Astaro Business

What Astaro Business does

Astaro Business SRL is a privately held, 100% Romanian-capital IT solutions provider founded in 2014 and headquartered in Bucharest. The company operates as a value-added reseller and systems integrator, reselling end-user equipment (laptops, desktops, monitors, smartphones, tablets, peripherals), network infrastructure (switches, routers, firewalls, wireless access points, WAN optimization), and server solutions (rack, tower, rugged, modular) sourced from global vendors including Cisco, Apple, HPE, Lenovo, Dell, Fortinet, Bitdefender, Adobe, Microsoft, and Netwrix.

Beyond hardware distribution, Astaro Business generates revenue from three services lines. IT Depot Services cover asset deployment, staging and imaging, reverse logistics, repair, lifecycle management, hardware upgrades, and certified end-of-life disposal with secure data sanitization. Cybersecurity Services include penetration testing across external, internal, wireless, web/mobile application, phishing, vishing, and physical vectors, as well as vulnerability assessments, risk management, threat intelligence, and incident response consulting. IT Advisory Services provide consulting on cloud transformation, infrastructure optimization, cybersecurity strategy, and digital workplace enablement, with added support for complex international logistics and customs operations.

The commercial model is quote-based B2B with a horizontal segmentation spanning small-to-medium businesses and large enterprises, plus a niche specialization in automotive electronics tooling for ECU development using CAN, LIN, FlexRay, and Ethernet protocols. Go-to-market relies on direct enterprise and SMB field sales driven through the astarobusiness.ro website with a 'Make the request now!' call-to-action. Pricing is not publicly disclosed; revenue mixes hardware resale (lower margin, transactional) with professional services and consulting (higher margin, recurring engagement potential). The firm has no disclosed headquarters staff count between 11 and 50, no public funding, no M&A activity, and no parent company.

Name

Astaro Business

Legal name

Astaro Business SRL

Website

https://astarobusiness.ro

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Astaro Business is a Romanian IT solutions provider and value-added reseller founded in 2014, headquartered in Bucharest. It sells end-user, networking, and server equipment from global vendors and delivers IT depot, cybersecurity, and advisory services to SMBs and enterprises.

Ownership category

akta.pro rank

Product category

IT Infrastructure Solutions and Services

NAICS

Computer Systems Design and Related Services (54151), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Network, Infrastructure & Data Center Integration (BPAEAAAK)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• IT infrastructure solutions
• End-user equipment supply
• Network equipment reselling
• IT asset lifecycle management
• Cybersecurity consulting services

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time sales of end-user equipment (laptops, desktops, monitors, smartphones, tablets, peripherals), network equipment (switches, routers, firewalls, wireless access points), server infrastructure, and automotive electronic tools and diagnostic equipment.
2. IT Depot Services: Professional services including asset deployment and configuration, staging and imaging, logistics and inventory management, asset lifecycle management, repair and maintenance, hardware upgrades, and asset tracking and reporting.
3. Cybersecurity Services: Consulting services including penetration testing (external, internal, web/mobile apps, wireless, phishing, vishing, physical), vulnerability assessments, risk management, threat intelligence, security architecture, and continuous monitoring.
4. IT Advisory and Consulting: End-to-end IT consulting for cloud transformation, infrastructure optimization, cybersecurity strategy, digital workplace enablement, and complex international logistics and customs support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Astaro Business supplies and integrates enterprise IT hardware (end-user devices, networking, and server infrastructure) along with professional services spanning IT asset lifecycle management, cybersecurity consulting (penetration testing and vulnerability assessments), and IT advisory including international logistics and customs support. The company operates as a value-added reseller and systems integrator partnering with Cisco, Apple, HPE, Lenovo, Dell, Microsoft, Fortinet, Bitdefender, Adobe, and Netwrix.

Product overview

Astaro Business is an IT solutions provider offering a diverse portfolio of technology products and services. Their core product offerings include End-User Equipment (laptops, desktops, monitors, peripherals), Network Equipment (switches, routers, firewalls, wireless access points), Infrastructure Equipment (servers: rack, tower, rugged, modular), and Automotive Solutions (ECU testing tools for CAN, LIN, FlexRay, Ethernet). These are complemented by professional services including IT Depot Services (asset management, deployment, logistics, repair, lifecycle management) and Cybersecurity Services (penetration testing across multiple domains, vulnerability assessments, risk management). They also provide IT Advisory Services for consulting and international operations support. The company operates as a value-added reseller partnering with major vendors including Cisco, Apple, Fortinet, Bitdefender, HPE, Lenovo, Dell, Microsoft, Adobe, and Netwrix.

Differentiator

Problem solved

Functional benefit

Products and services

• End-User Equipment Comprehensive portfolio of end-user devices including laptops, desktop PCs, monitors, smartphones, tablets, headsets, mice, keyboards, and essential peripherals for modern workplace needs including remote work, hybrid collaboration, and in-office productivity. Targeted at small, medium, and large enterprise customers.
• Network Equipment Full spectrum of networking hardware including switches, routers, firewalls, wireless access points, WAN optimization tools, and advanced network security components for businesses ranging from small offices to large enterprise environments. Supports new infrastructure builds and existing network upgrades.
• Infrastructure Equipment Server solutions including rack, tower, rugged, and modular servers engineered for performance, scalability, and reliability. Supports essential workloads, virtualization, complex analytics, and high-performance applications, with hybrid infrastructure and business continuity use cases for enterprise environments.
• Automotive Solutions Tools, components, and integrated solutions for development, testing, and optimization of in-vehicle electronic systems. Includes hardware and software for networking electronic control units (ECUs) over serial bus systems such as CAN, LIN, FlexRay, and Ethernet, plus test suites, diagnostic tools, and embedded system analyzers for automotive customers.
• IT Depot Services Comprehensive IT asset management including deployment and configuration, staging and imaging, secure climate-controlled storage, forward and reverse logistics, asset lifecycle management, repair and maintenance, hardware upgrades, asset tracking, reporting, and certified secure decommissioning and disposal for enterprise IT estates.
• Cybersecurity Services Security consulting services delivered with leading cybersecurity consultants, covering penetration testing (external, internal, web/mobile apps, wireless, phishing, vishing, physical), vulnerability assessments, risk management, threat intelligence, security architecture, continuous monitoring, incident response planning, and compliance support for organizations of all sizes.
• IT Advisory Services End-to-end IT consulting covering cloud transformation, infrastructure optimization, cybersecurity strategy, and digital workplace enablement, augmented by international logistics and customs support for cross-border IT operations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and supporting.

• CiscocoreTechnology or IntegrationCisco is listed as a hardware partner. Astaro Business resells and deploys Cisco networking equipment including switches, routers, firewalls, and wireless access points as part of their network infrastructure solutions.
• ApplecoreTechnology or IntegrationApple is listed as a hardware partner. Astaro Business resells Apple products including MacBooks, iPhones, iPads, and other Apple devices for enterprise and business use.
• FortinetcoreTechnology or IntegrationFortinet is listed as a hardware partner. Astaro Business integrates Fortinet network security solutions including firewalls and security appliances into their cybersecurity offerings.
• BitdefendercoreTechnology or IntegrationBitdefender is listed as a hardware partner. Astaro Business offers Bitdefender cybersecurity solutions as part of their security portfolio for threat protection.
• HPE (Hewlett Packard Enterprise)coreTechnology or IntegrationHPE is listed as a hardware partner. Astaro Business resells HPE server solutions including rack, tower, rugged, and modular servers for enterprise infrastructure.
• LenovocoreTechnology or IntegrationLenovo is listed as a hardware partner. Astaro Business resells Lenovo laptops, desktops, and workstations for business and enterprise environments.
• DellcoreTechnology or IntegrationDell is listed as a hardware partner. Astaro Business resells Dell products including laptops, desktops, monitors, and Dell servers and networking equipment.
• JabrasupportingTechnology or IntegrationJabra is listed as a hardware partner. Astaro Business resells Jabra headsets and audio equipment as peripherals for end-user solutions.
• AdobecoreTechnology or IntegrationAdobe is listed as a software partner. Astaro Business resells Adobe software solutions for creative, document management, and enterprise applications.
• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a software partner. Astaro Business resells Microsoft software including operating systems, productivity software, and cloud solutions for enterprise environments.
• NetwrixsupportingTechnology or IntegrationNetwrix is listed as a software partner. Astaro Business offers Netwrix security and compliance software solutions for audit and data protection.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Atu Tech: Romanian IT distribution and services company reselling enterprise hardware, networking, and software while providing integration and lifecycle services — directly comparable to Astaro's reseller-plus-services model.
• Bittnet Systems: Romanian-headquartered IT services and solutions provider listed on the Bucharest Stock Exchange, offering integration, managed services, and IT solutions to enterprise and SMB customers in the same Romanian market as Astaro.
• Novabase: European IT services and solutions firm combining systems integration, managed services, and value-added distribution with a regional delivery footprint similar to Astaro's multi-vendor, multi-service approach.

Broad incumbents

• CANCOM: European IT solutions provider combining hardware, software, services, and cybersecurity for enterprise customers — a broader incumbent analog to Astaro's integrated IT and security portfolio.
• TD SYNNEX: Global IT distribution and services aggregator providing multi-vendor hardware, software, and integrated services — a scaled-up analog to Astaro's value-added distribution model.
• Ingram Micro: World's largest IT distributor offering multi-vendor hardware, software, and lifecycle/professional services — comparable to Astaro's broad-vendor reseller and depot services core.
• ALSO Group: Swiss-based IT distribution and services group serving SMBs and enterprises across Europe with multi-vendor logistics and cloud/cybersecurity offerings; comparable to Astaro's reseller and services structure.
• Computacenter: Large European IT integrator offering enterprise hardware supply, deployment, managed services, and security advisory — overlapping with Astaro's full-stack IT solutions model but at materially larger scale.
• Bechtle: Germany-headquartered IT reseller and integrator with a broad multi-vendor portfolio and IT services business, directly comparable to Astaro's hardware-plus-services mix but operating at much greater scale across Europe.

Regional players

• ELKO Group: Baltic/CEE IT distribution and services group distributing enterprise hardware, networking, and software across Central and Eastern Europe — directly comparable geography and product mix to Astaro, though operating across CEE rather than only Romania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/astarobusiness

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astaro Business