Maid2Match
Maid2Match is a family-owned Australian residential cleaning company operating in 16+ cities with 200+ permanent employees, offering recurring and one-time house cleaning plus NDIS, DVA, aged care, and insurance cleaning verticals through a self-serve booking platform.
- Company typePrivate
- Founded2014
- HeadquartersBrisbane, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Maid2Match does
Maid2Match Pty Ltd is a family-owned Australian residential cleaning company founded in Brisbane in 2014 by brothers Jason and Toby Schulz, who continue to lead operations (Toby: operations and recruitment; Jason: finance and compliance). The company operates a self-serve online booking platform (bookings.maid2match.com.au) integrated with Stripe for payment processing, supplemented by 1800-number phone support, and serves customers across 16+ Australian cities spanning Queensland, NSW, Victoria, South Australia, Western Australia, Tasmania, and the ACT.
The core service offering is recurring and one-time residential house cleaning, sold at flat rate (A$70-A$220) or hourly (A$28-A$50/hr), with 10% discounts for weekly or fortnightly frequency. Around this base, the company has built four regulated or institutional verticals: NDIS cleaning (registered provider since 2018), DVA cleaning (Acute Support Package and Household Services), Aged Care cleaning (Support at Home, Home Care Packages, CHSP through providers), and Insurance cleaning (CTP, TAC, WorkCover) coordinated with rehab providers. Additional paid extras include deep cleans, oven cleans, interior windows, fridge and cabinet cleans, and housekeeping tasks, plus a gift card product for gifting.
The operating model differs from typical gig-economy cleaning marketplaces: all cleaners are permanent employees (not contractors) receiving superannuation, paid leave, and award wages, supported by 200+ staff in field and office roles. Distribution is direct to consumer, with no third-party intermediaries; lead generation is driven by an extensive local SEO footprint (city and suburb-level pages), a content/blog programme, and active social channels. Revenue is not publicly disclosed, and the company is privately held with no external institutional investors identified.
Maid2Match firmographics
Firmographics- Name
- Maid2Match
- Legal name
- Maid2Match Pty Ltd
- Website
- https://maid2match.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maid2Match is a family-owned Australian residential cleaning company operating in 16+ cities with 200+ permanent employees, offering recurring and one-time house cleaning plus NDIS, DVA, aged care, and insurance cleaning verticals through a self-serve booking platform.
- Ownership category
- akta.pro rank
Maid2Match industry classification
Industry- Product category
- Residential Cleaning Services
- NAICS
- Janitorial Services (56172)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Landlord/Property Manager Turnover Cleaning (HSAEACAE), Day Porter & On-Site Janitorial Staffing (BPABABAB)
Keywords
Where Maid2Match is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Maid2Match business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Residential House Cleaning Services: Recurring and one-time house cleaning services for residential customers across Australia, available as flat rate (fixed price per job) or hourly rate options. Customers receive discounts for regular weekly (10% off) or fortnightly (10% off) cleaning schedules. No lock-in contracts.
- NDIS Registered Cleaning: Registered NDIS provider since 2018 offering domestic cleaning services to NDIS participants across all plan types, billed according to NDIS rates.
- DVA Cleaning Services: Domestic cleaning services for Department of Veterans' Affairs clients, including Acute Support Package and Household Services cleaning at DVA approved rates.
- Aged Care Cleaning: Domestic cleaning under Support at Home, Home Care Packages, and CHSP programs through providers.
- Insurance Cleaning: Cleaning services for insurance claims including CTP, TAC, and WorkCover matters, working with rehab coordinators nationally.
- End of Lease/Bond Cleaning: One-time deep cleaning services for vacating tenants, with pricing from $150 to $800 depending on home size.
- Gift Cards: Cleaning gift vouchers sold to customers for gifting to others, redeemable for any cleaning service. Gift cards do not expire.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Hourly Rate Cleaning - time-based cleaning for specific areas or quick tidy-ups |
| Unit Pricing | Pay-as-you-go | Flat Rate Cleaning - fixed price comprehensive house cleaning |
| Unit Pricing | Pay-as-you-go | Bond/End of Lease Cleaning |
| Unit Pricing | Pay-as-you-go | Deep Clean Add-on |
| Unit Pricing | Pay-as-you-go | Oven Clean Add-on |
| Unit Pricing | Pay-as-you-go | Interior Windows Add-on |
| Unit Pricing | Pay-as-you-go | Fridge/Cabinet Cleaning Add-ons |
| Unit Pricing | Pay-as-you-go | Additional Room Add-on |
| Unit Pricing | Pay-as-you-go | Housekeeping Tasks Add-on |
| Unit Pricing | Pay-as-you-go | Woonona Deep Clean Add-on |
| Unit Pricing | Pay-as-you-go | Woonona Oven Clean Add-on |
| Unit Pricing | Pay-as-you-go | Woonona Laundry Add-on |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Maid2Match product offering
Product offeringCore offering
Maid2Match is a family-owned Australian cleaning company founded in Brisbane in 2014 that provides residential and government-funded domestic cleaning services across more than 16 cities in Australia. Its core offering consists of recurring and one-time house cleaning delivered by permanent employed cleaners (not contractors), alongside specialised NDIS, DVA, aged care, and insurance cleaning streams. Services are booked online through a self-serve quote and booking platform with flat rate or hourly pricing, processed via Stripe, and supported by phone sales Mon–Fri 7am–6pm AEST.
Product overview
Maid2Match is a family-owned Australian cleaning company founded in Brisbane in 2014 that operates as a service-based platform offering residential cleaning services across Australia. The core offering consists of House Cleaning (available as flat rate or hourly pricing), NDIS Cleaning, DVA Cleaning, Aged Care Cleaning, and Insurance Cleaning. The service model emphasizes permanent employees over contractors, with services available in multiple cities nationwide. Additional offerings include gift cards and optional extras such as deep cleaning and housekeeping tasks. All services are booked through their online platform and payments are processed via Stripe.
Differentiator
Problem solved
Functional benefit
Products and services
- House Cleaning Regular and one-time domestic house cleaning service for residential customers across Australia, offered as either a flat-rate (fixed price per full home clean) or hourly rate (time-based for partial/targeted cleaning). Includes discounts for recurring weekly (10% off) and fortnightly (10% off) services, with no lock-in contracts.
- NDIS Cleaning Registered NDIS provider delivering domestic cleaning services to NDIS participants across all plan types (Self-Managed, Plan-Managed, NDIS-Managed), billed according to NDIS pricing arrangements and rates.
- DVA Cleaning Domestic cleaning services for Department of Veterans' Affairs clients, including Acute Support Package cleaning and Household Services cleaning at DVA-approved rates.
- Aged Care Cleaning Domestic cleaning for elderly clients delivered through aged care providers under Support at Home, Home Care Packages, and CHSP programs.
- Insurance Cleaning Cleaning services for insurance claims including Compulsory Third Party (CTP), TAC, and WorkCover matters, coordinated nationally with rehabilitation coordinators.
- Gift Cards Cleaning gift vouchers sold online in customisable amounts that never expire and can be redeemed for any Maid2Match cleaning service.
Quantifiable outcome
- 96% average positive customer review rate in Wollongong
- +3 more outcomes
Companies that use Maid2Match
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Maid2Match technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Maid2Match partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights5 records
Maid2Match competitors and assessment
Company assessmentBroad incumbents
- Molly Maid: Well-established global residential cleaning franchise serving recurring customers across the US, UK, and other markets. Comparable on employee-based cleaning model, recurring service contracts, and the same-cleaner continuity approach that defines Maid2Match's value proposition.
- Maid Brigade: Established North American residential cleaning franchise operating for 40+ years with employee-based cleaners and recurring service contracts. Comparable on employee-model ethos, recurring subscription service structure, and 100% satisfaction guarantees, with broader scale internationally.
Direct peers
- Urban Company (formerly UrbanClap): Global home services platform offering on-demand cleaning, handyman, and beauty services via a vetted professional model with online booking. Comparable on platform-driven marketplace model, professional vetting/standards, and multi-category home services expansion.
- Helpling: Global online platform for booking professional home cleaning services, operating across Europe, Australia, and other markets. Compares on tech-enabled booking platform model for residential cleaning; primary overlap is in self-serve online booking and cleaner matching.
- Mopstars: Australian cleaning franchise focused on recurring residential house cleaning with vetted cleaners and franchise-based service delivery. Comparable on customer promise (consistent cleaners, eco-friendly supplies) and recurring subscription model within the Australian market.
- Fantastic Services: Australian cleaning and home services provider offering recurring residential cleaning, end-of-lease cleans, and various add-on services across Australia. Closest direct competitor by geography, service mix (residential + bond cleaning), and self-serve online booking approach.
Emerging players
- Homeaglow: Online residential cleaning platform in the US offering self-serve booking and standardized recurring cleaning services with vetted cleaners. Comparable on self-serve quote/booking UX, recurring subscription discounts, and standardized cleaning packages.
- Airtasker: ASX-listed Australian marketplace connecting customers with independent taskers for cleaning and home services. Directly comparable on platform-model connecting customers to cleaners, though Airtasker uses a contractor/gig model rather than permanent employees, representing a strategic contrast to Maid2Match's employee-first approach.
- TaskRabbit: Online and mobile marketplace connecting customers to freelance taskers for cleaning and home services (now part of Angi). Comparable on platform-based booking/cleaner matching, but uses independent contractor model rather than permanent employment, contrasting with Maid2Match's approach.
- Tidy: US-based cleaning app/platform offering on-demand and recurring house cleaning with vetted, employed cleaners and transparent online pricing. Closely comparable modern tech-forward booking experience and recurring subscription discount model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Maid2Match social profiles
Digital presenceMaid2Match financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maid2Match leadership team
Management profileNumber of profiles
Profiles2 records
Maid2Match funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maid2Match M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maid2Match
What does Maid2Match do?
Maid2Match is a family-owned Australian cleaning company founded in Brisbane in 2014 that provides residential and government-funded domestic cleaning services across more than 16 cities in Australia. Its core offering consists of recurring and one-time house cleaning delivered by permanent employed cleaners (not contractors), alongside specialised NDIS, DVA, aged care, and insurance cleaning streams. Services are booked online through a self-serve quote and booking platform with flat rate or hourly pricing, processed via Stripe, and supported by phone sales Mon–Fri 7am–6pm AEST.
Is Maid2Match a public or private company?
Maid2Match is a private company. It is classified as family owned and is currently operating.
When was Maid2Match founded?
Maid2Match was founded in 2014. It employs 1 to 10 people.
Where is Maid2Match based?
Maid2Match is headquartered in Brisbane, Australia, in the Oceania region.
How does Maid2Match make money?
Seven revenue lines are on record. Residential House Cleaning Services are the primary driver. The others are NDIS Registered Cleaning, DVA Cleaning Services, aged Care Cleaning, insurance Cleaning, end of Lease/Bond Cleaning and gift Cards.
Who are Maid2Match's main competitors?
Broad incumbents on record are Molly Maid and Maid Brigade. Direct peers are Urban Company (formerly UrbanClap), Helpling, Mopstars and Fantastic Services. Emerging players are Homeaglow, Airtasker, TaskRabbit and Tidy.
Does Maid2Match have an API?
No public API is recorded for Maid2Match.
What industry is Maid2Match in?
Maid2Match's product category is Residential Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 56172 and its SIC code is 7340.