Atlanta Convention Center at AmericasMart

What Atlanta Convention Center at AmericasMart does

Atlanta Convention Center at AmericasMart is a privately operated, single-site convention facility located at 240 Peachtree Street NW in downtown Atlanta, Georgia. The venue operates under the legal entity IMC License SPE, LLC as part of the AmericasMart wholesale marketplace group, and has been in continuous operation for over 50 years. It offers 500,000 square feet of total event space, including 100,000 square feet of contiguous exhibition space, 35+ configurable breakout rooms, a Penthouse Theater, a 14-Story Atrium, and a Gourmet Demonstration Kitchen, with capacity for events of 3,000 or more attendees. The venue is physically connected to the Westin Peachtree Plaza (1,100 rooms) and Hotel Indigo (206 rooms) and offers rapid rail transit to Hartsfield-Jackson International Airport.

The company generates revenue through four primary streams: event space rental, food and beverage services delivered through exclusive on-site contractor MIX Catering, technology and electrical services (AV through Encore, Wi-Fi, Ethernet, telecommunications), and ancillary venue services (decoration through George Fern Company, security through AmericasMart Security, floral through TLC/Florist). Pricing is quote-based and not publicly disclosed, with the venue positioning itself as offering the lowest square-foot price in the Atlanta market. Its go-to-market motion is event-driven and sales-led, relying on direct outreach to corporate meeting planners, tradeshow organizers, and special event planners across the Southeast U.S. The center also operates 23 tradeshows per year through its affiliation with AmericasMart and offers exclusive VIP shopping access to the wholesale marketplace as a differentiated attendee perk.

The business serves three primary customer segments: corporate meeting planners, tradeshow and exhibition organizers, and special event planners. Its competitive positioning rests on location convenience, integrated hotel connectivity, cost-value leadership, and the unique AmericasMart wholesale marketplace tie-in. The venue maintains flexibility by allowing clients to bring their own vendors rather than requiring exclusive use of preferred contractors, distinguishing it from more restrictive venue models.

Name

Atlanta Convention Center at AmericasMart

Legal name

Atlanta Convention Center at AmericasMart (operated by IMC License SPE, LLC)

Website

https://atlconventioncenter.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Atlanta Convention Center at AmericasMart is a single-site, downtown Atlanta convention facility offering 500,000 sq ft of event space for corporate meetings, special events, and tradeshows, connected to two on-site hotels and operated as part of the AmericasMart wholesale marketplace group.

Ownership category

akta.pro rank

Product category

Convention Center Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Conference & Convention Center Catering (THAHAKAB), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Convention center services
• Event venue rental
• Trade show facilities
• Corporate meeting space
• Exhibition hall rental

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Event Space Rental: Rental of flexible meeting space, ballrooms, breakout rooms, exhibit halls, and specialty venues including Penthouse Theater and 14-Story Atrium for events, conventions, and tradeshows
2. Food and Beverage Services: On-site catering services through exclusive contractor MIX Catering, including coffee breaks, banquets, and gourmet dining for events
3. Technology and Electrical Services: AV equipment through Encore, telecommunications, custom wireless networks, dedicated Ethernet, and electrical services for events
4. Venue Services: Decorator services, security, and floral arrangements through preferred contractors for event execution

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Atlanta Convention Center at AmericasMart is a downtown Atlanta convention and event facility providing 500,000 square feet of flexible event space, including 100,000 square feet of contiguous exhibition space, 35+ breakout rooms, a Penthouse Theater, and a 14-Story Atrium, with capacity for events of 3,000+ attendees. The center is directly connected to the Westin Peachtree Plaza Hotel and Hotel Indigo and offers on-site catering through MIX Catering, AV and technology services through Encore, electrical, security, and decorator services, along with exclusive VIP shopping access to AmericasMart's wholesale marketplace.

Product overview

Atlanta Convention Center at AmericasMart is a single-site convention facility offering a unified portfolio of event hosting services. The core product is its event space rental featuring 500,000 square feet of total space with 100,000 square feet of contiguous space, complemented by 35+ breakout rooms, a Penthouse Theater, and a 14-Story Atrium. Add-on services include MIX Catering (exclusive food and beverage), technology services (Wi-Fi, Ethernet, telephone), electrical services, covered parking, and VIP shopping access at AmericasMart's wholesale marketplace. The center partners with adjacent Westin Peachtree Plaza (1,100 rooms) and Hotel Indigo (206 rooms) for attendee accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Space Rental Rental of 500,000 square feet of total event space, including 100,000 square feet of contiguous space, for meetings, corporate events, conventions, and tradeshows serving corporate meeting planners, event organizers, and tradeshow operators.
• Breakout Meeting Rooms 35+ flexible breakout meeting rooms that can be configured in theater, classroom (2/table and 3/table), banquet, and square foot configurations for various event formats.
• Penthouse Theater Dedicated theater venue within the convention center for presentations, performances, and special event programming.
• 14-Story Atrium Multi-story atrium space used for events, receptions, and networking activities requiring visually distinctive venue aesthetics.
• Gourmet Demonstration Kitchen Kitchen facility for culinary demonstrations, catering preparation, and gourmet event dining through exclusive partner MIX Catering.
• MIX Catering (Food and Beverage Services) On-site food and beverage catering through exclusive contractor MIX Catering, ranging from small coffee breaks to large banquets for events.
• Audio/Visual Services (Encore) Audio/visual equipment and technical support through preferred provider Encore for event presentations, productions, and technology needs.
• Decorator and Contractor Services (George Fern Company) Service contractor and decorator services through George Fern Company for exhibit setup, decoration, and event transformation.
• Event Security Services (AmericasMart Security)
• Floral Services (TLC/Florist) Decorative floral arrangements for events and conventions through preferred floral contractor TLC/Florist.
• Covered Parking Covered parking facilities with direct access from transportation to hotel to meeting and event spaces.
• AmericasMart VIP Shopping Access Complimentary access to AmericasMart's wholesale apparel and accessories marketplace for VIP shopping before or after events held at the convention center.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MIX CateringcoreImplementation/ SI/ Consulting PartnerExclusive on-site food and beverage contractor providing full-service catering from coffee breaks to large banquets for all events hosted at the convention center.
• George Fern CompanycoreImplementation/ SI/ Consulting PartnerPreferred service contractor and decorator for events, providing exhibit setup, decoration, and event transformation services.
• EncorecoreTechnology or IntegrationPreferred audio/visual technology provider for events, offering equipment and technical support for presentations and productions.
• AmericasMart SecuritycoreImplementation/ SI/ Consulting PartnerIn-house security contractor providing event security services to ensure safety during conventions and tradeshows.
• TLC/FloristminorImplementation/ SI/ Consulting PartnerPreferred floral contractor providing decorative floral arrangements for events and conventions.
• Westin Peachtree Plaza HotelcoreStrategic or Co-development PartnerConnected 1,100-room hotel providing on-site accommodation for event attendees with direct access from convention center.
• Hotel Indigo AtlantacoreStrategic or Co-development PartnerConnected 206-room hotel adjacent to convention center providing additional on-site accommodation options for event attendees.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• McCormick Place: North America's largest convention center in Chicago, operated by the Metropolitan Pier and Exposition Authority. Sets the benchmark for mega-convention venues and competing destination for national tradeshows.
• Las Vegas Convention Center: Major West Coast convention destination operated by the Las Vegas Convention and Visitors Authority. Comparable convention business model at much larger scale, representing a competing destination for national tradeshows and association events.
• Orange County Convention Center: Among the largest convention facilities in the US (~2.1M sq ft), operated by Orange County. Represents the upper bound of the convention-center competitive set for large rotating industry shows.

Others

• AmericasMart Atlanta: Parent wholesale marketplace physically connected to Atlanta Convention Center. Operates the 23 tradeshows/year referenced in the venue's materials and provides the VIP wholesale marketplace access that differentiates the convention center from competitors.
• ASM Global: Leading private operator of convention centers, arenas, and stadiums globally. Comparable business activity at the management/services layer rather than asset-ownership layer — relevant for understanding outsourced venue management economics.

Regional players

• Savannah Convention Center: State-owned convention facility in Savannah, GA, competing in the broader Southeast regional convention market for association and corporate meetings that might otherwise choose an Atlanta venue.
• Charlotte Convention Center: Upcity competitor in Charlotte, NC, drawing Southeast association meetings and tradeshows that might otherwise route through Atlanta. Comparable mid-to-large scale convention operations.

Direct peers

• Cobb Galleria Centre: Suburban Atlanta convention and tradeshow venue in the Cumberland area. Comparable mid-tier convention/tradeshow customer base competing for the same corporate and association events in the Atlanta market.
• Georgia World Congress Center: Atlanta's flagship public convention facility (~3.9M sq ft) operated by the Georgia World Congress Center Authority. Most directly comparable peer — same metro, same convention business, but significantly larger scale, making it the primary competitor for mid- and large-size events.

Emerging players

• Hyatt Regency Atlanta: Downtown Atlanta convention hotel with on-site meeting space and direct connection to the Peachtree Center MARTA station. Represents the convention-hotel competitive subset that captures in-house meetings events might otherwise route to a dedicated convention center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/t8_1dYqDDrI
• Facebookfacebook.com/AtlantaConventionCenter
• LinkedInlinkedin.com/company/atlanta-convention-center-at-americasmart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlanta Convention Center at AmericasMart