Highway Media

What Highway Media does

Highway Media is a privately held, founder-owned video production studio headquartered in Canton, Michigan (Metro Detroit), operating since 1987 with the current ownership structure established in 1997 by Mark Salloum. The studio delivers full-service video production across six core service categories: marketing and branding videos, corporate and industrial videos, commercial and public service announcement (PSA) videos, company stories and internal promotional videos, sports and entertainment videos, and educational and training videos, with drone aerial cinematography offered as an additional capability. Production spans the full lifecycle from concept and script writing through filming, editing with music and effects, and final media delivery; the studio differentiates itself by embedding marketing strategy into the creative process rather than producing video as a standalone output.

The studio serves a mix of local businesses, regional enterprises, and national brands, with a stated client base of nearly 2,000 organizations across the United States including Major League Baseball, CVS Pharmacy, Kia Motors, the State of Michigan, Detroit Tigers, ROUSH Clean Tech, and Towers Watson Worldwide. The core team consists of five professionals (owner/producer/director, senior editor/cinematographer, director of photography, office manager, and social media manager) supplemented by freelance creative talent as needed. The business model is professional services-based with quote-based, project-specific pricing tailored to client budgets and an average turnaround of 4-6 weeks; there is no public pricing menu, and rush delivery is available at a premium.

Go-to-market is sales-led and direct: the studio reaches customers through its website, phone (1-734-585-9000), and email, supported by content marketing (blog, YouTube), SEO, and reputation-driven referrals from a long-tenured Fortune 500 client portfolio. The studio has received multiple industry awards including Telly, Communicator, Omni, Producer's Choice, Michigan Emmy Awards, Detroit Music Awards, and was named a Top Marketing Company in Michigan by Clutch in 2021. No AI capabilities, no proprietary technology platforms, no external funding, and no subsidiaries or M&A activity are disclosed.

Name

Highway Media

Legal name

Highway Media

Website

https://highwaymediapro.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Highway Media is a Canton, Michigan-based, founder-owned video production studio founded in 1987 that delivers full-service corporate, marketing, commercial, sports, and training video production for SMBs and Fortune 500 companies across the United States.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Studios, Stages & Location Services (Facilities, Location Scouting/Permits) (MPAAAMAG)

Keywords

• Corporate video production
• Branding marketing videos
• Commercial PSA production
• Training instructional videos
• Drone aerial videography

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production services for corporate, marketing, commercial, sports, and educational videos. Pricing is quote-based, tailored to each client's specific project requirements and budget. The company works with clients to develop videos that meet their budget constraints.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Highway Media is a full-service video production studio that produces corporate, marketing, commercial, sports, entertainment, and training/instructional videos for businesses and organizations. Services span concept development, script writing, on-location filming, drone aerial capture, post-production editing with music and effects, motion graphics, PowerPoint integration for training content, and final media delivery with distribution support. The studio serves clients ranging from local Michigan businesses to Fortune 500 companies and government entities.

Product overview

Highway Media is a full-service video production studio offering six core service categories: Marketing & Branding Videos, Corporate & Industrial Videos, Commercial & PSA Videos, Company Stories & Internal Videos, Sports & Entertainment Videos, and Educational & Training Videos. The company also provides Drone Video Production as part of its capabilities. Founded in 1987, the studio manages the entire production process from concept and script writing through final edit and distribution, serving clients from local businesses to Fortune 500 companies including Major League Baseball, CVS Pharmacy, and the State of Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing & Branding Videos Video production services designed to promote brands, increase brand recognition, and convey industry leadership through compelling story-driven marketing content. Targeted at businesses seeking to convert prospects and grow online presence.
• Corporate & Industrial Videos Video production that provides engaging visual tours of company capabilities, facility walkthroughs, process explanations, and internal corporate communications for manufacturing, industrial, and corporate entities.
• Commercial & PSA Videos TV commercial and public service announcement video production for broadcast television and social media platforms, designed to reach large audiences with clear, concise messaging.
• Company Stories & Promotional Videos Story-driven promotional video production that shares company history, employee testimonials, and client experiences to create deeper brand connections for organizations.
• Sports & Entertainment Videos Video production for sports events, athlete profiles, fantasy camps, music events, and concerts, including footage capture and editing for sports teams, leagues, and entertainment venues.
• Educational & Training Videos Training and instructional video production incorporating PowerPoint, motion graphics, and other features for employee training, onboarding, and educational materials. Includes cost-effective update capabilities for evolving content.
• Drone Video Production Aerial drone footage production services planned with intent to add context, scale, and visual storytelling elements to commercial video productions.

Quantifiable outcome

• Increase search rankings by 50% and retain visitors an average of 10x times longer
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Detroit Digital Agency NetworkminorGTM or Marketing PartnerMember of Detroit Digital Agency Network, a network of digital agencies in the Detroit area. This partnership provides visibility and connections within the regional digital marketing ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vidyard: Vidyard is a video hosting and creation platform serving enterprise sales and marketing teams with tools for recording, hosting, and analyzing business video. Comparable to Highway Media as part of the broader business video ecosystem, but Vidyard is a software incumbent rather than a services studio.
• Wistia: Wistia is a video marketing platform offering hosting, analytics, and production services to mid-market and enterprise marketing teams. Comparable to Highway Media in the business video category, but Wistia operates as a software-plus-services incumbent rather than a custom production studio.

Direct peers

• Wyzowl: Wyzowl is a UK-based explainer video and animated video production company serving B2B and B2C brands. Comparable to Highway Media in offering project-based video production services with a marketing-focused value proposition and a published library of industry research on video effectiveness.
• Lemonlight: Lemonlight is a video production company serving brands and agencies with end-to-end production services including commercial, branded content, and animated video. Comparable to Highway Media in serving enterprise marketing teams with custom project-based video production across multiple verticals.
• Demo Duck: Demo Duck is a video production agency specializing in explainer, brand, and product videos for businesses. Comparable to Highway Media in size, service model (project-based custom production), and target customer (mid-market and enterprise companies seeking marketing-driven video).
• Casual Films: Casual Films is a global video production agency producing corporate, brand, and internal communications video for enterprise clients. Comparable to Highway Media in serving Fortune 500 and large enterprise customers with full-service production across corporate, training, and marketing use cases.
• 90 Seconds: 90 Seconds is a global cloud video production platform connecting brands with vetted creators for end-to-end video projects. Comparable to Highway Media in providing managed video production services for enterprise marketing teams, though operating at significantly larger scale with a tech-enabled platform model.
• Blueglass Films: Blueglass is a video production and content agency producing brand stories, commercials, and corporate video for a national client base. Comparable to Highway Media in offering full-service project-based production for marketing and corporate use cases from a US-based studio.
• Sandwich Video: Sandwich Video is a creative video production studio known for branded entertainment and commercials for tech and consumer brands. Comparable to Highway Media in custom project-based production for marketing-driven video with a strong creative reputation.

Emerging players

• Thinkmojo: Thinkmojo is a creative video agency producing brand stories, product launches, and social content for tech and consumer brands. Comparable to Highway Media in marketing-driven video production, though typically focused on tech-sector clients and shorter-form digital content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HighwayMediaPro

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highway Media