Earth Hour
- Company typePrivate
- Founded2007
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2C
- OfferingServices
Earth Hour firmographics
Firmographics- Name
- Earth Hour
- Legal name
- Earth Hour / WWF-World Wide Fund for Nature
- Website
- https://earthhour.org
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Earth Hour industry classification
Industry- Product category
- Environmental awareness and conservation advocacy
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- akta.pro primary industry
- Environmental Education & Outreach (BPAGAGAH)
- akta.pro secondary industries
- Environment, Climate & Sustainability Congresses (THAHAJAH), Environmental Science & Sustainability Programs (Ecology, Climate, Conservation) (EDAMABAD)
Keywords
Where Earth Hour is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
Earth Hour business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Operations, Personnel, Technology or R&D, Others
Revenue model
- Donations and Fundraising: As an initiative of WWF, Earth Hour relies on donations and fundraising from supporters worldwide. The privacy policy mentions that WWF collects personal data to enable fundraising programs to raise contributions for WWF's conservation cause.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Earth Hour product offering
Product offeringCore offering
Earth Hour is a global grassroots environmental awareness movement organized by WWF that unites millions of supporters through an annual symbolic "lights off" event and year-round environmental action campaigns. The core offering is the earthhour.org internet-based platform, which provides access to event information, brand resources, community engagement toolkits, educational content on climate change and nature loss, and activity initiatives such as "Give an Hour for Earth." Participation is free for individuals, communities, businesses, and governments.
Product overview
Earth Hour is a global grassroots environmental movement and online platform operated by WWF-World Wide Fund for Nature. The core offering consists of the Earth Hour Website Platform—an internet-based portal that enables users to access event information, participate in and organize environmental awareness initiatives, and engage with educational content. The platform includes the Brand Resource Center (providing downloadable logos and marketing templates), Engagement Toolkits (for community organizers), Give an Hour for Earth (activity guidance), and Discover the Issues (climate and nature education resources). These products work together to unite millions of supporters globally in annual lights-off events and year-round environmental action campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- Earth Hour Website Platform
Quantifiable outcome
- Over 180 countries and territories participating globally
- +2 more outcomes
Companies that use Earth Hour
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Earth Hour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Earth Hour partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- WWF-AustraliacoreWWF-Australia was instrumental in launching Earth Hour in 2007, inspiring Sydneysiders to show their support for climate action. The first event in Sydney engaged over 2.2 million individuals and 2,000 businesses.
- Leo BurnettcoreLeo Burnett partnered with WWF to promote the Earth Hour idea and help make the campaign a reality. The advertising agency contributed to the creative development and promotion of the campaign.
- Fairfax MediacoreFairfax Media was part of the original partnership that created Earth Hour in 2007, contributing to media coverage and awareness building for the inaugural event.
- WWFcoreWWF-World Wide Fund for Nature is the parent organization and secretariat of Earth Hour. WWF initiated Earth Hour in 2007 as a way of engaging a broad section of society in environmental issues. WWF owns the Earth Hour trademarks and continues to organize and coordinate the global movement.
- WWF Network OfficescoreWWF offices in 100+ countries coordinate Earth Hour activities locally, adapting the campaign to their communities and driving participation through their regional networks.
- Earth Hour PartnersflagshipFormal Earth Hour Partners are organizations that have signed legal contracts with WWF and are permitted rights above those of regular supporters. The title 'partner' is reserved only for organisations with a signed legal contract with WWF. WWF reserves the right to work with formal partners and sponsors at its discretion.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Earth Hour competitors and assessment
Company assessmentBroad incumbents
- Friends of the Earth: A global network of environmental organizations running campaigns on climate, biodiversity, and social justice; comparable to Earth Hour as a globally federated environmental advocacy body coordinated across multiple countries.
- Greenpeace: Greenpeace is a global environmental advocacy organization running global awareness campaigns on climate, biodiversity, and oceans; it is comparable as a large, established environmental NGO with global operations and public mobilization, broader than Earth Hour's single-event focus.
- Sierra Club: One of the largest and oldest environmental organizations in the US, active in climate, conservation, and public mobilization; comparable to Earth Hour as a major environmental advocacy organization with broad public engagement.
- Conservation International: A major global environmental NGO focused on biodiversity and nature conservation, with corporate and government partnerships; comparable to Earth Hour as a WWF-equivalent scale conservation organization with global reach and corporate engagement.
Direct peers
- Extinction Rebellion: A global environmental movement using mass civil disobedience to drive climate and biodiversity action; comparable to Earth Hour as a globally coordinated, grassroots-driven environmental awareness and activism movement.
- Fridays for Future: The youth-led global climate strike movement, directly comparable to Earth Hour as a global, grassroots-driven climate awareness movement engaging millions worldwide, with similar decentralized organizing model.
- Earth Day Network: Earth Day Network organizes the annual Earth Day campaign on April 22, the most direct comparable to Earth Hour as a globally coordinated environmental awareness day with mass civic participation and a symbolic action focus.
- 350.org: 350.org coordinates global climate mobilization events and grassroots campaigns, directly comparable to Earth Hour as a globally coordinated climate movement activating citizens across many countries.
- Climate Reality Project: Founded by Al Gore, Climate Reality Project runs global climate awareness and training campaigns with a focus on mobilizing individuals and leveraging high-profile ambassadors, comparable to Earth Hour's mass-awareness model.
Others
- World Resources Institute: A global research NGO producing data-driven analysis on climate, forests, water, and cities; comparable to Earth Hour as a node in the broader global environmental NGO ecosystem, though focused on research and policy rather than mass public awareness.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Earth Hour social profiles
Digital presenceEarth Hour financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Hour leadership team
Management profileNumber of profiles
Earth Hour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Hour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Hour
What does Earth Hour do?
Earth Hour is a global grassroots environmental awareness movement organized by WWF that unites millions of supporters through an annual symbolic "lights off" event and year-round environmental action campaigns. The core offering is the earthhour.org internet-based platform, which provides access to event information, brand resources, community engagement toolkits, educational content on climate change and nature loss, and activity initiatives such as "Give an Hour for Earth." Participation is free for individuals, communities, businesses, and governments.
Is Earth Hour a public or private company?
Earth Hour is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Earth Hour founded?
Earth Hour was founded in 2007. It employs 11 to 50 people.
Where is Earth Hour based?
Earth Hour is headquartered in Singapore, Singapore, in the Asia region.
How does Earth Hour make money?
One revenue line is on record: donations and Fundraising.
Who are Earth Hour's main competitors?
Broad incumbents on record are Friends of the Earth, Greenpeace, Sierra Club and Conservation International. Direct peers are Extinction Rebellion, Fridays for Future, Earth Day Network, 350.org and Climate Reality Project. World Resources Institute is listed as an others.
Does Earth Hour have an API?
No public API is recorded for Earth Hour.
What industry is Earth Hour in?
Earth Hour's product category is Environmental awareness and conservation advocacy. Its primary akta.pro industry code is BPAGAGAH, Environmental Education & Outreach, with a secondary code of THAHAJAH, Environment, Climate & Sustainability Congresses. Its NAICS code is 813312.