What Kraftblick does

Kraftblick is a privately held digital marketing agency founded in 2014 by co-founders Eugene Grudanov and Irina Tsumarava, specializing exclusively in serving software companies, technology startups, and SaaS businesses. The firm is operationally headquartered in Barcelona, Spain, with an additional office in Minsk, Belarus, and reports a headcount of 1-10 employees; its website is registered to a New York address. The agency delivers four core consulting services — Discovery & Planning (a bespoke go-to-market action plan), Paid Advertising Consulting (PPC across Google Ads, Bing, and LinkedIn), Content Marketing Consulting, and Search Optimization Consulting (SEO) — plus a Digital Consulting offering for software company executives. Engagements are sold sales-led through the company's website, direct outreach, and discovery calls, with 100% prepayment required and no publicly disclosed pricing.

The firm's go-to-market targets CEOs, CMOs, and heads of Marketing/Sales at B2B software companies, with stated focus segments including SaaS firms, custom software development shops, and emerging tech startups (including AI tools and vertical SaaS). Its distribution and lead generation rely on an owned content library — a blog, case studies, and proprietary research covering 500+ software niches — distributed through SEO, guest posting, and a multi-platform social presence (LinkedIn, Facebook, Twitter, Quora, Reddit, Telegram, email newsletter). Client logos on the website include aheadWorks, Gersis, Senla, Itexus, Convertize, Beardev, Geckoboard, Northgate Digital, Itransition, Softeq, Zadarma, Bugbuster, Magora, MineralTree, Day1 Technologies, and Purrweb, and the agency has been featured in Hacker News, HubSpot, Marketo, Startup Grind, and The Next Web, with a 5/5 Clutch rating and Premier Google Partner status.

Kraftblick generates revenue exclusively through professional services fees on consulting engagements, with no productized or self-serve offering, no disclosed pricing, no external funding, no M&A activity, and no announced partnerships. The business model is therefore organic, founder-led, and dependent on the personal involvement of the two co-founders in client delivery. There is no proprietary technology, no AI/ML capability, and no software product underlying the service line; the firm operates as a traditional consulting practice whose primary assets are its brand, content, and the founders' domain expertise in software marketing.

Name

Kraftblick

Legal name

Kraftblick

Website

https://kraftblick.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Kraftblick is a privately held, founder-led digital marketing agency founded in 2014 that exclusively serves software companies, tech startups, and SaaS businesses with consulting services in PPC, SEO, content marketing, and go-to-market strategy.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

akta.pro primary industry

Captive/Global In-House Center (GIC) Setup & Managed Services (BPAEAMAK)

Keywords

• Digital marketing agency
• SaaS marketing services
• PPC consulting
• SEO consulting
• Content marketing consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Consulting Services: Kraftblick generates revenue through consulting engagements including Discovery & Planning, Paid Advertising Consulting, Content Marketing Consulting, and Search Optimization Consulting. Services are delivered through direct client engagements with 100% prepayment required for consulting engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Kraftblick is a digital marketing agency that sells consulting and execution services to software companies, technology startups, and SaaS businesses. Its core offerings include Discovery & Planning (custom go-to-market action plans), Paid Advertising Consulting (PPC across Google, LinkedIn, Bing and other networks), Content Marketing Consulting, Search Optimization Consulting (SEO), and Digital Consulting for software executives. Engagements are project-based consulting with 100% prepayment.

Product overview

Kraftblick is a digital marketing agency specializing in serving software companies, technology startups, and SaaS businesses. The company offers a portfolio of consulting and execution services: Discovery & Planning (action plans for lead generation), Paid Advertising Consulting (PPC), Content Marketing Consulting, Search Optimization Consulting (SEO), and Digital Consulting. These services are delivered as professional consulting engagements, not as software products. The company also produces documented case studies demonstrating results for clients across various industries including custom software development, SaaS, and technology sectors. Their work is characterized by data-driven approaches using tools like Google Analytics, Ahrefs, and various keyword research platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Discovery & Planning Step-by-step action plan service that sets up lead generation using digital marketing for custom software and product companies, delivered as a comprehensive document with precise steps tailored to the client's company.
• Paid Advertising Consulting (PPC) Pay-per-click advertising consulting for IT companies, including campaign analysis, demand research, competitor analysis, and ongoing optimization for Google Ads, LinkedIn, and other ad networks.
• Content Marketing Consulting Comprehensive content marketing services including strategy development, content creation, and content promotion through PPC, guest posts, social networks, email marketing, and influencer partnerships, targeting software companies.
• Search Optimization Consulting (SEO) SEO strategy and consulting for software companies, including technical audits, competitor analysis, keyword research, landing page creation, directory submissions, backlink building, and high-quality content creation.
• Digital Consulting Digital consultation services for software company executives covering promotion strategies, content marketing, SEO, and other digital marketing topics, conducted as structured conversations between Kraftblick partners and client leadership.

Quantifiable outcome

• Cost per conversion reduced by 59% and number of conversions doubled for software development client
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Klientboost: PPC and paid acquisition agency with strong focus on SaaS and B2B tech clients. Directly comparable to Kraftblick in paid-acquisition specialization, software-company client base, and demonstrated case-study outcomes for SaaS conversion and CPA reduction.
• SmartBug Media: Inbound marketing agency serving B2B and SaaS clients with content, SEO, PR, and demand generation. Comparable to Kraftblick in B2B SaaS target segment, HubSpot-aligned methodologies, and consultative engagement model.
• Kalungi: B2B SaaS marketing agency providing outsourced CMO, content, and demand generation services to software companies. Directly comparable to Kraftblick in serving exclusively SaaS/tech buyers with a strategy-plus-execution model and metrics-driven (ARR/MRR/CAC) approach.
• Velocity Partners: B2B marketing agency exclusively serving technology companies with content marketing, ABM, and digital strategy services. Comparable to Kraftblick in tech-vertical focus, content-led demand generation approach, and founder-driven boutique delivery.
• Single Grain: Digital marketing agency specializing in SaaS and tech company growth through SEO, PPC, and content marketing. Directly comparable to Kraftblick in target customer profile (software/SaaS firms), service mix (paid acquisition, content, SEO), and founder-led consulting-led delivery model.
• Huemor: Digital marketing and web design agency serving B2B tech and SaaS companies through content, SEO, and conversion optimization. Comparable to Kraftblick in target customer focus (software/tech/SaaS), paid-search and content-led acquisition capabilities, and boutique consulting delivery.
• Ironpaper: B2B marketing agency focused on technology and manufacturing clients, with capabilities spanning demand generation, content marketing, and ABM. Comparable to Kraftblick in B2B tech vertical focus, content/SEO/PPC service mix, and consultative delivery to mid-market and enterprise software buyers.
• New Breed Marketing: B2B marketing agency specializing in revenue-focused demand generation for SaaS and tech companies. Directly comparable to Kraftblick in SaaS/tech exclusivity, full-funnel service portfolio (SEO, PPC, content), and metrics-driven engagement model targeting CMOs and heads of marketing.
• Heinz Marketing: B2B marketing agency focused on technology and industrial clients, offering demand generation, content, and sales enablement. Comparable to Kraftblick in vertical specialization (B2B tech), full-funnel service mix (content, paid, SEO), and consulting-led engagement model.

Broad incumbents

• WebFX: Large full-service digital marketing agency serving thousands of clients across many verticals with SEO, PPC, content, and web design. Comparable to Kraftblick in core service mix (SEO, PPC, content) and digital strategy execution, but operates at far greater scale and as a broad incumbent rather than a SaaS-exclusive specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/kraftblick

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraftblick