CoreShop
CoreShop is an Austrian open-source e-commerce framework built natively on Pimcore's PIM/MDM platform, offering modular bundles for B2B and B2C commerce. It serves European enterprise and mid-market customers via an open-core licensing model, professional services, and a partner program.
- Company typePrivate
- Founded2018
- HeadquartersWels, Austria
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What CoreShop does
CoreShop is an Austrian open-source e-commerce framework built natively on top of Pimcore, extending the latter's Product Information Management (PIM) and Master Data Management (MDM) capabilities with commerce functionality including cart, checkout, orders, pricing rules, multi-store and multi-site support, and a modular bundle system covering B2B operations, loyalty, ticketing, warehousing, deposits, headless APIs, and quick bulk ordering. The platform is implemented primarily in PHP (72.9%) with React/TypeScript for the Pimcore Studio UI, uses Module Federation for independent bundle development, and exposes a GraphQL-based Headless Bundle for API-driven architectures; integrations include Algolia for search, Proffix for ERP, and Payum for payment processing. CoreShop targets both B2B and B2C markets with named enterprise and mid-market customers primarily in Europe (Austrian Standards, tilo GmbH, Berndorf, iwis, ABUS Kransysteme, CERTEX Hebetechnik, SSZ Equipment AG, Growag, Rofima, SOLA, Austroflamm, Zero Ridge) across manufacturing, industrial, standards/publishing, agriculture/technology, textiles, heating, and crane-system verticals.
The company operates an Open Core License (CCL) model following Pimcore's April 2025 license change, with the core available open-source and commercial Enterprise Extensions monetized via subscription licensing; additional revenue comes from professional services (development, consulting, training). Distribution is hybrid — direct enterprise sales for large implementations, a Partner Program for implementation partners, and self-service open-source download via GitHub/Composer — supported by a community-led go-to-market through Slack, GitHub (292 stars, 164 forks, 10,604 commits, 154 releases), and a dedicated documentation portal. Founded in 2018 and headquartered in Wels, Austria, CoreShop GmbH is a privately held bootstrapped software business with 1-10 employees and no identified external funding or parent company, led by founder and CEO Dominik Pfaffenbauer.
CoreShop firmographics
Firmographics- Name
- CoreShop
- Legal name
- CoreShop GmbH
- Website
- https://coreshop.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CoreShop is an Austrian open-source e-commerce framework built natively on Pimcore's PIM/MDM platform, offering modular bundles for B2B and B2C commerce. It serves European enterprise and mid-market customers via an open-core licensing model, professional services, and a partner program.
- Ownership category
- akta.pro rank
Where CoreShop is headquartered
LocationHeadquarters
- HQ city
- Wels
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
CoreShop business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise Extensions: CoreShop generates revenue through commercial enterprise extensions that provide advanced functionality beyond the open-source core, including B2B features, enhanced analytics, and priority support.
- Professional Services: Revenue from consulting services, development services, and training services to help customers implement and optimize CoreShop solutions.
- Open Core License Model: Following Pimcore's 2025 license change, CoreShop operates under an Open Core License (CCL) model, with core features available under GPL and commercial features requiring paid licensing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Open Source Core - Free tier with community support |
| Subscription | Annual | Enterprise Extensions - Commercial licensing for advanced features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
CoreShop product offering
Product offeringCore offering
CoreShop is an open-source e-commerce framework built natively as Pimcore bundles, combining Product Information Management (PIM) and Master Data Management (MDM) with comprehensive e-commerce functionality. The platform provides product management, cart, checkout, orders, pricing rules, multi-store support, and specialized modules for B2B operations, loyalty programs, ticketing, warehouse management, and headless commerce via GraphQL APIs.
Product overview
CoreShop is an open-source e-commerce framework built as an extension layer for Pimcore, combining Product Information Management (PIM) and Master Data Management (MDM) with e-commerce capabilities. The platform operates on an Open Core License model with a free open-source version and commercial Enterprise Bundles. The core offering includes the CoreShop platform plus specialized bundles: Headless Bundle for API-driven architectures, Quick Order Bundle for B2B bulk ordering, Ticketing Bundle for events, Loyalty Bundle for customer rewards, B2B Company Bundle for business operations, Warehouse Bundle for inventory management, and various other modules for payments, shipping, vouchers, and customer management. CoreShop targets both B2B and B2C markets with solution verticals and provides professional services including development, consulting, and training.
Differentiator
Problem solved
Functional benefit
Products and services
- CoreShop CoreShop is an open-source e-commerce framework that enhances Pimcore with comprehensive e-commerce capabilities including product management, cart, checkout, orders, pricing rules, and multi-store support. It is designed for businesses and developers seeking a modular e-commerce solution with deep PIM/MDM integration.
- Enterprise Bundles Enterprise Bundles are premium commercial extensions for CoreShop providing advanced functionality for scalability and complex e-commerce requirements beyond the open-source offering. Targeted at enterprise customers requiring advanced features and dedicated support.
- CoreShop Headless Bundle API-driven e-commerce solution leveraging Pimcore DataHub and GraphQL for building modern headless commerce applications with efficient data loading capabilities. Designed for developers building decoupled frontends.
- CoreShop B2B Company Bundle B2B operations bundle managing companies, teams, and employees with varying roles and permissions, including approval rules for orders and restrictions on payment providers and carriers. Designed for B2B e-commerce scenarios.
- CoreShop Quick Order Bundle Enables quick bulk ordering by SKU and quantity entry, supporting CSV/XLSX file imports for efficient bulk order processing in B2B scenarios. Designed for B2B procurement workflows.
- CoreShop Ticketing Bundle Allows selling tickets and event passes in CoreShop with an included scanning application for ticket validation at event entrances. Designed for event organizers and venues.
- CoreShop Loyalty Bundle Customer loyalty program enabling customers to earn points through various activities and redeem them for vouchers to encourage repeat business. Designed for retailers seeking customer retention.
- CoreShop Warehouse Bundle Multi-warehouse stock management allowing addition or removal of stock from specific locations with ability to select stock location during shipping. Designed for businesses with complex inventory needs.
- CoreShop Deposit Bundle Allows customers to choose between full price payment or deposit option to secure products with partial payment initially and balance due later. Designed for high-value product sales.
- CoreShop Voucher Credit Bundle Enables customers to purchase vouchers and redeem them across multiple orders, enhancing flexibility in voucher usage for shopping. Designed for retail gifting and promotional scenarios.
- CoreShop Credit Bundle Credit purchase management enabling maximum credit limits per customer or company with checkout without immediate payment and a 'Financial Hold' payment state. Designed for B2B credit-based purchasing.
- CoreShop Index GEO Bundle Geospatial data management for displaying dealer locations and other points of interest in map or search format for businesses needing location-based functionality. Designed for dealer locator applications.
- CoreShop Inbound Email Rules Bundle Automation bundle triggered by incoming emails to analyze content and initiate actions like data import, order processing, and customer service management. Designed for automated email-driven workflows.
- CoreShop Batch Messenger Bundle Job queue processing solution that handles sequential jobs consuming significant resources per item by distributing workload across multiple workers. Designed for high-volume batch processing scenarios.
- CoreShop Customer Cluster Bundle Customer clustering functionality allowing different customer groups per store or sharing customers across selected stores for multi-store operations. Designed for multi-store retailers.
- CoreShop Document Route Bundle Integration bundle that connects Symfony route names with Pimcore documents for enhanced document management efficiency. Designed for developers building Pimcore-integrated applications.
- Development Services Expert development services for CoreShop implementation including custom development, integration, and extension building. Targeted at businesses needing technical implementation support.
- Consulting Services Strategic consulting services for CoreShop implementation, architecture planning, and e-commerce strategy. Targeted at businesses planning e-commerce transformations.
- Training Services Professional training programs for developers and users to maximize CoreShop utilization and implementation success. Targeted at development teams and end users.
Quantifiable outcome
- Austrian Standards achieved ~10 minutes between orders and processed 1.7 million standards imported
- +3 more outcomes
Companies that use CoreShop
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
CoreShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature11 records
CoreShop partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PimcorecoreCoreShop is built as Pimcore bundles and operates as an extension to the Pimcore platform. The partnership is fundamental to CoreShop's technology architecture, with CoreShop requiring Pimcore as a prerequisite and deeply integrating with Pimcore's PIM/MDM, DataHub, and Studio capabilities.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CoreShop competitors and assessment
Company assessmentBroad incumbents
- BigCommerce: SaaS commerce platform with headless APIs and B2B edition; competes for mid-market and enterprise deals where buyers prefer fully managed commerce rather than self-hosted Pimcore/CoreShop stacks.
- commercetools: Headless commerce platform with MACH architecture; competes with CoreShop's Headless Bundle for API-first commerce deals and serves enterprise retail and B2B customers via partners.
- Shopify Plus: Enterprise tier of Shopify targeting high-volume merchants including B2B via Shopify B2B; its scale, partner ecosystem, and ecosystem integrations compete with CoreShop for omnichannel commerce deals.
- Pimcore: Pimcore is the underlying PIM/MDM/DXP platform on which CoreShop is built; the same founder heads both companies. Pimcore overlaps with CoreShop where commerce functionality is required by Pimcore customers, making it both a partner and a potential overlap.
Direct peers
- Shopware: German-based open-source e-commerce platform; CoreShop explicitly publishes a 'CoreShop vs. Shopware' comparison page, indicating head-to-head competition for the same European mid-market commerce buyers.
- OroCommerce: B2B-oriented e-commerce platform with deep enterprise procurement features (quotes, requisitions, multi-org); directly competes with CoreShop's B2B Company, Quick Order, and Credit bundles for mid-market and enterprise B2B deals.
- Magento / Adobe Commerce: Open-source e-commerce platform widely deployed alongside PIM/MDM stacks; CoreShop's own comparison page and B2B feature parity positioning put it in direct competition for enterprise commerce deals.
- Spryker: Open-source commerce platform with explicit enterprise B2B focus (companies, approval workflows, credit, quotes); it competes with CoreShop for complex B2B commerce deals in the DACH and broader European market.
Emerging players
- Saleor: Open-source GraphQL-based headless commerce platform; competes for developer-led commerce implementations where an API-first, open-core model is preferred over monoliths like CoreShop.
- Vendure: Open-source headless commerce framework built on Node.js/TypeScript with a GraphQL API; overlaps with CoreShop's Headless Bundle use case for developer-led mid-market commerce builds.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CoreShop social profiles
Digital presenceCoreShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoreShop leadership team
Management profileNumber of profiles
Profiles1 record
CoreShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoreShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoreShop
What does CoreShop do?
CoreShop is an open-source e-commerce framework built natively as Pimcore bundles, combining Product Information Management (PIM) and Master Data Management (MDM) with comprehensive e-commerce functionality. The platform provides product management, cart, checkout, orders, pricing rules, multi-store support, and specialized modules for B2B operations, loyalty programs, ticketing, warehouse management, and headless commerce via GraphQL APIs.
Is CoreShop a public or private company?
CoreShop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CoreShop founded?
CoreShop was founded in 2018. It employs 1 to 10 people.
Where is CoreShop based?
CoreShop is headquartered in Wels, Austria, in the Europe region.
How does CoreShop make money?
Three revenue lines are on record. Enterprise Extensions are the primary driver. The others are professional Services and open Core License Model.
Who are CoreShop's main competitors?
Broad incumbents on record are BigCommerce, commercetools, Shopify Plus and Pimcore. Direct peers are Shopware, OroCommerce, Magento / Adobe Commerce and Spryker. Emerging players are Saleor and Vendure.
Does CoreShop have an API?
Yes. CoreShop offers a Headless API solution through its Headless Bundle, which leverages Pimcore DataHub and GraphQL for API-driven e-commerce. The GraphQL API allows clients to request exactly what they need, making it suitable for headless e-commerce applications. Additionally, CoreShop uses Symfony Messenger for async tasks like sending emails and processing data objects. The installation documentation references Payum for payment processing APIs. Developer documentation is at docs.coreshop.com.