Guzman Labs

What Guzman Labs does

Guzman Labs is a Miami-based, founder-led marketing agency operating as a for-profit private company since 2010. The firm delivers integrated creative, digital, and strategic services spanning branding (logo design, slogans, printed collateral), website design and full-stack development, ecommerce builds on Shopify and WooCommerce, SEO/SEM, social media integration, digital advertising, photography and video production, market research, and crowdfunding campaign management. The agency has extended into adjacent productized offerings, including custom Event Management and Players/Teams/Leagues CRM systems and Strategic Action Planning (exemplified by a Visa engagement targeting $1.5 billion in annual regional transaction growth).

The company serves a heterogeneous client base across at least nine verticals — startups, mid-market and enterprise firms, political campaigns, and healthcare providers — with marquee engagements including Visa, Gencom GRP (over $7 billion in real estate transactions), Bijoux Terner (500+ retail locations in 60+ countries), the Francis Suarez mayoral campaign (won with over 90% of the vote), and the Maluna Kickstarter project (top 0.01% in Kickstarter history). Revenue is generated through project-based and likely retainer professional services engagements, with pricing not publicly disclosed and client acquisition driven by an application-based intake funnel, a portfolio of case studies, organic social media, third-party DesignRush recognition, and referrals. The firm is bootstrapped, founder-owned (Oscar Guzman), and operates with a 1-10 person team, suggesting a deliberately boutique posture rather than institutional scaling.

Name

Guzman Labs

Legal name

Guzman Labs

Website

https://guzmanlabs.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Guzman Labs is a Miami-based, founder-led marketing agency founded in 2010 that delivers branding, website design, ecommerce development, digital advertising, video production, and strategic planning services to startups, mid-market and enterprise firms, political campaigns, and healthcare providers across the Americas.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Media Representatives (54184)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)

akta.pro secondary industry

UGC Sourcing & Community Creator Programs (BPAFAHAK)

Keywords

• Marketing services
• Branding strategy
• Website development
• Digital advertising
• Creative design

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Creative Services and Marketing Consulting: Project-based professional services including branding strategy, website design and development, advertising campaigns, graphic design, photography, video production, public relations, and crowdfunding campaign management.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Guzman Labs is a Miami-based full-service creative and marketing agency that designs and builds custom websites, ecommerce platforms, and branding assets while running digital advertising, SEO/SEM, social media, photography, and video production for clients. The firm also manages crowdfunding campaigns for startups and produces campaign materials for political and government clients, integrating strategic planning and market research into each engagement.

Product overview

Guzman Labs is a Miami-based marketing agency offering a comprehensive suite of creative and digital services. The core offerings include Branding Services (logo design, slogans, collateral), Custom Websites and Ecommerce Development (using platforms like WooCommerce and Shopify), SEO + SEM, Social Media Integration, and Security + Maintenance. Specialized services include Crowdfunding Campaign Management (managing campaigns achieving top Kickstarter status), Event Management software, Players/Teams/Leagues CRM, Strategic Action Planning with data analysis, Campaign Materials Design, Photography and Video Production, Market Research & Analysis, and Digital Advertising across multiple platforms. The company positions itself as a full-service creative partner rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Design and Development Design and development of custom, mobile-first websites for businesses, startups, and government clients, with security and ongoing maintenance included.
• Ecommerce Development Design and build of ecommerce storefronts enabling clients to sell products online, integrated with platforms such as WooCommerce and Shopify.
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM) Combined SEO and SEM services to improve organic search rankings and manage paid search campaigns for client websites.
• Social Media Marketing and Integration Social media strategy, content, and platform integration services to build client presence and engagement across social channels.
• Branding Services Brand identity development including logo, visual identity, and brand guidelines for businesses and startups.
• Crowdfunding Campaign Management End-to-end management of crowdfunding campaigns, including creative assets, copywriting, and promotional strategy, for startups and product launches.
• Strategic Action Planning Development of strategic action plans that align marketing, branding, and communications with client business or campaign objectives.
• Campaign Materials Design Design of campaign materials for political campaigns and government entities, including print, digital, and outreach collateral.
• Photography and Video Production Photography and video production services to create branded visual content for websites, social media, advertising, and campaigns.
• Market Research and Analysis Market research and analysis to inform client strategy, positioning, and campaign execution.
• Digital Advertising Planning and execution of digital advertising campaigns across online channels to drive awareness, traffic, and conversions for clients.

Quantifiable outcome

• $150,000 raised in 17 hours, $441,000 in first 30 days on Kickstarter
• +4 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Big Spaceship: Brooklyn-based digital creative agency blending strategy, design, content, and digital marketing for brands such as Google, GE, and Viacom. Comparable to Guzman Labs in offering integrated creative and digital services for established and growth-stage clients.
• B-Reel: Globally distributed creative agency producing digital products, films, and brand experiences for clients including Google, Nike, and Patagonia. Comparable to Guzman Labs in delivering multi-disciplinary creative work with a strong digital and video emphasis.
• Mekanism: Independent creative agency known for combining advertising, content, and brand storytelling. Comparable to Guzman Labs in offering full-service creative work with documented brand outcome focus and a mid-size team delivering integrated campaigns.
• Red Antler: Brooklyn-based branding and creative agency specializing in launching and scaling consumer and tech startups (e.g., Allbirds, Casper). Directly comparable to Guzman Labs for its entrepreneurial brand-building focus, integrated creative + digital offering, and strong portfolio of outcome-driven case studies.
• Mother Design: The design arm of the Mother agency network, focused on brand identity, design systems, and visual storytelling for clients like Google, Diageo, and Virgin. Comparable to Guzman Labs as an integrated creative partner serving both startups and established enterprises.
• &Walsh: Independent creative design agency working across branding, identity, and digital for clients like Google, Adidas, and the UN. Closely comparable to Guzman Labs as a founder-led boutique delivering full-stack creative with a portfolio-driven GTM motion.
• &Beverly (formerly Gin Lane): Brand strategy and design firm focused on consumer and lifestyle brands such as Equinox, Hinge, and sweetgreen. Comparable to Guzman Labs in pairing brand strategy with visual design and ecommerce/digital build for premium consumer clients.

Broad incumbents

• Pentagram: The largest independent design firm, with multiple partners covering branding, identity, and digital. Comparable to Guzman Labs for its branding and design orientation, but at meaningfully greater scale and prestige across a much wider client roster.
• R/GA: Global innovation and advertising agency under IPG, offering creative, consulting, and technology services across brand, product, and marketing. Comparable to Guzman Labs in providing end-to-end brand-to-digital services, but at substantially larger scale and geographic scope.
• Wieden+Kennedy: Global independent creative agency network behind campaigns for Nike, Coca-Cola, and Airbnb. Comparable to Guzman Labs as a creative-first agency, but at far greater scale, with multi-office delivery across the US, Europe, and Asia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/guzmanlabs
• Facebookfacebook.com/guzmanlabs
• Instagraminstagram.com/guzmanlabs
• LinkedInlinkedin.com/company/guzmanlabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guzman Labs