Adrenalina Marketing

What Adrenalina Marketing does

Adrenalina Marketing is a Barcelona-based digital marketing and SEO agency founded in 2012 by Jorge González Bastero ('Koke') and Amadeo Tusell, operating with 11–50 employees from its headquarters on Carrer de Muntaner. The firm delivers a broad suite of services — including technical and local SEO, SEM/PPC management, CRO, content marketing, social media management, email marketing, online reputation management, web design and development, e-commerce builds, Ruby on Rails development, and mobile app development — organized around what it describes as a 360-degree marketing methodology that integrates audit, on-page, off-page, development, and social layers.

The underlying technology stack is built on third-party industry-standard tools (Google Analytics, Google Search Console, Hotjar, SEMRush, Ahrefs, Sistrix) rather than proprietary platforms; the company's main asset is human expertise and process integration rather than software IP. Service delivery is custom and project- or retainer-based, with multi-year contracts and no public pricing tiers; client acquisition is sales-led through website contact forms, phone, and inbound from the agency's own SEO, blog (186+ articles), and event presence (notably co-organization of Clinic SEO in Barcelona and Madrid).

The target market spans four horizontal segments — local businesses with physical presence, national businesses, enterprise/global organizations needing supplemental SEO support, and e-commerce stores — primarily across Spain and Latin America, with stated capability to serve clients globally. The agency is founder-owned and privately held with no external investors, parent company, or subsidiary structures identified, and no evidence of venture or private equity backing.

Name

Adrenalina Marketing

Legal name

Adrenalina

Website

https://adrenalina.es

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Adrenalina is a Barcelona-based SEO and digital marketing agency founded in 2012, offering SEO, SEM, CRO, web design, social media, and content marketing services to local, national, e-commerce, and enterprise clients across Spain and Latin America.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industry

Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)

Keywords

• Search engine optimization
• Digital marketing services
• Web design development
• Conversion rate optimization
• Social media management

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Digital Marketing Consulting Services: Professional services revenue generated from SEO consulting, technical SEO audits, migrations, web design, and ongoing digital marketing management. Services are offered on a project basis or ongoing retainer model.
2. SEM/Advertising Management: Management of Google Ads, Facebook Ads, and Instagram Ads campaigns for clients, including retargeting campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Adrenalina Marketing is a Barcelona-based SEO and digital marketing agency that helps businesses improve their online visibility, traffic, and conversions. The company delivers a 360-degree marketing process spanning technical SEO audits, on-page and off-page optimization, local and national SEO, paid search (SEM/Google Ads), social media management, content marketing, email marketing, online reputation management, conversion rate optimization (CRO), and web design and development (including e-commerce and mobile apps).

Product overview

Adrenalina is a Barcelona-based digital marketing and SEO agency founded in 2012, offering a comprehensive suite of digital marketing services organized around a 360-degree methodology. The core offering centers on SEO and web positioning (SEO y Posicionamiento Web), complemented by web design and development (Diseño y Desarrollo Web), mobile application development (Desarrollo de Aplicaciones Móviles), and e-commerce solutions (Tiendas Online). Supporting the SEO core are specialized sub-services including CRO (Conversion Rate Optimization) for conversion improvement, Marketing de Contenidos for SEO-driven content creation, Social Media y Gestión de Redes Sociales for social presence, SEM y Google Ads for paid advertising, Email Marketing for lead nurturing, Reputación Online for online reputation management, SEO Local for local business visibility, Auditoría Web SEO for technical site analysis, Link Building for authority building, and Experiencia de Usuario (UX) for user experience optimization. The agency also offers dedicated services in Ruby on Rails development and mobile app development (Android and iOS). The portfolio is delivered as a unified set of integrated services rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• SEO y Posicionamiento Web Search engine optimization services including technical SEO audits, on-page and off-page optimization, local SEO, national and enterprise SEO, keyword research, link building, and migration support to improve organic visibility in Google and other search engines.
• Diseño y Desarrollo Web Custom web design and development services including responsive design, e-commerce stores, and specialized Ruby on Rails development.
• Desarrollo de Aplicaciones Móviles Mobile application development services for Android and iOS platforms using various programming languages.
• CRO (Conversion Rate Optimization) Conversion Rate Optimization services that analyze user behavior, measure data, and implement strategic website improvements to increase conversion ratios, usability, and content effectiveness.
• Marketing de Contenidos Content marketing strategy services including keyword research, content creation (text, images, videos, podcasts), blog management, and SEO-optimized copywriting to attract and engage target audiences.
• Social Media y Gestión de Redes Sociales Social media management services including strategy development, original content creation, community management, influencer partnerships, paid social advertising, and performance reporting across Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.
• SEM y Google Ads Pay-per-click advertising services including Google Ads campaign creation, keyword optimization, Quality Score improvement, landing page optimization, retargeting, and ROI-focused campaign management.
• Email Marketing Email marketing campaign services including audience segmentation, funnel strategies, promotional campaigns, and lead-to-customer conversion optimization.
• Reputación Online Online reputation management services including review generation, positive content creation, negative review displacement, and social media crisis response.
• SEO Local Local SEO services optimizing Google My Business listings, acquiring citations in quality local directories, and generating positive reviews for businesses with a physical presence.
• Auditoría Web SEO Technical SEO audit services covering WPO optimization, robots.txt and sitemap optimization, 40x and 30x error review, accessibility review, penalty recovery, and user experience analysis.
• Link Building Link building services focused on earning high-quality, thematically relevant backlinks from authoritative websites through ethical, data-driven strategies compliant with Google guidelines.
• Experiencia de Usuario (UX) User experience services including web architecture improvement, Google Analytics metric enhancement, navigation optimization, and A/B testing to improve site usability and conversion.

Quantifiable outcome

• Results visible in approximately 3 months for moderately competitive keywords with proper optimization

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Internet República: Internet República is a Spanish digital marketing agency with offices in Madrid and Barcelona offering SEO, paid media, and content services. The Adrenalina CEO previously led its Barcelona office, making it an unusually close regional peer in the Spanish market.
• Human Level: Human Level is a Barcelona-based digital marketing and SEO agency serving Spanish and international clients. Its service mix and Iberian footprint make it a strong regional peer competing for the same local and cross-border SEO budgets.

Others

• Semrush: Semrush is a leading SEO and digital marketing software platform that agencies like Adrenalina license as core tooling. It is ecosystem-adjacent rather than a direct competitor, but it shapes pricing, capabilities, and competitive dynamics in the SEO services market.

Direct peers

• Neil Patel Digital: Neil Patel Digital is an SEO-led digital marketing agency built on a recognized personal brand and content library, very similar in go-to-market logic to Adrenalina. Both rely heavily on thought leadership and consulting-led client acquisition.
• Boostability: Boostability is an SEO and digital marketing agency purpose-built for SMBs, offering scalable local SEO and PPC packages. Its SMB focus and SEO-centric service mix closely mirror Adrenalina's primary customer segment and service model.
• Ignite Visibility: Ignite Visibility is a performance marketing agency spanning SEO, paid media, social, and CRO. It is a direct peer to Adrenalina in terms of multi-channel digital marketing services for mid-market clients in Western markets.
• Bruce Clay: Bruce Clay is one of the longest-running SEO consultancies, offering SEO audits, link building, and SEM services. It competes directly with Adrenalina on SEO-led engagements and shares similar practitioner-driven, owner-led positioning.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, CRO, web design, and content services primarily to SMB and mid-market clients. It directly parallels Adrenalina's 360-degree service stack and SMB customer focus, but at meaningfully larger scale in North America.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, web design, social media, and PPC for SMB and mid-market clients. It mirrors Adrenalina's diversified, retainer-based digital marketing model and customer profile.
• HigherVisibility: HigherVisibility is a US-based SEO agency offering SEO, PPC, web design, and social media to SMBs and mid-market clients. It competes head-to-head with Adrenalina on integrated, retainer-based digital marketing engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/adrenalina_bcn
• Facebookfacebook.com/adrenalinagroup
• LinkedInlinkedin.com/company/adrenalina

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adrenalina Marketing