureau in Culemborg, Netherlands, delivering integrated marketing solutions to Dutch MKB businesses, ZZP entrepreneurs, and larger organizations. Core offerings span web design and development in WordPress/Joomla, Google Ads and social media advertising management, SEO services, offline advertising placement (newspaper, radio, TV), print production coordination, branding/logo design, signage, apparel printing, and drone photography, all delivered through a single point of contact.

Product overview

RTG Reclame is a full-service advertising agency offering integrated marketing services from its location in Culemborg, Netherlands. The company provides a comprehensive portfolio of services organized around digital marketing (Social Media Marketing, Google Ads Management, SEO Services, Web Design & Development, Online Advertising), traditional advertising (Offline Advertising via newspapers, radio, and TV), and print production (Printing Services, Clothing & Apparel Printing, Signage & Facade Advertising). Additional offerings include Drone Photography & Video, Logo Design, and WordPress & Joomla Training. Founded in 1996 by Ton Gommans, the agency serves businesses of all sizes from freelancers to large corporations across Central Netherlands (Utrecht, Nieuwegein, Houten, Tiel, Gorinchem, and surrounding areas).

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design & Development

Quantifiable outcome

• 76% of RTG customers have their website created by RTG
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• WordPresscoreTechnology or IntegrationRTG builds websites primarily in WordPress CMS, the world's most widely used content management system. This partnership provides customers with user-friendly, widely-supported website infrastructure. WordPress enables customers to self-manage content after training from RTG.
• JoomlacoreTechnology or IntegrationRTG also offers website development in Joomla CMS as an alternative to WordPress. Both platforms are presented as standard options for customer websites, with RTG providing training and support for either platform.
• Google AdscoreTechnology or IntegrationRTG manages Google Ads campaigns for customers, utilizing Google's advertising platform for search and display advertising. This is a core digital marketing service offered to customers.
• Facebook and Instagram (Meta)coreTechnology or IntegrationRTG creates and manages social media advertising campaigns on Facebook and Instagram platforms. The company utilizes Meta's advertising tools including pixel tracking and audience targeting capabilities.
• Dutch Printers NetworkcoreChannel Partner/ Reseller/ DistributorRTG maintains relationships with multiple printing companies, allowing them to match customer print jobs with optimal printers based on quality requirements and price considerations. This network enables competitive pricing through volume relationships.
• Dutch Media PublisherscoreChannel Partner/ Reseller/ DistributorRTG works with extensive network of publishers including national newspapers (AD, De Telegraaf, De Volkskrant, NRC, FD, Trouw), regional newspapers (Regionaal Uitgelicht, Het Kontakt), regional TV and radio stations, and online platforms (NU.nl, Marktplaats). This network enables RTG to place ads across all Dutch media channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dawn: Dutch creative and digital agency providing branding, content, and digital marketing services. Similar full-service Dutch agency model serving SMB and mid-market clients.
• Springbok: Dutch full-service marketing and communications agency providing branding, design, digital marketing, and content services. Closely comparable to RTG in offering a one-stop marketing model for SMB and mid-market clients in the Netherlands.
• Yellowgrape: Dutch creative agency offering brand strategy, design, and digital marketing services. Comparable as a Dutch boutique full-service agency targeting mid-market and SMB clients with integrated campaigns.
• WebNL: Dutch web design and development agency offering WordPress websites, webshops, and digital marketing services. Directly comparable to RTG's web design/development and online marketing services.
• Nudge: Amsterdam-based Dutch creative agency providing branding, content, and digital marketing services. Similar boutique full-service positioning to RTG, though focused on slightly larger creative/branding projects.
• Brandweer: Dutch agency offering marketing strategy, branding, and digital execution for SMB and mid-market clients. Comparable in being a Netherlands-based full-service provider serving smaller businesses across multiple channels.
• Adcrowd: Dutch online marketing agency specializing in Google Ads, SEO, and social media advertising. Comparable to RTG's digital advertising management offerings, with similar SMB and mid-market client base.

Broad incumbents

• Dept Agency: Large Dutch digital creative and technology agency offering full-service digital marketing, web development, and campaign work. Comparable in service breadth to RTG but operates at national/international scale versus RTG's regional MKB focus.
• Isobar Netherlands: Global digital agency with Dutch presence offering advertising, CRM, and customer experience services. Comparable in advertising and digital campaign capabilities, but operates at significantly larger scale than RTG.

Regional players

• Crossphase: Dutch online marketing agency specializing in SEO, Google Ads, and social media campaigns. Comparable to RTG's digital marketing services, though typically serves clients across the Netherlands rather than concentrated regionally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rtgreclame
• Facebookfacebook.com/rtgculemborg
• LinkedInlinkedin.com/company/rtg-reclame

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RTG Reclame