What Clearwater Events does

Clearwater Events Ltd is a Birmingham-headquartered, privately held UK event management agency founded in 2010/2011 by Managing Director Stephen Morton-Prior. It designs and delivers corporate conferences, product launches, awards ceremonies, gala events, exhibitions, roadshows, incentive trips, and team building programmes for enterprise clients, with a specialized healthcare and pharmaceutical practice that handles ABPI/EFPIA/IFPMA/Sunshine Act-compliant meetings including investigator meetings, advisory boards, and product launches. The firm serves a diverse enterprise client base evidenced by named case studies spanning childcare (UK leading nursery provider), steel processing (Steel & Alloy), food processing (ABP UK), construction equipment (Mecalac), sanitary systems (Geberit), lifting equipment (Genie), sports education (GymCon), and international pharmaceutical conferences in Amsterdam.

The service portfolio is organized around a core full-service event management offering plus eleven supplementary lines including venue finding, delegate registration, destination management (DMC), audio-visual production, virtual/hybrid meetings, abstract management, strategic meetings management (SMM), white label agency support, design and marketing, SEO, and social media management. Underlying technology is delivered primarily through a partnership with Eventsforce, which powers GDPR-compliant online delegate registration, real-time reporting, QR badge scanning, and event analytics; virtual event capability is delivered through third-party live streaming and interaction tooling rather than proprietary AI. Sustainability is productized as a separate vertical via Ethically Sourced Events, Ethically Sourced Suppliers, and Green Events offerings.

Clearwater operates from eleven UK regional offices (Birmingham HQ plus Cardiff, Coventry, Manchester, Bristol, Bath, Milton Keynes, Nottingham, Derby, Leicester, and West Midlands) and delivers international events through a global supplier network. Revenue is generated through professional service fees (project-based or retainer), supplier commissions on venue finding (described as "free" to clients), and multi-year Strategic Meetings Management contracts that claim average 30% client savings. Go-to-market is relationship-led and consultative, combining direct enterprise sales, industry trade show presence (IMEX America, EIBTM), thought leadership in C&IT and M&IT publications, content marketing through the company blog, and a white label channel that resells capacity to other event agencies. The firm has no disclosed funding, no institutional investors, no patents, and no regulatory actions.

Name

Clearwater Events

Legal name

Clearwater Events Ltd

Website

https://clearwaterevents.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Clearwater Events is a privately held Birmingham-based UK event management agency (founded 2010/2011, 1-10 employees) that delivers corporate conferences, healthcare/pharmaceutical meetings, exhibitions, and virtual events for enterprise clients, with eleven UK regional offices and international delivery via global supplier partners.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Tour Operators (56152)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industry

Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)

Keywords

• Event management services
• Corporate event planning
• Venue finding
• Healthcare events
• Destination management

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Management Services: Full-service event management fees charged to corporate clients for planning, organizing, and executing events including conferences, product launches, awards ceremonies, gala events, and healthcare events. Revenue generated through professional service fees, typically project-based or retainer arrangements.
2. Venue Finding Services: Venue sourcing and booking services. The company offers venue finding as a standalone service and states 'we'll do it for free' implying commission-based revenue from venue partners rather than direct client fees.
3. Strategic Meetings Management: Cost optimization and procurement services helping large companies save money on events, venues, and hotel accommodation. Revenue generated through service fees and negotiated commission structures with suppliers.
4. White Label Event Support: Unbranded freelance solutions extending their team and portfolio of services to other agencies and event companies. Services offered as standalone solutions including venue finding, supplier sourcing, project management, and onsite support.
5. Design & Marketing Services: Creative design and digital marketing services including branding, websites, presentations, PR, social media, video, photography, graphic design, SEO, 3D modelling, and animation. Can be offered as standalone service or bundled with event management.
6. SEO Services: Search engine optimization services with over 10 years of experience, offered as a standalone digital marketing service to help companies increase organic rankings and grow online revenues.
7. Social Media Management: Social media marketing and advertising services including strategy, creative content, paid social campaigns, and community management for SMEs to multinational companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Clearwater Events is a UK-based event management agency that designs, plans, and executes corporate events including conferences, product launches, awards ceremonies, gala events, healthcare/pharmaceutical meetings, roadshows, and team building programmes. The firm provides end-to-end service from venue sourcing, delegate registration, audio-visual production, and destination management through to on-site delivery, alongside complementary virtual/hybrid event capabilities, strategic meetings management, and creative design/marketing services for corporate and healthcare clients across the UK, Europe, and globally.

Product overview

Clearwater Events is a UK-based event management company offering a comprehensive suite of event services. The portfolio consists of core event management capabilities (Event Management, Virtual Meetings, Venue Finding, Delegate Registration, Audio-Visual Production, Destination Management, Corporate Team Building, Strategic Meetings Management, White Label Support, and Design & Marketing) supplemented by specialized verticals (Healthcare Events with pharmaceutical compliance, sustainability-focused services including Ethically Sourced Events, Ethically Sourced Suppliers, and Green Events) and digital marketing services (SEO and Social Media Management). Additional services include Abstract Management for academic conferences and specialized COVID-19 event solutions. The offering is structured as a unified service portfolio rather than a modular software platform, with Eventsforce serving as the underlying delegate registration technology partner.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Full-service event management covering conferences, meetings, roadshows, awards ceremonies, product launches, exhibitions, and gala events. Includes planning, organisation, venue selection, and on-site execution for corporate clients.
• Venue Finding

Quantifiable outcome

• 30% savings on meetings and accommodation spend through Strategic Meetings Management
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Newwave DesigncoreStrategic or Co-development PartnerPartnership with Newwave Design to provide comprehensive design and marketing services including printed material, exhibition stands, websites, apps, PR, social media, and event branding. This partnership enables Clearwater to offer integrated creative services alongside event management, providing clients with complete event solutions from design through execution.
• EventsforcecoreTechnology or IntegrationTechnology partner for delegate registration systems. Eventsforce provides the event management technology platform that powers Clearwater's comprehensive delegate registration solution including online registration, real-time reporting, badge scanning, and event analytics.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Smyle: UK creative event agency producing corporate conferences, product launches, and incentive programs. Comparable to Clearwater's creative/design-led event management approach for enterprise clients across the UK and Europe.
• Taylor Bennett: London-based corporate event management agency providing conferences, awards, and communications for FTSE and international clients. Comparable service mix and enterprise client focus to Clearwater, with similar mid-market positioning.
• MCM Events: Mid-sized UK event management agency delivering conferences, awards, and experiential events for corporate clients. Comparable to Clearwater in offering full-service corporate event production with similar enterprise client focus.
• DRP Group: UK-headquartered integrated event management and creative communications agency serving corporate clients with conferences, exhibitions, and incentives. Most comparable to Clearwater in geographic focus (UK-centric), service breadth, and enterprise client mix.

Emerging players

• Bizzabo: Event experience platform providing registration, virtual events, and analytics. Comparable to Clearwater's virtual meetings and delegate registration offerings, though Bizzabo is technology-led rather than a full-service agency.
• Eventbrite: Global event ticketing and management platform serving event organizers. Comparable to Clearwater's event registration/management capabilities via the Eventsforce partnership, though focused on ticketed/self-service rather than full-service agency model.

Broad incumbents

• Cvent: Global event management platform combining SaaS event technology with full-service event management for enterprise clients. Comparable to Clearwater on delegate registration and event technology integration, but operates at significantly larger scale.
• BCD Meetings & Events: Global meetings and events management firm serving multinational corporate clients with strategic meetings management, conferences, and incentives. Comparable to Clearwater's SMM and enterprise event management offerings but at much larger scale.
• Jack Morton Worldwide: Global brand experience agency producing corporate events, conferences, and experiential campaigns for multinational brands. Comparable to Clearwater on enterprise event production scale but with significantly larger footprint and brand activation focus.
• CWT Meetings & Events: Global meetings, events, and travel management provider serving multinational clients. Comparable in SMM, venue finding, and enterprise event delivery to Clearwater, with broader corporate travel integration.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/clearwaterevent
• LinkedInlinkedin.com/company/clearwater-events
• Instagraminstagram.com/clearwater_events
• Facebookfacebook.com/ClearwaterEvents

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clearwater Events