Las Vegas Convention and Visitors Authority

Name

Las Vegas Convention and Visitors Authority

Website

https://lvcva.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Convention and Visitors Bureau Services

NAICS

Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Destination marketing organization
• Convention facility management
• Tourism promotion services
• Event hosting infrastructure
• Visitor authority services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Room Taxes: Primary revenue source through room taxes paid mostly by visitors to Southern Nevada. LVCVA reported 14% decline in room tax and gaming fee revenue in Q1 fiscal year 2025-26 due to reduced tourism.
2. Las Vegas Convention Center Leasing: Revenue from leasing the Las Vegas Convention Center facilities for conventions, trade shows, and events
3. Las Vegas Monorail Operations: Revenue from operating the Las Vegas Monorail system acquired in December 2020

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

The Las Vegas Convention and Visitors Authority (LVCVA) operates as the official destination marketing organization for Southern Nevada. It owns and operates the 4.6 million square-foot Las Vegas Convention Center, runs destination marketing campaigns, manages the Las Vegas Monorail and Vegas Loop transportation systems, hosts marquee sporting and entertainment events, and produces tourism research and economic impact data.

Product overview

The Las Vegas Convention and Visitors Authority (LVCVA) is a destination marketing organization that operates as a unified portfolio of tourism promotion and convention services rather than a traditional product company. Its core offerings include the Las Vegas Convention Center (a 4.6 million sq ft World Trade Center-designated facility), destination marketing campaigns (the iconic 'What Happens Here, Stays Here' brand and seasonal initiatives like 'Pack for Vegas'), comprehensive tourism research and data services, signature events and sports marketing programs, transportation infrastructure services (Vegas Loop, Monorail), and community programs like Hospitality Heroes. These services work together to fulfill LVCVA's mission of making Las Vegas the premier global destination for leisure and business travel.

Differentiator

Problem solved

Functional benefit

Brands

• VisitLasVegas.com: Official consumer tourism website for Las Vegas
• VisitLaughlin.com
• VisitMesquite.com
• VisitBoulderCity.com
• VegasMeansBusiness.com
• Las Vegas Convention Center
• Pack for Vegas
• Hospitality Heroes

Products and services

• Las Vegas Convention Center

Quantifiable outcome

• Las Vegas ranked #1 city for meetings and conventions by U.S. News & World Report's inaugural Best Conference Cities ranking
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

20 partnerships are on record, tiered core, flagship, strategic, secondary and minor.

• Vegas Loop Operations Co.coreTechnology or Integration · 9 June 2026$25 million five-year agreement for Convention Center transportation services. Vegas Loop operates the underground transportation system serving the 200+ acre LVCC campus, providing quick transportation for convention attendees.
• NBAflagshipStrategic or Co-development Partner · 9 June 2026LVCVA Board approved $4.25 million to host NBA Summer League through 2028 ($1.25M in 2026, $1.5M in 2027-2028). The 11-day, 76-game showcase featuring all 30 NBA franchises is projected to attract over 76,000 out-of-town visitors and generate 132,000+ incremental hotel room nights.
• Formula 1flagshipStrategic or Co-development Partner · 4 June 2026F1 Las Vegas Grand Prix extended through 2037 under new 10-year agreement between Formula 1, Clark County, and LVCVA. Race has generated $3.2 billion in economic impact over first three years, with 2025 event producing $43 million in local tax revenue. F1 invested $500 million in purchasing land and constructing pit building and paddock.
• HybestrategicStrategic or Co-development Partner · 15 May 2026K-pop management company partnered with LVCVA for 'BTS The City Arirang — Las Vegas' expanded citywide experience tied to BTS world tour, marking launch of Hybe's 'Global The City 2.0' campaign significantly larger than 2022 Las Vegas initiative.
• R&R PartnerscoreGTM or Marketing Partner · 13 May 2026LVCVA's primary marketing agency partner receiving the largest contract share at $309 million to continue managing Las Vegas's global brand and creative strategy. R&R Partners created the iconic 'What Happens Here, Stays Here' slogan that positioned Las Vegas globally.
• Grey GroupsecondaryGTM or Marketing Partner · 13 May 2026Marketing agency contracted at $122 million to handle social media and digital marketing across platforms for Las Vegas destination promotion.
• YKONEsecondaryGTM or Marketing Partner · 13 May 2026Influencer marketing agency contracted at $18.5 million to drive tourism awareness through international influencer partnerships and campaigns.
• Frequency PicturessecondaryGTM or Marketing Partner · 13 May 2026Content production agency contracted at $12 million to create cinematic marketing content for Las Vegas campaigns.
• Heart+Mind StrategiesminorGTM or Marketing Partner · 13 May 2026Data analytics and marketing insights agency contracted at $2.55 million to optimize Las Vegas marketing strategies through data-driven approaches.
• Las Vegas MonorailcoreOthers · 1 December 2020LVCVA acquired the Las Vegas Monorail in December 2020. The all-electric monorail carries millions of passengers annually, reducing emissions by 27+ tons and 2 million vehicle miles per year in Southern Nevada.
• Brightline WeststrategicStrategic or Co-development PartnerFirst true high-speed passenger rail system in the U.S. with flagship Las Vegas station. At speeds up to 200 mph, will take passengers from Las Vegas to Rancho Cucamonga in just over 2 hours, enhancing Las Vegas transportation infrastructure.
• Harry Reid International AirportcoreStrategic or Co-development PartnerPartnership engaging in air service development issues and hosting airline and travel conferences to position Las Vegas as a premier travel destination. Airport serves 54.9 million enplaned/deplaned airline passengers annually.
• MGM ResortsminorStrategic or Co-development Partner$345,000 approved for hosting the ASAE CEO Conclave at MGM Resorts property, supporting association meeting business.
• Reach Global MarketingsecondaryGTM or Marketing PartnerToronto-based marketing agency contracted at up to $6 million over five years to market Las Vegas in Canada, targeting the largest international market (1.2 million visitors representing 25% of international visitation) following 20-50% decline in Canadian tourism.
• Fireworks by GrucciminorStrategic or Co-development PartnerFireworks production company partnered to design and produce eight consecutive Saturdays of fireworks shows from June 6 through July 25, 2026 - the largest summer fireworks show in the nation - as part of America's 250th birthday celebration.
• Las Vegas EventscoreStrategic or Co-development PartnerPartner organization co-producing the 'Pack for Vegas' summer campaign and fireworks celebration events with Visit Las Vegas and LVCVA.
• Visit Las VegascoreStrategic or Co-development PartnerConsumer marketing arm partner in 'Pack for Vegas' summer campaign and America's 250th birthday fireworks celebration partnership.
• Circa Resort & CasinominorGTM or Marketing PartnerLas Vegas resort launched independent 'At Par' promotion treating Canadian dollar equally with U.S. dollar, drawing over 15,000 visitors in its first month to win back Canadian tourists.
• D Las Vegas and Golden Gate Hotel & CasinominorGTM or Marketing PartnerDowntown Las Vegas properties that launched promotional campaigns offering Canadians at-par exchange rates in attempt to win back visitors following tourism decline.
• Las Vegas Stadium AuthoritycoreOthersJoint oversight entity with LVCVA for Allegiant Stadium operations and major sporting events. LVCVA CEO Steve Hill serves in key leadership role and has given Bally's August deadline for financing plan for A's ballpark development.

Scale indicators21 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Visit Orlando: Official destination marketing organization for Orlando, FL — the most direct U.S. peer to LVCVA. Competes head-to-head for convention bookings (Orange County Convention Center) and leisure travelers; ranked #3 in U.S. News's inaugural Best Conference Cities.
• Choose Chicago: Official DMO for Chicago, ranked #2 by U.S. News for meetings/conventions and home to McCormick Place. Direct convention-space competitor with comparable sports/convention diversification strategy.
• NYC & Company: Official DMO for New York City. Comparable scale destination marketing entity driving leisure and convention demand (Javits Center), with similar brand-campaign sophistication and international visitor mix.
• Los Angeles Tourism & Convention Board: Official DMO for Los Angeles. Most directly comparable on feeder-market dynamics — Southern California is LVCVA's largest source (29%) and Brightline West's terminus, creating both competitive and complementary positioning.
• Visit California: State-level destination marketing organization for California. Comparable mandate in promoting a destination brand globally and driving inbound tourism from international and domestic markets.
• Greater Miami Convention & Visitors Bureau: DMO for Greater Miami. Comparable destination marketing scale, strong international (especially Latin American) visitor mix, and major events portfolio (F1 Miami Grand Prix, Art Basel).
• Brand USA: National destination marketing organization for the United States. LVCVA partners with Brand USA on international marketing; structurally similar in mission to promote inbound tourism but operating at a national rather than city scale.
• Experience Columbus: DMO for Columbus, OH. Mid-size DMO peer with comparable convention and leisure marketing mandate; cited alongside Las Vegas in U.S. News conference cities rankings.

Regional players

• San Diego Tourism Authority: Regional DMO for San Diego. Comparable convention/leisure marketing mandate and Southern California feeder geography, though at smaller scale than LVCVA.

Broad incumbents

• ASM Global: World's largest venue and convention center management company. Operates and manages facilities comparable to LVCVA's LVCC across major U.S. cities, representing the broad-incumbent operator model LVCVA competes with when it self-operates the convention center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/LVCVA
• Instagraminstagram.com/visitlasvegas
• LinkedInlinkedin.com/company/lvcva

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Convention and Visitors Authority