1024
1024 Architecture is a Paris-based creative studio founded in 2007 that designs permanent and ephemeral audiovisual installations for cultural institutions, festivals, and municipalities worldwide, while co-developing the MadMapper video mapping software with GarageCube.
- Company typePrivate
- Founded2007
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 1024 does
1024 Architecture is a privately held Paris-based creative studio founded in 2007 by Pier Schneider and François Wunschel that designs and produces permanent and ephemeral audiovisual installations for cultural institutions, municipalities, festivals, and private venues worldwide. Operating at the intersection of architecture, design, and visual arts, the studio animates physical space through projection mapping, laser choreography, LED installations, and real-time audiovisual performance, blurring boundaries between built and digital matter. As of 2025, the studio's portfolio documents 47 projects spanning five continents and categories including public art, scenography, land art, and live performance.
The studio's core technology is MadMapper, a professional video mapping software co-developed with Geneva-based GarageCube since 2011 and evolved through major releases (versions 2.0 through 5.5, with 6.0 announced). MadMapper integrates video mapping, laser control (via the MadLaser module introduced in version 5.0), LED/DMX management, a generative texture library with live shader coding, GPU particle generation, and connectivity to Ableton Live, Arduino, MIDI, and multi-protocol laser hardware (ILDA, FB4, Lasercube). The 2023 MAD Laser Scanner adds 2D spatial capture from camera and laser inputs. The 2015-launched miniMAD hardware device extends the platform into galleries and museums running long-term unattended installations. The studio also develops bespoke site-specific lighting systems integrating scaffolding, LED strips, laser beams, and phosphorescent panels.
1024's revenue derives from three streams: bespoke commissioned installations (primary), commercial licensing of MadMapper software (recurring), and hardware co-production and technical production services. Pricing for installations is quote-based and undisclosed; software pricing is also not publicly listed. The studio sells directly with no reseller or marketplace channels. GTM is portfolio-driven, relying on festival visibility, international press coverage (e.g., Gooood China), and direct outreach to cultural commissioners. The studio maintains offices in Paris (headquarters) and Burgundy (workshop) and is bootstrapped with no evidence of external institutional investment or acquisition activity.
1024 firmographics
Firmographics- Name
- 1024
- Legal name
- 1024 Architecture
- Website
- https://1024architecture.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 1024 Architecture is a Paris-based creative studio founded in 2007 that designs permanent and ephemeral audiovisual installations for cultural institutions, festivals, and municipalities worldwide, while co-developing the MadMapper video mapping software with GarageCube.
- Ownership category
- akta.pro rank
1024 industry classification
Industry- Product category
- Audiovisual Art Installations
- NAICS
- Motion Picture and Sound Recording Industries (512), Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industry
- Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)
Keywords
Where 1024 is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
1024 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Commissioned Art Installations: The primary revenue stream consists of bespoke commissions for permanent and temporary audiovisual installations from cultural institutions, municipalities, public agencies, and private collectors. Revenue is project-based, with pricing determined by scale, complexity, duration, and materials. Installations range from one-night festival events to multi-year public art works.
- Software Licensing (MadMapper): Revenue from commercial licensing of MadMapper software, developed and co-owned with GarageCube. The software serves visual artists, VJs, and set designers worldwide, generating recurring licensing income.
- Hardware Co-production and Technical Production: Revenue from producing and supplying custom hardware solutions (LED bars, laser setups, scaffolding structures) integrated into installations, often in co-production with manufacturing partners.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
1024 product offering
Product offeringCore offering
1024 Architecture creates bespoke temporary and permanent audiovisual installations combining projection mapping, laser choreography, LED systems, and site-specific light and sound design for cultural institutions, municipalities, architecture firms, and entertainment venues. The studio also develops and co-owns MadMapper, a professional video mapping software released in 2011 with GarageCube, and the miniMAD standalone hardware device, generating secondary software licensing and hardware revenue.
Product overview
1024 Architecture operates at the intersection of architecture, design, and visual arts, creating immersive audiovisual installations and developing the MadMapper software ecosystem. The core product is MadMapper, a video mapping software released in 2011 in collaboration with GarageCube. MadMapper serves as an accessible yet powerful tool for mapping video, light, LED, and laser content, used by visual artists, set designers, VJs, and creators worldwide for both indoor artistic installations and large-scale outdoor shows. The product ecosystem includes MadLaser (laser control module), miniMAD (standalone hardware device), and a shared online texture library. The software has evolved through major versions adding capabilities such as generative textures, live coding, GPU particles, and multi-protocol laser support. 1024 Architecture also creates its own audiovisual installations and art projects that demonstrate and utilize the MadMapper software.
Differentiator
Problem solved
Functional benefit
Brands
- MadMapper: A professional video mapping software developed by 1024 Architecture in collaboration with GarageCube, released in 2011. It is mapping software for video, light, LED, and laser content used by visual artists, set designers, VJs, and other creators.
- miniMAD
Products and services
- MadMapper Professional video mapping software released in 2011, developed by 1024 architecture in collaboration with GarageCube. It is a tool for mapping video, light, LED, and laser content, used by visual artists, set designers, VJs, and creators for indoor installations and large-scale outdoor shows. The software supports multi-protocol laser control (ILDA, FB4, LaserCube), MIDI/DMX/Arduino integration, Ableton Link synchronization, generative textures, live coding, GPU particles, and HAP-R codec.
- miniMAD Standalone hardware device released in 2015 that runs MadMapper sessions when connected to a video projector. Designed for galleries and museums for long-term exhibitions, enabling nomadic playback without requiring a full computer.
- Bespoke Audiovisual Installations Commissioned creative services for temporary and permanent audiovisual installations combining projection mapping, laser choreography, LED systems, and site-specific light and sound design. Projects range from one-night festival events to multi-year public art works for cultural institutions, municipalities, architecture firms, and entertainment venues.
Quantifiable outcome
- ORBIS² installation at La Villette (2024): 12 European artists, 3000 m² immersive space, open through August 31
- +1 more outcomes
Companies that use 1024
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
1024 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature5 records
1024 partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship and minor.
- GarageCubecoreGarageCube (Geneva) co-developed MadMapper software with 1024 Architecture, released in 2011. GarageCube handles the Geneva-based hardware side while 1024 heads the Paris operation. A distributed team of developers based in Brussels supports ongoing development. This is the most significant technology partnership for 1024's software product.
- ManifestoflagshipManifesto co-produced the Ecrin installation at Fête des Lumières Lyon (2023), a flagship monumental laser work for the Jacobins Fountain. Co-production involved financial and production support alongside 1024's creative and technical execution.
- ECS LasercoreECS Laser supplied high-powered RGB laser equipment for the Ecrin installation at Fête des Lumières Lyon (2023). The lasers formed the 16-beam immateriel structure central to the work.
- GarageCube HardwareminorCo-organized the General Motor Workshop at the Geneva Mapping Festival with GarageCube Hardware, MadMapper, Le Zoo, and creative studio Sigma6, featuring motorized LEDs, moving heads, AI, and MadMapper-powered scenography.
- Le ZoominorCo-organized the General Motor Workshop at the Geneva Mapping Festival alongside GarageCube Hardware, MadMapper, and Sigma6.
- Sigma6minorCo-organized the General Motor Workshop at the Geneva Mapping Festival alongside GarageCube Hardware, MadMapper, and Le Zoo.
- OMA Architectscore1024 Architecture created the SPACE Plus permanent LED installation for the entrance of OMA-designed Space Plus club in Shanghai. The 1024 LED bars activate the building's line designed by OMA Architects, with mirrored side walls extending the reflective lighting effects.
- Sogelym DixenceminorSogelym Dixence provided sponsorship for the Ecrin installation at Fête des Lumières Lyon (2023).
- LED PixelcoreLED Pixel supplied light solutions for multiple permanent installations including Delta (Porte de la Villette) and Core (Philharmonie de Paris). A recurring technology partner for LED hardware integration.
- TEMPORAflagshipTEMPORA co-produced the Volume installation (2024), a one-cubic-meter volumetric LED light sculpture premiered at La Gaîté Lyrique.
- PolaucorePolau served as curator for the Delta permanent installation at Porte de la Villette, part of the Reconquête Urbaine program across Paris, Aubervilliers, and Pantin.
- Depuis 1920coreConstruction partner for multiple permanent installations including Delta (Porte de la Villette) and FRAC Library, working with La Villa Mais D'ici.
- TETROflagshipTETRO is the producer of shows and light installations, presenting Decoding the Cube at the INTO THE LIGHT exhibition at La Villette (Paris).
- Encore ProductionsflagshipEncore Productions co-produced Decoding the Cube (a Fimalac Entertainment company producer), the audiovisual installation featuring video projection, laser, and LED screen interaction for INTO THE LIGHT exhibition.
- Taiwan Contemporary Culture Lab (CLAB)coreSpace XY premiered at the Mapping Festival Geneva (2022) and was presented at Future Vision Lab in Taipei (2023) in partnership with Taiwan Contemporary Culture Lab, which also served as photographer credit.
- VitalicflagshipVitalic (iconic French electronic music producer) collaborated with 1024 Architecture on Puppet, an interactive audiovisual installation where a puppet character functions as a sound synthesizer, premiered at Mapping Festival Geneva (2025). Previous collaborations include VTLZR (2012) and V Mirror (2009).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
1024 competitors and assessment
Company assessmentDirect peers
- Refik Anadol Studio: Los Angeles-based media artist studio producing large-scale data-driven audiovisual installations and AI sculpture for museums and public spaces. Comparable in producing permanent and temporary immersive installations for tier-1 cultural institutions.
- Moment Factory: Montreal-based studio creating large-scale immersive multimedia environments and permanent light installations for cultural institutions and public spaces worldwide. Closest direct peer to 1024's installation business model and institutional client mix.
- Resolume: Developer of Resolume Arena and Avenue, the most widely adopted VJ and video mapping software. Direct competitor to MadMapper in the projection mapping and live visual performance category, serving overlapping VJ, set designer, and visual artist segments.
- Artechouse: Operator of immersive digital art exhibition venues combining projection mapping, generative content, and interactive installations. Comparable in delivering audiovisual installation experiences to cultural and consumer audiences, though more venue-operator than studio.
- Urbanscreen: Bremen-based studio specializing in architectural projection mapping and large-scale light installations on buildings. Highly comparable in scope (video mapping, light, sound on architectural surfaces) and European cultural festival presence.
- teamLab: Japanese interdisciplinary art collective producing immersive digital art installations, projection mapping environments, and permanent museum-scale works. Comparable in mission (merging art, technology, and space) and premium cultural positioning.
- WHITEvoid: Berlin-based studio specializing in kinetic light installations and large-scale audiovisual scenography for events and architecture. Highly comparable in the intersection of light design, custom hardware, and architectural-scale installations.
- TouchDesigner (Derivative): Real-time visual development platform used for immersive installations, projection mapping, and generative content. Competes with MadMapper at the high end of professional mapping and generative workflows, especially for complex permanent installations.
- Onionlab: Barcelona-based audiovisual design studio creating projection mapping, generative content, and immersive scenography for cultural events and brand activations. Comparable boutique-scale peer with similar festival and institutional client mix.
Broad incumbents
- disguise: UK-based provider of integrated video, lighting, and show control technology for live events, broadcast, and immersive experiences. Broader incumbent serving similar production crews with visual production software and hardware infrastructure that competes for the same festival/venue budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
1024 social profiles
Digital presence1024 financial estimates
Financial estimateRevenue estimate
Valuation estimate
1024 leadership team
Management profileNumber of profiles
Profiles5 records
1024 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1024 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1024
What does 1024 do?
1024 Architecture creates bespoke temporary and permanent audiovisual installations combining projection mapping, laser choreography, LED systems, and site-specific light and sound design for cultural institutions, municipalities, architecture firms, and entertainment venues. The studio also develops and co-owns MadMapper, a professional video mapping software released in 2011 with GarageCube, and the miniMAD standalone hardware device, generating secondary software licensing and hardware revenue.
Is 1024 a public or private company?
1024 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 1024 founded?
1024 was founded in 2007. It employs 1 to 10 people.
Where is 1024 based?
1024 is headquartered in Paris, France, in the Europe region.
How does 1024 make money?
Three revenue lines are on record. Commissioned Art Installations are the primary driver. The others are software Licensing (MadMapper) and hardware Co-production and Technical Production.
Who are 1024's main competitors?
Direct peers on record are Refik Anadol Studio, Moment Factory, Resolume, Artechouse, Urbanscreen, teamLab, WHITEvoid, TouchDesigner (Derivative) and Onionlab. disguise is listed as a broad incumbent.
Does 1024 have an API?
Yes. MadMapper offers a public API for controlling the software programmatically. The software supports integration with third-party tools and hardware through protocols including MIDI, DMX, and Syphoon. MadMapper provides software development kits (SDKs) for integration purposes.
What industry is 1024 in?
1024's product category is Audiovisual Art Installations. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of MPAHADAJ, Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site). Its NAICS code is 512 and its SIC code is 7812.