GT Musiikkiluvat

What GT Musiikkiluvat does

GT Musiikkiluvat Oy is a Finnish statutory music licensing joint venture founded in 2016 by the country's two principal collective management organizations, Gramex (Collective Management Organisation for Recorded Music in Finland, representing sound recording producers, performers and conductors) and Teosto (Finnish Composers' Copyright Society, representing composers, lyricists, arrangers and publishers). The company consolidates the public performance licensing obligations of Finnish businesses by selling a single combined licence that covers both copyright organizations, replacing a fragmented process where businesses previously had to contract separately with each CMO. It operates an e-commerce platform at musiikkiluvat.fi supported by a MyLicence (OmaLupa) self-service portal for licence management, invoicing and account administration, alongside an inside sales team and regional representatives covering the Metropolitan area, Pirkanmaa/Western Finland, and Central/Eastern Finland. The headquarters at Keilasatama 2 A, 02150 Espoo, are shared with the parent CMOs.

The company sells approximately 45 distinct licence products organised by industry vertical (retail, restaurants and hospitality, fitness, transport, hotels and accommodation, education, healthcare, offices and call centres) and use case (background music, music videos, streaming, DJ activities, reproduction and recording, cinema, theatrical productions). Pricing is unit-based and calculated on metrics specific to each vertical — seating capacity for restaurants, surface area for retail premises, number of vehicles for taxis and buses, student counts for educational establishments, call-centre minutes for phone queue music, and ticket revenue or viewer counts for cinema. Processing fees of €6–8 per invoice apply depending on delivery channel (e-invoice, email, paper). The platform is conventional licensed software with no public API, no SDK, and no AI/ML capabilities.

The business model is a regulated royalty collection operation: GT Musiikkiluvat is the exclusive joint sales, marketing and billing arm of Gramex and Teosto for background music and adjacent public performance licences, with approximately 90% of collected fees passed through to music rights holders via the parent CMOs. Retained revenue to the entity is effectively a service margin on collections. The company is wholly owned by its two CMO parents, is not venture- or private-equity-funded, and operates exclusively in Finland. Customer acquisition is hybrid — self-serve for SMBs and individuals via the online store with industry-specific price calculators, and inside sales/key account management for enterprise customers that include K-ryhmä (K-Supermarket Lippulaiva), Osuuskauppa Maakunta, Cabonline Finland, Veikkaus, Telia, Finavia and the Cutters hairdressing franchise.

Name

GT Musiikkiluvat

Legal name

GT Musiikkiluvat Oy

Website

https://musiikkiluvat.fi

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GT Musiikkiluvat Oy is a Finnish joint venture of Gramex and Teosto that sells statutory public performance music licences to Finnish businesses across retail, hospitality, fitness, transport, education and other verticals, operating an e-commerce platform with inside sales support.

Ownership category

akta.pro rank

Product category

Music Licensing Services

NAICS

Music Publishers (512230), Music Publishers (51223)

akta.pro primary industry

Public Performance/Neighboring Rights for AV Uses (Cue Sheet & Reporting Services) (MPAIALAK)

akta.pro secondary industries

Micro-Licensing & Direct Licensing Platforms (UGC, SMB venues, online uses) (MPAIAKAJ), Royalty Accounting & Payment Services (Statements, Audits, Payee Management) (MPAIABAL)

Keywords

• Music licensing services
• Royalty collection
• Copyright licensing
• Public performance rights
• Background music licensing

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Music License Fees: GT Musiikkiluvat generates revenue by collecting statutory music license fees on behalf of Gramex and Teosto for public performance of copyrighted music in commercial settings. Fees are determined based on business type, size metrics (seats, surface area, number of employees), and usage patterns. The company acts as a joint sales and billing entity for both copyright organizations.
2. Processing Fees: Additional revenue from processing fees for billing operations including paper invoicing (€8), email invoicing (€8), and e-invoicing (€6).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

GT Musiikkiluvat sells statutory music licences required for Finnish businesses to legally play recorded music and music videos in commercial settings. The company operates as the joint sales, marketing, and billing entity for both Gramex (sound recordings, performers, producers) and Teosto (composers, lyricists, arrangers, publishers), bundling both copyright organizations' fees into single combined licences organized by industry sector and use case. The MyLicence (OmaLupa) online portal enables self-service licence management, invoicing, and purchasing.

Product overview

GT Musiikkiluvat is a B2B statutory music licensing platform operated as a joint venture between Finnish copyright organisations Gramex and Teosto, established in 2016. The company sells statutory public performance licences required for businesses to legally play recorded music and music videos in commercial settings. The product portfolio comprises approximately 45 distinct licence products organised by industry sector (retail, restaurants, fitness, transport, hospitality, healthcare, education, events) and use case (background music, music videos, streaming, DJ activities, reproduction/recording). The core offering bundles both Gramex (producer/performer) and Teosto (composer/author) compensations into single combined licences for simplicity. Supplementary services include the MyLicence (OmaLupa) customer portal for self-service licence management, online purchasing, and billing. The company does not offer a public API; customer access is via username/password authentication to the web portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Background Music in Customer Premises (Taustamusiikki asiakastilassa) Statutory music licence for playing recorded background music (via radio, CD, or streaming services) in retail stores, hair salons, and other customer-facing business premises. Priced by surface area (Teosto €10.08–€166.76/month; Gramex €13.90–€161.43/month).
• Background Music in a Restaurant (Taustamusiikki ravintolassa) Music licence for restaurants, pubs, bars, cafes, dance bars, nightclubs, and clubs that use recorded background music in customer-accessible premises. Priced by seating capacity (Teosto €10.08–€246.89/month; Gramex €13.79–€330.61/month).
• Background Music in a Gym (Taustamusiikki kuntosalissa) Music licence for playing background music in exercise areas, reception, dressing rooms, and other customer spaces at fitness centres and gyms. Priced by surface area (Teosto €30.83–€173.69/month; Gramex €36.48–€217.15/month).
• Background Music in a Taxi (Taustamusiikki taksissa) Music licence for organized taxi businesses to play radio or other recorded music in taxis. Per-taxi pricing (Radio/CD/MP3: €3.90/month Teosto + €3.96/month Gramex; additional €1.29/month for TV/VCR/AV device).
• Background Music in a Bus (Taustamusiikki bussissa) Music licence for playing background music from radio, CD, or other sources in buses and other passenger transport vehicles.
• Background Music in Accommodation Facilities (Taustamusiikki majoitustilassa) Music licence for hotels and accommodation establishments to play background music in guest facilities.
• Background Music in Personnel Facilities (Taustamusiikki henkilöstötilassa) Music licence for playing background music in employee workspaces, offices, and staff areas.
• Background Music in a Sports Hall (Taustamusiikki urheiluhallissa) Music licence for sports halls, ice rinks, bowling alleys, and other sports arenas to play background music during sporting events.
• Background Music Outdoors (Taustamusiikki ulkotilassa) Music licence for playing background music through outdoor loudspeakers at business premises.
• Background Music in Instructed Sports (Taustamusiikki ohjatussa liikunnassa) Music licence for playing recorded background music during instructed exercise sessions, group fitness classes, and dance lessons at sports centres.
• Music Licence for a Fitness/Sports Instructor (Musiikkilupa liikunnanohjaajalle) Personal licence for fitness and sports instructors covering music use during 60 instructed exercise sessions per calendar year, including reproduction rights.
• Background Music Streaming Licence for Sports (Taustamusiikin striimauslupa liikunta) Licence enabling live streaming of background music from gyms to remote participants in exercise or dance classes, in real-time via closed online environments. Teosto: 20% of background music licence price, minimum €23.71/month; Gramex: 20% of background music licence price, minimum €28.51/month.
• Background Music Streaming Licence for Educational Establishments (Taustamusiikin striimauslupa oppilaitosten toimintaan) Streaming licence enabling educational institutions to live stream background music to remote participants.
• DJ Licence (DJ-lisenssi) Personal licence for DJs covering the recording and public performance of music in DJ activities. Gramex: €10.46/month; Teosto: €8.17/month; minimum payment is for one month.
• Venue Reproduction Licence (Toimipaikan tallennuslupa) Licence enabling venues to store and play music copied from CDs or purchased from online services on devices for use during instructed sessions.
• Personal Reproduction Licence (Henkilökohtainen tallennuslupa) Monthly personal licence for fitness instructors and DJs to copy and store songs on personal devices for playing during sessions.
• Daily Reproduction Licence (Päiväkohtainen tallennuslupa) Per-day licence for temporary music recording and playback needs.
• Song-Bound Reproduction Licence (Kappalekohtainen tallennuslupa) Per-song reproduction licence allowing copying of specific tracks for personal or professional use.
• Music Videos in Customer Premises (Musiikkivideot asiakastilassa) Licence for companies using music videos on screens in sports facilities, hair salons, and other customer premises, covering producer and performer compensations.
• Music Videos in Dance and Disco Use (Musiikkivideot tanssi-ja disco-käytössä) Licence for using music videos in dance venues and disco settings, with pricing based on frequency of use.
• Dance Music in a Restaurant (Tanssimusiikki ravintolassa) Licence for restaurants featuring dancing, covering DJ or recorded dance music, with pricing based on seating capacity and dance days per year.
• Venue DJ Licence (Tapahtumapaikan DJ-lisenssi) Monthly venue-specific licence for DJ performances and dance events.
• Interval Music in the Restaurant (Taukomusiikki ravintolassa) Licence for playing background music during intermissions at venues with customer seating.
• Phone Queue Music (Puhelinjonomusiikki) Licence for playing recorded music on telephone queuing systems.
• Music in Call Center Services (Musiikki call center -palvelussa) Licence for call centres playing music on hold, with pricing based on annual music minutes used.
• Music in Care Facilities (Musiikki hoivalaitoksissa) Music licence for care homes and healthcare facilities, with pricing based on number of beds.
• Music in Day Center Activities (Musiikki päiväpalvelutoiminnassa) Music licence for day care centres and day service activities.
• Music on Board a Large Vessel (Musiikki suuressa aluksessa) Annual music licence for large passenger vessels (501+ passenger capacity), billed per calendar year.
• Background Music in Inland/Coastal Transport Vessels (Taustamusiikki sisävesi- ja rannikkoliikennealuksessa) Music licence for passenger vessels in inland waterways and coastal transport, with seasonal (April-September) pricing.
• Background Music in a Holiday Home (Taustamusiikki lomamökissä) Music licence for holiday accommodation units, with pricing based on number of units.
• Background Music in Timeshare Operations (Taustamusiikki viikko-osaketoiminnassa) Music licence for timeshare and vacation rental operations.
• Music in Dance Pavilion (Musiikki tanssilavalla) Music licence for outdoor dance pavilions and open-air dance venues, with separate pricing for events with and without entrance fees.
• Background Music from a Jukebox (Taustamusiikki musiikkiautomaatista) Music licence for jukebox and music automata installations.
• Background Music Licence for Individual Events (Taustamusiikkilupa yksittäisiin tapahtumiin) One-time event licence for playing background music at individual company events.
• Background Music 10-Event Bundle Licence (Taustamusiikki tapahtumassa, 10 kpl lupa) Bundle licence covering up to 10 events per year for background music at company events.
• Music in an Educational Establishment (Musiikki oppilaitoksessa) Music licence for schools, universities, and other educational institutions using music in teaching and student facilities. Priced by number of students (Gramex €3.34–€19.21/month; Teosto €0.69–€5.07/month).
• Music Videos in Educational Establishments (Musiikkivideot oppilaitoksissa) Licence for showing music videos in educational settings, with per-student daily pricing.
• Music Videos as Background Music in a Restaurant (Musiikkivideot taustamusiikkina ravintolassa) Licence for using music videos as background entertainment in restaurant settings.
• Music in Professional Dramatics Licence for professional theatrical productions using music, with pricing based on seating capacity and number of performances.
• Music in Amateur Dramatics Licence for amateur theatre productions using music, with per-performance pricing based on seating.
• Music in Cinematic Operations Licence for cinemas, available as percentage of ticket revenue or annual flat-rate options.
• Background Music in Municipal Activities Music licence for municipal government activities, priced per inhabitant per year.
• Background Music in Congregational Activities Music licence for religious and congregational organisations using music in their activities.
• Background Music in a Cinema Music licence for cinemas based on annual viewer numbers per film theatre.
• Background Music in an Amusement Park Music licence for amusement parks and theme parks, with separate rates for continuous vs. occasional music use.
• Background Music in a Lunch Restaurant Music licence for daytime lunch restaurants and cafeterias.
• MyLicence (OmaLupa) Customer Portal Online self-service portal for customers to manage licences, update details, purchase new licences, and access invoices. Access via username/password authentication.

Quantifiable outcome

• 66% of Finns consider music's impact on workplace well-being significant
• +2 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gramex (Collective Management Organisation for Recorded Music in Finland)coreStrategic or Co-development Partner · 1 January 2016Gramex is a collective management organization representing sound recording producers, performers, and conductors in Finland. GT Musiikkiluvat is their official sales, marketing, and billing partner for background music licenses. Gramex and Teosto co-founded GT Musiikkiluvat in 2016 to simplify music licensing for businesses. Address: Keilasatama 2 A, 02150 Espoo, Business ID: 0201196-9
• Teosto (Finnish Composers' Copyright Society)coreStrategic or Co-development Partner · 1 January 2016Teosto is a Finnish copyright society representing composers, lyricists, music arrangers, and publishers. GT Musiikkiluvat serves as their official sales, marketing, and billing partner for background music licenses alongside Gramex. Address: Keilasatama 2 A, 02150 Espoo, Business ID: 0117040-7
• IntrumminorOthersIntrum is GT Musiikkiluvat's partner for billing reminders and collections of overdue invoices.
• Audience FirstminorGTM or Marketing PartnerFinnish music streaming service for businesses, featured as a recommended streaming option for businesses that need music alongside their GT Musiikkiluvat license.
• Soundtrack Your Brand (formerly Spotify for Business)minorGTM or Marketing PartnerBusiness music streaming service, listed as an available streaming option for Finnish businesses that require proper licensing.
• DJ OnlineminorGTM or Marketing PartnerFinnish DJ and business music service, recommended alongside proper music licensing.
• Mood:MEDIAminorGTM or Marketing PartnerBusiness music and audio marketing service available in Finland, positioned as a music streaming solution alongside licensing.
• GymmusicminorGTM or Marketing PartnerSpecialized fitness and gym music streaming service in Finland, recommended for exercise businesses.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Soundtrack Your Brand: B2B music streaming service (formerly Spotify for Business) listed as a GT Musiikkiluvat partner. Adjacent ecosystem participant — provides music delivery infrastructure for businesses that must still purchase GT Musiikkiluvat licenses to stay compliant.
• Mood Media: Global in-store music, audio branding, and digital signage provider listed as a GT Musiikkiluvat partner in Finland. Adjacent commercial-music ecosystem player whose deployments require third-party licensing like GT Musiikkiluvat's.

Regional players

• TONO (Norway): Norwegian CMO performing the same statutory licensing function for Norwegian businesses. Comparable Nordic peer with identical public-performance licensing products.
• STIM (Sweden): Swedish music CMO and direct Nordic counterpart administering performing rights for Swedish songwriters. Highly comparable business model and product (public performance tariffs for businesses), but operates in Sweden rather than Finland.
• KODA (Denmark): Danish CMO for music creators administering performing rights and licensing background music for Danish businesses. Functionally identical to GT Musiikkiluvat's mandate in Denmark. Closest geographic peer outside Finland.

Direct peers

• Gramex ry: Co-founder of GT Musiikkiluvat and Finnish CMO for recorded music (producers, performers, conductors). Operates in the same statutory licensing perimeter and jointly benefits from the JV. Direct parent/peer relationship with full rights-management overlap.
• Teosto (Finnish Composers' Copyright Society): Parent organization and joint founder of GT Musiikkiluvat. Teosto is the Finnish CMO for composers/lyricists/publishers and historically licensed music directly; GT Musiikkiluvat now commercializes its licensing alongside Gramex. Direct operational overlap in Finnish music rights administration.

Broad incumbents

• PRS for Music (UK): UK music rights CMO collecting public performance royalties for songwriters, composers, and publishers. Operates the analogous joint licensing model with PPL (recorded music) via the Music Licensing Company, mirroring the Gramex/Teosto/GT Musiikkiluvat structure. Comparable in function, broader in geography.
• GEMA (Germany): German collective management organization representing more than 90,000 members for music copyright. Performs identical statutory public performance licensing function as GT Musiikkiluvat at much larger national scale. Closest large-market European peer.
• SACEM (France): French CMO managing rights of authors, composers, and music publishers. Equivalent statutory role to Teosto/GT Musiikkiluvat in France. Operates a broader international repertoire but functionally comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/musiikkiluvat
• LinkedInlinkedin.com/company/musiikkiluvat

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GT Musiikkiluvat