Blutspende SRK Schweiz

What Blutspende SRK Schweiz does

Blutspende SRK Schweiz AG is the non-profit blood donation service of the Swiss Red Cross (Schweizerisches Rotes Kreuz), structured as a gemeinnützige Aktiengesellschaft under Swiss law. The organization operates Switzerland's national blood supply through a network of regional blood transfusion services that collect, process, and distribute blood products to hospitals and healthcare facilities. It also maintains the national blood stem cell donor registry (Blutstammzellspende), which captures HLA typing data to match donors with patients requiring stem cell transplants.

The digital platform supporting these operations comprises a multilingual website (German, French, Italian, English) at blutspende.ch offering online appointment scheduling, a personal donor portal for donation history tracking, eligibility self-assessment tools (Donation Check, Travel Check), an interactive blood type compatibility widget, and a real-time blood stock barometer. Supporting technology integrations include Google Analytics, Matomo Cloud, Intercom for donor support, ActiveCampaign for email marketing, RaiseNow for PCI-DSS-compliant payment processing, HERE maps, and Zapier for workflow automation. The organization has earned WCAG 2.1 Level AA accessibility certification (February 2025) and harmonized its blood donation eligibility criteria effective February 1, 2026.

The go-to-market motion is community-led: donors are reached via physical venues managed by regional blood transfusion services and through a multi-channel digital presence spanning Facebook, Instagram, YouTube, LinkedIn, and paid acquisition across Google, Meta, LinkedIn, Snapchat, and TikTok. A monthly magazine and educational materials support engagement. Revenue is generated through the provision of blood products to hospitals and healthcare facilities as a non-profit public health service; donors do not pay for donation services. The company is led by CEO Dr. Bernhard Wegmüller and is headquartered at Waldeggstrasse 51, 3097 Liebefeld, Switzerland.

Name

Blutspende SRK Schweiz

Legal name

Blutspende SRK Schweiz AG

Website

https://blutspende.ch

Company type

Private

Operating status

Operating

Short description

Blutspende SRK Schweiz AG is the non-profit blood donation service of the Swiss Red Cross, operating nationwide regional blood transfusion services and a national blood stem cell donor registry to supply Swiss hospitals and patients.

Ownership category

akta.pro rank

Product category

Blood Donation Services

NAICS

Blood and Organ Banks (621991)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Transfusion Medicine & Immunohematology (Blood Bank) (HLAFAMAG)

akta.pro secondary industries

Blood, Organ & Tissue Donation Organizations (BPAGACAJ), Blood Bank, Transfusion Medicine & Immunohematology (HLAHAAAH), Cell & Tissue Banking (biobanking, cord blood/tissue) (HLAAAGAE)

Keywords

• Blood donation services
• Blood stem cell donation
• Blood transfusion services
• Donor registry services
• Public health services

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Blood Donation Services: As a non-profit public health organization (gemeinnützige Aktiengesellschaft), Blutspende SRK Schweiz operates blood donation collection services through regional blood transfusion services across Switzerland. The organization provides blood products to hospitals and healthcare facilities.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Blutspende SRK Schweiz AG operates the national blood donation service of the Swiss Red Cross, collecting, processing, and supplying blood products to hospitals across Switzerland through a network of regional blood transfusion services. The organization also maintains a national blood stem cell donor registry and operates a multilingual digital platform for appointment scheduling, donor history tracking, eligibility checks, and public education.

Product overview

Blutspende SRK Schweiz operates as a non-profit blood donation organization managing Switzerland's blood supply. The organization's core offerings include a digital platform for blood donation appointment scheduling, a personal donor portal for tracking donation history, and a blood stem cell donation registry. The service portfolio encompasses eligibility assessment tools (Donation Check, Travel Check), interactive features like a blood type compatibility widget and blood stock barometer, regional blood transfusion services, educational resources including brochures and an online magazine, and FAQ services. The organization serves donors through a multi-language website (German, French, Italian, English) and maintains regional blood transfusion services throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Blood Donation Service National service that enables voluntary blood donation by healthy individuals, collects and processes donations, and supplies blood products to Swiss hospitals for surgeries, emergencies, and chronic conditions. Free to donors; service is open to the general public.
• Blood Stem Cell Donation Registry Registration service for individuals to join the national blood stem cell donor database, including HLA typing, to be matched with children and adults suffering from immune deficiencies and life-threatening blood diseases who require stem cell transplants.
• Regional Blood Transfusion Services A nationwide network of regional blood transfusion services that handle in-person blood collection, processing, and distribution of blood products to local hospitals across Switzerland.
• Educational Materials and Brochures Orderable printed brochures, manuals, and educational materials covering blood donation, blood stem cell donation, and school educational content, distributed to the public and educational institutions across Switzerland.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

13 partnerships are on record, tiered supporting.

• deltacitysupportingTechnology or IntegrationDigital Strategy Solutions partner responsible for website concept, screen design, and programming for blutspende.ch
• Google (Analytics, Ads, Fonts, YouTube)supportingTechnology or IntegrationTechnology services including Google Analytics for performance measurement, Google Ads for advertising, Google Fonts for typography, and YouTube for video content embedding
• HERE TechnologiessupportingTechnology or IntegrationMap service provider for embedding location maps on the blood donation website
• Adobe FontssupportingTechnology or IntegrationFont service provider for web typography on the organization's digital platforms
• IntercomsupportingTechnology or IntegrationCustomer service platform providing chatbot support and communication tools for donor inquiries
• ZapiersupportingTechnology or IntegrationAutomation and integration platform used to connect and automate apps and services
• RaiseNowsupportingTechnology or IntegrationFundraising platform provider (RaiseNow AG Switzerland) with PCI DSS certification for secure payment processing
• ActiveCampaignsupportingTechnology or IntegrationMarketing automation platform for email marketing campaigns and newsletter communications
• Matomo CloudsupportingTechnology or IntegrationPrivacy-focused web analytics platform for measuring website performance and reach using pseudonymized IP addresses
• LinkedIn AdssupportingGTM or Marketing PartnerSocial media advertising platform for targeted recruitment campaigns with LinkedIn Insight Tag for remarketing
• Meta Ads (Facebook, Instagram)supportingGTM or Marketing PartnerSocial media advertising on Facebook and Instagram using Meta Pixel, Custom Audiences, and Lookalike Audiences for donor targeting
• Snapchat AdssupportingGTM or Marketing PartnerSocial media advertising on Snapchat using Snap Pixel for remarketing and targeting younger audiences
• TikTok AdssupportingGTM or Marketing PartnerSocial media advertising on TikTok using TikTok Pixel for reaching younger demographics

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Canadian Blood Services: Canada's national, not-for-profit blood operator responsible for collection, testing, and distribution across all provinces outside Quebec; directly comparable in non-profit national mandate, multi-language service footprint, and integrated donor registry.
• NHS Blood and Transplant (NHSBT): The national blood and organ donation service for England and a Red Cross-adjacent public-sector body; directly comparable to Blutspende SRK Schweiz in mandate, scope (whole blood plus stem cells), and integrated digital donor platform, serving a similarly sized national population.
• Australian Red Cross Lifeblood: Australian Red Cross's national blood collection and donor services arm; closest international peer to Blutspende SRK Schweiz in Red Cross affiliation, non-profit operating model, and integrated donor appointment/self-service platform.
• Sanquin Blood Supply Foundation: The Netherlands' national, non-profit blood bank responsible for collecting, processing, and supplying blood products across the country; directly comparable in mandate, non-profit structure, and integrated donor registry operations.
• Italian National Blood Centre (Centro Nazionale Sangue): Italy's national coordinating authority for blood transfusion under the Ministry of Health; comparable as a national-level coordination body for blood services across regional transfusion networks.
• Établissement Français du Sang (EFS): France's official national blood service operating under the Ministry of Health; comparable as a national, non-profit blood collection and supply organization with regional transfusion services and digital donor appointment systems.
• German Red Cross Blood Service (DRK Blutspendedienste): The German Red Cross network of regional blood donation services responsible for the majority of Germany's national blood supply; highly comparable as a Red Cross-affiliated, multi-regional blood collection operation with integrated digital donor tools.

Broad incumbents

• American Red Cross Blood Services: The U.S. national Red Cross blood collection and distribution service; comparable to Blutspende SRK Schweiz as the dominant Red Cross-affiliated national blood bank operator, though at much larger scale and serving the U.S. market.

Regional players

• Austrian Red Cross Blood Donation (ÖRK Blutspende): Austrian Red Cross's national blood donation service; closely comparable in Red Cross-affiliated non-profit mandate and DACH-region digital donor platform, though operating in Austria rather than Switzerland.

Emerging players

• DKMS: A leading international blood stem cell donor registry operator with strong donor-recruitment expertise; directly comparable to Blutspende SRK Schweiz's stem cell donor registry line of business, though DKMS is the global scale leader in that specific adjacency.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCUoLKTBYSNq0CeZaILGHNhA
• Facebookfacebook.com/blutspendesrk
• LinkedInlinkedin.com/company/blutspende-srk-schweiz-ag
• Instagraminstagram.com/blutspendesrk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blutspende SRK Schweiz