WebNL

What WebNL does

WebNL is a Netherlands-based full-service creative agency founded in 2004 (per firmographic data; a separate source lists 2019) and headquartered in Stellendam on Goeree-Overflakkee, with additional offices in Rotterdam and a training studio in Zwolle. The firm operates across four service pillars — AI business consultancy, branding, technology, and marketing — and serves a diversified mix of mid-market and enterprise Dutch clients including Tieleman Keukens, Mocca d'Or, Best Petfoods, Lease'm, Fox/ANWB, The Safety Network, Best Luxury Properties, Brownline, and De Vries en Verburg. WebNL employs between 11 and 50 people, holds Google Premier Partner status (top 3% of Google adverteerders globally), and is led by founder Pieter Struik. The firm is privately held as WebNL B.V., with no disclosed institutional investors.

The company's core proprietary technology is BASE, a closed-source, API-first CMS and digital ecosystem built internally on PHP 8.1, Laravel 9, Vue.js, and MariaDB. BASE unifies content management, e-commerce, product information management, intranet functionality, and business process management into a modular, multi-tenant platform supporting multi-site and multi-language deployments. BASE includes built-in generative AI capabilities for content creation, SEO page generation, multilingual translation, and customizable AI Assistants trained on client-specific knowledge. WebNL layers third-party AI tools (ChatGPT, Midjourney, Gemini) and an extensive integration network — Visma ERP/accounting, Mollie payments, Bol.com marketplace, Trunkrs shipping, Autodisk pricing, EDR credit checks, Chainwise course planning, Otterly.AI for GEO monitoring — across client engagements. A dedicated BEELDKRACHT sub-brand provides in-house video and photo production supported by a film studio with a 14-meter limbo wall and voice-over facilities.

WebNL generates revenue through a combination of professional services (AI consultancy, branding projects, custom development), managed marketing services (SEO, GEO, social media, paid advertising on Google, Meta, and Bing) under retainer or project engagements, and subscription/recurring management of the BASE platform. The WebNL Academy delivers training at €300 per half-day or €500 per full-day, covering AI masterclasses, Google Analytics, Google Ads, and social media. Venue rental for the Stellendam and Rotterdam creative studios (theater, lab, film studio, meeting rooms) provides an additional revenue stream. WebNL reaches clients through direct consulting engagements, sales-led motion for enterprise accounts, and event-driven acquisition via AI masterclasses, training days, and networking events hosted at its creative studios.

Name

WebNL

Legal name

WebNL B.V.

Website

https://webnl.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WebNL is a Netherlands-based full-service creative agency offering AI consultancy, branding, proprietary BASE CMS technology, and digital marketing services to mid-market and enterprise clients. Founded in 2004, led by Pieter Struik, and a Google Premier Partner.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency

NAICS

Advertising Agencies (541810), Management, Scientific, and Technical Consulting Services (5416), Computer Systems Design Services (541512), Graphic Design Services (541430), Broadcasting and Content Providers (516)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD)

Keywords

• Digital marketing agency
• Web development services
• Brand strategy consulting
• Creative studio services
• AI business consultancy

Headquarters

HQ city

Stellendam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. AI Business Consultancy: AI advisory services including sessions, workshops, quickscans, sprints, and interim AI officer engagements. Provided as consulting engagements to organizations wanting to integrate AI.
2. Branding Services: Brand strategy, positioning, visual identity, tone of voice, logo, and corporate identity design services for organizations launching or refreshing their brand.
3. Technology Development (BASE): Custom web development, CMS implementation, e-commerce, and API integrations built on the proprietary BASE platform. Revenue from project-based development and ongoing platform management.
4. Marketing Services: Full-funnel marketing including SEO, GEO, Google Ads, Meta advertising, social media management, email marketing, offline marketing, and data analytics. Ongoing retainer or project-based engagements.
5. Training & Academy: Training programs including AI masterclasses, social media training, Google Analytics 4, and Google Ads courses. Offered as in-company or studio-based sessions at 300 EUR per half-day or 500 EUR per full day.
6. Venue & Studio Rental: Rental of creative studios and meeting rooms in Stellendam and Rotterdam, including unique facilities (theater, lab, container, film studio with 14m limbowand, playzone). Offered with catering and arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

WebNL is a full-service Dutch creative digital agency that devises, creates, and manages internet solutions across four pillars: AI business consultancy, branding, tech (web development on its proprietary BASE platform), and marketing (SEO/GEO, social, paid media, email, content). It delivers bespoke websites, e-commerce platforms, digital marketing campaigns, brand identities, and AI-integrated workflows to mid-market and enterprise clients in the Netherlands. The firm also operates a training academy (WebNL Academy) and rents out its creative studios as a secondary revenue stream.

Product overview

WebNL creative studios is a full-service digital agency headquartered in the Netherlands (Stellendam and Rotterdam locations), operating on an 'AI first' principle and recognized as a Google Premier Partner (top 3% globally). Its portfolio is organized into four core service pillars — Business Consultancy (including AI advisory), Branding, Tech, and Marketing — with a dedicated training division (Academy). The primary proprietary platform is BASE, a closed-source, API-first modular CMS and digital ecosystem that serves as the technical foundation for client websites, webshops, webapps, and business process management. BASE includes built-in generative AI for content creation, translation, and customizable AI Assistants. Supporting sub-brands include BEELDKRACHT (video/photo production) and the AI Program (4-session expert training series). The service offering spans social media, SEO/GEO, content creation, email marketing, UX design, videography, photography, offline marketing, data analysis, Google/Meta/Bing advertising, and offline marketing.

Differentiator

Problem solved

Functional benefit

Brands

• BEELDKRACHT: A label of WebNL creative studios specializing in video production, including bedrijfsfilms, animaties and videocontent.

Products and services

• BASE Platform
• BEELDKRACHT (Video Production Label)
• AI Business Consultancy
• Business Consultancy
• WebNL Academy
• Creative Studio Venue Rental
• Google Ads & Bing Ads Management
• Meta Advertising (Facebook & Instagram)
• SEO & GEO Services
• Social Media Management
• Email Marketing
• Offline Marketing
• Content Strategy & Creation
• GEO-audit
• User Experience (UX) Design
• Data Analysis & Analytics
• Photography (via BEELDKRACHT)

Quantifiable outcome

• Top 3% Google Premier Partner ranking globally
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability10 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Otterly.AIcoreTechnology or IntegrationWebNL is a certified partner of Otterly.AI, using their GEO monitoring tool to track how generative AI models such as ChatGPT and Gemini cite and present clients. The partnership enables WebNL to offer measurable GEO (Generative Engine Optimization) services as part of its AI-first marketing offering.
• GooglecoreTechnology or IntegrationWebNL holds Google Premier Partner status (top 3% globally) and is certified in Google Ads, Google Analytics 4, and YouTube advertising. Services include Search, Display, Shopping, and video campaigns managed for clients.
• Meta (Facebook, Instagram)coreTechnology or IntegrationWebNL manages Meta Business Manager accounts for clients, setting up advertising structures and campaigns on Facebook and Instagram. Certified in Meta advertising strategy and campaign optimization.
• MolliecoreTechnology or IntegrationPayment processing integration for BASE e-commerce clients. Mollie handles payment transactions, connected via API to BASE webshop platforms for seamless checkout experiences.
• TrunkrscoreTechnology or IntegrationShipping logistics integration for e-commerce clients. Automatically sends shipping notifications to customers via Trunkrs API upon order dispatch.
• AutodiskcoreTechnology or IntegrationLease pricing engine integration for Lease'm automotive client. Autodisk provides real-time dynamic pricing calculations based on dozens of variables for private lease configurations.
• Visma (CASH and Visma.net ERP)coreTechnology or IntegrationAccounting and ERP integrations for BASE e-commerce clients. Visma CASH integration for Mocca d'Or (B2B multi-webshop), Visma.net ERP for Best Petfoods (inventory, orders, fulfillment). Complex data synchronization between BASE and Visma backoffice systems.
• Bol.comminorChannel Partner/ Reseller/ DistributorMarketplace integration for Best Petfoods e-commerce operation, enabling product synchronization and order management between BASE webshop and Bol.com marketplace.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept: Largest Dutch digital agency offering similar end-to-end services (creative, technology, marketing) for enterprise brands. Directly comparable to WebNL's full-service agency model but at materially larger scale with international footprint.
• Valtech: Global digital agency with Dutch roots combining technology, marketing, and transformation services for enterprise clients. Comparable to WebNL's integrated consultancy-tech-marketing offering, with stronger enterprise credentials.
• OrangeValley: Dutch performance marketing and SEO agency recognized as a Google Premier Partner. Direct overlap with WebNL's Google Ads, SEO, and data analytics services for Dutch B2B clients.
• Dare to be Different (DDBC): Dutch creative and digital agency offering branding, content, and online marketing services. Comparable mid-sized Dutch competitor with similar full-service model and client mix.
• Gloo (formerly ISMS): Dutch digital agency focused on strategy, branding, and technology platforms for mid-market and enterprise clients. Comparable to WebNL's integrated service offering with proprietary platform capabilities.
• Jagger: Dutch digital agency providing branding, web development, and online marketing. Direct peer to WebNL's mid-market Dutch creative agency positioning with overlapping service lines.
• Magneds: Dutch performance marketing and digital agency specializing in Google, Meta, and SEO for B2B clients. Comparable to WebNL's Premier Partner-led marketing services in the Dutch market.

Regional players

• Nedap: Dutch technology company with custom software and platform development capabilities serving enterprise clients. Comparable on proprietary platform development and B2B mid-market/enterprise focus in the Netherlands.
• Storyboard Creative: Dutch creative and branding agency offering brand strategy, identity, and integrated campaigns. Comparable to WebNL's branding service line and mid-market Dutch client base.

Others

• Greenbookings: Dutch digital agency / consultancy offering AI, web development, and marketing services to mid-market Dutch clients. Comparable to WebNL's regional SMB/mid-market positioning in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webnl
• Xx.com/webned

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WebNL