F Street Group
F Street Group is a Milwaukee-based private investment firm founded in 2009 that manages $761M AUM across industrial, multifamily, and mixed-use real estate, a national hard money lending platform, athlete lending, and building products, serving accredited investors, real estate investors, and professional athletes.
- Company typePrivate
- Founded2009
- HeadquartersMilwaukee, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What F Street Group does
F Street Group is a privately held, Milwaukee-based alternative investment firm founded in 2009 that operates across four integrated verticals anchored by industrial, multifamily, and mixed-use real estate in secondary Midwestern submarkets. The firm's core operating engine is F Street Development, which has completed 35+ projects across $761M in assets under management spanning 14 states and 59+ active and realized properties, with named institutional tenants including Buske Logistics, ID Logistics, and Nutrabolt.
F Street extends its platform through three additional verticals: F Street Investments (The Hard Money Co.), a national hard money lending platform for real estate investors; F Street Draftline, an asset-backed lending service tailored to professional athletes; and F Street Smart Building Products, which launched with the Avado 2-in-1 Filtered Faucet featuring Zurn Elkay's WaterSentry filtration. The firm also manages a Private Debt Fund targeting 10% APY for accredited investors, with $105M+ invested and a $40M annual raise target.
The technology stack centers on AI-augmented underwriting — machine-learning models that stress-test deals across rate, occupancy, exit, and operating scenarios — paired with a real-time investor portal providing live offerings, document access, distributions, K-1s, and quarterly reporting. F Street monetizes through equity offerings (preferred returns, IRR targets, equity multiples over 5–7 year holds), a $75M senior credit facility from First Citizens Bank (CIT Northbridge), Private Debt Fund subscriptions at a $50,000 minimum, transaction-fee hard money lending, and e-commerce hardware sales, serving accredited investors, real estate investors, professional athletes, and building product end-users respectively.
F Street Group firmographics
Firmographics- Name
- F Street Group
- Legal name
- F Street
- Website
- https://fstreetgroup.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- F Street Group is a Milwaukee-based private investment firm founded in 2009 that manages $761M AUM across industrial, multifamily, and mixed-use real estate, a national hard money lending platform, athlete lending, and building products, serving accredited investors, real estate investors, and professional athletes.
- Ownership category
- akta.pro rank
F Street Group industry classification
Industry- Product category
- Alternative Real Estate Investment & Private Lending
- NAICS
- Other Investment Pools and Funds (5259), Portfolio Management and Investment Advice (523940), Other Financial Investment Activities (5239)
- SIC
- Investment Advice (6282), Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Real Estate Private Credit (CRE Debt) (FSANADAG)
- akta.pro secondary industry
- Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)
Keywords
Where F Street Group is headquartered
LocationHeadquarters
- HQ city
- Milwaukee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
F Street Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Private Debt Fund: Real estate-backed lending fund targeting 10% APY for accredited investors. Diversified portfolio with monthly distributions and asset-backed structures. One of the highest current yields in the private credit market.
- Development & Acquisition Equity: Direct equity offerings in industrial, multifamily, and mixed-use real estate developments across the Midwest. Returns structured with preferred returns, IRR targets, and equity multiples over 5-7 year hold periods.
- Hard Money Lending (The Hard Money Co.): National hard money lending platform serving real estate investors with speed, certainty of close, and asset-backed structures. Institutional-grade underwriting for short-term loans.
- Athlete Lending (Draftline): Asset-backed liquidity services for professional athletes. Built around unique earning windows with speed, confidentiality, and institutional discipline.
- Building Products (Smart Building Products): Engineered building products including the Avado 2-in-1 Filtered Faucet featuring Zurn Elkay's WaterSentry filtration. E-commerce sales to homeowners, developers, and municipalities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Debt Fund targeting 10% APY |
| One time/ perpetual license | Multi-year contract | 400 Shenandoah Industrial Equity |
| One time/ perpetual license | Multi-year contract | Town 9 Industrial Phase II Equity |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
F Street Group product offering
Product offeringCore offering
F Street Group is a private investment firm that builds durable, asset-backed cash flow through industrial, multifamily, and mixed-use real estate in the Midwest, offering accredited investors direct equity stakes in development projects and a Private Debt Fund targeting 10% APY. The firm also operates a national hard money lending platform (The Hard Money Co.), asset-backed lending services for professional athletes (Draftline), and an e-commerce line of engineered building products (Smart Building Products). Across $761M in AUM, the firm uses an AI-augmented underwriting platform and a real-time investor portal for transparency and execution.
Product overview
F Street is a private investment firm operating across multiple verticals: real estate development and acquisitions (F Street Development), private lending and credit (The Hard Money Co.), athlete lending (Draftline), and clean water building products (Smart Building Products). The firm also manages a Private Debt Fund yielding 10% APY with monthly distributions. The portfolio includes active investment properties like 400 Shenandoah industrial and Town 9 Industrial Phase II. The platform is built around AI-augmented underwriting technology and a real-time investor portal, serving accredited investors across industrial, multifamily, and mixed-use real estate in the Midwest.
Differentiator
Problem solved
Functional benefit
Brands
- F Street Development: Real estate development vertical handling 35+ projects across $761M AUM, focusing on Class A industrial, multifamily, and mixed-use across the Midwest.
- F Street Investments (The Hard Money Co.)
- F Street Draftline
- F Street Smart Building Products
Products and services
- F Street Development (Development & Acquisitions Equity) Direct equity offerings in Class A industrial, multifamily, and mixed-use real estate developments across the Midwest for accredited investors. Includes active offerings such as 400 Shenandoah (67,000 SF industrial, St. Louis) and Town 9 Industrial Phase II (142,295 SF, Germantown, WI), structured with preferred returns and IRR targets on multi-year holds.
- Private Debt Fund Diversified real estate-backed lending fund targeting 10% APY for accredited investors, with monthly distributions, asset-backed structure, $50,000 minimum, and $40M yearly raise target. Open at 51.33% funded as of latest offering data.
- The Hard Money Co. (F Street Investments)
Quantifiable outcome
- 10% APY target on Private Debt Fund with monthly distributions
- +4 more outcomes
Companies that use F Street Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
F Street Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
F Street Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NorthterracoreStrategic co-development partnership with Racine County-based Northterra for a 130-unit multifamily development in Caledonia, WI. The project anchors a 17-acre site at the southeast corner of 4 Mile and North Green Bay Roads, delivering Class A apartment units to a high-growth corridor between Milwaukee and Chicago.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
F Street Group competitors and assessment
Company assessmentBroad incumbents
- Marcus & Millichap: Large, diversified commercial real estate investment sales and capital markets firm. Comparable in real estate capital markets advisory and direct placement capability for deals of similar type to F Street's equity offerings.
- JLL Capital Markets: Global real estate services and investment sales platform with significant debt and equity placement capabilities for institutional capital. Comparable as a broad incumbent in real estate capital markets advisory serving similar asset types (industrial, multifamily, mixed-use).
Direct peers
- Fundrise: Alternative investment platform offering private real estate funds and individual deal portfolios to retail and accredited investors. Closely comparable to F Street's Private Debt Fund + direct equity offerings funnel and recurring yield product positioning.
- YieldStreet: Alternative investment platform offering yield-oriented private credit and real estate products to accredited investors. Comparable to F Street's Private Debt Fund and The Hard Money Co. recurring-yield thesis.
- Lima One Capital: National hard money / private lender serving real estate investors with short-term, asset-backed financing. Direct peer to F Street Investments' The Hard Money Co. vertical.
- CrowdStreet: Online private real estate investment marketplace offering individual accredited investors direct equity and debt deals. Highly comparable to F Street's Direct Equity Offerings and Private Debt Fund distribution model via investor portal.
- Cadre: Online commercial real estate investment platform with curated equity offerings for accredited investors. Comparable tech-driven deal platform and investor portal distribution model.
- EquityMultiple: Online commercial real estate investment platform with curated equity and debt offerings for accredited investors. Comparable deal-by-deal plus fund structure and focus on industrial/multifamily asset types.
- Kiavi: Tech-enabled private lender providing bridge and rehab financing to residential real estate investors. Direct peer to The Hard Money Co. in institutional-grade underwriting for short-term RE loans.
- RealtyMogul: Real estate crowdfunding platform providing accredited investors access to private RE deals and funds. Comparable model of curated deal-by-deal and fund products delivered through an online portal.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
F Street Group social profiles
Digital presenceF Street Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
F Street Group leadership team
Management profileNumber of profiles
Profiles1 record
F Street Group subsidiaries and ownership
Company hierarchySubsidiaries4 records
F Street Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
F Street Group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about F Street Group
What does F Street Group do?
F Street Group is a private investment firm that builds durable, asset-backed cash flow through industrial, multifamily, and mixed-use real estate in the Midwest, offering accredited investors direct equity stakes in development projects and a Private Debt Fund targeting 10% APY. The firm also operates a national hard money lending platform (The Hard Money Co.), asset-backed lending services for professional athletes (Draftline), and an e-commerce line of engineered building products (Smart Building Products). Across $761M in AUM, the firm uses an AI-augmented underwriting platform and a real-time investor portal for transparency and execution.
Is F Street Group a public or private company?
F Street Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was F Street Group founded?
F Street Group was founded in 2009. It employs 11 to 50 people.
Where is F Street Group based?
F Street Group is headquartered in Milwaukee, United States, in the North America region.
How does F Street Group make money?
Five revenue lines are on record. Private Debt Fund is the primary driver. The others are development & Acquisition Equity, hard Money Lending (The Hard Money Co.), athlete Lending (Draftline) and building Products (Smart Building Products).
Who are F Street Group's main competitors?
Broad incumbents on record are Marcus & Millichap and JLL Capital Markets. Direct peers are Fundrise, YieldStreet, Lima One Capital, CrowdStreet, Cadre, EquityMultiple, Kiavi and RealtyMogul.
Does F Street Group have an API?
No public API is recorded for F Street Group.
What industry is F Street Group in?
F Street Group's product category is Alternative Real Estate Investment & Private Lending. Its primary akta.pro industry code is FSANADAG, Real Estate Private Credit (CRE Debt), with a secondary code of BPAJANAE, Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing). Its NAICS code is 5259 and its SIC code is 6282.